My work & passion in my Digital Marketing Career.

1. Buntu Mfaku
Senior Social Media &
Campaign Manager

2. Hi, I’m Buntu Mfaku
Within this document you will get a snapshot of my functions and responsibilities
at various agencies I have worked in.
I am a friendly, hard-working and analytical Marketing Management graduate with
a love for both traditional and digital marketing, I have a passion for building brand
equity for well-reconised brands through Digital Marketing.
My passion lies in content strategy, through the use of digital insights and being
agile in a fast changing environment. This has been my role over the past 4 years.

3. Skills &
expertise
Social Media & Google Analytics
Content strategy & development
Online Reputation Management
Campaign Management
Paid Media Specialist (Social)
Live Event Content
Photography, Voice Over & Acting

4. Employment History
Social Media Intern
Platinum Seed, Woodstock
July 2014 - September 2014
Junior Social Media Manager
Platinum Seed, Woodstock
October 2014 - December 2015
Social Media & Campaign
Manager
Fox P2, Gardens
February 2016 - July 2016
Head of Social Media
8 Brand, Kloof
March 2017 – April 2017
Social Media Manager
(Lead)
J. Walter Thompson, Salt River
May 2017 – February 2019
Freelancer SMM
8 Brand, Kloof
August 2016 – February
2017

5. Platinum Seed
This is a Digital Marketing and
Digital Technology agency that
designs digital products, services
and experiences that connect
consumers and brands in new
ways and help businesses
navigate a world that is always
on.

6. Brands
Worked On
Glen Grant SA
St-Remy Nigeria
Oude Molen SA
Stroh Rum SA
Firstwatch Whisky SA
Monkey Shoulder SA

7. Campaigns
Worked On
Glen Grant - Makro SA
Whisky Live SA
Wade Bales Whisky & Wine
Affair
Firstwatch SA influencer
Campaign
St-Remy Millionaires

8. Glen Grant SA -
Makro SA
This campaign was a cross
platform (Facebook & Twitter)
campaign that ran separately
over a course of 3 months.
My duty was to develop content
that would be published
separately from the always on
content, perform online reputation
management duties and compile
monthly and weekly campaign
reports.

9. Whisky Live
Festival
This campaign was a recurrent
one that leveraged the yearly
Whisky Live Festivals across
South Africa. My duties were to
develop campaign mechanics
that would see fans winning
tickets to the event, perform
online reputation management at
the events and ensure the
campaign increases page likes in
each city.

10. Wade Bales
Whisky & Wine
Affair
This was also a Whisky festival
that the page leveraged in order
to gain followers by giving away
tickets and performing online
reputation duties at the event. My
duty was to develop content and
manage the page.

11. Firstwatch SA
influencer
campaign
This campaign was more of a
long-term influencer partnership
between a South African soccer
star and the brand. My duty was
to develop content that resonated
with fans who were primarily
soccer lovers and align the brand
with Goal.com’s website in order
to leverage the two brands page
likes.

12. St-Remy
Millionaires
A month after my arrival at the
agency, as an intern, I was
tasked with overseeing the launch
and management of this monthly
campaign. The client who is
based in Nigeria ran a monthly
campaign where fans entered via
user generated content and stood
a chance to win a million Naira
every month. My duties were to
develop content, monitor entries,
select winners, perform online
reputation management and
manage the PHP entries website.

13. Fox P2
Is an integrated advertising
agency that believes people want
to work at companies they can
believe in, as opposed to
companies they can merely get
paid in. They have worked hard to
create a company where people
have a sense of purpose, a
company where everyone pulls
together to create category re-
defining work that makes clients
famous, no matter the odds.

14. Brands
Worked On
Captain Morgan SA
We The Brave SA
Dairy Gives You Go
Burger King SA Pitch
Ster-Kinekor Open Eyes

15. Campaigns
Worked On
We The Brave SA
#Kiss4Equality
We The Brave SA #Chemsex
Movie
Captain Morgan H2

16. We The Brave SA
#Kiss4Equality
This relatively provocative and
trending campaign was centred
around a video that caused
controversy in the television
industry. My duties were to
develop content to further amplify
this #Kiss4Equality video, perform
online reputation management,
repurpose user generated content
and defeat homophobia.

17. We The Brave SA
#Chemsex Movie
In partnership with Cinema
Nouveau and the Encounters film
festival, this cross-platform
campaign was aimed at shedding
light on the dangerous drug
fueled sex parties of the
homosexual world. My duties
were to develop content for the
duration of the festival and
promote this movie, manage the
campaign ticket giveaway, attend
the screening and perform online
reputation management.

18. Captain Morgan
H2 campaign
This was Captain Morgan SA’s
digitally integrated campaign that
ran over 6 months to increase
brand awareness. The campaign
was centred around product
giveaways and engaging content.
My duties were to develop
content, allocate budget, manage
the campaign by performing
online reputation management,
compiling quarterly and monthly
reports.

19. 8 Brand
8brand is a solutions orientated
communications and branding
company, with a strong focus on
digital, under the banner 8digital.
Our sister company, 8 degrees
offers design services that allow
your 3 dimensional brand spaces
through POP or activation
stations. 8brand has an active
presence within Africa due to the
knowledge and insights we have
gained through our frequent
projects into many African
countries.

20. Brands
Worked On
Flamin Cockerel
Zappa
Strawberry Lips
Po10C
Tant’ Sannie
South African Post Office

21. Campaigns
Worked On
Tant’ Sannie #LipLekLekker
April Fools
Topical Content

22. Tant’ Sannie
#LipLekLekker
Started in the Karoo where
everyone loved her secret recipe
(sweet, crispy crust, Bella die koei
se melk, condensed milk &
cinnamon sprinkled for that final
aromatic touch).
This liqueur is targeted to the
Afrikaans community between the
ages of 18 and 35. The aim of
this campaign was for awareness
and a prize giveaway.

23. April Fools
I strategized and oversaw creative direction of April Fools content across these brands.

24. Topical/Trending Content
I always leverage on trending topics to keep the brand part of the national conversation.

25. J. Walter Thompson
Cape Town
J. Walter Thompson has been
reimagining the future of brands
since 1864. Currently, after it’s
merger with Mirum, the agency
has repositioned itself to be
Digitally equipped for all of it’s
brands.

26. Brands
Worked On
Cîroc Vodka SA
World Class SA
Smirnoff SA
Bosch Power Tools SA
Bosch DIY SA
Dremel Power Tools SA
Lucky Star Kenya
Kit Kat SA
Nestle Chocolove

27. Campaigns
Worked On
Cîroc Vodka Durban July 2017 &
2018
Cîroc Vodka x Ibiza Vacation
Cîroc Vodka Mango Launch
Cîroc Vodka Limited Edition
Launch
Cîroc Vodka x Coachella x
Revolve Festival
Cîroc Vodka Red Berry Launch

28. Campaigns
Worked On
Cîroc Vodka x Fill Up x Cassper
Nyovest 2018 & 2017
Smirnoff Raga Bolo Championship
2017
World Class Bartender
Competition 2017 & 2018
Bosch SA GO Launch
KIT KAT Chocolatory Jozi
Bosch SA x Discovery Tough
Mudder

29. Cîroc Vodka Durban July
2017 & 2018
A prestigious and highly
anticipated event every year, my
roles included ensuring our
brand, together with that of our
brand ambassadors was aligned
and amplified our brand from a
Digital perspective across all
Social channels.

30. Cîroc Vodka Ibiza
Vacation
A Brand Ambassador focused
campaign that gave me the
opportunity to work with our
global partners to ensure we
landed our brand objectives
locally.

31. Cîroc Vodka
Mango Launch
A national launch of our flavoured
vodka in Cape Town, Durban &
Johannesburg. My duties
included planning and executing
a cohesive Social Media
campaign to amplify our brand
across all Social channels.

32. Cîroc Vodka Limited Edition
Summer Exclusive
Cîroc launched their much
anticipated Limited Edition bottle
across Cape Town,
Johannesburg & Durban and my
role was to amplify it across all
Social channels throughout the
festive season.

33. Cîroc Vodka Red Berry
Launch
This event wasn’t highly
publicized on Facebook and most
of our content was Dark posts to
generate Leads. Our
ambassador, Thando Thabethe &
Cassper Nyovest supported these
events on their, and our Cîroc
channels.

34. Cîroc Vodka x Coachella x
Revolve Festival
This once off event with our
ambassador, Thando Thabethe
meant we had to work closely
with our global agencies to
ensure there is cohesion across
all Cîroc channels.
I worked remotely on this 3 week
campaign.

35. Cîroc Vodka x Fill
Up 2017 & 2018
Our other brand ambassador,
Cassper Nyovest, always has a
Fill UP event and my role is to
amplify our mutual relationship as
Cîroc & BA from a digital
perspective.

36. Smirnoff Raga
Bolo
Championship
Even though it was discontinued
in 2017, this was high-paced and
culturally relevant event that
plugged into the local Soccer
culture.
My role was to support it at evnts
or remotely across all Social
channels.

37. Smirnoff x Major League
Gardens
This event Spring event also
takes place annually and my role
was to support it from Cape Town
across all Social channels.

38. Smirnoff x Spring Fiesta
This annual event takes place in
Johannesburg every year and
involves famous local artists.
My role was to support this event
across all Social channels from
Cape Town.

39. Smirnoff x Mswenko x
New Label Launch
Smirnoff SA rebranded their
bottle packaging and messaging,
this needed a Social Media
amplification campaign.

40. World Class SA Bartender
Competition 2017 & 2018
A truly World Class campaign that
involves both local and
international mixology
competitions, this was a highlight
of my career.

41. World Class SA x Whisky
Live 2017
An annual event that focuses on
mixology and encompasses our
Diageo Reserve brands.
I worked remotely or live at these
events, depending on clients
expectations and budget.

42. Bosch GO Launch
A 3 month long new product
launch campaign that I
championed.
My role included ensuring our
KPI’s were met through by
utilising our R260 000 media
budget.

43. Bosch SA x Discovery
Tough Mudder
This outdoor event was held in
Elgin, Western Cape and my
brand was a sponsor.
I worked remotely with my Art
Director who covered the event
on the day and I handled media
planning & allocation of R30 000
for the 1 week duration of the
campaign.

44. KIT KAT Chocolatory
Jozi
This First In Africa event was held
at Mall of Africa & my role
included posting live, strategising
content direction & media
promotion spend at the event.
The event hashtags trended for 4
hours at number 3 & 4.

45. Awards
A prestigious Diageo Global
award that recognised our
efforts in driving a high
pressure, Summer Exclusive
campaign.

46. Education
Cape Peninsula University of
Technology
Cape Town, Western Cape
Diploma: April 2016
SAP ERP Foundation – CPUT
SAP TERP 10 – Loading…
Cape Peninsula University of
Technology
Cape Town, Western Cape
BTech: April 2018
Red & Yellow
Cape Town, Western Cape
Foundation of Digital Marketing: May 2018

47. Photography
As a Social Media & Campaign Manager I was also proactive when it came to strategizing on content and
taking photos that I felt communicated what my post copy couldn’t.
Some of these images I took in my own personal capacity and some I took while attending events
sponsored by clients.

49. Modeling/TVC Extra
My role as a content strategist lead me to getting my hands dirty in order to get the job done, by appearing
on two TVC’s for Glenfiddich SA – Glenfiddich Maverick’s.
Glenfiddich Maverick Ad 1 Glenfiddich Maverick Ad 2

50. Modeling/TVC Extra
Video shoots for Bosch Professional SA.
Bosch GO Competition Bosch GO Competition

51. Modeling/TVC Extra
I appeared on video shoots for Bain’s Mountain Whisky & Klipdrift Brandy.
Klipdrift Brandy SA Bain’s Cape Mountain Whisky

52. Modeling/TVC Extra
I also featured in still photography for St-Remy Nigeria and Oude Molen SA.

53. Contact
Buntu Mfaku
buntumfaku@gmail.com
060 739 0780
Facebook
Instagram
Twitter
LinkedIn