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Jayantha GunasekeraPractical Action Sri Lanka NIABI 2012 2nd Global Agribusiness Incubation Conference

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Opportunities for youth and women in agribusinessThree different streams of opportunities • Farming enterprises • Non farm enterprises along the value chain • Agro enterprise services and input provision

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Market map

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Opportunities• Along the value chain • Diversifying crops – market orientation • Formation of clusters for economies of scale • Bulking – sorting – channeling to different markets • Small scale processing - competitive advantage • Local markets - innovation

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OpportunitiesBusiness service and input supply enterprises • Seed production enterprises • Fertilizer, pesticides supply enterprises (organic trend) • Technology service provision • Information services • Financial services

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How can incubation conceptpursue this task• Huge scope for promoting business service and input supply enterprises• But what about farming enterprises• They are remote, scattered, and small scale• Is Virtual incubation an option• Experience from Sri Lanka

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Experience from Sri Lanka‘Rural Enterprise Network’ • A Social Marketing Organization established in year 2002. • addressing a common and critical barrier to sustainable livelihoods: access to markets, information and the skills required to do so.

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FactsNetwork: over 1000 small producers andfarmers linked with REN for markets andtechnical assistanceProduct Range: 42 Products dehydratedvegetable & fruits, Palm products, Valueadded Spices, Traditional Rice, Herbs,Processed fish products, pickles, Bottledand canned curries and Handicrafts.Market Links: 18 exporters, 3 supermarket chains, 12 Spas & Ayurvedicshops, 18 mini super markets etc.

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REN services • Technology – New product development – Quality improvement – Value addition – Packaging • Market Access – Facilitate market linkages – Promote group enterprises and common branding – Market promotions • Research & Studies – Sub-sector /value chain analysis – Market studies http://www.rensrilanka.org

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Thank youJayantha.gunasekera@gmail.com 0094 715345550