Dovas Zakas
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The document discusses three questions to challenge a company's 2020 growth strategy. Question 1 addresses whether the company is optimizing key performance indicators (KPIs) like customer lifetime value (CLV) and customer acquisition cost (CAC). Question 2 examines if the marketing team structure enables growth through specializations like performance, brand, and retention marketing. Question 3 considers how to keep the growth engine constantly running through diversifying channels, referrals, reactivations, and subscription boxes. The document aims to prompt companies to evaluate these areas of their growth strategy for the new year.
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The document discusses next generation in-store analytics and how retailers can use data from these systems. It provides examples of key metrics retailers can measure like traffic, conversion rates, dwell time, transaction size, etc. The document also gives examples of how retailers can take action on the data to improve performance in areas like merchandising, marketing and operations. Overall it promotes how next generation store analytics can help retailers optimize performance.
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Opportunity Presentation
This document provides an overview of digital marketing and the services offered by the company ad2action. It defines digital marketing as promoting products and services using digital channels. It then gives statistics on the growth of internet advertising. The rest of the document outlines ad2action's landing pages, business solutions, compensation plan, and how to get started with their e-commerce business opportunity.
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I had the honor and pleasure to present to the Seattle Analytics Meetup. I shared ideas on measure B2B revenue pipeline health and the basics of two attribution models - multi-touch attribution and channel/content attribution.
Cashrewards Why We Do What We Do?
At Cashrewards.com.au everyone gets paid to shop at over 1,000 stores. Registration is a one-click, 15 second step process that can earn members $1000s of dollars per year. We tackle the issue of increasing living costs by providing our members the cheapest way to shop in Australia giving cashback at stores such as Woolworths, eBay, Telstra, Amazon, Apple and more. The following is a one minute explainer https://www.youtube.com/watch?v=TLyO_AG7z4Q.
Retailers also benefit by being able to reduce their digital advertising spend with Google and Facebook who take 80% Globally http://www.cnbc.com/2016/07/28/google-and-facebook-are-getting-almost-all-digital-ad-money.html. Cashrewards gets paid a commission on each customer purchase and shares this with the customer in the form of cashback. This is a win-win as the retailers only pay on the confirmation of a sale as opposed to per view or per click and the customer receives cashback. This provides at least 400% more value to the retailer than spending with Google or Facebook https://mumbrella.com.au/iab-launches-affiliate-marketing-handbook-plans-measure-australian-market-403721.
Our exceptional growth substantiates the model and our hard work has been recognised by being named the winner in the Deloitte Tech Fast 50. To continue to benefit the Australian community our vision is simple: reach over 2 million members by the end of 2018.
https://www.slideshare.net/cgarner/cashrewards-investment-deck-online-shopping-community-australia
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Dovas Zakas
- 1. 40 W 25th St, New York, NY | 10010 | www.hellofresh.com 3 Questions That Will Challenge Your Growth Strategy for 2020 12/07/2019
- 2. Agenda o Question 1: Are you optimizing toward the right KPIs? o Question 2: Is your team setup enabling growth? o Question 3: How do you keep your growth engine always on?
- 3. About me ● Joined HelloFresh in 2014 in London ● Was the second full time marketing person in the UK office ● Moved to HelloFresh US HQ in 2016 ● Launched EveryPlate under the HelloFresh umbrella in 2018 ● Running Growth and Marketing for the hyper growth brand ever since
- 4. IS GROWTH PART OF MARKETING? IS MARKETING PART OF GROWTH? VS
- 6. Q1: Are you optimizing toward the right KPIs?
- 7. Today’s growth dilemma Growth Profit
- 8. Today’s growth dilemma Growth Profit
- 9. Today’s growth dilemma Growth Profit
- 10. COHORT ROI HOW MUCH MONEY WE EARN FROM THE CUSTOMERS WE ACQUIRE
- 11. COHORT ROI HOW MUCH MONEY WE EARN FROM THE CUSTOMERS WE ACQUIRE # of new customers per cohort Average Customer Profitability
- 12. COHORT ROI HOW MUCH MONEY WE EARN FROM THE CUSTOMERS WE ACQUIRE # of new customers per cohort Customer Lifetime Value (CLV) Customer Acquisiti on Cost (CAC)
- 13. COHORT ROI HOW MUCH MONEY WE EARN FROM THE CUSTOMERS WE ACQUIRE # of new customers per cohort Avg. retention Margin Avg order value Total spend # New customers Discount
- 14. WHICH SCENARIO IS BETTER?
- 15. SCENARIO 1 1,000 (10 X 20% X $80) $160 $100,000 $110 1,000 + 10 WHICH SCENARIO IS BETTER? Low discount Conversions CLV CAC
- 16. SCENARIO 2 SCENARIO 1 1,000 5,000 (10 X 20% X $80) $160 $100,000 $110 1,000 + 10 (5 X 20% X $60) $60 $100,000 $50 5,000 + 30 WHICH SCENARIO IS BETTER? Low discount High discount Conversions CLV CAC
- 17. SCENARIO 2 SCENARIO 1 1,000 5,000 (10 X 20% X $80) $160 $100,000 $110 1,000 + 10 $50,000 (5 X 20% X $60) $60 $100,000 $50 5,000 + 30 WHICH SCENARIO IS BETTER? Low discount High discount Conversions CLV CAC
- 18. SCENARIO 2 SCENARIO 1 1,000 5,000 (10 X 20% X $80) $160 $100,000 $110 1,000 + 10 $50,000 (5 X 20% X $60) $60 $100,000 $50 5,000 + 30 $50,000 WHICH SCENARIO IS BETTER? Low discount High discount Conversions CLV CAC
- 20. Q2: Is your team setup enabling growth?
- 22. According to Welch, "it is really clear that CMOs need to drive real growth if they are to thrive in their jobs. From my vantage point, it has become the single biggest factor at CEO’s want from them.” Source: Forbes (2019)
- 23. Source: Growth Tribe (2019) DEPTH WIDTH T-Shaped Marketer 2019
- 24. High growth org chart Marketing Org 2020 Performance marketing CRO Virality Brand marketing Lifecycle marketing Retention Data science # of new customers per cohort Avg. retention Margin Avg order value Total spend # New customers Discount
- 25. Q3: How do you keep your growth engine always on?
- 26. Ecommerce companies are looking for channel diversification Source: CommerceNext (2019)
- 27. Activations Referrals Reactivations Having an “always on” growth engine
- 28. Going beyond regular channels…
- 31. Reasons trying a subscription box Source: McKinsey (2018)
- 34. So… how will you answer these questions in 2020? o Question 1: Are you optimizing toward the right KPIs? o Question 2: Is your team setup enabling growth? o Question 3: How do you keep your growth engine always on?