Off the back of Rogers' diffusion of innovations and Geoffrey Moore's Crossing the Chasm discover how to leverage your technology and sell to the mass market.
Professor Mo Krochmal explores the emerging mobile and app economies for his Quinnipiac interactive master's degree class "Issues in Contemporary Media."
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Professor Mo Krochmal explores the emerging mobile and app economies for his Quinnipiac interactive master's degree class "Issues in Contemporary Media."
Mobile Recruiting from OnRec Gravity RecruitingDave Martin
I presented this slide deck on Mobile Recruiting at the OnRec Gravity Recruiting Conference in London on 8th June 2011.
If your interested in Mobile Recruiting check out MoRecNews.com which provides mobile recruiting news.
You may also enjoy my blog mrDaveMartin.com , its a mix of techy, web, social, business thoughts and rants.
Will the Smartphone Be Obsolete in Five Years?Steve Moye
As technology continues to develop at a dizzying pace, many find themselves wondering how viable certain devices — namely, smartphones — will be in the near future. View Steve Moye's presentation to learn more.
Choosing The Right Devices For Your Field WorkforceIQPC Exchange
Matthew Berardi, FedEx Ground discusses the key criteria to take into consideration when choosing mobile technology for the field workforce. Matthew also comments on the smartphone vs. ruggedized device debate, and outlines how to overcome the challenge of managing multiple mobile deployments across an enterprise.
In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a community.
In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
People who claim to be futurists are obliged to demonstrate that their earlier visions were accurate. In this context, I submit this presentation to the Hotel Electronic Distribution Network Association in 2001. Eight years later, I find myself repeating myself.
Will the Smartphone Be Obsolete in Five Years?Steve Moye
As technology continues to develop at a dizzying pace, many find themselves wondering how viable certain devices — namely, smartphones — will be in the near future. View Steve Moye's presentation to learn more.
Choosing The Right Devices For Your Field WorkforceIQPC Exchange
Matthew Berardi, FedEx Ground discusses the key criteria to take into consideration when choosing mobile technology for the field workforce. Matthew also comments on the smartphone vs. ruggedized device debate, and outlines how to overcome the challenge of managing multiple mobile deployments across an enterprise.
In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a community.
In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
People who claim to be futurists are obliged to demonstrate that their earlier visions were accurate. In this context, I submit this presentation to the Hotel Electronic Distribution Network Association in 2001. Eight years later, I find myself repeating myself.
Shopping Reinvented: Next-Generation Big Ticket Retaildavethewavesd
Thriving in today's Home FUrnishings retail market requires creativity, consistency, and most of all, customer engagement. This presentation takes a look at new ways HF retailers can leverage technology and connectivity to reach more shoppers in more compelling ways.
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a community.
In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.
Conversational AI Landscape with DIAGEO and Say It Now at MAD//Fest Charles Cadbury
14th November 2019 Charlie Cadbury of Say It Now and Will Harvey of Diageo gave an update on the heritage and opportunity presented with voice assistants and a walk through of the Talisker Tasting Skill (Diageo Slides not featured in this upload) - they talked about the effectiveness of the Talisker Tasting Skill and what they have planned next.
LAS CLAVES DEL ÉXITO EN LA GENERACIÓN DE UN CANAL DE VENTAS POR INTERNET, SOL...Marcos Pueyrredon
Material de apoyo utilizado por el experto internacional Enio Harbin, WebSphere Commerce Manager para Latinoamérica de IBM en el panel "LAS CLAVES DEL ÉXITO EN LA GENERACIÓN DE UN CANAL DE VENTAS POR INTERNET, SOLUCIONES PARA ACELERAR LA OFERTA EN LOS NEGOCIOS ONLINE" que que se llevo a durante el III Congreso Latinoamericano de Comercio Electronico Ecommerce LATAM 2009 (www.ecommercelatam.org) realizado el 2 de diciembre del 2009 en Hotel W de la ciudad de Santiago, Chile. Si usted esta interesado en acceder a mas informacion, material y videos del panel y el resto del Congreso ingrese en http://www.comunidadebusiness.com/group/ecommercelatam2008
State of the App Economy: 2018 and Beyond by Eric SeufertEric Seufert
Eric Seufert's 2018 State of the App Economy presentation from Casual Connect Disneyland. The presentation discusses the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of in 2018.
Similar to Marketing Disruptive Technologies - Reading geek night download (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
6. So what the hell is a ‘disruptive technology’?
The world’s
largest taxi
company owns
Zero vehicles
The world’s largest
accommodation
provider owns
Zero real estate
The world’s most
valuable retailer
has Zero
inventory
The world’s most
popular media
owner creates
Zero content
7. Figure out which market you want to be in
Find out who your market really
is
Value map your market
Segment 1
Application
1
Segment 1
Application
1
Segment 1
Application
2
Segment 1
Application
2
Segment 1
Application
1
Segment 1
Application
3
Whole Product Customer
references
Understand your market
Segment your market
8. Understand your market
Founded in 2005 and floated in 2015
Targeted businesses but specifically law
firms and investment firms that handled
sensitive information
Became HIPAA compliant
As of 2014 40% of the Fortune 500 were
paying Box customers
9. Find out what your customer’s goals are
Look at your potential customer’s business, what are
they trying to achieve?
Don’t just look at what your customers want from your
product.
Where are they going?
How does your product fit in to their value chain?
10. Complete your product and ways of working
Core
product
Core
product
Core
product
V0.1 V1.0 V2.0
12. Awareness Consideration Purchase Service Loyalty
Managed
touchpoint
Earned touchpoint
ATL Advertising
WO
M
Brand
Online display
Search
PPC
White papers
Landing
page/Initial contact
Reputation
3rd Party links
Direct contact
Store/Branch/
Representation
Agent/Broker
Available
information
Commercial
process
Delivery
Communit
y
Implementatio
n
review
Add-ons
Account
Management
Cross-selling
F2F
interactions
Feedback loop
Loyalty/Reward
program
Partnership
program
[Digital touchpoints]
[Digital touchpoints]
14. Success stories
Large market completely new business model ‘on-demand’
Focused on small businesses with simplified pricing and low-
risk implementations
Employed feedback loops to develop the product
Minimised barriers to adoption with pricing based on a per-
user basis but also functionality tiers
Exceptional cross-selling with revenue from top 100
customers growing 600% over 6 years
Became disillusioned with waterfall and stopped
development for 3 months to train 200 engineers across 30
teams in agile development
15. Success stories
Targeted an increasingly prevalent issue as X86 servers
were built with more and more power but software
developments weren’t keeping up
Enabled IBM to sell more of their increasingly powerful
hardware by solving IBM’s end-user issues
Such a large customer provided a great point of reference
and provided the comfort the pragmatists needed to
purchase ESX
Delivered tangible benefits
16. Not so successful stories
Good technologically
Picked up by technology enthusiasts
No clear use-case
No real product launch
No defined message
Prolonged release far too long until eventually interest
started to wane
17. Cool concept, but what problem was it solving and at what
price?
Lack of developed content
A large number of users didn’t like having to wear/dish out
glasses to watch TV
Rushed technology meant that content and producers were
often immature resulting in a large swathe of poor quality
content for early adopters
Useless as a storytelling tool
Not so successful stories
18. On the precipice
Technically just across the chasm
Revenue has increased from just over $200m in 2011 to over
$4bn in 2015
Tesla Model 3 due to break the ‘early adopter’ phase of
electric car consumerism
Now execution of orders in 2017 (US) and 2018 (UK) will be
key
19. Riding the energy trend ‘supercapacitators’ are the new
source of power for battery powered devices
Launched in February of this year at a retail of $149 the
product claims to be able to charge devices such as mobiles,
laptops, cordless appliances and even electric vehicles in
under 5 minutes
Pre-sales in 70 countries
Series A investment of +$20m
Aims to replace the lithium-ion battery inside mobile phones
eventually
On the precipice
20. Docker is creating an entirely new industry ‘containers’
These containers simplify development and deployment in
line with agile methodology
All the big cloud providers support docker and adoption is
speeding up
A new way to build applications
Lego-like plugin architecture
Secured a large number of well-known users and
contributors
On the precipice
21. A few simple tricks
The Car Marketing and
process audit
What are you doing
with feedback
Don’t oversell and
underdeliver
Okay so let me first put out a disclaimer – I’m not here to sell you anything
As IT folk we’ve never been that great at blowing our own trumpet and on occasion we might have been seen to appear a bit like this
Fortunately for all of us nowadays we’re much closer to this
But for now let’s just put it down to somewhere inbetween
As IT folk we’ve never been that great at blowing our own trumpet and on occasion we might have been seen to appear a bit like this
Fortunately for all of us nowadays we’re much closer to this
But for now let’s just put it down to somewhere inbetween
A sociological model describing the adoption or acceptance of a new product or innovation
Extension of ‘The Diffusion Process’ coming from amongst others Everett Rogers the son of a farmer
Illustrated as a classical normal distribution or ‘bell curve’
Demographic and psychographic profiles of each group was originally specified by the North Central Rural Sociology Committee – a sub committee for the study of diffusion of farm practices – why might you ask – well, originally the purpose of the diffusion of innovation’s study was to track the purchase patterns of hybrid seed by corn farmers
The original report summarised as such:
Innovators – had larger farms, were more educated, more prosperous and more risk-orientated
Early adopters – Younger, more educated, leaned towards being community leaders, less prosperous
Early majority – More conservative but open to new ideas, active in the community and most importantly – an influence on their neighbours
Late majority – Older, less educated, fairly conservative and less socially active
Laggards – Very conservative, had small farms and capital, oldest and least educated.
Not content with accepting Roger’s corn model Geoffrey Moore came along in the 1970s and noticed that as an adoption model for ‘high tech’ marketing there was something missing – a credibility gap
Moore purported that a ‘chasm’ separates the early market and only upon crossing this chasm can organisation truly experience mass market growth
Technology enthusiasts will buy anything – they will buy for buying’s sake and make up only about 2% of the market
Visionaries are crucial because they will invest and take risks in the search for great reward. They are comfortable with technology and will constantly challenge you which in turn should help you evolve your product or service
Pragmatists have the money – these are people that are looking for measurable incremental gains – they want the ROI. These people like to buy from market leaders because they know all the complementary products in the market will be built around these leaders. Critically they will always always reference their peer group before purchasing
Conservatives – Is where you can continue to make additional revenue where technology is not longer state-of-the-art
Skeptics – They don’t believe that IT will ever bring office productivity and will only buy your technology once the rest of the market has and they are forced to adapt. They will also do so because the cost and servicing costs will likely have fallen too.
A sociological model describing the adoption or acceptance of a new product or innovation
Extension of ‘The Diffusion Process’ coming from amongst others Everett Rogers the son of a farmer
Illustrated as a classical normal distribution or ‘bell curve’
Demographic and psychographic profiles of each group was originally specified by the North Central Rural Sociology Committee – a sub committee for the study of diffusion of farm practices – why might you ask – well, originally the purpose of the diffusion of innovation’s study was to track the purchase patterns of hybrid seed by corn farmers
The original report summarised as such:
Innovators – had larger farms, were more educated, more prosperous and more risk-orientated
Early adopters – Younger, more educated, leaned towards being community leaders, less prosperous
Early majority – More conservative but open to new ideas, active in the community and most importantly – an influence on their neighbours
Late majority – Older, less educated, fairly conservative and less socially active
Laggards – Very conservative, had small farms and capital, oldest and least educated.
Not content with accepting Roger’s corn model Geoffrey Moore came along in the 1970s and noticed that as an adoption model for ‘high tech’ marketing there was something missing – a credibility gap
Moore purported that a ‘chasm’ separates the early market and only upon crossing this chasm can organisation truly experience mass market growth
Technology enthusiasts will buy anything – they will buy for buying’s sake and make up only about 2% of the market
Visionaries are crucial because they will invest and take risks in the search for great reward. They are comfortable with technology and will constantly challenge you which in turn should help you evolve your product or service
Pragmatists have the money – these are people that are looking for measurable incremental gains – they want the ROI. These people like to buy from market leaders because they know all the complementary products in the market will be built around these leaders. Critically they will always always reference their peer group before purchasing
Conservatives – Is where you can continue to make additional revenue where technology is not longer state-of-the-art
Skeptics – They don’t believe that IT will ever bring office productivity and will only buy your technology once the rest of the market has and they are forced to adapt. They will also do so because the cost and servicing costs will likely have fallen too.
Now, to some the term ‘disruptive’ infuriates them, they don’t believe in revolution – only evolution and okay I can understand that but some recent advancements are undeniable.
Essentially, a ‘disruptive technology’ or innovation creates a new market and value network eventually disrupting the existing market.
Has anyone ever heard the term ‘unicorn companies’?
Well a unicorn company is a start-up company valued at over $1bn
A decacorn is those valued at over $10bn and a Hectocorn is $100bn
Uber: Ford has a market capitalisation of $55bn, Uber is $50bn
AirBnB: Worth more than Marriott with a market cap of just over $21bn, Expedia and Starwood
What’s really interesting is that these companies might be worth more than some of their traditional competitors but in fact they’re making a lot less money – so why are they valued so much more highly?
Well it’s mainly due to their rates of growth
Uber: 40% - each quarter!!!
AirBnB’s revenue increased 113% from 2014 to 2015
Alibaba – almost 40% year on year for the past 5 years
Facebook has about 12% of the $186bn global digital advertising market and posted advertising revenue growth of 57% in the first quarter of this year
But remember, not all innovations are disruptive, but all disruptions are innovative.
So what does crossing the ‘chasm’ really mean
Well it is essentially accessing the ‘mass market’
Walt Disney said ‘do what you do so well that they will want to see it again and bring their friends
So what does crossing the ‘chasm’ really mean
Well it is essentially accessing the ‘mass market’
Walt Disney said ‘do what you do so well that they will want to see it again and bring their friends
So what does crossing the ‘chasm’ really mean
Well it is essentially accessing the ‘mass market’
The earlier you are in the life cycle the more time you should be spending on the problem and less time on the solution
The lean startup methodology focusses on a ‘minimum viable product’ when it comes to approaching the pragmatists you better have been listening
These people don’t just want a core product they what the entire feature set
Use the feedback you get – there is almost nothing as important as feedback!
Vision
Values
Methods
Obstacles
Measures
The lean startup methodology focusses on a ‘minimum viable product’ when it comes to approaching the pragmatists you better have been listening
These people don’t just want a core product they what the entire feature set
Use the feedback you get – there is almost nothing as important as feedback!
Vision
Values
Methods
Obstacles
Measures
Not to be confused with customer lifecycle the customer journey is about evaluating and designing customer experiences
Customer journey
Defining touch points
Enhancing the experience at each touch point
Lego’s Executive Flight Customer experience
Not to be confused with customer lifecycle the customer journey is about evaluating and designing customer experiences
Customer journey
Defining touch points
Enhancing the experience at each touch point
Lego’s Executive Flight Customer experience