The document discusses 7 technology trends that will be important for small businesses in 2013, including the rise of mobility, the need to understand technology, challenges finding good technical talent, outsourcing options like freelancers, the importance of social, local, and mobile marketing, engaging connected millennials and their moms, and focusing social media efforts on platforms customers use most. The presentation urges businesses to embrace these technology trends to improve customer experience, loyalty, and profits in the new year.

1. MADISON AVE. COLLECTIVE
Presenting January’s 4:59 Seminar
7 Technology Trends That Will Matter Most to Small Business in 2013
Brad Attig

2. WELCOME TO
THE MAC!
o The MAC is a creative and
diverse group of independent,
freelance talent.
o We are comprised of coders,
web developers, graphic
designers, illustrators,
strategists, content creators
and business coaches.
o We share ideas, business
experiences, and a common
belief that two (or more)
heads are usually better than
one.
o We scale to fill the needs of
our clients.

3. YOUR PRESENTER
I work with small and mid-sized I educate my clients how social
business (SMB’s), both B2B and media can integrate within their
B2C, and with non-profit current marketing strategy and
organizations to assist in how to leverage social tools
identifying and clarifying their effectively.
unique message.
I create best practices for my
This encompasses branding, clients to engage their
marketing and engagement. customers with conversational
marketing that drives brand
I assess current practices and
loyalty.
provide recommendations how to
best focus their message.
Brad Attig
MAC Member
www.bradattig.com

4. 7 Technology
trends that will
matter most to
small business
in 2013
The objective today is to identify one single actionable item. One
item where you can leverage or manage technology to improve your
customer’s experience, increase loyalty and positively impact your bottom
line.

5. 1. DEATH OF THE DESKTOP
Mobility is changing how
you do business, both
internally with your team and
externally with your
customers.
36% of Small Businesses
have replaced some or all of
their desktops with tablets or
smartphones.
Smart business owners will embrace technology and tap into mobile's
ability to work faster, more efficiently and more effectively.

6. 2. UNDERSTANDING TECHNOLOGY IS
GOING TO BE CRITICAL
Recognizing the opportunity
technology offers, figuring out
how to use and leverage it is a
jungle.
54% of SMB’s have seen their
“pain points” of technology
increase in the last few years.
Are you mystified by cloud computing, marketing automation, social
media platforms, “showrooming” and even how to have an effective
presence with your website?

7. 3. FINDING GOOD TALENT WILL ONLY
GET TOUGHER
Small business can’t Technology experts are Creative solutions to
compete on salary, only going to increase in technology needs will be
benefits and bonuses. demand, scarcity, loyalty critical in 2013 to your
How will you respond? and cost. business success.

8. 4. OUTSOURCING WILL BECOME A
GREAT OPTION FOR THE SMB.
Freelancers and contractors
are expected to become
easier to find.
Independent workers
(contractors, freelancers and
solo-preneurs) are projected
to grow from 17 million to 23
million in the next 5 years.
www.matchbook.com
While it will be easier to find “talent” on a temporary basis, will you know
how to qualify that talent and even know what to say and ask?

9. 5. SOLOMO GOES SHOPPING
Social – Local - Mobile
Social Local Mobile
Getting meaningful Using local search to find “Showrooming: the act of
recommendations from retailers. Are you using a phone to
reputable sources optimized? compare your price to an
(friends). on-line price.

10. 6. CONNECTED
MILLENNIALS &
THEIR MOMS
Two key consumer groups you need to
learn as much as possible about.
Both are constantly connected and are
not shy in sharing their opinions about
your brand, your product and your service.
2013 brings the year to step up your
monitoring and responses to these critical
groups.

11. 7. SOCIAL MEANS MORE THAN
FACEBOOK
Facebook, Twitter and You-Tube
are the 800 lb. gorillas but
focusing on the social media
platforms that your customer is on
is critical.
Pinterest, Instagram, Yelp, Bing
& Google Local Places, and
Google+ are places that your
customer might hang out.
You no longer need to have a presence everywhere and a poor showing
in some places can even hurt you. Focus on where your customer is
and own those spaces. Plan to spend more time actually engaging with
your customer.

12. Thank you for attending & keep
this top of mind
2013 will continue to be a year of change. Businesses which
choose to embrace technology and seek to use these advances will
find themselves having stronger customer loyalty.
Starting and carrying on a meaningful dialogue with customers will
positively impact their bottom line and make 2013 both a prosperous
and profitable year.