From EyeforTravel's June 2018 conference in London, this presentation introduces B2C digital tools to attract and engage with Chinese outbound tourists, by following the consumer journey of a Chinese tourist online, from the inspiration phase through to research, booking and in-destination digital resources.
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
Dragon Trail Interactive is an award-winning digital marketing agency focused exclusively on Chinese outbound tourism. Find out how we can help your destination or travel-focused business attract Chinese tourists through outstanding digital initiatives, including social media, websites, B2B marketing and more.
The presentation provides practical insights on how to leverage your website and social media to stand out among the competition. As WeChat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...TBEX
TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
BTO2017 | TEN - Win CHINA with CTRIP - Luigi DengBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall
The Big Guy in the Room
Getting ready from ASIA
https://www.buytourismonline.com
Keynote Speaker
Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
Keynote Speaker + Moderator
Giancarlo Dall’Ara Chinese Friendly Italy
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
Dragon Trail Interactive is an award-winning digital marketing agency focused exclusively on Chinese outbound tourism. Find out how we can help your destination or travel-focused business attract Chinese tourists through outstanding digital initiatives, including social media, websites, B2B marketing and more.
The presentation provides practical insights on how to leverage your website and social media to stand out among the competition. As WeChat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...TBEX
TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
BTO2017 | TEN - Win CHINA with CTRIP - Luigi DengBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall
The Big Guy in the Room
Getting ready from ASIA
https://www.buytourismonline.com
Keynote Speaker
Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
Keynote Speaker + Moderator
Giancarlo Dall’Ara Chinese Friendly Italy
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
Tripbarometer : Les comportements de réservation des voyageurs en 2016Ipsos France
l'enquête TripBarometer de TripAdvisor repose sur une étude en ligne réalisée du 21 juin au 8 juillet 2016 par Ipsos, un cabinet d'études international. Un total de 36 444 interviews ont été menées dans 33 marchés couvrant 7 régions différentes.Le panel est constitué d'utilisateurs du site web TripAdvisor et des membres du panel Ipsos en ligne ayant planifié leurs voyages sur Internet l'année dernière. Les données de l'enquête sont pondérées pour représenter le profil connu des internautes mondiaux, afin d'aligner cette édition de TripBarometer avec les précédentes.
Presentation done by Bernard Lukey, during "When e-commerce meets tourism: the news frontiers of eTourism in the swiss and international market" round table discussion of the ENTER2015 eTourism conference.
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
India Outbound Tourism Market and Forecast to 2018iGATE RESEARCH
The sluggish economy and poor sentiments did not have any adverse impact on the Indian Outbound Tourism Market. Despite drastic fluctuations in rupee value recently, numbers of outbound tourist’s departures from India did not take a hit. India has emerged as the world's fastest–growing outbound market and in absolute numbers it is second only to China. The foreign tourism boards are gearing up to meet the growing number of Indians who are travelling abroad and splurging. While many of the National Tourism Organizations have established their own offices in the country, others are making use of representations or their embassies/cultural desks to test the waters, before taking the plunge. Personal and official travel for Holiday/Leisure, Business and MICE tourism are the most significant contributors for growing outbound travel. The easy availability of attractive packages, increased promotion by travel agents/tour operators and destination countries will further drive outbound departures.
In terms of Indian tourist’s departures from India, Thailand has emerged as the most popular tourist destination for Indian travelers. Thailand is being followed by Singapore. United States and China stands at the 3rd and 4th spot for Indian tourists respectively. While Malaysia stands at the fifth spot in 2013.
In terms of spending by Indian tourists, United States is the leader, followed by Thailand and Singapore. Australia and United Kingdom stands at the 3rd and 4th spot respectively and the gap between them are narrowing. Italy is holding 6th position in the year 2013, being followed by Malaysia, which is at 7th spot in the same year.
Scope of Report
• This research report provides an extensive analysis of the tourists outflow from India
• The report covers historical number of India outbound tourist to Top 15 Countries from 2001 – 2013, along with forecast figures for 2014 – 2018
• The report covers historical value of Indian outbound tourists spending in Top 15 Countries 2008 – 2013, along with forecast figures for 2014 – 2018
• The report provides a detailed analysis of Indian outbound Tourists Purpose of Visit to Top 15 countries from 2008 – 2013 and forecast from 2014 – 2018 , along with the average length of stay in Top 15 Countries
• The report gives an insight on the number of India outbound tourist visit to Top 10 emerging countries from 2001 – 2013, along with forecast figures for 2014 – 2018
• The report also gives an analysis of Number of Indian tourists departures to 102 countries worldwide from the year 2001 - 2013
• It provides comprehensive analysis of Indian Outbound Tourism driving factors, as well as the challenges faced by the Indian Outbound Tourism market
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Travel.
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
TripBarometer : les tendances du tourisme en 2016Ipsos France
TripBarometer est la plus importante enquête sur les voyageurs et l'hébergement à l'échelle mondiale. Elle analyse plus de 44 000 réponses de voyageurs et d'hôteliers des quatre coins du globe. Pourquoi les personnes voyageront-elles en 2016 ? Comment ces voyageurs décideront-ils quoi faire et où séjourner ? Dépenseront-ils plus ou moins qu'en 2015 ? Quel est l'impact de leurs choix sur le secteur du tourisme dans son ensemble ? Notre dernière enquête TripBarometer répond à toutes ces questions et à bien d'autres encore.
Tripbarometer : Les comportements de réservation des voyageurs en 2016Ipsos France
l'enquête TripBarometer de TripAdvisor repose sur une étude en ligne réalisée du 21 juin au 8 juillet 2016 par Ipsos, un cabinet d'études international. Un total de 36 444 interviews ont été menées dans 33 marchés couvrant 7 régions différentes.Le panel est constitué d'utilisateurs du site web TripAdvisor et des membres du panel Ipsos en ligne ayant planifié leurs voyages sur Internet l'année dernière. Les données de l'enquête sont pondérées pour représenter le profil connu des internautes mondiaux, afin d'aligner cette édition de TripBarometer avec les précédentes.
Presentation done by Bernard Lukey, during "When e-commerce meets tourism: the news frontiers of eTourism in the swiss and international market" round table discussion of the ENTER2015 eTourism conference.
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
India Outbound Tourism Market and Forecast to 2018iGATE RESEARCH
The sluggish economy and poor sentiments did not have any adverse impact on the Indian Outbound Tourism Market. Despite drastic fluctuations in rupee value recently, numbers of outbound tourist’s departures from India did not take a hit. India has emerged as the world's fastest–growing outbound market and in absolute numbers it is second only to China. The foreign tourism boards are gearing up to meet the growing number of Indians who are travelling abroad and splurging. While many of the National Tourism Organizations have established their own offices in the country, others are making use of representations or their embassies/cultural desks to test the waters, before taking the plunge. Personal and official travel for Holiday/Leisure, Business and MICE tourism are the most significant contributors for growing outbound travel. The easy availability of attractive packages, increased promotion by travel agents/tour operators and destination countries will further drive outbound departures.
In terms of Indian tourist’s departures from India, Thailand has emerged as the most popular tourist destination for Indian travelers. Thailand is being followed by Singapore. United States and China stands at the 3rd and 4th spot for Indian tourists respectively. While Malaysia stands at the fifth spot in 2013.
In terms of spending by Indian tourists, United States is the leader, followed by Thailand and Singapore. Australia and United Kingdom stands at the 3rd and 4th spot respectively and the gap between them are narrowing. Italy is holding 6th position in the year 2013, being followed by Malaysia, which is at 7th spot in the same year.
Scope of Report
• This research report provides an extensive analysis of the tourists outflow from India
• The report covers historical number of India outbound tourist to Top 15 Countries from 2001 – 2013, along with forecast figures for 2014 – 2018
• The report covers historical value of Indian outbound tourists spending in Top 15 Countries 2008 – 2013, along with forecast figures for 2014 – 2018
• The report provides a detailed analysis of Indian outbound Tourists Purpose of Visit to Top 15 countries from 2008 – 2013 and forecast from 2014 – 2018 , along with the average length of stay in Top 15 Countries
• The report gives an insight on the number of India outbound tourist visit to Top 10 emerging countries from 2001 – 2013, along with forecast figures for 2014 – 2018
• The report also gives an analysis of Number of Indian tourists departures to 102 countries worldwide from the year 2001 - 2013
• It provides comprehensive analysis of Indian Outbound Tourism driving factors, as well as the challenges faced by the Indian Outbound Tourism market
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Travel.
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Dragon Trail Interactive is a travel-focused digital marketing and solutions agency, helping clients around the world to reach and engage with affluent Chinese consumers and the Chinese travel industry online. Learn more about the services we provide for both B2B and B2C marketing, including social media, website development, trade engagement, booking and payment solutions, and more.
Connecting with the new Chinese travellerPosterscope
China’s growing love affair with international destinations has seen a significant increase in air travel and overseas spending, with numbers predicted to rise exponentially by 2023. Inviting you to explore the exciting opportunities this offers, PSI, in collaboration with strategic partner ForwardKeys, shares a tantalising slice of insider data and outlines just some of the psychology now driving the Chinese travel consumer.
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
Internet in China has entered the social media era, and Weibo is among the most influential social media site used in the country.
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About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
NIELSEN 2019 | 2018 trends for mobile payment in chinese outbound tourismBTO Educational
PERSPECTIVES FROM MERCHANTS AND CONSUMERS:
2018 TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM
Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards.
According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5 percentage points yearon-year.
This robust growth gave rise to a new barometer with which to gauge China’s economy and its ever-changing consumer market, especially in regard to heated discussions on whether Chinese consumption is upgrading or downgrading, a topic that have made headlines across China in 2018.
Based on a survey of 2,800-plus outbound Chinese tourists, this whitepaper represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands.
This survey also provides an alternative lens for observing China’s consumer and tourism market.
Many destinations have turned their focus to attracting the Chinese traveler. In turn, airports are now exploring Chinese social media to complement their western focused programs. But where to start?
China Travel Social Media-Dragon Trail- ITB March 2010Dr Jens Thraenhart
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most promising way to reach the Chinese market. Greg Duffell, CEO of PATA and Geoffrey Lipman, Special Adviser to the UNWTO, supported this view in the panel discussion with Prof. Dr. Wolfgang Georg Arlt and Jens Thraenhart, leaders of COTRI and Dragon Trail respectively.
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Reaching the Chinese Traveller Online
1. Reaching the Chinese Traveller Online
Essential B2C digital tools for the Chinese outbound tourism market
Roy Graff | EyeforTravel TDS Europe, June 2018