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MARKET RESEARCH โ€“
DOUBLE PAGE SPREAD
ANALYSIS
CRACK MAGAZINE
Picture covering
entirety of left hand
page
Quote placed
over picture,
presumably taken
from article
Subject in both centre thirds
of frame in photograph
Page number at the top
of the page (fairly
unconventional) Headline
relatively
small, top
left hand
corner
Text in 3
columns,
regular
paragraphs
Lots of white
space,
minimalist style
Limited colour
palette in
photos โ€“
white/beige,
green, red
Quote in box โ€“
visibly separates
it from photo
Lots of white
space
Naturalistic, outdoor lighting in
photo rather than studio lighting
Underlining of name in article
headline alongside photo of one
person implies that the person in
the photo is the subject of the
article
Muted colours fits
with house style โ€“
even bright
colours (such as
red on shoes)
appears to have
very minimal
contrast. Shows
that the photo has
been edited and
stylistically
changed
No page number
on photo page
DIY MAGAZINE
Photo on entirety
of left hand page
Quote placed over
picture, presumably
taken from article. Not
in a box, but the
contrast between the
light grey background
and the black text
(particularly the text in
bold) creates a very
noticeable separation
Headline in top left
hand corner
Text arranged
into three
columns
Two more
pictures on
right hand
page
Feature
colour
(pink) on
right hand
page โ€“
shown in
both the
photo and
the
highlighted
band name
in the text
Article
introduction
Limited colour
palette on photo โ€“
greys, greens.
Orange contrast
colour in photo.
Page number in
bottom left hand
corner
Page
number in
bottom right
hand corner
Naturalistic,
outdoor lighting
in photo rather
than studio
lighting. Urban
feel to photo
Although the
photo is
naturalistic, the
contrast
between the
orange of the
hat and the rest
of the photo is
very noticeable.
Page number
on photo page
Photo caption in
white box over
op of photo
rather than to
the side
of/beneath the
photo
Implied that the man in
the centre third of photo
is who said the quote โ€“
readerโ€™s eye is drawn to
him. Contrast colour on
hat emphasises this
More
unconventional
photo composition
โ€“ not noticeably
arranged into
thirds
Photo on entirety of
left hand page. This
means that the
photo is not easily
seen when a reader
is just flicking
through, and the
written article visible
instead making the
magazine appear to
have more content
Photo looks very
natural โ€“ stances
and facial
expressions make
it appear not to be
posed
Large letter
signifies the
beginning of the
body copy
Wording of caption
(e.g. โ€“ โ€˜grubbyโ€™)
makes the photo
seem more DIY โ€“
appeal to the target
audience
Photo in top right corner draws
the eye of someone flicking
through, particularly since it is a
bright colour (contrast with the
page would catch a readerโ€™s
eye) and flipped upside down
Article introduction
in different font
and size to body
copy โ€“ creates a
visible difference
between the two
Very small caption
adds some
context to the
photo for those
flicking through
Article title is a
play on words โ€“
links to the band
name. This is
made obvious by
the highlighted
band name in the
introduction
Subheadings (interview
questions) in the same
font as introduction โ€“
house style
LOUD AND QUIET
Headline in centre, across 2
levels โ€“ unconventional.
Harder to follow flow of text
Main image on
right hand page
โ€“
unconventional.
Reader flicking
through will see
less written
material
Columns of text
on both pages
5 columns of text, fewer
paragraphs. Text looks blocky
and intimidating to a reader.
Flow of text is more difficult to
follow due to 3rd column being
on a different level
Image on left hand
page โ€“ from the
same photoshoot
as all other
photos. This
creates a visual
link between the
two pages
Page
number in
bottom
left corner
Page number
in bottom right
hand corner -
conventional
Fairly large amount of
colours in photo โ€“ black,
green, white, red, etc.
However, the photo does
not look messy or
unorganised
Lots of white
space
White and black
Naturalistic, outdoor
lighting in photos
rather than studio
lighting. Photos
appear posed โ€“ facial
expression and body
language shows this
Columns
visibly
separated by
black lines
Black bar at
the end fills
column and
signifies
end of text
Third column holds
photo caption โ€“ fits
with the house
style of 3 columns
of text on each
page
Mixture of portrait and
landscape photos
Black text on
white
background โ€“
easy to read
and visually
pleasing.
Conventional
of long articles

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Double Page Spread Analysis

  • 1. MARKET RESEARCH โ€“ DOUBLE PAGE SPREAD ANALYSIS
  • 2. CRACK MAGAZINE Picture covering entirety of left hand page Quote placed over picture, presumably taken from article Subject in both centre thirds of frame in photograph Page number at the top of the page (fairly unconventional) Headline relatively small, top left hand corner Text in 3 columns, regular paragraphs Lots of white space, minimalist style Limited colour palette in photos โ€“ white/beige, green, red Quote in box โ€“ visibly separates it from photo Lots of white space Naturalistic, outdoor lighting in photo rather than studio lighting Underlining of name in article headline alongside photo of one person implies that the person in the photo is the subject of the article Muted colours fits with house style โ€“ even bright colours (such as red on shoes) appears to have very minimal contrast. Shows that the photo has been edited and stylistically changed No page number on photo page
  • 3. DIY MAGAZINE Photo on entirety of left hand page Quote placed over picture, presumably taken from article. Not in a box, but the contrast between the light grey background and the black text (particularly the text in bold) creates a very noticeable separation Headline in top left hand corner Text arranged into three columns Two more pictures on right hand page Feature colour (pink) on right hand page โ€“ shown in both the photo and the highlighted band name in the text Article introduction Limited colour palette on photo โ€“ greys, greens. Orange contrast colour in photo. Page number in bottom left hand corner Page number in bottom right hand corner Naturalistic, outdoor lighting in photo rather than studio lighting. Urban feel to photo Although the photo is naturalistic, the contrast between the orange of the hat and the rest of the photo is very noticeable. Page number on photo page Photo caption in white box over op of photo rather than to the side of/beneath the photo Implied that the man in the centre third of photo is who said the quote โ€“ readerโ€™s eye is drawn to him. Contrast colour on hat emphasises this
  • 4. More unconventional photo composition โ€“ not noticeably arranged into thirds Photo on entirety of left hand page. This means that the photo is not easily seen when a reader is just flicking through, and the written article visible instead making the magazine appear to have more content Photo looks very natural โ€“ stances and facial expressions make it appear not to be posed Large letter signifies the beginning of the body copy Wording of caption (e.g. โ€“ โ€˜grubbyโ€™) makes the photo seem more DIY โ€“ appeal to the target audience Photo in top right corner draws the eye of someone flicking through, particularly since it is a bright colour (contrast with the page would catch a readerโ€™s eye) and flipped upside down Article introduction in different font and size to body copy โ€“ creates a visible difference between the two Very small caption adds some context to the photo for those flicking through Article title is a play on words โ€“ links to the band name. This is made obvious by the highlighted band name in the introduction Subheadings (interview questions) in the same font as introduction โ€“ house style
  • 5. LOUD AND QUIET Headline in centre, across 2 levels โ€“ unconventional. Harder to follow flow of text Main image on right hand page โ€“ unconventional. Reader flicking through will see less written material Columns of text on both pages 5 columns of text, fewer paragraphs. Text looks blocky and intimidating to a reader. Flow of text is more difficult to follow due to 3rd column being on a different level Image on left hand page โ€“ from the same photoshoot as all other photos. This creates a visual link between the two pages Page number in bottom left corner Page number in bottom right hand corner - conventional Fairly large amount of colours in photo โ€“ black, green, white, red, etc. However, the photo does not look messy or unorganised Lots of white space White and black Naturalistic, outdoor lighting in photos rather than studio lighting. Photos appear posed โ€“ facial expression and body language shows this Columns visibly separated by black lines Black bar at the end fills column and signifies end of text Third column holds photo caption โ€“ fits with the house style of 3 columns of text on each page Mixture of portrait and landscape photos Black text on white background โ€“ easy to read and visually pleasing. Conventional of long articles