Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-media-consumption-habits-are-changing-douglas-mccabe-ceo-enders-analysis
Douglas leads the publishing and transformation practice at Enders Analysis. An opinion leader on print and online media, he reports on media substitution, and consults on digital commercial strategies for content and service businesses. He is a former director of Fish4, the online advertising portal, and before that he led sales development and market intelligence at Waterstones/HMV.
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Revista Streaming Media Unisphere Research, juntamente com o patrocinador e parceiro de pesquisa, propõe-se a avaliar o Estado de CDN Serviços. Pedimos aos entrevistados para fornecer detalhes de ambos os seus hábitos televisivos, bem como a sua avaliação dos serviços CDN, tanto em termos de terabytes esperados servidores e características CDN. Nossa pesquisa centrada em especialistas da indústria, engenheiros de mídia e gestão executiva, por isso pedimos perguntas que forneceram introspecção em ambos os usos reais e pretendidas de serviços CDN. Nós encontramos três resultados principais: Os nossos tomadores de pesquisa tendem a ser fragmentado quando se trata de consumo de mídia primária dispositivos, tendem a trabalhar para as empresas que querem entregar menos de 1 TB ou mais de 100TB de conteúdos on-line por mês, e são quase igualmente preocupado com os preços em modelos de serviço CDN, com a necessidade de manter a entrega multi-screen para e dispositivos de consumo de mídia emergente. Ao longo do caminho, nós também olhamos várias áreas-chave onde respostas diferem pela geografia, ajudando a pintar um retrato de tendências emergentes nas regiões distintas na Europa e America.
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster
The Nielsen Total Audience Report is designed to enable the industry to track changes in media usage. We have consistently reported that overall usage has increased–that a major effect of new devices and services is additive to consumer’s total time spent with media. We have also shown how usage of individual devices and platforms has changed over time as the media landscape continues to evolve.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
Revista Streaming Media Unisphere Research, juntamente com o patrocinador e parceiro de pesquisa, propõe-se a avaliar o Estado de CDN Serviços. Pedimos aos entrevistados para fornecer detalhes de ambos os seus hábitos televisivos, bem como a sua avaliação dos serviços CDN, tanto em termos de terabytes esperados servidores e características CDN. Nossa pesquisa centrada em especialistas da indústria, engenheiros de mídia e gestão executiva, por isso pedimos perguntas que forneceram introspecção em ambos os usos reais e pretendidas de serviços CDN. Nós encontramos três resultados principais: Os nossos tomadores de pesquisa tendem a ser fragmentado quando se trata de consumo de mídia primária dispositivos, tendem a trabalhar para as empresas que querem entregar menos de 1 TB ou mais de 100TB de conteúdos on-line por mês, e são quase igualmente preocupado com os preços em modelos de serviço CDN, com a necessidade de manter a entrega multi-screen para e dispositivos de consumo de mídia emergente. Ao longo do caminho, nós também olhamos várias áreas-chave onde respostas diferem pela geografia, ajudando a pintar um retrato de tendências emergentes nas regiões distintas na Europa e America.
Today’s rising generation of readers, known as millennials, includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. In September 2014, a Pew Research Center study stated that people under 30 read more than their elders and utilize libraries for information not found on the internet.
To further validate this claim, Publishing Technology partnered with OnePoll to survey 2,000 respondents in the US and UK, aged 18-34, to dig deeper into the reading lives of millennials and identify the ways publishers could better connect with this audience.
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
Met ruim 1,5 miljard dagelijks actieve gebruikers wereldwijd is Facebook nog steeds een van de machtigste platformen. Ivo vertelt tijdens zijn sessie op het Digitale Transformatie event van OrangeValley hoe Facebook people based marketing faciliteert in elke fase van de consumer journey. Ook neemt hij ons mee in de rol van mobiel en video adoptie, Facebook’s full funnel, branding & performance KPI’s en de wereld ‘beyond’s Facebook’s feed’!
The subject of mobile phone book reading is one of growing importance to trade publishers. Yet, despite the common availability of research into general e-reading, there was, up to this point, a severe lack of data providing insights into consumers’ attitudes towards reading on their handsets in the US and UK.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Media Consumption Habits of youth is a study of time spend by students or young executives (age group 18 to 30 years) on various media. The study attempts to find out which all type of media youth access, frequency of access and time of the day when they access a particular media.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Today’s rising generation of readers, known as millennials, includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. In September 2014, a Pew Research Center study stated that people under 30 read more than their elders and utilize libraries for information not found on the internet.
To further validate this claim, Publishing Technology partnered with OnePoll to survey 2,000 respondents in the US and UK, aged 18-34, to dig deeper into the reading lives of millennials and identify the ways publishers could better connect with this audience.
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
Met ruim 1,5 miljard dagelijks actieve gebruikers wereldwijd is Facebook nog steeds een van de machtigste platformen. Ivo vertelt tijdens zijn sessie op het Digitale Transformatie event van OrangeValley hoe Facebook people based marketing faciliteert in elke fase van de consumer journey. Ook neemt hij ons mee in de rol van mobiel en video adoptie, Facebook’s full funnel, branding & performance KPI’s en de wereld ‘beyond’s Facebook’s feed’!
The subject of mobile phone book reading is one of growing importance to trade publishers. Yet, despite the common availability of research into general e-reading, there was, up to this point, a severe lack of data providing insights into consumers’ attitudes towards reading on their handsets in the US and UK.
Pesquisa Accenture Multi-tasking and Taking Control. O estudo realizado com 3,5 mil pessoas, em seis países, apontou que conquistar a atenção exclusiva dos telespectadores está mais difícil. O consumidor moderno concilia a TV com outras atividades.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.
In the 2014 Mobile Behavior Report, you’ll discover more findings like these:
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Media Consumption Habits of youth is a study of time spend by students or young executives (age group 18 to 30 years) on various media. The study attempts to find out which all type of media youth access, frequency of access and time of the day when they access a particular media.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach --or risk connecting with the fleeting customer.
Owned and earned media are vital to campaigns, helping to amplify and spread brand messages through the complex paths consumers follow across devices, screens and media. Advertising, or ‘paid’ media, has traditionally led marketing initiatives both online and off-. But advertising no longer works as effectively as it once did unless bolstered by additional marketing channels.
While consumers distinguish less and less between these channels, marketers remain specialized in one medium at the expense of the others. Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter.
”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
comScore 2017 U.S. Cross-Platform Future in Focus ReportSteven Ladin
A deep dive into comScore’s U.S. annual year-in-review report that covers a broad range of topics including TV, digital media, mobile, social media, advertising, box office, and e-commerce.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
1) Internet – Two-Thirds of a Generation In...
2) Key Internet Trends
3) Re-Imagining Continues...
4) America’s Evolving Work Environment...
5) Big Internet Markets = China / India
6) Public / Private Company Data
7) One More Thing...
8) Ran Outta Time Thoughts / Appendix
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
John Mitchell, Virginia Polytechnic and State University
How media consumption habits are changing.
1. Digital media strategies
Media consumption and supplier strategies
Douglas McCabe | douglas.mccabe@endersanalysis.com | 07966 015 469
4 March 2014
2. Three waves of tech disruption
Digital media strategies 2014
Web emerges - 1995 Penetration grows 75% penetration
Ongoing evolution
and disruption
Smartphones
emerge - 2007
50%+ penetration
Growth to 75% in
UK by 2015
Tablets emerge
2010, 400m sold by
2013
Penetration grows
to 50% of homes by
2015
2
Steadily increasing impact on
newspapers and magazines,
with circulation declining and
consumption shifting away
Mass audience moves
online
Systemic deflation of
online ad revenues, waves
of new entrants
Mass migration of time,
attention and ad revenue
Further major disruption
in user behaviour and
competitive landscape
3. Mobile is becoming the predominant access platform
0
25
50
75
100
125
150
175
200
225
250
Global quarterly unit shipments (m)
PCs iPhone & Android smartphones Tablets
[Source: Gartner, Apple, Google, Enders Analysis]
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Jun-07
Dec-07
Jun-08
Dec-08
Jun-09
Dec-09
Jun-10
Dec-10
Jun-11
Dec-11
Jun-12
Dec-12
Jun-13
Global install base (m)
PCs iPhone & Android smartphones Tablets
[Source: Apple, Google, IDC, Enders Analysis]
Digital media strategies 2014 3
4. UK consumer is going ‘mobile’
17
24
13
70
0
40
0
10
20
30
40
50
60
70
80
Mobile internet devices in use, UK (m)
Residential broadband lines Smartphone units
Tablet units [Source: Enders Analysis]
70%
61%
51%
44% 40% 37% 35% 34% 33%
16%
18%
20%
21%
21%
22% 22% 22% 23%
14%
21%
29%
35% 39% 42% 43% 44% 44%
0%
20%
40%
60%
80%
100%
2012 2013f 2014f 2015f 2016f 2017f 2018f 2019f 2020f
Share of internet consumption (% of total)
PC Smartphone Tablet
Excludes TV-based and offline app usage
[Source: Enders Analysis]
Digital media strategies 2014 4
5. Mobile is transforming internet consumption
Digital media strategies 2014 5
492 506 519 519 558
489 479 483 533 519 521 535 504
244
270
299
358
417
397 408 410
476 475 442 435
429
52
53
52
65
69
75 71 77
87 90
84 86
90
787
829
870
942
1,045
960 958 969
1,096 1,084
1,047 1,056
1,023
0
250
500
750
1,000
1,250
Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13
PC Mobile app Mobile browser 2+ PC users, 18+ mobile device users; mobile includes tablets from Feb 2013
[Source: comScore]
US time spent online by device (bn minutes)
6. Audience and consumption shifting from browser to apps
0
10
20
30
40
50
60
70
Stated cumulative app store downloads (bn)
iOS Android
[Source: Apple, Google]
21%
48%
10%
10%
11%
Facebook
Facebook and other social apps
Other social apps, no Facebook
No social apps
No smartphone
Survey of UK 15-24s
[Source: Enders Analysis/TNS-RI survey]
Digital media strategies 2014 6
UK 15-24s’ use of social apps, May 2013 (% of mobile users)
7. Mobile internet provides many alternatives modes of interaction
Digital media strategies 2014 7
Desktop internet Mobile internet
Website in web browser – unchanged since 1990s
Niche apps (email, IM, music)
Website in web browser, web search
Apps and app stores – no clarity on roadmap
In-app payments, hybrid apps, widgets, voice
search, social messaging, barcodes, location, push
notification etc
Over 50 social messaging apps have more than 1m
downloads on Google Play
Search is no longer the dominant acquisition channel
Web is no longer the dominant interaction model
8. Atomisation and silos
Digital media strategies 2014 8
Atomisation
• Existing trend on the desktop web to unbundle
content
• Embedding within social networks detaches
content from the original site
• Content is shared, tagged, pinned – spreading
far away from the origination point
• Cards turn your content into packets that can
go anywhere
Silos
• Apps generate far higher engagement than the
web – if you can get an install
• Compelling model for browsing content in a
specific vertical – and gaming, of course
• Google and Apple exploring ways to deep-link
into apps from the web
9. Twitter building rich advertising inventory
Digital media strategies 2014 9
[Source: Twitter]
Drive app
installs
Link
to app
Collect names and
email addresses
10. Facebook revenue by source
Digital media strategies 2014 10
0
500
1,000
1,500
2,000
2,500
Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13
Revenue $m
Desktop ads Mobile ads Payments & Other
[Source: Facebook, Enders Analysis]
11. Changing nature of search: from web to Google Now
Digital media strategies 2014 11
Text
search
Type a search term in a box
Google gives you list of
pages that it thinks contain
the right answer, based on
key words
Example
What’s the weather like in
Bristol?
Result: a link to the BBC
weather site page for
Bristol
Answer
Type a search, or do a voice
search with GoogleVoice
or Siri
Google or Siri gives you
what it thinks is the
answer, plus links
Example
What’s the weather like in
Bristol?
Result: “ the weather is
terrible”, plus links
Predict
Google has seen your email
and knows you’re going to
Bristol, so it puts the weather
on your home screen
Siri knows why you’re going
Example
Intelligently suggest info on
weather, travel, restaurants,
traffic in Bristol, London
…and…
12. Activity and device usage: time of day analysis
Digital media strategies 2014 12
Device use by time of day
Morning Transit Work Noon Work Transit Evening Night
Smartphone
Tablet
Desktop - -
Types of news contents by order of importance
Social interactions: Facebook, google+, twitter
[Source: Monday Note]
Smartphone Desktop
Tablet Smartphone Desktop
News stories Morning briefings News stories
Features Quick updates / alerts Data
Morning briefings News stories Infographics
Videos Videos Videos
13. Newspaper digital revenue starting to gather momentum
Digital media strategies 2014 13
99% 98% 98%
92% 92% 90%
76%
68%
54%
1% 2% 2%
8% 8% 10%
24%
32%
46%
0%
20%
40%
60%
80%
100%
Express Sun Mirror Mail Times Telegraph Independent Guardian FT
UK national newspapers’ print versus digital revenue, 2013 (% of total)
Print Digital
Circulation and advertising revenue only; excludes Metro
[Source: Enders Analysis]
14. By 2020, 15% of viewing will not be to theTV set, rising to 29% among 16-34s
Digital media strategies 2014 14
97 94 92 90 88 86 84 83 82 81 81
2
2
2
2
2 3 3 4 4 4 4
1 4 6 8 10 12 13 13 14 15 15
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014f 2015f 2016f 2017f 2018f 2019f 2020f
Connected viewing as a share of total viewing (%)
TV: Live linear/PVR time-shift TV: On demand/DVD Viewing to other screens
[Source: Enders Analysis, based on BARB/InfoSys+ and other sources]
15. Home video returns to growth: digital spend offsetting packaged media decline
16.2
18.2
20.0
21.1 21.0 20.6 20.1 19.4
17.3 16.3
14.6
12.9
11.8
0.7
0.7
0.7
0.7 0.8 1.0 1.3
1.6
2.1
2.3
3.4
5.2 6.5
16.9
18.9
20.7
21.8 21.8 21.6 21.4 21.0
19.4
18.6
18.0 18.1 18.2
0
5
10
15
20
25
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
US digital home video expenditure ($bn)
Physical formats Digital/over-the-top
Includes all retail and rental spending on physical and digital f0rmats [Source: DEG]
Digital media strategies 2014 15
16. Mobile monetisation is rising fast after slow start
Digital media strategies 2014 16
34
38
35
36
38
41
38 39 39
5
7 6 6
8
11
12
13
16
0
10
20
30
40
50
Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13
US internet advertising spend per device user ($)
PC Mobile/tablet [Source: Enders Analysis based on IAB/PwC, comScore]
17. Common challenge of adapting to multiple devices, screen sizes, platforms & use cases
Digital media strategies 2014 17
Move to media consumption over
mobile devices
Coherent content strategy over
multiple platforms
Strong mobile apps/extensions
Significant ongoing investment & core
competency in new technologies
18. Operating model challenges
Digital media strategies 2014 18
Print
Digital
Browse at
newsstand
Buy single
copy
Subscribe
Events
and reader
offers
Pinterest
Tumblr
Twitter
Follow link
to website
Share on
social
media
iPhone
app
Kindle
edition
Visit
website
homepage
iPad app
Android
mobile
app
Android
tablet app
Read
article
Download
or
subscribe
to:
Comment
on article
Read
more
articles
Return
visit
Google
Facebook
19. Multiplatform data
Digital media strategies 2014 19
Consumer retail model
• Single customer view model,
with multiple touch-points
• Older demographics are
multimedia
• Parallel trials
• Relevant customisation and
personalisation
Content structure
• Atomised consumption and
very complex distribution
• Content structured in packets
for the most flexible usage
Operating structure
• Control and dashboard
• Rapid decision-making
• Feedback loops
20. Brands are the key drivers
Digital media strategies 2014 20