1. Proximity marketing is the localized wireless distribution of
advertising content associated with a particular place.
Transmissions can be received by individuals in that location who
wish to receive them and have the necessary equipment to do
so.
Distribution may be via a traditional localized broadcast, or more
commonly is specifically targeted to devices known to be in a
particular area.
The location of a device may be determined by:
A cellular phone being in a particular cell
A Bluetooth or WiFi device being within range of a transmitter.
An Internet enabled device with GPS enabling it to request
localized content from Internet servers.
A NFC enabled phone can read a RFID chip on a product or
media and launch localized content from internet servers.
Communications may be further targeted to specific groups
within a given location, for example content in tourist hot spots
may only be distributed to devices registered outside the local
area.
Communications may be both time and place specific, e.g.
content at a conference venue may depend on the event in
progress.
Uses of proximity marketing include distribution of media at
concerts, information (weblinks on local facilities), gaming and
social applications, and advertising.

2. QR Code (abbreviated from Quick Response Code) is the
trademark for a type of matrix barcode (two-dimensional code)
first designed for the automotive industry. More recently, the
system has become popular outside the industry due to its fast
readability and large storage capacity compared to
standard UPC barcodes. The code consists of black modules
(square dots) arranged in a square pattern on a white
background.

4. Mobile application developers have to make a choice of whether to go with
native development or Web—or even a hybrid development strategy—to
build apps for the devices they want to support
Q3 Technologies has extensive expertise in custom mobile application
software development and has vast experience in developing Mobile
Applications across diverse platforms and devices using latest techniques
for all major platforms which includes Blackberry, iPhone, Android, Windows
Mobile platform, and Symbian.
Our solutions on all the major handheld and Smartphone platforms help our
clients achieve a faster time to market with an unmatched cost advantage.
We follow the highest standards in the industry for engineering
process, product quality, delivery and support.
Q3 leverages the best practices & solution accelerators for cross-platform
mobile application development with its highly skilled architects, trained on
various device platforms such as iOS, Android, Blackberry OS, Windows
Phone, Symbian as well as Java ME. We develop a mobility strategy with an
architecture that provides an end-to-end enterprise mobility solution and
evolves an easy integration to enable access on multiple OS platforms..
The J2ME (Java 2 Platform, Micro Edition) technology is still relatively new.
Strong development tools, especially IDEs, will greatly help J2ME's adoption
among wireless application developers. In this article, I review four J2ME
IDE products:
Borland JBuilder 7 Enterprise with MobileSet 3
Sun Microsystems' Sun ONE (Open Network Environment) Studio 4 Mobile
Edition
Metrowerks CodeWarrior Wireless Studio 7
S5 Systems' jVise (based on IBM Eclipse technology)

5. A way for smartphone and other such devices to communicate with
each other by simply bringing them in close proximity of each other
(no more than a few CM). This communication allows contactless
transactions, data exchanges and a more simplified set up of more
complex radio communications such as Wi-Fi.
Apple – iphone new iOS version 6
Google – Android with Google Wallet
Blackberry – OS 7.0 +
Microsoft – Windows 8 mobiles OS, Wallet Hub
Mastercard – Further NFC support for PayPass (for Android and
Blackberry platforms)
Successful trial in partnership with the Isle of Wight Festival

6. This year, the UK are the leaders in smartphone penetration of the
above 5 countries.

7. As a whole,
China and the USA prefer using
Google’s Android platform,
whereas France and Ireland
prefer using Apple’s iOS platform.
In the UK it is a very close call
between Android and iOS but
Apple comes out top by 1%.
Microsoft’s Windows OS is
overall the least preferred across
the countries.

8. Google translate app:
This app can translate words and phrases in over 65 languages. The user can
speak into their phone and have the word or phrase translated and spoken
back to them.
Key features:
• Translate words and phrases in over 65 languages
• Users can speak into their phone and get a translated response
• Users can communicate with others using speech-to-speech translation
• Users can view translation history
Best Practice:
The app is responsive to sound as well as written words so best practice for
users would be to speak into their phone for the best possible results. On the
other hand those with strong accents may find it more beneficial to write or take
pictures of their chosen phrases.

9. The Trainline App
This is an app designed for train users to plan journeys, book tickets
and get timetables. The App is connected to the trainline website
where users can access up to date information on all UK trains.
There is also an iOS version of the app which allows users to
download full timetables . The app is said to be both simple and
accurate.
Key features:
 Displaying up to date train times
 Journey planners
 Ticket purchasing
 Displaying timetables
 Displaying general train information
 Last train home finder
Best Practice:
The best practice for this app would be to book in advance to get the
cheapest tickets and the quickest routes. Booking in advance will make the
tickets purchased cheaper than would be paid in the actual train station.

10. The Red Laser App
The red laser app is a bar code scanner used to check item prices while
shopping. It is said to be very accurate.
Users can search by voice or image and compare prices between
thousands of retailers.
Key Features:
 Displays best buy options
 Price checks items
 Displays accurate price lists
 Price comparison
 Displays allergens in food
 Purchase directly from phone
Best Practice:
Users should scan barcodes accurately to gain the necessary price
listings and comparisons. Also to make shopping easier and faster users
can buy directly from their smartphone. Use app on the go for best
possible results.