Agribusiness 360: Ornamental Fish Trade


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An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

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Agribusiness 360: Ornamental Fish Trade

  1. 1. Livelihood Opportunities:Ornamental Fish Trade A Gopalakrishnan Nair
  2. 2. Livelihood Opportunities: Ornamental Fish Trade The Market:• Developed Countries• Domestic markets in developing countries . like China, India and Malaysia. The Producers:• Mainly South East Asian developing countries. A Gopalakrishnan Nair
  3. 3. Livelihood Opportunities: Ornamental Fish Trade Conclusions: 1998-2007 Indonesia Philippines 4% Others 4% 8%Sri Lanka 4% Singapore Israel 38% 8% Thailand 8% Japan Malaysia 12% 14% A Gopalakrishnan Nair
  4. 4. Livelihood Opportunities: Ornamental Fish Trade Major Exporters – Asia 2007: Slow, but Steady growth Accelerating towards the end Many exporting countries are depending on imports for trading Growing competition from Malaysia, Israel and Thailand Gulf, Korea and China as new developing markets Netherlands, Germany, Sweden and France – Inter European Trade Need to gear-up to meet Increasing Competition A Gopalakrishnan Nair
  5. 5. Livelihood Opportunities: Ornamental Fish Trade Importance:• Generation of Sustainable Direct Employment Opportunities.• Generation of Sustainable Self Employment Opportunities.• Income generation in rural families.• Foreign Exchange Earning Capacity. A Gopalakrishnan Nair
  6. 6. Livelihood Opportunities: Ornamental Fish Trade Developmental Needs:• Infrastructure• Training and skill Development• Good quality brood strains• Commercial production• Marketing• Proper Technology A Gopalakrishnan Nair
  7. 7. Livelihood Opportunities: Ornamental Fish Trade India’s Strengths:• Land Availability at relatively Low Cost• Highly Trainable Labour• Competitive Labour Cost• Tropical Temperatures Conducive for production• State Interest• Extremely favorable local market A Gopalakrishnan Nair
  8. 8. Livelihood Opportunities: Ornamental Fish Trade The Aqua Technology Park:• Brings in Commercial Production Technology• Launches the Infrastructure• Creates production systems• Provides Hands-On Training of personnel• Offers Diagnostic Services• Quality Control and Branding• Marketing Assistancez A Gopalakrishnan Nair
  9. 9. Livelihood Opportunities: Ornamental Fish Trade Kerala Aqua Ventures International Limited(KAVIL) Company with Public Private Partnership:• Government equity of 49% in the form land and creation of basic infrastructures.• Private Equity for the Share holders who operate the exporting units and large scale farms.• Basic production units namely homestead farms in individual households in 3-4 cents of land. A Gopalakrishnan Nair
  10. 10. Aqua Technology Park: Company Marketing QC CPU CPU CPU CPU Branding Training Exportable In-house and Homestead Production Diagnostics v Satellite Farms Supplies Satellite Farms Satellite Farms Brood Stocks R&D Services Finished Goods Fish Seeds PanchyatHomestead Unit
  11. 11. Livelihood Opportunities: Ornamental Fish Trade Benefits:• Company ensures market for the product.• Sustainable income for the homestead units as a livelihood option.• Women can operate homestead units.• Ensures large scale production.• Widely spread backbone in SMEs. A Gopalakrishnan Nair
  12. 12. Livelihood Opportunities:Ornamental Fish Trade Thank you A Gopalakrishnan Nair, MD, KAVIL