6. Style of text Black, red and white Consistent throughout magazine
7. The use of fonts varys from serif fonts in the article title To a sans serif font in the body text, this makes the small font easier to read
8. The use of the serif font on the name ‘Diddy’ mirrors the enterprising nature of Sean Combs as the font has a very regal connotation It also stays consistent by being used again on the contributors to the article
10. The double page spread is laid out evenly with an image of ‘Diddy’ taking up half of the spread. And the text filling the remaining half
11.
12. The double page spread follows the conventional ‘c’ pattern eye flow This starts at the slug passes through the main image and resolves on the contributors
13. How is the reader addressed The magazine takes on an autobiographical tone. While this does not allow reach out to the reader as a close friend, it still allows the content of the article to be given across This suggests that the reader is addressed more as a fan than a friend keeping with the formality of the article “ for nearly two decades he’s soley been hollywoods biggest competitor in terms of generating fame”
15. The image shows “diddy” in a relaxed posture, this creates a less formal feel , drawign the reader in The image shows diddy in a suit, this reflects the business side of his persona The black and white colouring gives a classy feel and emphasises his status as he has disassociated himself from the typical gangster image that comes with hip hop
