Does the news release still matter stuart bruce

593 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
593
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Does the news release still matter stuart bruce

  1. 1. DOES THE NEWSRELEASE STILL MATTER?STUART BRUCEDigital corporatecommunications and onlinepublic relation consultancy andtraining@stuartbruce
  2. 2. Do you know this man? #CIPRsm @stuartbruce www.stuartbruce.eu
  3. 3. A ‘founding father’ of public relations Ivy Lee #CIPRsm @stuartbruce www.stuartbruce.eu
  4. 4. World’s first press release #CIPRsm @stuartbruce www.stuartbruce.eu
  5. 5. World’s first press release • Atlantic City train crash – 53 killed • On October 26, 1906 Ivy Lee issued press release on behalf of Pennsylvania Railroad company • The New York Times printed it word for word on October 30, 1906 #CIPRsm @stuartbruce www.stuartbruce.eu
  6. 6. Almost 100 years later – February 27,2006 #CIPRsm @stuartbruce www.stuartbruce.eu
  7. 7. May 23, 2006 – open source template #CIPRsm @stuartbruce www.stuartbruce.eu
  8. 8. SMNRs not a panacea for c**p press releases #CIPRsm @stuartbruce www.stuartbruce.eu
  9. 9. Good news releases NEWS FACTS TRUTH ZERO SPIN AND MARKETING BULLS**T #CIPRsm @stuartbruce www.stuartbruce.eu
  10. 10. EC = MCEvery Company is a Media Company Source: Tom Foremski#CIPRsm @stuartbruce www.stuartbruce.eu
  11. 11. Benefits of a social media newsroom PUBLISH CURATE SHARE USE FILTER SEARCH MULTIMEDIA FAST FACTS TIME SEO SEARCH #CIPRsm @stuartbruce www.stuartbruce.eu
  12. 12. Elements of a social media newsroom RSS Image Gallery Video Gallery Syndicate/link Search Tag Cloud other content Coverage Corporate Spokespeople Archive Calendar Content Backgrounders Sharing #CIPRsm @stuartbruce www.stuartbruce.eu
  13. 13. Elements of a social media news release HEADLINE INTRO BODY ANCHOR TEXT QUOTES EXTRA FACTS MULTIMEDIA INFOGRAPHICS SOCIAL SOCIAL EMAIL SHARING LINKS SHARING BOOKMARKING CREATIVE CONTACTS COMMONS #CIPRsm @stuartbruce www.stuartbruce.eu
  14. 14. Building a social media newsroom• Build your own using open source CMS:• Use a commercial white label system e.g.:• Build your own using commercial/proprietary CMS #CIPRsm @stuartbruce www.stuartbruce.eu
  15. 15. Build it and they will come… … in your dreams! #CIPRsm @stuartbruce www.stuartbruce.eu
  16. 16. Using a social media newsroom STAKEHOLDERS WHAT IS NEWS LINKS SHARE FREQUENT SEARCH #CIPRsm @stuartbruce www.stuartbruce.eu
  17. 17. Social media newsrooms #CIPRsm @stuartbruce www.stuartbruce.eu
  18. 18. WHAT’S NEXT?
  19. 19. Storify #CIPRsm @stuartbruce www.stuartbruce.eu
  20. 20. Google+ and Author RankUses Google+ to assign a value to the credibility of anindividual author on a topic. Individuals not organisations. #CIPRsm @stuartbruce www.stuartbruce.eu
  21. 21. Twitter cards• Attach media experiences to Tweets that link to your content• Just add simple code to your website• Users who Tweet links to your content will have a "card" added to the Tweet• Drive traffic to your site and Twitter account through content attribution #CIPRsm @stuartbruce www.stuartbruce.eu
  22. 22. Google news keywords metatag meta name=“news_keywords” content=“CIPR, Share This, public relations, PR, social media”• Gives publishers some freedom to be more creative in their headlines• Only works for news publishers that are sources in Google News #CIPRsm @stuartbruce www.stuartbruce.eu
  23. 23. Pinterest• Third highest source of referral traffic #CIPRsm @stuartbruce www.stuartbruce.eu

×