AS Media Studies Magazine Analysis if a Double Page Spread in a Music Magazine

1. Analysis #2

3.  The main image is of Cher Lloyd in quite a
“goofy” pose, wearing bright, bold clothes.

4.  The mise-en-scene in the main image is used to
reflect the personality of the model- Cher Lloyd. She
has been asked to adopt a “goofy” pose to emphasise
to the readers her childlike, “goofy” personality.
 She is shown to be holding the camera. This conveys
that she is taking charge of the person she is being
portrayed as. She is trying to shape her image in
society.
 It could also be seen to playfully call into question the
process in which meaning is constructed. This links
to the role she has had as a celebrity in influencing
the “kids”. It is subtly reflecting post-modernism in
the idea that we are creating our own self portraits.

5.  They also use mise-en-scene to make the
image of Cher Lloyd stand out. She is wearing
quite bold coloured clothing that allows the
attention of the audience to be drawn to the
image. She also stand out more due to the
white background. The white background
contrasts with the colours she is wearing so it
stops her from blending into the setting.

6.  On this double page spread there is one
secondary image. This is done to help Lloyd
create this image of herself. She is trying to
portray herself as a fun, light-hearted character.
In the main image, the mise-en-scene has
achieved this by her “goofy” pose and the post-
modernist aspect of her taking a photo of
herself- creating her self portrait. In the
secondary image, it is a paparazzi image of her
pulling an amusing face. This shows that even in
public on the red carpet she does not see herself
in a serious light and it adds to the fun, light-
hearted atmosphere of the article and the whole
magazine itself.

7.  The headline of this magazine is “I was the girl
parents blamed for their kids turning out wrong”.
This is a pull quote from the article. This is again
linked with the idea of image in our society. She
is viewed as a bad-influence and this article is
trying to change that with the light-hearted, fun
atmosphere and also the tagline- “ Forget
everything you think you know about Cher
Lloyd… and read this article now!”. This adds to
the post-modernist aspect of her trying to shape
her image in society.

8.  The editor has used drop
capitalisation at the beginning of the
article; to emphasise the start of the
text. This dropped capital “W” is
written in a serif font, unlike the
headline/title which is written in
sans-serif. The rest of the article and
tagline is written in a serif font. This
separates the title from the article and
makes it stand out more. The text is
relatively small but with lots of white
space around it. This makes it look
like there isn’t much to read so
attracts a younger audience and they
wouldn’t enjoy reading a lot of
content. The interviewers questions
are written in pink to clearly separate
the text and some of Lloyd’s
responses are highlighted to
emphasise the importance of that
particular quote. The secondary image
is placed in the middle of the article.

9.  The editor will have used quite colloquial
language so that it would appeal to a younger
audience. Also this would have been done to
create a friendly relationship between editor
and reader.

10.  There is quite a brightly coloured theme on
this page but it also has a lot of white. This
would make it stand out more to a younger
audience as they enjoy bright colours.