The document provides a summary of customer reviews and surveys conducted on Dove soap. It includes: - 7 customer reviews on their experience using Dove soap, with ratings from 1 to 5 stars. Reviews note the soap's moisturizing properties but some mention it drying their skin out. - 5 surveys conducted by students, summarizing customer responses on their purchasing habits and opinions of Dove soap. Responses note the soap provides softness and glow but some find it overpriced or prefer other brands. - Key details on Dove soap's ingredients, brand evolution, marketing strategies and customer perceptions over time are also summarized.

2. Acknowledgement:-
we would like to express deep sense of gratitude and
sincere thanks to HARSHA MA’AM for her
valuable support and guidance in carrying our
project work…..

3. Submitted by:-
ANJALI SACHDEV 208
DIVYA BHATIA 209
POOJA PURSWANI 239
MONISH MANGHWANI 218
GIRNESH MAKHIJA 229
YASH KOTAK 207
AAYUSH VIRA 232
PARTH SHAH 233

4. CONSUMER BEHAVIOUR

5. CONSUMER BEHAVIOUR:-
Consumer Behaviour is the study of individuals,
groups, or organizations and the processes they
use to select, secure, use, and dispose of products,
services, experiences, or ideas to satisfy needs and
the impacts that these processes have on the
consumer and society.

8. INTRODUCTION:-
Dove is a personal care brand owned by UNILEVER.
It started in 1957.
Dove products are manufactured
in ARGENTINA,AUSTRALIA,BRAZIL,CANADA,CHINA,GERMANY,INDIA,INDONES
IA,ISRAEL,IRELAND,MEXICO,NETHERLANDS,PAKISTAN,PHILLIPINES,SOUTH
AFRICA,THAILAND,TURKEY AND UNITED STATES.
The products are sold in more than 80 countries and are offered for both
women and men.
The brand came in INDIA in 1995.
In the year 2004, Unilever won the ‘ MARKETER OF THE YEAR ’ award for its
brand dove.

11. “We want to challenge the definition of the beauty.
we believe that beauty has become too narrow in definition.
We want to defy the stereotype that only young, blond and tall are
beautiful”.
-Philippe Harousseau , dove’s marketing
director
KEY INGRIDIENTS IN DOVE SOAP:-
•Sodium Lauroyl Isethionate.
•Stearic Acid.
•Sodium Tallowate.
•Sodium Palmitate.
•Lauric Acid.
•Sodium Isethionate.
•Water.
•Sodium Stearate.

12. 1940’s Formula for dove bar(mild
soap)
1950’s Refined to original Dove
beauty bar
1960’s Launched in the market
1970’s Popularity increased as a
milder soap
1980’s Leading brand
recommended by physians
1990’s Dove beauty wash
successfully launched
1995-2001 Extension of dove’s range of
products
EVOLUTION OF BRAND “DOVE”.

13. PRODUCT
• Combination of moisturizer and softness so as to satisfy the particular need which
was earlier not met
• Focused on women (non models) -beautiful in their own way
• Based on a global study on perceptions and attitudes of women with regard to
personal beauty and well being
• Point of differentiation- moisturizer and meeting consumer needs
• Strong personal, emotional connection between brands and consumers
PROMOTION
• From 1995 to 2007, DOVE used to target
young Indian population with the
•projection of its brand aiming at ‘perfect’
female population
• The brand earlier portrayed its main
theme for ‘perfect’ women as role models
• Main objective was to form a brand image
of leading and ‘best’ brand for beauty
products and other personal care products
enriching the skin with glow and maintaining
beauty of beautiful women

14. PLACE
• HUL- distributed through a network of 2500 redistribution stockists
covering around one million retail outlets.
•The general trade–grocery stores, chemists, wholesales, kiosks and general
stores.
•Provide custom made services to channels partners.
PRICE
• Initially expensively priced
• Higher income earners did not consider it worth buying
• Change of strategy – Lowered prices, thereby attracting upper middle class
consumers
• Dove more expensive, but has created a more strong customer base
•Price quality inferences: consumer perceives high prices as an indicator of
quality

15. CUSTOMER REVIEWS ON DOVE
SOAP:-

16. SURVEY BY ANJALI SACHDEV
(ROLL NO.208)

17. 1) CHRISTINA DUSSUZA ( 18 YEARS):-
RATING BY CHRISTINA:- ****
BEST DECISION I HAVE EVER MADE SWITCHING TO DOVE
•This is the only soap that I ever use.
•I m being using this since 4 years
• I used to use all different bodywashes, soaps etc
but I found with dove,
•it never made me itchy or dry my skin out.
•It can be a little bit expensive but if you are like me and can't be
bothered moisturising after a shower, then this is great as I find I rarely need any.
+ Feels so smooth, luxurious and creamy on the skin and smells wonderful.
Does not leave your skin feeling oily like some soaps and bodywashes can

18. 2) SONAL CHAUHAN ( 22 YEARS)
RATING BY SONAL:-****
BEST EVER SOAP,EXCELLENT..!!
•Dove is a very well known brand and I am using it from 3 years
•I used the Dove Soap and in order to regain the lost moisture
• of my skin.
• And the Dove soap gave an amazing results and my skin became softer.
• And it also solves the skin problems like pimples and marks.
•I would advice you to use the Dove soap once and
•retain and regain the lost moisture of your skin. It also leaves a nice and wonderful
glow on your face.
3) ROHAN AGARWAL ( 30 YEARS)
RATINGS BY ROHAN:- **

19. ITS OK
The reason why I rate this a 2 star is because THE SOAP DOES HAVE A SCENT..
I would know it is there because I CAN SMELL IT.
I am just disappointed in this product because it has a scent. The scent is OK smelling,
but I wanted a product with no scent. Dove should indicate that this soap is "original scent"
not "unscented.”
4)MAHIRA TRIVEDI (27 YEARS)
RATING BY MAHIRA:- **
I DIDN’T LIKE IT
•I usually love all Dove products but i was really disappointed with this soap.
•It doesnt seem to be as creamy and delicate as what the
• product brand stands for.
I have bought this soap twice as i thought it may not have been the soap that made me
feel so irriated and itchy but it happened again the second time i purchased it as well.
Overall, despite the lovely scent, i wouldnt purchase this soap again.

20. SUNIDHI CHAWLA( 40 YEARS)
RATINGS BY SUNIDHI:- *****
•It was recommended by dermatologist
•I love dove and my kids too loved it.
•It gives a amazing glow on my skin with cleansing effect
•It also proved very helpful to my kids suffering from
•mild eczema.
•I recommend you all too to use this product

21. SURVEY BY DIVYA BHATIA
(ROLL NO.209)

22. CHANDNI RIJHWANI (18 YEARS)
•Using dove since 2-3 years
•Skin looks moisturized
•Used earlier products but it didn’t work well
•Recommended by her aunt
•Buying behavior towards the product changed and also changed the
perception.

23. •Using dove since 8 years
•She feels that it is an amazing product
•Comes in edition like cucumber and original one
•Does good job in cleansing and gives a glowing skin
•Was recommended by a dermatologist
POONAM CHAWLA(25 YEARS)
SIDDHARTH SAHITA (30
YEARS)
•Prefers to buy dettol instead of dove
•As it melts within 3-4 days
•Where as dettol keeps away germs and diseases
•Also there are 6 people in the family
•Dettol is being used since many years

24.  Anita shrivastva (42 years)
•Preferring to buy godrej no 1
•She feels it is quite expensive
•As one dove soap costs to rs 45
•Due to this reason there is
imbalance in the budget of the house
•Also the soap is quite small

25. •Using dove since 16 years of age
•Influenced by advertisement on the television
•Had an oily skin before the usage of the product
•Her skin now looks soft and smooth
•She loves that the soap is creamy and does not let the skin to dry out even in the winter
season
NEELAM BHATIA (24 YEARS)

26. Survey by pooja purswani
(Roll no. 239)

27. She purchasrd a soap from a super market
With the initial thoughts that it was just a soap bar
But it had a very moisturising effect on her skin.
Her skin was very dry and flaky..but has improved to
a very good level.

28.  She is 18 years old.
 She purchased a soap from the nearby general
store.
 She did’t thought that it would have such a
great impact afer using the soap.
 Her skin looked very dull and dry
 But now she is satisfied with it.

29.  She is 36 years old.
 She purchased a soap from nearby store.
 She said she had great results.
 She said her skin has become less dry after
using the dove soap bar.
 She also liked the after smell of the soap.

30.  She is 21 years old.
 She purchased a dove soap bar 6 months
before.
 She loves dove!!!
 Her skin feels softer than before.
 She even said that she feels good for caring her
daughters skin.
 She particularly liked that dove soap bar is not
very expensive.

31.  She is 22 years old.
 She has a very sensitive skin.
 None of the soaps improved her skin.
 But dove soap bar proved divine foe her skin.
 It makes her skin look younger.
 It makes her skin look fresh and clean and
smooth.

32. Survey by monish manghwani
(Roll no.218)

33. SURVEY BY MONISH
1. BHARTI
Dove is a very famous brand in sanitary products from soaps to shampoo to conditioners.
Dove soap is a very good cleanser with one quarter moisturizing milk. It cleanses the dirt, oil and
pimples. I am the regular user of this soap.
2. EKTA
Dove used to be my favourite soap for
long time and have noticed it is a pretty good
soap. However I have noticed that my skin
would get a bitter dry after I used this soap.
I had to put lotion afterwards. Overall soap is
good but can be a bit drying if you are using it
for a longer term.

34. 3. SANJAY
I started using this soap for a past one and half years. Dove soap its the best soap I
have ever been used it make your skin softly and healthy. Since it is a healthy product so that
anyone can use it and I am sure that no one will get harm by using this soap.and it is very body
cleansing and facial bar.
4. VINAY
In todays life soaps are less used than
body wash. Dove soap is a good soap
but I use dove body wash as there are
different fragnent flavours in the body
wash.
5. CHARAN
5. CHARAN
I used dove for a few months but once I started using the skin cottage body after that I have
never used dove soap. As the skin cottage body has a large variety of body wash i.e with scrub &
without scrub. Whereas dove has very little variety of soaps. I will suggest everyone to try skin
cottage body wash once.

35. Survey by Yash kotak
(Roll no.207)

36. 1st Customer
• Dove soap is been used for the kids which are
under 10 years
• It moisturizes the skin & gives a refreshing look.
• It is usually bought from a nearby general stores
• The Soap doesn’t irritate the eyes.

37. 2nd Customer
• It is cheap as compared to other substitute
products.
• It is used either as a face wash or body
wash
• It has a disadvantages of not removing the
makeup completely.
• So she stopped using this product &
switched towards THE BODY SHOP
products.

38. 3rd Customer
• Use Dove as it is an effective Cleanser
• It provides complete nourishment and is
easily available in the market.
• She buys the product in bulk as everyone
in the family uses this soap.

39. 4th Customer
• A person doesn’t purchase any Brand or
Company products when it comes to their
face or skin.
• They prefer to go with the products that are
easily available i.e. Multani Mitti with Curd or
Besan with Malai and many more naturally
available remedies.
• Also they do not Cause harm to their skin.
• It is non-allergic & completely removes oil
and it is cheap too.

40. Some other Benefits –
It is free from chemicals.
Reduces Sun tan & reduces pigmentation.
Makes our skin glow.
Removes pimples.
Instant Fairness.
Protein rich & gives nutrients.
Also good for treating infections.

41. 5th Customer
• A customer used Dove but it was not suitable.
• As the size of the Family is big and the Soap
is small in size.
• And it is costly too.
• They Switched from Dove to Dettol and from
many years they are using Dettol Soap only.
• They use Johnson & Johnson Soap for their
kids as it makes their skin soft.
• They usually buy Dettol from Supermarkets
or General Stores.

42. Survey by Ayush vira
(Roll no.232)

43.  How they buy the product?
 Ans : in shopping malls, retail shops etc in
town
 When they buy the product?
 Ans : mostly in winter season.
 Do they like & use the product?
 used Mostly in winter seasons. Its very costly
& melts very fast

44.  How they buy the product?
 Ans: In shops, big bazaar etc.
 When they buy the product?
 Frequently in all seasons.
 Do they like & use the product?
 Yes very frequently, they like the product as
it is moisturising & soft. But have concern of
its high price.

45.  How they buy the product?
 In shopping malls, retail outlets.
 When they buy the product?
 They buy the product frequently for their 5
year old son.
 Do they like & use the product?
 No they don’t use the product but their 5
year old son does. It is nice moisturising
product but no glow on skin

46. How they buy the product?
 no they don’t buy the product at all, only
sometimes
 What do they prefer instead?
 They prefer medicinal soaps such as lifebouy,
dettol instead.
 Do they like & use the product?
 Yes they like it but do not purchase it often
due to high cost.

47.  How they buy the product?
 In retail outlets, etc.
 When they buy the product?
 At any time of the year.
 Do they like & use the product?
 Yes, they like the product & also use many
varieties of product. Only thing matters is its
high cost & fast melting of the product

48. Survey by Girnesh Makhija
(Roll no.229)

49. 1.Sonia
Dove is undoubtedly the best soap I have ever
used it keeps my skin soft, fresh & clean I
always use dove for my face.

50. 2.Sunny
• I prefer Skin Cottage Body wash for bathing
over dove because the fragrance of this body
wash is far better than dove & the fragrance
of dove doesn’t last longer as compared to
this body wash.

51. 3.Deepak
• Dove is a very good soap till some extent but
in recent times I have stopped using dove
because it doesn’t last long & it melts very
soon even if kept in a closed soap case ,Thus I
have started using cinthol its better than dove
in terms of long usage.

52. 4.Lata
• Iam a huge fan of dove soaps me and my
daughter uses only dove soap it leaves my skin
soft , silky and also feels fresh it gives a
wonderful glow on my face

53. 5.Kunal
• I have been using dove since 3 years it is the
best soap for skin and body care I can see the
huge difference in my skin earlier it used to be
very oily but after using dove it has become
less oily and even more softer.

54. Survey by Parth Shah
(roll no.233)

55. DOVE PRODUCT
1) After using the dove soap on a regular basis I still felt the need to put
on face moisturiser and body lotion after each shower. I like the smell
but found it a bit overpowering at times. I would like to see them
increase the moisturising levels and produce dove it in a shower gel
format. On a scale of 1-5 I would probably give it 3 stars.
2) I have normal skin and facing some allergy of some kind of soap, My
family doctor have asked me for try dove soap. I have used this soap and I
was happy of using that. I have not got any issue and my face was looking
glowing and smooth. I was using Pears soap before this, but I have now
selected this soap for my daily usage, because its giving me shiny and
glowing skin without any allergy.This is suitable for all people from kids to
adults and I hope all you guys will be really happy with this soap.

56. 3)Ihaveusedthisforyearsonmybody,asmyskinisprettysensitiveandcanget
dry,andneverhadanyissuesusingthis.
Lately,myfacehasbeenabitme,notreallylookinggreat,abitofacnecomingup,
justfeelingabitugly,soItriedtheDoveonmyfacebeforebed.Thenextday,my
lumpshadreducedconsiderably.Ihaveusedthisforthelastweek,andsofarso
good.
4)I'veusedthissoapforyearandIstillloveitworkswellforme.It'sgentlebutIfeel
liketheychangedtheformulacausebackthenI'dgetoutoftheshowerandgo
backinagaincauseIfeltlikeIdidn'trinsewell,itfeltcreamyifthatmakessense.I
usethiswhenIdon'twanttomoisturizebutIdon'twantmyfacetofeeldry.Itried
switchingtotheothertypesandtheliquidsoap,thegreenonesmellslikeIrish
springwhichIdon'tliketoostrongandthere'sapinkoneIthinkwhichdidn'tmake
anysignificantdifferenceandtheliquidonesmellssodarnstrongit'schoking.SoI
camebacktotheoriginalbar.I'llkeeprepurchasingthisitsniceandaffordable.
Evenblogsanddermalogistsrecommendthis.

57. 5)DoveBeautyBarisdefinitelythebestsoaponthemarketbyfar.Itleavestheskin
feelingfreshsoftandmoisturised.Havingeczemamyselfandbeingquiteparticular
aboutthesoapIuse,IhavetriedmanydifferentbrandsandDoveisdefinitelytheNO.1
soaponthemarket.ThethingIlikedabouttheDovebaristhatitmademyskinfilling
muchbetter.Ilikedthesmellofthefragrantthatthesoapgaveoffbeforeandafter
shower.

58. CONCLUSION:-
So hereby seeing all of the reviews we conclude that 65% people is
satisfied with dove and
are happily using it while 35% people are not satisfied ,
they are either satisfied with some other product or
dove doesn’t suits them.
All in one dove is a very good product in most of the reviews.