This document discusses opportunities for brands to live stream content through social media to engage audiences. It provides examples of brands that have successfully streamed live events like concerts and science lessons on Facebook. The document also discusses best practices for live streaming, such as ensuring good connectivity and pre-production. Overall, it argues that combining broadcast and social media allows brands to directly communicate with audiences through their own communities or influencers.
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Facebook's Latest Video Features - Moore Communications GroupMelissa Wisehart
Presented at PR News Social Summit, this presentation will let you know about all of the recent video updates from Facebook that occurred in February, 2016. It will also give you practical, real-world examples on how to leverage them for your business.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
This presentation condense all the knowledge I cumulated building an audience of 400,000 followers over the past 3 years on TikTok.
We'll cover:
- Understanding TikTok, its culture, and how the algorithm works.
- How to build a great profile
- 20+ tactics to create engaging content and get more views
- Case studies of how I successfully applied these tactics in my own viral videos.
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Facebook's Latest Video Features - Moore Communications GroupMelissa Wisehart
Presented at PR News Social Summit, this presentation will let you know about all of the recent video updates from Facebook that occurred in February, 2016. It will also give you practical, real-world examples on how to leverage them for your business.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
This presentation condense all the knowledge I cumulated building an audience of 400,000 followers over the past 3 years on TikTok.
We'll cover:
- Understanding TikTok, its culture, and how the algorithm works.
- How to build a great profile
- 20+ tactics to create engaging content and get more views
- Case studies of how I successfully applied these tactics in my own viral videos.
Best Practices in viral video marketing, as shared in webinar
http://www.digitalvidya.com/blog/webinar-recording-of-best-practices-in-viral-video-marketing/
A comprehensive review of AI use within the public relations profession.
At time of writing (February 2023), there’s been a burst of new AI-driven tools, services and use cases with the potential to impact virtually every aspect of the public relations profession.
This report is an attempt to assess the likely rapid progress of AI technology over the next year and the longer-term strategic considerations for all public relations practitioners as a result.
Co-authored by Andrew Bruce Smith and Stephen Waddington, with contributions from Professor Anne Gregory, Jean Valin and Scott Brinker.
A report on diversity within the UK PR industry.
This research study aims to:
• Create better understanding of the issues and barriers faced by different socio-economic
groups and understand what prevents underrepresented groups from engaging with public
relations
• Suggest potential and workable solutions for employers
• Propose initiatives to be led by professional bodies and other industry leaders
• Raise the issue of social mobility with individual practitioners
In this report, the Institute of Directors (IoD) has joined forces with the Chartered Institute of Public Relations (CIPR) to look at ways in which organisations can best employ public relations to ride market turbulence and ensure they are fit for the future.
You’ll find the results of our recent survey which showcases how UK directors see and use public relations. You’ll also find a raft of practical ways in which your business can utilise PR and each chapter has five top tips to get you started.
The successful running of any organisation relies on effective and efficient line manager communication. In autumn 2021, CIPR Inside conducted a deep dive into line manager communication to find out:
• Who supports line manager communication and how important it’s considered to be
• What line managers need in order to communicate effectively
• If effective communication is considered an important leadership skill and business enabler, and whether it is supported as such
For over a decade the Chartered Institute of Public Relations
(CIPR) has conducted industry-wide research exploring issues
and challenges facing the public relations profession.
We use this data to report on trends and provide industry leading insights on topics including where practitioners work, what they do, how much they earn, and much more.
This year’s study provides a focus on how the industry is
adapting to life beyond the pandemic and what this has meant to those working in the profession.
Our guide for Members of Parliament who are approached by lobbyists. This leaflet sets out the standards of acceptable behaviour for professional lobbyists, what you should expect from them if they approach you, and what action you can take if you have concerns.
This report from the CIM and CIPR explores the experiences
of their chartered members by looking at the impact of
becoming chartered and committing to continuing
professional development (CPD) has had on their careers
and on their confidence. At a time of economic and social
uncertainty, chartership may play a crucial role in how those
working in marketing and PR are viewed and trusted, now
and in the future.
Our ebook 'Communicating in a Crisis' explores how public relations was successfully used in the pandemic and features case studies from agency, in-house and public sector teams shortlisted in our 2021 Excellence Awards.
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
This guide is designed to support PR and comms professionals
who might have to deal with this highly sensitive topic. Our ambition is that this guide will support you practically, and help you with your own mental health and wellbeing.
The guide provides practical advice on how to help organisations communicate suicide. It also looks at the wider issue of talking about suicide alongside mental health.
We’ve worked closely with people and organisations affected by
suicide and are grateful to be carrying their voices and experiences as we make recommendations and offer advice.
Much progress has been made in the area of mental health in the last several years; talking about it openly and honestly has become more commonplace, and governments and businesses have recognised that they have a major role to play in helping people look after their mental wellbeing.
The Workplace Mental Wellbeing Audit helps businesses and other organisations understand the mental health of their employees and in turn take steps to help them. This report from the CIPR, PRCA and ICCO surveys 559 PR professionals through their networks, with the aim to understand
specifically the mental wellbeing of those working in the PR and Communications industry, the impact of coronavirus has had and changes over time.
The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
From Comms Professional to CEO’ explores what holds comms people back on their professional journey to leadership positions. The report provides advice for professionals on making the journey to the top based on qualitative research interviews with CEO’s who have a communications background.
The Chartered Institute of Public Relations (CIPR) has published its 2019 Annual Report, celebrating its success in a year which helps define its purpose “more clearly than ever before”.
The report (below) outlines the work of the Institute through the four key areas as outlined in our five-year strategy; leading practice development, building a resilient community, championing lifelong learning, and advocating public relations.
This guide is designed to support communicators in their own work and in their senior management advisory capacity. It outlines some key principles for ethical decision-making, provides practical advice on using the CIPR’s ethical decision-making tree and the Open Data Institute’s data ethics canvas through the use of real-life examples.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
More from Chartered Institute of Public Relations (20)
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. #CIPRSM#CIPRSM
• Explore opportunities for brands to stream
interactive content in their social channels
• How to keep your audience engaged with
your brand beyond a few minutes of video
content
ShareThisToo – Chapter 11
4. #CIPRSM#CIPRSM
“I’m not paying for theTV
License. All people do is sit
around a box in the corner of a
room not talking to each other.
It’s anti-social”
– Housemate I’d met for the
first time on moving in
Manchester 1990 – IsTV social?
Christmas 1990
10. #CIPRSM#CIPRSM
So can brands use Social to drive
views to their own video content?
Headstream’sTop Social Brands
report certainly suggests video helps
engage and build a community
15. #CIPRSM#CIPRSM
• By Q4 2014 ¾ of viral reach was made up
of video content
• Yet only 23% of posts contained video
• Twitter is 3x more likely to refer to a
video than other content
And according to Adobe’s (US)
DigitalVideo Benchmark Report …
Via @ThePaulSutton & @dirktherabbit
16. #CIPRSM#CIPRSM
‘The Social Games’
Sir Tim Berners-Lee tweets from Olympics Opening Ceremony
• Possibly no better example of how people are
usingTwitter whilst watching liveTV
17. #CIPRSM#CIPRSM
• During opening ceremony, @dannyboylefilm
grew to 100’s of 1000’s of followers in a couple
of hours … only for it to be just a fan’s feed!
• Twitter counted 9.66m mentions of the
opening ceremony between 8pm GMT to end
of the delayed broadcast on NBC in US
‘The Social Games’
18. #CIPRSM#CIPRSM
#spoileralert
• Twitter can also be a nightmare
for some programmes and the
death of Sky+!
• How many of us intend to watch
something after it was broadcast,
only to check our social media
feed to find someone who has
revealed whodunit!
• Even stars of the shows have
ruined the viewing experience for
viewers
Jessie J fans were furious
after she revealed on twitter
who she had picked for the
semi-final of the first series of
‘The Voice’ 2hrs before the
show aired.
19. #CIPRSM#CIPRSM
• More videos are being watched online
than ever before
• Social media can drive
engagement, particularly in a live
environment
• More important than ever for PR to get
involved
20. #CIPRSM#CIPRSM
• Felix Baumgartner’s jump for
Red Bull watched live by over
8m people globally (myself
and son included)
• However, not all of us have
the millions of dollars
required to enable a man to
jump from 128,100 feet!
• So how can we engage our
communities for a slightly
smaller budget …
Learn toWalk before you Jump
21. #CIPRSM#CIPRSM
• Google+ Hangouts
• Live Event ‘Firsts’
• Engaging with Bloggers
• Ensuring you reach your
community
Some ‘cheaper’ opportunities
22. #CIPRSM#CIPRSM
• Google+ Hangouts On-Air feature means
that, with the live feed being broadcast
throughYouTube, the stream can be
embedded into other social networks too
• Google+ engagement is growing and
there are some great examples of how
brands are using hangouts to their
advantage
– Cadbury’s Social Media & Community
Manager Jerry Daykin “give it a try and think
about a new way of connecting with your
consumers and having a chat with them”
YouTube Live, Google+ & Pinterest
http://www.youtube.com/watch?v=6Jt4fIIHn9
k&feature=youtu.be
http://www.youtube.com/watch?v=jDhZ3zy
kbWs&feature=player_embedded
23. #CIPRSM#CIPRSM
• Some considerations as still not the perfect tool for
broadcast …
– Invest time in pre-production
– Test every participants connection, lighting before going live
– Use a running order and ensure you have a producer to avoid people
speaking over each other
• Otherwise the viewing could be painful!
• Enables spokespeople to join remotely
• Could become extention of blogger engagement
• Allow competitions winners or fans to be involved
• B2B – embed a panel discussion between industry leaders
from their desks into a discussion thread on LinkedIn
YouTube Live, Google+
24. #CIPRSM#CIPRSM
• 75% executives watch work-related videos on
business-related websites at least weekly & more
than 52% watch work-related videos onYouTube at
least weekly
• 54% senior executives share work-related videos
with colleagues at least weekly
• 47% post links to work-related videos to networking
sites weekly (69% of under 40year olds)
LinkedIn
Source: Forbes ‘Video in the C-Suite’ report from 2010
26. #CIPRSM#CIPRSM
The Carphone Warehouse
First Live Gig
• Facebook’s first ever UK live
concert produced for The
Carphone Warehouse with
Eliza Doolittle from Ronnie
Scotts to launch the INQ
Cloud Touch smartphone
• Increase likes on the page by
over 10% from 50,000 to over
56,000 in half hour
• But reaching an audience
directly through their
newsfeed via your timeline is
crucial
http://www.youtube.com/watch?v=4iiuiq2ajrI&feature=player_embedded
27. #CIPRSM#CIPRSM
Challenge of the Facebook
timeline
• Updates only reach 17% of ‘likes’ on average
(EdgeRank Jan 2012) unless more engaged
through comments, likes, and shares
• How honest are we in PR to give the real
stats? To compete with Ad and other agencies
we need to be confident in the effectiveness
of our content
• Broadcasting live into the timeline and into the
newsfeeds of those who have liked your page
improves engagement, enabling them to
watch the content without leaving their
Facebook page, sharing it with their friends
and helping the viral spread.
• Worth considering support with targeted
advertising and promoted tweets
It works.. And we can prove it with real metrics
and tangible results
http://www.youtube.com/watch?v=8fggZUCOpVU
30. #CIPRSM#CIPRSM
Why through ads?
Streaming from page with just
a status update-
20% of 39,171=
reach of approx 7,834
9,718,266impressions
Reach of 3.5 million
unique users within a 2
hour period
14,068 video plays
from the ad unit
Further 4,621 views
organically generated
3,701new fans generated
31. #CIPRSM#CIPRSM
Royal Albert Hall
First Live Science Lesson
• Positioned as the
first ever schools
science lesson to
be streamed live
into Facebook
• Partnered with The
Times Educational
Supplement
• Included a Live
Audience of school
kids
http://www.youtube.com/watch?feature=player_embedded&v=ERx--
O33a6w
32. #CIPRSM#CIPRSM
National Grid
First Live Magic Show
• Reaching students to discuss
the serious issue of carbon
monoxide poisoning in their
rented accommodation.
• Using magic, as CO is
invisible, ran a competition for
a student to have their year’s
rent ‘disappear’.
• As part of the campaign,
produced the first ever magic
show to be streamed live in
Facebook featuring Damien
O’Brien
• Included a trick with a guest
over Skype
http://www.youtube.com/watch?feature=player_embe
dded&v=s9b8eknnCCQ
33. #CIPRSM#CIPRSM
Streaming on Mobile
• 11.2m mobile video users in UK
(262% year on year increase).1
• End of 2012, mobiles and tablets
made up more than a ¼ of BBC
iPlayer requests (177% year-on-
year increase).2
• 64% of the 49.5m UK mobile
owners now use a smartphone, a
statistic set to increase given that
in December 2012, 82% of
phones acquired were
smartphones. 1
• Yet 31% of communications
professionals still don't expect to
view live content via a mobile
device. 3
Source: comScore
1. comScore's latest report, UK Digital Future in Focus 2013
2. BBC
3. markettiers4dc 2013 survey
34. #CIPRSM#CIPRSM
Bright Grey
Engaging with Bloggers
• Live financial advice clinic with an Independent
Financial Advisor and Bright Grey, Managing
Director
• Viewers invited to submit questions surrounding
parenting and finances – the show was streamed
into private Facebook page
• Bloggers asked to write about their experiences
and if they feel more confident about their ability
to control their financial situation.
• Five mummy bloggers then offered a private chef
to cook dinner at their home
• Idea is to give them time to talk about money and
finance - using the advice given during the
previous show
• Bloggers to document their experiences of the
night on video and blog about it to share with their
followers
https://www.youtube.com/watch?v=lIuxVM6hCzY&feature=player_embedded
35. #CIPRSM#CIPRSM
• Who is your audience – internal, external, B2B,
consumer
• Where will they view the content – home, office, on the
move
• What platform – desktop, tablet, mobile
• What style do you want – raw, professional
• Keeping attention – camera angles, video inserts,
slides, graphics
• Engagement- questions, comments, polling
• Focus on talent or use a presenter to pose questions?
Some production tips
36. #CIPRSM#CIPRSM
• Pre-production is vital
– Basic scripts
– Running order
– Call Sheet – who needs to be where and when
• Sourcing locations if outside broadcasts – recce!
– Access
– Lighting
– External noises
– Broadband connectivity (4-6mb), mobile encoder or
Sat truck?
Some production tips
37. #CIPRSM#CIPRSM
• Talent
– Brief them – how long, what to wear, what to say,
what questions to avoid, will they wear an ear
piece, do they need an autocue
• Legal
– Release Forms
– Health & Safety risk assessments
– Rights – live & ondemand
Some production tips
38. #CIPRSM#CIPRSM
• Social media is a digital advocacy platform used to
share information.
• Broadcast has an ability to bring a story to life, as well
as excite, enthuse and engage an audience.
• Combine both tools and remind yourself that you no
longer are as reliant on the ‘professional’ journalist but
instead can communicate directly with your audience
through a brand’s own community or with bloggers
who are advocates of your products and services
• The result for PR teams is very powerful and exciting
So in summary
39. #CIPRSM#CIPRSM
Thank you for attending
Find out more at cipr.co.uk/social-summer
SOCIAL
SUMMER
russ@markettiers4dc.com
020 7253 8888
@russgoldsmith