SlideShare a Scribd company logo

Leader brands analysis

•Download as PPT, PDF•
•
Mark O'Connor
Mark O'Connor

A look at how leader brands should approach communications, particularly in relation to competition by challenger brands.

1 of 27
London, 21st December 2010 AN ANALYSIS OF LEADER BRANDS
Are We a Leader or a Challenger? ,[object Object],[object Object]
Leader Markets ,[object Object],Australia Hungary Russia Belgium Ireland Slovakia China Israel Slovenia Croatia Italy South Africa Czech Republic Latvia Spain Denmark Lithuania Turkey Estonia Mexico UK Finland Poland Greece Portugal
Challenger Markets Brazil to Sun France to Sun Cyprus TBC Germany Somat Japan Kao (P&G brand) Netherlands to Sun Norway TBC Sweden TBC US Cascade ,[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Behaving like a leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Loss of Category Leadership
Loss of Category Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Category Developments Undermine Leader
[object Object],[object Object],[object Object],Category Developments Undermine Leader
[object Object],[object Object],[object Object],[object Object],Category Developments Undermine Leader
When the Highest Order Benefit is Worn Out
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],When the Highest-Order Benefit is Worn Out
Surviving the Financial Storm
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surviving the Financial Storm
[object Object],[object Object],[object Object],[object Object],Surviving the Financial Storm < Where’s the money < Savings piggy bank < Coin spin
Tackling Over-familiarity / Embracing the Unfamiliar
Tackling Over-familiarity / Embracing the Unfamiliar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tackling Over-familiarity / Embracing the Unfamiliar ,[object Object],[object Object],[object Object],[object Object],360 programme Campaign process
Tackling Over-familiarity / Embracing the Unfamiliar ,[object Object],[object Object],[object Object],Do us a flavour 60s
From Familiarity and Persuasion to Fame and Love
From Familiarity and Persuasion to Fame and Love ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From Familiarity and Persuasion to Fame and Love ,[object Object],[object Object],[object Object],[object Object],1. show the chocolate ‘snap’ moment (reveal what's inside the chocolate) 2. show an eating moment (how enjoyable the chocolate is to eat)
From Familiarity and Persuasion to Fame and Love ,[object Object],[object Object],[object Object],[object Object],^ Gorilla ^ Eyebrows ^ Zingolo
From Familiarity and Persuasion to Fame and Love ,[object Object],[object Object],GHFP = glass and a half full productions CDM = cadburys dairy milk £10m difference in annual value sales Between models
From Familiarity and Persuasion to Fame and Love ,[object Object],[object Object]
Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan PankrazBrand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
guest7e5b6a
 
Failed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketingFailed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketing
Suryakumar Thangarasu
 
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDSA BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDSSameer Mathur
 
Sprite Branding Elements
Sprite Branding ElementsSprite Branding Elements
Sprite Branding Elementsrmoloko
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
Cult Collective
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
Sj -
 
Omelet Strategy Credentials
Omelet Strategy Credentials Omelet Strategy Credentials
Omelet Strategy Credentials
Ryan Stoner
 
Preventing Brand Failure
Preventing Brand FailurePreventing Brand Failure
Preventing Brand Failure
sandeep chhaya
 

Recommended

Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan PankrazBrand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
guest7e5b6a
 
Failed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketingFailed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketing
Suryakumar Thangarasu
 
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDSA BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDSSameer Mathur
 
Sprite Branding Elements
Sprite Branding ElementsSprite Branding Elements
Sprite Branding Elementsrmoloko
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
Cult Collective
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
Sj -
 
Omelet Strategy Credentials
Omelet Strategy Credentials Omelet Strategy Credentials
Omelet Strategy Credentials
Ryan Stoner
 
Preventing Brand Failure
Preventing Brand FailurePreventing Brand Failure
Preventing Brand Failure
sandeep chhaya
 
Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis
Barney Loehnis
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentationSarah
 
Seven deadly sins of branding
Seven deadly sins of brandingSeven deadly sins of branding
Seven deadly sins of branding
Incrementa consulting
 
Cult brand
Cult brandCult brand
Cult brand
Thejus Kommadath
 
Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2
guesta858ba
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Cult Collective
 
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsA brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brands
Sameer Mathur
 
Brand Failures
Brand FailuresBrand Failures
Brand Failures
Srikanth Koppolu
 
Cult brands
Cult brandsCult brands
Cult brands
Manas Ranjan Hota
 
Cultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpourCultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpour
Nigel Rahimpour
 
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessLeveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Karen Lee
 
Cult branding
Cult brandingCult branding
Cult branding
Ankit Ranjan
 
Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1
alboss23
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of BrandingSj -
 
Proposal submission h&m v2
Proposal submission h&m v2Proposal submission h&m v2
Proposal submission h&m v2APSOTW
 
History of Pepsi Advertising
History of Pepsi AdvertisingHistory of Pepsi Advertising
History of Pepsi Advertising
Lindsay Schich
 
Super Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the adsSuper Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the ads
Canvas8
 
Brand Tensity: Opposites Attract
Brand Tensity: Opposites AttractBrand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
Young & Rubicam
 
H&m apsotw(r duncan)
H&m apsotw(r duncan)H&m apsotw(r duncan)
H&m apsotw(r duncan)APSOTW
 
Brut Repositioning Final Project
Brut Repositioning Final ProjectBrut Repositioning Final Project
Brut Repositioning Final Project
Brittany Concannon
 
Johari Window
Johari WindowJohari Window
Johari Window
puspaltamuli
 
Why What & How of the Internet of Things
Why What & How of the Internet of Things Why What & How of the Internet of Things
Why What & How of the Internet of Things
THINK Interactive, inc.
 

More Related Content

What's hot

Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis
Barney Loehnis
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentationSarah
 
Seven deadly sins of branding
Seven deadly sins of brandingSeven deadly sins of branding
Seven deadly sins of branding
Incrementa consulting
 
Cult brand
Cult brandCult brand
Cult brand
Thejus Kommadath
 
Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2
guesta858ba
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Cult Collective
 
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsA brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brands
Sameer Mathur
 
Brand Failures
Brand FailuresBrand Failures
Brand Failures
Srikanth Koppolu
 
Cult brands
Cult brandsCult brands
Cult brands
Manas Ranjan Hota
 
Cultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpourCultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpour
Nigel Rahimpour
 
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessLeveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Karen Lee
 
Cult branding
Cult brandingCult branding
Cult branding
Ankit Ranjan
 
Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1
alboss23
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of BrandingSj -
 
Proposal submission h&m v2
Proposal submission h&m v2Proposal submission h&m v2
Proposal submission h&m v2APSOTW
 
History of Pepsi Advertising
History of Pepsi AdvertisingHistory of Pepsi Advertising
History of Pepsi Advertising
Lindsay Schich
 
Super Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the adsSuper Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the ads
Canvas8
 
Brand Tensity: Opposites Attract
Brand Tensity: Opposites AttractBrand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
Young & Rubicam
 
H&m apsotw(r duncan)
H&m apsotw(r duncan)H&m apsotw(r duncan)
H&m apsotw(r duncan)APSOTW
 
Brut Repositioning Final Project
Brut Repositioning Final ProjectBrut Repositioning Final Project
Brut Repositioning Final Project
Brittany Concannon
 

What's hot (20)

Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis Taking chinese brands global barney loehnis
Taking chinese brands global barney loehnis
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Seven deadly sins of branding
Seven deadly sins of brandingSeven deadly sins of branding
Seven deadly sins of branding
 
Cult brand
Cult brandCult brand
Cult brand
 
Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2Uni Training Singapore 07 08 V2
Uni Training Singapore 07 08 V2
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
 
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brandsA brand is forever a framework for revitalizing declining and dead brands
A brand is forever a framework for revitalizing declining and dead brands
 
Brand Failures
Brand FailuresBrand Failures
Brand Failures
 
Cult brands
Cult brandsCult brands
Cult brands
 
Cultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpourCultural tension strategy nigel rahimpour
Cultural tension strategy nigel rahimpour
 
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessLeveraging Social Media For Your Brand | Stanford Graduate School of Business
Leveraging Social Media For Your Brand | Stanford Graduate School of Business
 
Cult branding
Cult brandingCult branding
Cult branding
 
Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of Branding
 
Proposal submission h&m v2
Proposal submission h&m v2Proposal submission h&m v2
Proposal submission h&m v2
 
History of Pepsi Advertising
History of Pepsi AdvertisingHistory of Pepsi Advertising
History of Pepsi Advertising
 
Super Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the adsSuper Bowl 2019 / The insights behind the ads
Super Bowl 2019 / The insights behind the ads
 
Brand Tensity: Opposites Attract
Brand Tensity: Opposites AttractBrand Tensity: Opposites Attract
Brand Tensity: Opposites Attract
 
H&m apsotw(r duncan)
H&m apsotw(r duncan)H&m apsotw(r duncan)
H&m apsotw(r duncan)
 
Brut Repositioning Final Project
Brut Repositioning Final ProjectBrut Repositioning Final Project
Brut Repositioning Final Project
 

Viewers also liked

Johari Window
Johari WindowJohari Window
Johari Window
puspaltamuli
 
Why What & How of the Internet of Things
Why What & How of the Internet of Things Why What & How of the Internet of Things
Why What & How of the Internet of Things
THINK Interactive, inc.
 
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Data-Driven Marketing And Sales Predictions 2014 - Lattice EnginesData-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Lattice Engines
 
Best practice in sales and marketing alignment
Best practice in sales and marketing alignment Best practice in sales and marketing alignment
Best practice in sales and marketing alignment
B2B Marketing
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
Content Marketing Institute
 
The Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and BeyondThe Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and Beyond
Joe Griffin
 
Four Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup ComediansFour Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup Comedians
Ross Simmonds
 
Why Follower Count is Bullshit
Why Follower Count is BullshitWhy Follower Count is Bullshit
Why Follower Count is Bullshit
Mackenzie Fogelson
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
Ogilvy
 
Networking Tips for Introverts (and Shy Folks): Visual Sketchnotes
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesNetworking Tips for Introverts (and Shy Folks): Visual Sketchnotes
Networking Tips for Introverts (and Shy Folks): Visual Sketchnotes
MarketingProfs
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
Eric Leist
 
The Hard Truths of Entrepreneurship
The Hard Truths of EntrepreneurshipThe Hard Truths of Entrepreneurship
The Hard Truths of Entrepreneurship
Rand Fishkin
 
10 Disruptive Business Models
10 Disruptive Business Models10 Disruptive Business Models
10 Disruptive Business Models
Ouke Arts
 
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Mark O'Toole
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
Gary Vaynerchuk
 
The 3 Secrets of Highly Successful Graduates
The 3 Secrets of Highly Successful GraduatesThe 3 Secrets of Highly Successful Graduates
The 3 Secrets of Highly Successful Graduates
Reid Hoffman
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
HubSpot
 

Viewers also liked (20)

Johari Window
Johari WindowJohari Window
Johari Window
 
Why What & How of the Internet of Things
Why What & How of the Internet of Things Why What & How of the Internet of Things
Why What & How of the Internet of Things
 
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Data-Driven Marketing And Sales Predictions 2014 - Lattice EnginesData-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
 
Best practice in sales and marketing alignment
Best practice in sales and marketing alignment Best practice in sales and marketing alignment
Best practice in sales and marketing alignment
 
10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga
 
50 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 201450 Content Marketing Predictions for 2014
50 Content Marketing Predictions for 2014
 
The Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and BeyondThe Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and Beyond
 
Four Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup ComediansFour Public Speaking Tips From Standup Comedians
Four Public Speaking Tips From Standup Comedians
 
Why Follower Count is Bullshit
Why Follower Count is BullshitWhy Follower Count is Bullshit
Why Follower Count is Bullshit
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
Networking Tips for Introverts (and Shy Folks): Visual Sketchnotes
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesNetworking Tips for Introverts (and Shy Folks): Visual Sketchnotes
Networking Tips for Introverts (and Shy Folks): Visual Sketchnotes
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
 
The Hard Truths of Entrepreneurship
The Hard Truths of EntrepreneurshipThe Hard Truths of Entrepreneurship
The Hard Truths of Entrepreneurship
 
10 Disruptive Business Models
10 Disruptive Business Models10 Disruptive Business Models
10 Disruptive Business Models
 
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
The 3 Secrets of Highly Successful Graduates
The 3 Secrets of Highly Successful GraduatesThe 3 Secrets of Highly Successful Graduates
The 3 Secrets of Highly Successful Graduates
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 

Similar to Leader brands analysis

Chapter 9 - Managing the product
Chapter 9 - Managing the productChapter 9 - Managing the product
Chapter 9 - Managing the productNicholsb1
 
Revitalisation
RevitalisationRevitalisation
Revitalisation
Anjitakhandelwal
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
Fayaz Ahamad
 
A brand is forever ! A framework for Revitalizing Declining and Dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brandsA brand is forever ! A framework for Revitalizing Declining and Dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brands
Sameer Mathur
 
Brand Management 260Chapter 13.docx
Brand Management 260Chapter 13.docxBrand Management 260Chapter 13.docx
Brand Management 260Chapter 13.docx
AASTHA76
 
Brand is Forever
Brand is ForeverBrand is Forever
Brand is Forever
Sameer Mathur
 
Brand is forever
Brand is foreverBrand is forever
Brand is forever
Sameer Mathur
 
A brand is forever
A brand is foreverA brand is forever
A brand is forever
Vaishnavi Ketharnathan
 
A brand is forever!
A brand is forever! A brand is forever!
A brand is forever!
Vaishnavi Ketharnathan
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Planeonemo
 
Crush brand cadburry beverages
Crush brand cadburry beveragesCrush brand cadburry beverages
Crush brand cadburry beverages
Frisca Listyaningtyas
 
Customer centered brand management
Customer centered brand managementCustomer centered brand management
Customer centered brand managementAfzaal Ali
 
Brand versus private labels
Brand versus private labelsBrand versus private labels
Brand versus private labels
Aamir chouhan
 
Brand Revitalization
Brand RevitalizationBrand Revitalization
Brand RevitalizationTehreenilyas
 
A brand is forever
A brand is foreverA brand is forever
A brand is forever
Vaishnavi Ketharnathan
 
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttpshttpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
LizbethQuinonez813
 

Similar to Leader brands analysis (20)

Chapter 9 - Managing the product
Chapter 9 - Managing the productChapter 9 - Managing the product
Chapter 9 - Managing the product
 
Revitalisation
RevitalisationRevitalisation
Revitalisation
 
Brand extension
Brand extensionBrand extension
Brand extension
 
Redbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler kellerRedbull company overview and mini case solution of kotler keller
Redbull company overview and mini case solution of kotler keller
 
Five steps to brand growth
Five steps to brand growthFive steps to brand growth
Five steps to brand growth
 
A brand is forever ! A framework for Revitalizing Declining and Dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brandsA brand is forever ! A framework for Revitalizing Declining and Dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brands
 
Brand Management 260Chapter 13.docx
Brand Management 260Chapter 13.docxBrand Management 260Chapter 13.docx
Brand Management 260Chapter 13.docx
 
Brand is Forever
Brand is ForeverBrand is Forever
Brand is Forever
 
Brand is forever
Brand is foreverBrand is forever
Brand is forever
 
marketting
markettingmarketting
marketting
 
A brand is forever
A brand is foreverA brand is forever
A brand is forever
 
A brand is forever!
A brand is forever! A brand is forever!
A brand is forever!
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
marketting
markettingmarketting
marketting
 
Crush brand cadburry beverages
Crush brand cadburry beveragesCrush brand cadburry beverages
Crush brand cadburry beverages
 
Customer centered brand management
Customer centered brand managementCustomer centered brand management
Customer centered brand management
 
Brand versus private labels
Brand versus private labelsBrand versus private labels
Brand versus private labels
 
Brand Revitalization
Brand RevitalizationBrand Revitalization
Brand Revitalization
 
A brand is forever
A brand is foreverA brand is forever
A brand is forever
 
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttpshttpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
httpswww.youtube.comwatchv=-YJ5r7FFIv8&t=822shttps
 

Recently uploaded

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 

Recently uploaded (20)

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 

Leader brands analysis