SlideShare a Scribd company logo
ECOMMERCE GROWTH
5 AUGMENTED REALITY EXPERIENCES DRIVING
The 5 Industries That Stand To Win
The Most Customers With A.R.
Christopher Yin
Global Creative Director
REDSTAGE
Don Pingaro
Marketing Manager
REDSTAGE
Jon Wade
Product Manager, AR/VR
SHOPIFY
TODAY'S
INTRODUCING
SPEAKERS
AUGMENTED
WHAT IS
Technology that superimposes a computer-
generated image into a user's view of the real
world, providing a composite view on their device.
Used in almost every industry vertical across the
globe to enhance digital capabilities, create
breath-taking user experiences, and even
increase productivity of hands-on workers.
REALITY?
INVEST IN
WHY IS IT IMPORTANT TO
Online retail in the US is up 25% since
March, you must differentiate yourself.
iPhone 12 coming in the holidays will come with
LIDAR out of the box, set up for AR experiences.
Same with Samsung and others...
AR NOW?
By 2022, 88% of B2B merchants will invest a
total of $2T on digital transformation,
including implementing AR to enhance
their digital capabilities.
If you don't keep up with these trends, you'll
be part of the 12% falling behind...
“AT-HOME”
RETAIL
THE NEW STANDARD IN
40%
of shoppers said they’d be
willing to pay more for a
product if they could
experience it in AR.
61%
of shoppers said they
would prefer to shop at
stores that offer AR, as
opposed to ones that don’t.
71%
of shoppers would
shop at a retailer's
store more often if
they offered AR.
RetailPerceptions.com
AUGMENTED
HOW AMAZON USES
• Shoppers can view items in their home
• Phone & tablet users can view products
anywhere they are.
• See if the product fits in the space you're
buying it for.
• Ensure the colors and textures are what you're
looking for.
REALITY
CONSUMER
AUGMENTED REALITY FOR
Bring the in-store experience online. Let customers
see products in 3D, more compelling than
stationary photos.
Try on a bracelet, a necklace, a dress etc. from
the comfort of your own home utilizing new QR-
code scanners built-into newer phones.
GOODS
FASHION
AR FOR THE
• Check product look, fit, color and more.
• "Try it on" at home or in-store!
• Bracelets
• Earrings
• Makeup
• Nail Polish
• Necklaces
• Rings
• Watches
INDUSTRY
PANINI
AR CONCEPT FOR
• Add a new dimension to playing cards and
collectibles.
• Provide new experiences to engage and
entice customers.
• Allow shoppers to check packaging in-store for
AR experiences in the aisle.
• Encourage use of branded apps
AMERICA
19 CRIMES
AR EXAMPLE FROM
• Add a new dimension to wine bottles.
• Encourage use of branded apps.
• Provide new experiences to engage and
entice customers.
• Allow shoppers to check packaging in-store
for AR experiences in the aisle.
• Create a viral marketing sensation that
drives sales.
WINES
AUGMENTED
USING SHOPIFY PLUS FOR
How 3D and AR are improving conversion
rates for Rebecca Minkoff:
• Rebecca Minkoff has been using 3D models on their
product pages since Fall of last year. They found that
visitors who interacted with a 3D model were 44%
more likely to add a product to their cart and 27%
more likely to place an order than visitors who didn’t.
And when visitors viewed a product in AR, they
became 65% more likely to make a purchase.
• Bring product pages to life with built-in support for 3D
models and video from Shopify!
REALITY
Scan To Try
At Home!
AUGMENTED
USING SHOPIFY PLUS FOR
REALITY
Scan To Try
At Home!
AUGMENTED REALITY
#5 WAYS MANUFACTURERS & DISTRIBUTORS ARE USING
Production, Maintenance, Planning,
Appliances and Insights from DHL…
[#1]
AR can help speed up production
and limit accidents and mistakes.
View where parts go before placing
them to ensure the right fit.
AR can also help eliminate defects
in manufacturing, helping to scan
for any errors. Saving a lot of time
and money in the process.
PRODUCTION
[#2]
Allow engineers to find any error
or defect in machinery, making
maintenance much faster
and easier, with last service
information and standards within
eye view.
MAINTENANCE
[#3]
Let your customers see how big
machines will fit in their factories,
place pallets in their warehouses,
etc. Know exactly how much
space you have, and
where machinery will go in
warehouses.
PLANNING
[#4] APPLIANCES
• STOVE RANGE
• COFFE MACHINE
Scan To Try
At Home!
[#5] DHL INSIGHTS
DHL Press Release
• To match the exponential
growth of eCommerce, the company is
making a staggering $300 million
investment in AR technology.
• DHL is already testing mobile
Augmented Reality systems.
• Began utilizing smart glass technology back
in 2015, but recently announced plans to
expand efforts in augmented
reality, robotics, process automation, and IoT
in 81% of its facilities in North America.
EASIER THAN
IMPLEMENTING AR IS FASTER &
It's difficult and time-
consuming to build AR
models: FALSE!
YOU THINK!
It's too expensive
for most online
stores: FALSE!
Implementation requires
additional tech &
infrastructure: FALSE!
AR will kill the load-
time of my product
pages: FALSE!!!
AR is only possible on
some Ecommerce
platforms: FALSE!
ABOUT AR
WANT TO LEARN MORE
To show you how easy it is to make an AR design,
send an .EPS file of your company's
logo to info@redstage.com and we'll send
you an AR logo to test out for free.
To learn more about how we can bring
your AR dreams to life, visit
Redstage.com/augmented-reality-design
to schedule your free consultation.
DESIGN?
Q&A SESSION
www.redstage.com info@redstage.com 1-888-335-8747

More Related Content

Similar to 5 AR Experiences Driving eCommerce Growth by Redstage

Advertising emergence of techno-creative consultant
Advertising   emergence of techno-creative consultantAdvertising   emergence of techno-creative consultant
Advertising emergence of techno-creative consultant
ashutosh karandikar
 

Similar to 5 AR Experiences Driving eCommerce Growth by Redstage (20)

8 Interactive Trends Changing the Business Landscape
8 Interactive Trends Changing the Business Landscape8 Interactive Trends Changing the Business Landscape
8 Interactive Trends Changing the Business Landscape
 
Augmented Reality Business Opportunities/ Business Ideas 2019
Augmented Reality Business Opportunities/ Business Ideas 2019Augmented Reality Business Opportunities/ Business Ideas 2019
Augmented Reality Business Opportunities/ Business Ideas 2019
 
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaMagic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
 
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing ideaMagic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
Magic Mirror |Smart Mirror using Raspberry Pie| Marketing idea
 
7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World 7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World
 
How augmented reality is changing the world of consumer marketing.ppsx
How augmented reality is changing the world of consumer marketing.ppsxHow augmented reality is changing the world of consumer marketing.ppsx
How augmented reality is changing the world of consumer marketing.ppsx
 
Redefining the customer experience through immersive technology
Redefining the customer experience through immersive technologyRedefining the customer experience through immersive technology
Redefining the customer experience through immersive technology
 
Remote sales enabled with augmented reality – Arilyn® Sales
Remote sales enabled with augmented reality – Arilyn® SalesRemote sales enabled with augmented reality – Arilyn® Sales
Remote sales enabled with augmented reality – Arilyn® Sales
 
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
tRetail Summit 2014 May 2014 Personalisation, Context, Proximity. IoT and wea...
 
Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016Top Brands using virtual reality for advertising campaigns Q2 2016
Top Brands using virtual reality for advertising campaigns Q2 2016
 
QR Codes for Marketing in India
QR Codes for Marketing in IndiaQR Codes for Marketing in India
QR Codes for Marketing in India
 
How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?
 
How to build a world-class Digital Agency - Masterclass at Kreative Asia 2012
How to build a world-class Digital Agency - Masterclass at Kreative Asia 2012How to build a world-class Digital Agency - Masterclass at Kreative Asia 2012
How to build a world-class Digital Agency - Masterclass at Kreative Asia 2012
 
Advertising emergence of techno-creative consultant
Advertising   emergence of techno-creative consultantAdvertising   emergence of techno-creative consultant
Advertising emergence of techno-creative consultant
 
A Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry StoresA Digital Mirror for Luxury Jewelry Stores
A Digital Mirror for Luxury Jewelry Stores
 
Get Retail Smart - Transforming Retail with Augmented Reality
Get Retail Smart - Transforming Retail with Augmented RealityGet Retail Smart - Transforming Retail with Augmented Reality
Get Retail Smart - Transforming Retail with Augmented Reality
 
Augmented Reality in Retail Industry
Augmented Reality in Retail IndustryAugmented Reality in Retail Industry
Augmented Reality in Retail Industry
 
Immerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategyImmerse, Engage, Involve: Implementing a QR strategy
Immerse, Engage, Involve: Implementing a QR strategy
 
Digital Shelf Analytics: Are you ready to rock the digital shelf?
Digital Shelf Analytics: Are you ready to rock the digital shelf?Digital Shelf Analytics: Are you ready to rock the digital shelf?
Digital Shelf Analytics: Are you ready to rock the digital shelf?
 
Digital Transformation Mobility and Automotive
Digital Transformation Mobility and Automotive Digital Transformation Mobility and Automotive
Digital Transformation Mobility and Automotive
 

Recently uploaded

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 

Recently uploaded (20)

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
Kế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh CosyKế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh Cosy
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 

5 AR Experiences Driving eCommerce Growth by Redstage

  • 1. ECOMMERCE GROWTH 5 AUGMENTED REALITY EXPERIENCES DRIVING The 5 Industries That Stand To Win The Most Customers With A.R.
  • 2. Christopher Yin Global Creative Director REDSTAGE Don Pingaro Marketing Manager REDSTAGE Jon Wade Product Manager, AR/VR SHOPIFY TODAY'S INTRODUCING SPEAKERS
  • 3. AUGMENTED WHAT IS Technology that superimposes a computer- generated image into a user's view of the real world, providing a composite view on their device. Used in almost every industry vertical across the globe to enhance digital capabilities, create breath-taking user experiences, and even increase productivity of hands-on workers. REALITY?
  • 4. INVEST IN WHY IS IT IMPORTANT TO Online retail in the US is up 25% since March, you must differentiate yourself. iPhone 12 coming in the holidays will come with LIDAR out of the box, set up for AR experiences. Same with Samsung and others... AR NOW? By 2022, 88% of B2B merchants will invest a total of $2T on digital transformation, including implementing AR to enhance their digital capabilities. If you don't keep up with these trends, you'll be part of the 12% falling behind...
  • 5. “AT-HOME” RETAIL THE NEW STANDARD IN 40% of shoppers said they’d be willing to pay more for a product if they could experience it in AR. 61% of shoppers said they would prefer to shop at stores that offer AR, as opposed to ones that don’t. 71% of shoppers would shop at a retailer's store more often if they offered AR. RetailPerceptions.com
  • 6. AUGMENTED HOW AMAZON USES • Shoppers can view items in their home • Phone & tablet users can view products anywhere they are. • See if the product fits in the space you're buying it for. • Ensure the colors and textures are what you're looking for. REALITY
  • 7. CONSUMER AUGMENTED REALITY FOR Bring the in-store experience online. Let customers see products in 3D, more compelling than stationary photos. Try on a bracelet, a necklace, a dress etc. from the comfort of your own home utilizing new QR- code scanners built-into newer phones. GOODS
  • 8. FASHION AR FOR THE • Check product look, fit, color and more. • "Try it on" at home or in-store! • Bracelets • Earrings • Makeup • Nail Polish • Necklaces • Rings • Watches INDUSTRY
  • 9. PANINI AR CONCEPT FOR • Add a new dimension to playing cards and collectibles. • Provide new experiences to engage and entice customers. • Allow shoppers to check packaging in-store for AR experiences in the aisle. • Encourage use of branded apps AMERICA
  • 10. 19 CRIMES AR EXAMPLE FROM • Add a new dimension to wine bottles. • Encourage use of branded apps. • Provide new experiences to engage and entice customers. • Allow shoppers to check packaging in-store for AR experiences in the aisle. • Create a viral marketing sensation that drives sales. WINES
  • 11. AUGMENTED USING SHOPIFY PLUS FOR How 3D and AR are improving conversion rates for Rebecca Minkoff: • Rebecca Minkoff has been using 3D models on their product pages since Fall of last year. They found that visitors who interacted with a 3D model were 44% more likely to add a product to their cart and 27% more likely to place an order than visitors who didn’t. And when visitors viewed a product in AR, they became 65% more likely to make a purchase. • Bring product pages to life with built-in support for 3D models and video from Shopify! REALITY Scan To Try At Home!
  • 12. AUGMENTED USING SHOPIFY PLUS FOR REALITY Scan To Try At Home!
  • 13. AUGMENTED REALITY #5 WAYS MANUFACTURERS & DISTRIBUTORS ARE USING Production, Maintenance, Planning, Appliances and Insights from DHL…
  • 14. [#1] AR can help speed up production and limit accidents and mistakes. View where parts go before placing them to ensure the right fit. AR can also help eliminate defects in manufacturing, helping to scan for any errors. Saving a lot of time and money in the process. PRODUCTION
  • 15. [#2] Allow engineers to find any error or defect in machinery, making maintenance much faster and easier, with last service information and standards within eye view. MAINTENANCE
  • 16. [#3] Let your customers see how big machines will fit in their factories, place pallets in their warehouses, etc. Know exactly how much space you have, and where machinery will go in warehouses. PLANNING
  • 17. [#4] APPLIANCES • STOVE RANGE • COFFE MACHINE Scan To Try At Home!
  • 18. [#5] DHL INSIGHTS DHL Press Release • To match the exponential growth of eCommerce, the company is making a staggering $300 million investment in AR technology. • DHL is already testing mobile Augmented Reality systems. • Began utilizing smart glass technology back in 2015, but recently announced plans to expand efforts in augmented reality, robotics, process automation, and IoT in 81% of its facilities in North America.
  • 19. EASIER THAN IMPLEMENTING AR IS FASTER & It's difficult and time- consuming to build AR models: FALSE! YOU THINK! It's too expensive for most online stores: FALSE! Implementation requires additional tech & infrastructure: FALSE! AR will kill the load- time of my product pages: FALSE!!! AR is only possible on some Ecommerce platforms: FALSE!
  • 20. ABOUT AR WANT TO LEARN MORE To show you how easy it is to make an AR design, send an .EPS file of your company's logo to info@redstage.com and we'll send you an AR logo to test out for free. To learn more about how we can bring your AR dreams to life, visit Redstage.com/augmented-reality-design to schedule your free consultation. DESIGN?