The increasing presence of smartphones and the rapid popularity of mobile applications that cater to consumers and businesses has meant that today there is a mobile app for virtually everything.
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
The increasing presence of smartphones and the rapid popularity of mobile applications that cater to consumers and businesses has meant that today there is a mobile app for virtually everything.
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
The internet era is growing tremendously and so is the production and usability of mobile phones. Smartphones have gained the cutting-edge importance in the digital arena. They have become an indispensable and inseparable aspect of our routine.
http://www.biztechconsultancy.com/mobile-application-development.htm
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
Marketing Disruptive Technologies - Reading geek night downloadRuben Bell
Off the back of Rogers' diffusion of innovations and Geoffrey Moore's Crossing the Chasm discover how to leverage your technology and sell to the mass market.
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
The internet era is growing tremendously and so is the production and usability of mobile phones. Smartphones have gained the cutting-edge importance in the digital arena. They have become an indispensable and inseparable aspect of our routine.
http://www.biztechconsultancy.com/mobile-application-development.htm
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Mobile technology is changing the way we do business. Learn about the rapid growth of mobile technology and develop an action plan to build your own mobile app.
Marketing Disruptive Technologies - Reading geek night downloadRuben Bell
Off the back of Rogers' diffusion of innovations and Geoffrey Moore's Crossing the Chasm discover how to leverage your technology and sell to the mass market.
Breaking Bad? How Mobile Operators can make Good & Monetize the App EconomyColin JG Miles
My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?
Making Cultural Heritage Mobile: Challenges and PossibilitiesAndrew Lewis
Discusses the implications on service design that are caused by techological and social trends in mobile use are causing.
Key note for 'Making Cultural Heritage Mobile: Challenges and Possibilities' Conference CRASSH Centre for Research in the Arts, Social Sciences and Humanities
University of Cambridge
29 November 2013
Learn how IBM is using new technologies, applications and mobile devices to enable a smarter, more productive workforce. This short presentation shares IBM's journey enabling a flexible, mobile enterprise.
En presentation som introducerar en säker, kostnadseffektiv och smart mobil apputvecklingsplatform.
Titta närmare på länkarna: Utveckling för mobila appar (http://www-03.ibm.com/software/products/sv/category/SWL00) respektive Hantering och säkerhet för mobila enheter (http://www-03.ibm.com/software/products/sv/category/SW500)
Mobility market perspective and IBM’s mobile portal accelerator solutionPerficient, Inc.
- How companies are leveraging the IBM Mobile Portal Accelerator (MPA)
- How MPA easily extends the WebSphere Portal platform with services to seamlessly deliver scalable, mobile solutions optimized for display across a wide range of mobile devices, including the latest in-market versions
- Things to consider when implementing a mobile portal solution
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
dotMobi Digital Element - why mobile context matters MWC14
1. Why Mobile Context Matters: Using real-time contextual data to
instantly engage consumers in a multi-screen, connected world
2. What Is Mobile Context?
IP
Intelligence
a digitalelement product
Mobile
Context
Intelligence
Device
Intelligence
3. How Much Traffic Is Mobile ?
Retail websites, UK: 26th December 2013
• Mobile reached
of traffic (up 42% on 2012)
– 29.9% Smartphone, 28% tablet
• iOS drove
of all traffic, Android
– Sales: 34.7% iOS, 9.8% Android.
Source: IBM Benchmark Reports 2013
http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/boxingday.html
12. Best Practice Example: Google.com
Desktop
iPhone
JavaScript
HTML
Images
Lumia 820
Blackberry
Curve
Page weight (kB)
0
200
400
600
800
1000
1200
1400
Source: http://prism.mobiforge.com/?url=google.com
13. The Potential Rewards
Some benefits of optimisation based on context:
Fast page loading
Minimised data
plan impact
Improved
engagement
Better network
utilisation
14. But How Do You Do That?
Data Levers At Your Disposal:
•
Device Type
•
Connection Type
−
−
−
iPhone, Android, etc
Operating Environment
Screen Size
−
−
−
Wired / Mobile / WiFi
Mobile Carrier
Location (Language, Currency)
Real-Time, Solicitation-Free, Privacy-Sensitive
15. Mobile Context Intelligence, delivered
+
Real time actionable intelligence,
right where you need it.
•
Compact footprint
•
Industry leading accuracy
•
Scalable, resilient, and fast.
18. 1. Mobile Publisher Case Study
Device Type
OS / Screen Size
Wired / Mobile / WiFi
Mobile Carrier
Country / Language
19. 1. Mobile Publisher Case Study
User Content
Request
REQUESTING DEVICES
+
Device Headers
IP Address
PUBLISHER WEB SERVER
Knowledge of Device
& Connection Type
Ads Targeted by:
- Device
- Screen Size
- Wired/Mobile/WiFi
21. 2. Mobile Carrier Case Study
User Content
Request
REQUESTING DEVICES
CARRIER WEB SERVER
Device Headers
IP Address
+
Knowledge of Device
& Connection Type
Targeted Content:
- Device Type
- Mobile Carrier
23. 3. Mobile Commerce Case Study
+
User Content
Request
REQUESTING DEVICES
Device Headers
IP Address
MOBILE COMMERCE
WEBSITE
Knowledge of Device
& Country Location
Targeted Offerings
- Local Currency
- Local Language
- Screen Size
24. Example Analytics Applications
Goal:
Compare the quality of service delivered by different operators
over time.
Inputs:
600
Page load time (ms)
500
Carrier A
400
1.
Device Type
2.
Connection Type and Carrier
200
3.
Connection Speed
100
300
Carrier B
Carrier C
Carrier D
May-14
Jan-14
Sep-13
May-13
Jan-13
Sep-12
May-12
Jan-12
Sep-11
May-11
Jan-11
Sep-10
May-10
Jan-10
0
25. Summary & Recommendations
• Make the first impression count
• Use real time data to your advantage
• It’s a journey, not a destination
• Get the foundations right.
27. How it works
Visiting browser presents IP address as part of HTTP Headers
Local lookup of IP Address via API provides Mobile Carrier if applicable.