2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
Jen Yomoah, Brand Manager, Edgewell - How to Use Social Influencers to Reach ...MediaPost
Keynote: How to Use Social Influencers to Reach Millennials Authentically & Efficiently
To millennials, social media influencers are more relatable and more authentic than traditional celebrities, and their endorsement means more to them than “traditional advertising.” But finding these influencers is only the beginning. How do you use these internet stars to their fullest to create compelling, cohesive and measurable marketing campaigns supported by the right media?
KEYNOTE
Jen Yomoah, Brand Manager, Edgewell
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
Jen Yomoah, Brand Manager, Edgewell - How to Use Social Influencers to Reach ...MediaPost
Keynote: How to Use Social Influencers to Reach Millennials Authentically & Efficiently
To millennials, social media influencers are more relatable and more authentic than traditional celebrities, and their endorsement means more to them than “traditional advertising.” But finding these influencers is only the beginning. How do you use these internet stars to their fullest to create compelling, cohesive and measurable marketing campaigns supported by the right media?
KEYNOTE
Jen Yomoah, Brand Manager, Edgewell
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
Active Cultures: Linking Value and Digital Marketing as Told Through YogurtSteve Gottschling
Using case studies from three yogurt brands, I explore the ways companies can combine social and traditional "passive" media to resonate with audiences on a cultural level.
One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue.
*Presentation was prepared by CEO & Founder, Yohan Perez.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Marketing analysis of Chipotle's Scarecrow campaign. Analysis includes audience, brand and insight, creative analyses as well as the positioning and media strategy for the campaign
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
Active Cultures: Linking Value and Digital Marketing as Told Through YogurtSteve Gottschling
Using case studies from three yogurt brands, I explore the ways companies can combine social and traditional "passive" media to resonate with audiences on a cultural level.
One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue.
*Presentation was prepared by CEO & Founder, Yohan Perez.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Marketing analysis of Chipotle's Scarecrow campaign. Analysis includes audience, brand and insight, creative analyses as well as the positioning and media strategy for the campaign
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - April 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
Top Christmas trends in viral advertising and the UGC spherevan_slides
As the festive season slowly creeps up on us, the question that agencies should be concerning themselves with is, “what makes for a memorable ad?”
We used TubeRank, VAN’s viral planning tool, to analyse some of the most popular festive themed YouTube videos and top ad campaigns from Christmases past, to find out what made them so successful.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. INTRODUCTION
Welcome to VAN’s monthly insight report on what’s hot in the world of social video in
the food and confectionary sector.
The insights in this document are comprised of:
• Brand insights
• Viral video case studies
• UGC insights
• YouTuber insights
• Blogger insights
• Search stats & insights
VAN’s social video insights are collated with the help of our TubeRank app
Flickr photo: APM Alex
3. BRAND TRENDS: FOOD
Key brand observations
Read all about it! The rise of the eco-conscious consumer.
The rise in popularity of the food blogging community has given
consumers a massive platform on which to share their opinions and
make their voices heard. There are now thousands of recipes, reviews,
videos and images being uploaded to the web every day, meaning that
information relating to the food industry is more accessible than ever.
This has lead to a rise in consumer concerns about food, with increasing
emphasis being placed on healthy eating, organic produce and
sustainable farming.
As a result, brands like Chipotle and McDonald’s are trying to shake off
their junk food image, highlighting eco-friendly projects and community
initiatives in an attempt to appeal to a new generation of socially-aware,
uber-informed internet veterans who have access to a plethora of
information about what they’re putting into their mouths.
Source: Flickr - Pam Loves Pie
4. BRAND TRENDS: CONFECTIONARY
Key brand observations
Are you snacking comfortably? Then we’ll begin...
2013 has seen a rise in branded storytelling, with ads often
being released in installments as part of a wider campaign to
build on a branded concept. This trend is particularly true of
confectionary companies, which tend to be amongst the
most playful sectors of the food industry.
Less concerned with pushing nutritional benefits,
confectionary brands are marketed as fun treats for the
whole family. As such there is a stronger emphasis on
gimmicks, humour and youth / internet culture. We’ve seen
incredibly successful campaigns this year from the likes of
Oreo, (who focused on generating a mass social debate
over which part of the biscuit was better, the cookie or the
crème) and KitKat, who partnered with Google, tapping into
the popular YouTube trend of spoof Apple iPhone videos.
5. CASE STUDIES - Insight into trending ads in the food sector in 2013
Chipotle: The Scarecrow
(Sep 2013)
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Shares: 138,787 | Views: 6,264,084
Share Ratio = 1:45
Film
Conversation Triggers:
Epic
Moving
Topical
Educational
Gaming
Mexican food chain, Chipotle, released a beautifully animated short film designed
to highlight the brand’s concern for sustainable farming. Set to the haunting
soundtrack of Willy Wonka’s ‘Pure Imagination’ and featuring a fantastical vision
of a dystopian future, the video has all the right cues to tug on the heartstrings
and get your emotions flowing.
The ad was designed to promote the launch of a free iOS game where users
could save the scarecrow from the factory on their smart phone or tablet.
#Wins:
The high production values and epic nature of the ad appeals to film fans and
makes it a pleasure to watch and share. Plus, the moving storyline plays on
topical concerns around animal cruelty, factory farming and sustainable living,
creating plenty of conversation triggers.
Music plays a powerful role in viral sharing and by giving a new lease of life to a
classic song and making the track available for fans to download from iTunes,
Chipotle broadened the appeal of the ad making it accessible to a wider audience
demographic of pop culture fans.
Communities of Interest:
Music
The Campaign:
Activist
#Fails:
The anti-industrial food theme is somewhat at odds with the Chipotle brand, which
despite stressing its emphasis on sustainable farming, is still ultimately a mass
chain restaurant.
The message conveyed by the video appears to endorse vegetarianism and
independent, local eating establishments – a concept that doesn’t fit with the
Chipotle brand. For this reason the video attracted a large amount of criticism with
some accusing it of being a flagrant attempt by advertisers to manipulate the
emotions of viewers and present the brand as something it’s not, giving rise to
such parody videos as ‘Honest Scarecrow’.
6. CASE STUDIES - Insight into trending ads in the food sector in 2013
Wonderful Pistachios:
Psy | Get Crackin (Feb 2013)
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Shares: 31,776 | Views: 3,993,532
Share Ratio = 1:125
Pop culture
Conversation Triggers:
Referential
Topical
LOL
WTF
Internet culture
As part of its 2013 Super bowl campaign, the Wonderful Pistachios brand
released ‘Get Crackin’, a music video parody of Gangnam Style. The video
featured Psy donning a sequined jacket in the brand’s trademark pistachio
green shade, strutting his stuff to a remix of the K-pop classic in front of a
group of backing dancers dressed as giant nuts!
#Wins:
The brand managed to ride on the back of the viral wave of the most
popular YouTube video of all time. Gangnam Style became a historic piece
of pop culture and the existing buzz around the song, not to mention the
huge number of UGC tributes gave the video a massive kick to get it
noticed.
The catchy song, complete with its topicality and the random WTF nature of
the video provided some key sharing triggers and generated a huge twitter
buzz around the ad.
Communities of Interest:
Music
The Campaign:
Geek
It’s not the first time Wonderful Pistachios has capitalised on topical memes
either. The brand name has become synonymous with trending YouTube
virals with tributes to Keyboard cat, Honey Badger and more recently the
Prancercise Lady.
#Fails:
When piggybacking on a viral trend timing is everything and unfortunately
for Wonderful Pistachios, the brand’s Gangnam Style tribute was just too
little too late. With the official video being released in July, the Superbowl ad
came nearly 7 months after K-pop first took the web by storm, significantly
reducing its viral impact.
7. CASE STUDIES - A snapshot of viral ads in the food sector in 2013
End Marmite Neglect (Aug 2013)
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Shares - 21,291 | Views - 502,538 | Share ratio - 1:24
Communities
• General interest
Triggers
• LOL
• Referential
McDonald's: Minion Madness (Jun 2013)
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Communities
• Film
• Pop Culture
Triggers
• LOL
• Referential
• Topical
Cheerios: Just Checking (May 2013)
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Communities
• Parenting
Triggers
• LOL
• Kawaii
Marmite launched a spoof video featuring rescue squads visiting homes to remove
neglected jars hidden away in kitchen cupboards.The humorous ad parodied the
work of animal protection teams like the RSPCA, causing numerous complaints
from viewers claiming the video was making a joke of animal cruelty.
The controversy acted as an effective conversation and sharing trigger, dividing
public opinion and cleverly playing on the brand’s ‘Love it, or Hate it’ slogan.
Shares - 20,780 | Views - 4,924,966 | Share ratio - 1:237
McDonald’s has a long history of using upcoming children’s films to promote its
Happy Meals and Minion Madness provides a good example of the mutual benefits
of such partnerships to both brands and film distributors.
The plastic toy based on the cute yellow side kicks from Despicable Me 2 became
highly collectable, with customers lining up down the road hoping to get their hands
on the latest figurine and the frenzy became a viral talking point for the video
across social media channels and online news sites.
Shares - 47,801 | Views - 4,508,269 | Share ratio - 1:94
Cheerios released an ad featuring an interracial family. Despite the fact at the ad
itself wasn’t controversial it demonstrates the impact that YouTube comments can
have on a campaign.
The string of racist posts on the video channel triggered a storm of debate that was
picked up by media outlets word wide, leading to extensive coverage across social
media channels and giving rise to a string of UGC reaction videos and spoof
tributes.
8. CASE STUDIES - Insight into trending ads in the confectionary sector in 2013
OREO Separator Machine
(February-March 2013)
The Campaign:
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Following the success of its "Whisper Fight" Super Bowl spot, Oreo
continued the Cookie Vs Crème debate by launching the ‘Separator
Machine’ campaign. The brand produced a four-part series of YouTube
mockumentaries that followed the invention of ingenious cookie separation
devices, clocking up a combined total of over 5 million views. The first
installment told the story of a genius inventor and his one-man-mission to
create a machine to remove the crème from his precious cookie.
#Wins:
Shares: 174,482* | Views: 5,402,632*
Share Ratio = 1:31
Communities of Interest:
Internet culture
Student
Conversation Triggers:
LOL
Epic
Geek
Oreo tapped into insight that consumers tended to fall into two categories,
those who prefer the cookie part of the Oreo biscuit, and those who
preferred the crème.
By building on the cookie vs crème debate they generated conversations
across social media channels, encouraging people to pick a side. The
campaign formed part of an integrated social media push asking consumers
to upload photos to Instagram and Twitter and tag them with #cookiethis or
#cremethis. The brand’s creative team then recreated and sculpted their
photo submissions using actual OREO cookies or creme.
The separator machine series worked so well because it’s comedy concept
and the obsessive attention to details of the machines appealed to the geek
community. And by creating a series of ads that were released in
installments over a month long period, the brand was able to get extra
mileage from the campaign, keeping fans looking for the next installment.
WTF
*across all videos in series
9. TOP VIRAL VIDEOS - CONFECTIONARY
KitKat: Android KITKAT 4.4
(September
2013)
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Shares: 30,194 | Views: 2,334,162
Share Ratio = 1:77
The Campaign:
In September 2013, Google announced a somewhat unlikely partnership
with Nestle, revealing that it will be calling its next Android operating
system KitKat.
The KitKat Facebook, Google+ and Twitter pages were rebranded to
feature the little Android mascot covered in chocolate and KitKat
released a hilarious spoof video promoting the launch of the new
Android KITKAT 4.4.
The ad spot featured the “Chief Breaks Officer” excitedly talking through
all the design features that went into making the chocolate bar the
ultimate snack product, cleverly poking fun at Apple’s well-known
product introduction videos.
#Wins:
Communities of Interest:
Geek
Conversation Triggers:
Referential
Topical
LOL
Internet culture
With the imminent release of the new iPhone 5s just weeks away, the
internet was rife with news stories speculating about the new handset,
making the timing of the ad particularly relevant and capitalising on the
existing media hype.
The newsworthy nature of the unlikely partnership between the
chocolate brand and Google acted as a conversation point for the ad,
generating over 30,000 shares for the video in the first 24 hours of its
release. This, combined with the fact that Apple parodies were trending
in the weeks leading up to the release of the latest phone provided
plenty of conversation triggers around the amusing parody.
10. CASE STUDIES - A snap shot of viral ads in the confectionary sector in 2013
Cadbury: Marriage Proposal Gone Wrong (Aug 2013)
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Communities
• Internet Culture
Triggers
• LOL
• WTF
Skittles Figurines (June 2013)
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As part of its ‘Not So Sweet’ campaign, Cadbury released a hoax video of a marriage
proposal gone wrong. The clip of an unfortunate young man getting hit over the head in
a public mall after his would-be fiancée cruelly rejected his proposal was uploaded to
YouTube with many believing, thanks in part to the terrible quality and shaky recording
skills, that it was a genuine proposal gone wrong.
In fact the hilarious clip was part of a clever viral marketing stunt by Cadbury, the only
clue being the Bournville branding on the side of a mall train that drove through the
scene.
Shares - 1,472 | Views - 196,762 | Share ratio - 1:134
Communities
• Internet Culture
Triggers
• WTF
• LOL
M&M'S "Love Ballad" (February 2013)
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Shares - 7,546 | Views - 1,000,102 | Share ratio - 1:132
Communities
• Pop Culture
• Music
Triggers
• LOL
The Skittles brand is famed for its quirky ad campaigns including the ‘Sorting Machine’,
(a device designed to sort the candies by colour that went viral after being picked up on
Reddit) and ‘Touch: Cat’ (a video video featuring a cat that licks a viewers finger once it
is placed on screen).
The brand continued the interactive theme with ‘Smash the Rainbow’, another video
designed to encourage audience engagement by asking viewers to choose objects from
a table to smash in the hope that they might reveal some skittles.
Shares - 44,235 | Views - 2,821,160 | Share ratio - 1:64
M&M’s have become well known for comedic ads involving personified chocolate
characters and the brand continued the popular theme with its 2013 Super Bowl
commercial.
The video featured Glee star, Naya Rivera, being wooed by the red member of the
candy family. Set to the soundtrack of ‘I would do Anything for Love’, the little chocolate
character embarks on ever more complicated missions to impress her, but it turns out
that she’s using him for just one thing… his body.
11. UGC TRENDS
Key UGC Observations
Online hacks = IRL snacks
‘How to’, ‘Life hacks’ and fun educational videos have become
a popular UGC theme in the food and drinks sector on
YouTube.
Packed full of interesting random facts and fun tips on how to
get creative with everyday kitchen items, these videos work well
because they are easily accessible and encourage viewer
interaction. They appeal to a wide range of online communities
and have plenty of viral triggers because they prompt people to
try things out at home or share ideas with friends.
Many popular viral sites like BuzzFeed now have dedicated
channels that specialise in this type of content. As opposed to
traditional cookery videos, which provide practical ‘how to’ tips
for the kitchen, the focus of this new viral food trend is on the
novelty factor. The emphasis being to share funny, quirky, food
based experiments that make amusing party tricks and act as
conversation triggers across the social video sphere.
12. UGC TRENDS
Key UGC Observations
With great power comes great shareability
The power of UGC content on brands is not something to be
underestimated. 2013 has seen a wide range of YouTube
commentary, spoof videos and comedy mashups. Whatever the
format, user-generated content extends the reach of an original
advert and, in some cases, can significantly impact on the success of
a campaign.
The inadvertent online debate caused by the Cheerios ad, ‘Just
Checking’ makes for an interesting case in point. There was nothing
controversial about the ad itself, but the string of racist YouTube
comments reacting to the fact that the video featured a biracial
couple prompted a barrage of reactionary videos on YouTube. The
most significant of which was, ‘Kids React to Controversial Cheerios
Commercial’, by The Fine Brothers, which to a large extent was
responsible for the viral reach of the original ad.
A similar effect was seen when the Funny or Die team released a
parody video highlighting some of the overtly exploitative advertising
messaging in Chipotle’s Scarecrow ad. The remix significantly
contributed to the amount of media coverage the brand’s campaign
received, prolonging its viral impact , (although possibly not in a way
that was beneficial for the Chipotle brand).
13. TRENDING UGC VIDEOS - FOOD & CONFECTIONARY
MisterEpicMann: How Animals Eat Their Food
Kbcreativelab: Porn Sex vs Real Sex
Mark Rober: Watermelon Smoothie Hack
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Views = 84,031,188 | Shares = 1,459,051 | (1:57)
Views = 84,031,188 | Shares = 1,459,051 | (1:57)
Views = 2,636,814 | Shares = 11,736 | (1: 244)
Viral triggers = LOL/ WTF/
Viral triggers = LOL/ WTF/ NSFW
Viral triggers = LOL
John Adamson: Spinning Chocolate Joy
Sesame Street: Me Want It (But Me Wait)
BuzzFeedVideo: The Guide To Trading Candy
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Views = 2,291,850 | Shares = 15,691 | (1: 146)
Views = 1,463,223 | Shares = 40271 | (1: 36)
Views = 2,286,966 | Shares = 60,638 | (1:38)
Viral triggers = Epic / Talent
Viral triggers = LOL
Viral triggers = LOL
14. TOP FOOD AND CONFECTIONARY YOUTUBE CHANNELS
Vertical
Channel
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Stats
EPIC MEAL TIME
Subscribers:
5,726,754
Views:
613,737,995
NICKO’S KITCHEN
Subscribers:
505,415
Views:
91,880,555
MY CUPCAKE ADDICTION
Subscribers:
279,832
Views:
29,242,009
Description
A Canadian YouTube cooking show known for creating extremely
high-calorie meals, most popularly from meat (with particular
emphasis on bacon) and including alcohol (especially Jack
Daniels).
One of the biggest online cookery communities in the world started
by personable Aussie, Rob Nixon. Self-named the home of
YouTube cooking. Huge channel with food tips, handy hints and
recipe ideas.
An informative guide on how to decorate Cupcakes and Cake
Pops like the professionals in free, easy to follow tutorials. With
cute, fun frosting techniques and ideas for all kinds of occasion,
this probably one for the ladies out there.
JOY OF BAKING
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Subscribers:
189,986
Views:
39,222,401
BUZZFEED FOOD
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Subscribers:
279,832
Views:
29,242,009
A demonstration of techniques, tips and recipes from Stephanie
Jaworski, an American-Canadian baker with a passion for all
things baking.
Working hand in hand with the website of the same name,
Buzzfeed Food mainly concerns itself with food trends and crazy
experiments as well as exploring food around the world, nutrition
and lots and lots of eggs.
15. TOP FOOD AND CONFECTIONARY BLOGS
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Serious Eats
Bakers Royale
Honey and Jam
Thug Kitchen
A food blog focused on
sharing food enthusiasm
through online conversation,
multiple blogs, and video.
A cozy corner where baking
meets random thoughts and
musings.
Photos, repipe ideas and
general foodie chit chat from
22 year old Hannah Queen.
Where your narrow dietary
minded ass gets thinking
about healthy food.
Education and
entertainment.
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Top with Cinnamon
Chow
Chasing Delicious
Finger, Fork + Knife
An awesome teenage
baking blog with recipes,
food photography and food
styling.
Recipes, cooking techniques,
and news, updated daily.
Utterly devoted to the
pleasure of food and drink.
Food + science + more. Your
one stop shop for everything
in your kitchen.
Recipes that excite, nourish
and inspire with a focus on
wholesome ingredients and
high-nutrition.
16. TOP TWITTER FEEDS - FOOD & CONFECTIONARY
A round up of some of the most influential Twitter personalities in the Food and
Confectionary sector worth a follow!
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@Foodimentary
Followers:
861,640
Food, Facts, & Fun. Guaranteed to pepper your day with fun food
facts! Impress others with your food knowledge!
Followers:
433,198
The ultimate food site for people who love to eat.
Followers:
18,386
All about making and decorating beautiful cakes, sweet cupcakes
and delicious cookies.
Followers:
16,088
Food Blogger. Recipe Developer. Picture Taker. Lover of all things
beautiful.
Followers:
2,730
The Good Food Network is a completely new way for you to
discover fantastic food and drink in your local area and beyond
Followers:
9,516
Dom Ramsey, editor of Chocablog, Chief Chocolate Officer of
@CocoaRunners & Co-Founder of World Chocolate Guide.
Followers:
22,995
Writer, baker, snapper and author.
Foodimentary
@epicurious
epicurious
@CakeJournal
Louise
@bakingaddiction
Jamie
@GoodFoodNet
Good Food
@chocablog
Chocablog
@dan_lepard
Dan Lepard
17. SEARCH TRENDS IN THE FOOD & CONFECTIONARY SECTOR
A comparison of the volume of food related internet searches across the web and YouTube
during the past 3 years
Data from Google Trends has shown a 30% increase in the number of food and drinks related internet searches during the
past 3 years, with noticeable annual trends related to public holidays visible in web searches.
Interest in food and drinks across the net tends to peak in both November and December, coinciding with Thanks Giving and
Christmas and reflecting a rise in searches for recipe ideas, cooking tips, restaurants and bars. Whilst YouTube search has
seen a similar rise in interest in the food and drinks sector over time, data shows that the site is less prone to seasonal peaks
and troughs.
Weekly trends are also visible in web searches across the food and drinks sector, with a noticeable peak in interest at the
weekend reflecting increased search for recipes, and food related recreational activities.
40%
30%
20%
10%
Food & Drink web search
Sep '13
Aug '13
Jul '13
Jun '13
May '13
Apr '13
Mar '13
Feb '13
Jan '13
Dec '12
Nov '12
Oct '12
Sep '12
Aug '12
Jul '12
Jun '12
May '12
Apr '12
Mar '12
Feb '12
Jan '12
Dec '11
Nov '11
Oct '11
Sep '11
Aug '11
Jul '11
Jun '11
May '11
Apr '11
Mar '11
Feb '11
Jan '11
Dec '10
-10%
Nov '10
0%
Oct '10
Interest over time *
50%
Food & Drink Youtube search
* See Google Trends for details on how this is calculated
18. ABOUT VAN
VAN is a social video platform, providing technology and services to agencies and brands to create
awesome shareable video. VAN’s 4 core services are: #KittenCamp (providing learning), TubeRank
(providing insight and inspiration), Creator Network (providing content creation services) and Viral
Ad Network (providing video distribution).
VAN’s platform is used by leading agencies and brands across the world, and was created by the
founders of award-winning viral agency Rubber Republic in 2013. To find out more about VAN’s
work, read this Forbes review or visit www.JoinVAN.com.
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