This document summarizes a business plan for Glassglow, a company that sells glow in the dark shot glasses and racks. The primary markets are nightclubs and bars, with secondary markets being households, retail stores, and head shops. The marketing mix involves selling recycled plastic glow in the dark shot racks containing shot glasses for $8.99 and packs of 20 glasses for $3.20, with an initial product launch at a nightclub in Gatineau and promotions on social media and with adult beverages.

1. RILEMIEGlassgloWBy: Richard Fang, MicheaelangeloGerold, and Elizabeth BretonMentor: Ben Lamarche

2. ,,There is no need to cry over spilt shots again!

3. Are you are tired of spilling your shots?Then it’s time to get Glassglow!!This product makes it simple to serve your guests and save you trips the kitchen so you can get back to enjoying the party.

4. Position statement -we sell glow in the dark shot glasses and holder-customer satisfaction is our priority -we are a very environmentally friendly

5. THE SHOT RACK!!!!!!!!

6. Target MarketsPrimary market: NightclubsBarsSecondary Market:HouseholdsRetail storesHead shopsGum candy dispensers

7. Marketing Mix:ProductRecycled plastic glow in the dark shot racks