Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
How can I activate consumer relationships if I can’t see all of the touchpoints of brand exposure in a single place?” Fiona will speak about how tracking consumers’ experiences in real-time is now a viable technique that gives clients powerful, actionable insights for omni-channel media measurement, a longstanding challenge for researchers and clients. Advances in technology, and the willingness to challenge receive wisdom, mean researchers can now track emotional responses and evaluate touchpoints in real-world context. This is one where consumers experience multiple touchpoints, for multiple brands, both above and below the line, and where brand perceptions are built on these complex interactions. As a result brands can now evaluate previously hard-to-reach campaigns and questions, like experiential touchpoints, word-of-mouth, product launches, and path-to-purchase in store. Tracking experiences rather than spend has helped brands optimize their spend and strategy, and addresses both marketing and strategic questions.
About MESH Planning
MESH is the experience agency. We specialise in understanding people’s experiences – with brands, within categories, and across their behaviours. We believe that if you understand the experiences people have, you know why they behave as they do.
MESH provides clients with smarter and faster data into how consumers are responding to their brands, and therefore, how marketing spend and activity can be better deployed. We start by understanding the impact experiences have on people and how these drive behaviour and purchase. MESH uses a blend of approaches, including Real-time Experience Tracking (RET) and Customer Network Exploration.
How to Use Positive Messages to Inspire + Motivate Employees WebinarTotalWellness
TotalWellness Webinar 1/8/2015
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? Research shows real power lies in positive messaging.
A small change in how you communicate can bring enormous returns. Focusing on the positive leads to a better workplace, more satisfied employees, and stronger results for your wellness efforts. Maya Angelou may have said it best when she wrote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Changing the conversation between you and your employees is up to you.
Fundamentals of Effective Business CommunicationWaleed Liaqat
The presentation describes how to communicate effectively in the business world today. Content has been extracted from "Business Communication Today" (9 ed.)
The document contains messaging strategies for John McCain and Barack Obama for the 2008 US presidential election. It lists different attacks and messages that each candidate could use against the other. McCain's messages focus on Obama being too liberal, inexperienced, and self-absorbed. Obama's messages criticize McCain for being out of touch, representing more of the same policies, and being too influenced by lobbyists after decades in Washington. Both candidates portray themselves as agents of change who can unite Americans.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
How can I activate consumer relationships if I can’t see all of the touchpoints of brand exposure in a single place?” Fiona will speak about how tracking consumers’ experiences in real-time is now a viable technique that gives clients powerful, actionable insights for omni-channel media measurement, a longstanding challenge for researchers and clients. Advances in technology, and the willingness to challenge receive wisdom, mean researchers can now track emotional responses and evaluate touchpoints in real-world context. This is one where consumers experience multiple touchpoints, for multiple brands, both above and below the line, and where brand perceptions are built on these complex interactions. As a result brands can now evaluate previously hard-to-reach campaigns and questions, like experiential touchpoints, word-of-mouth, product launches, and path-to-purchase in store. Tracking experiences rather than spend has helped brands optimize their spend and strategy, and addresses both marketing and strategic questions.
About MESH Planning
MESH is the experience agency. We specialise in understanding people’s experiences – with brands, within categories, and across their behaviours. We believe that if you understand the experiences people have, you know why they behave as they do.
MESH provides clients with smarter and faster data into how consumers are responding to their brands, and therefore, how marketing spend and activity can be better deployed. We start by understanding the impact experiences have on people and how these drive behaviour and purchase. MESH uses a blend of approaches, including Real-time Experience Tracking (RET) and Customer Network Exploration.
How to Use Positive Messages to Inspire + Motivate Employees WebinarTotalWellness
TotalWellness Webinar 1/8/2015
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? Research shows real power lies in positive messaging.
A small change in how you communicate can bring enormous returns. Focusing on the positive leads to a better workplace, more satisfied employees, and stronger results for your wellness efforts. Maya Angelou may have said it best when she wrote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Changing the conversation between you and your employees is up to you.
Fundamentals of Effective Business CommunicationWaleed Liaqat
The presentation describes how to communicate effectively in the business world today. Content has been extracted from "Business Communication Today" (9 ed.)
The document contains messaging strategies for John McCain and Barack Obama for the 2008 US presidential election. It lists different attacks and messages that each candidate could use against the other. McCain's messages focus on Obama being too liberal, inexperienced, and self-absorbed. Obama's messages criticize McCain for being out of touch, representing more of the same policies, and being too influenced by lobbyists after decades in Washington. Both candidates portray themselves as agents of change who can unite Americans.
This document provides an overview of communication concepts. It defines communication and discusses its objectives, forms, models and processes. It describes various communication types including verbal, non-verbal, oral, and written. It also covers communication principles, barriers, and effectiveness including clarity, conciseness and courtesy. The document presents several communication models and lists their elements and principles of effective communication.
Meaning and importance of communication in business, Types of communication- formal and informal and their characteristics, Essentials of effective business communication, Channels of communication, limitations, Barriers of communication. Listening, Barriers to listening, persuasion.
This document provides tips for effective business writing. It emphasizes that clear communication is key, with 80% focused on communication and 20% on other elements. Some key tips include clarifying your intent before writing, clearly stating your main point up front, covering only one topic per document, providing supporting details, and editing for conciseness. It also recommends having a strong central thesis, making points briefly, fact checking, not relying solely on spell check, taking the time to not rush writing, and using references like dictionaries and thesauruses.
The document provides guidance on different types of business letters, including their typical structure and formatting. It describes letters of inquiry, transmittal, complaint, good news, bad news, and application, noting that each typically includes an introduction, body, and conclusion section. Guidelines are also given for writing effective business letters in general, such as considering your audience, purpose, tone, and essential letter components.
The document discusses the purposes and differences between business writing and academic writing. It provides three main purposes of business writing: to inform, request or persuade, and build goodwill. It then lists several key differences in aspects like purpose, audience, information, organization, style, document design, visuals between business and academic writing. It also provides five criteria for good business and administrative writing: clarity, completeness, correctness, time-saving, and goodwill building. Finally, it assigns students to write a letter of request to a case study subject asking for their consent and CV.
The document lists the top 12 skills for career success in 2017: 1) Communication skills, 2) Teamwork, 3) Analytical and problem-solving skills, 4) Personal management skills, 5) Interpersonal effectiveness, 6) Computer/technical literacy, 7) Leadership/management skills, 8) Learning skills, 9) Initiative in the workplace, 10) Strong work values, 11) Adaptability, and 12) Computer and technology proficiency. Employers value skills such as communicating effectively, working well in teams, solving problems creatively, managing tasks, building relationships, adapting to change, and being proficient with technology.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
This document contains a collection of short passages related to using social media and mobile technology for non-profit organizations. It discusses the potential for creativity in areas like partnering, embracing new technologies, and thinking differently. It also addresses challenges like over-focusing on fundraising and issues with management and operations. Overall, it promotes adopting a "for-profit mindset" of creativity, collaboration, audacity, engagement and community to help non-profits better utilize new technologies and platforms.
Ramón Salinas has experience with 4 projects involving product design, magazine publishing, advertising campaigns, and teaching digital tools. For his product design class, he created a stability bag that doubles as a carry-on and walker to help travelers with disabilities navigate airports. He co-founded Previa magazine to provide relevant sports content to audiences waiting in stadiums. As CEO of an advertising agency, he led a campaign to reintroduce the MG brand in Chile without mentioning its Chinese origins. Finally, he developed a popular course at Universidad de los Andes on implications of technology and digital tools for business.
This document outlines a public relations campaign for Miracles for Kids Cozies, a program that provides hand-sewn blankets to terminally ill children. The campaign goals are to increase funding, volunteer involvement, and awareness of the Cozies program. Key strategies include raising donations, creating awareness, and increasing physical involvement. The main tactic is a benefit concert that will invite donors, families, and media to raise funds and awareness. Objectives, tactics, and an evaluation plan are provided to measure the success of the campaign.
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
Regular financial checkups with an advisor can benefit your financial health in the long run. An advisor can help create a customized plan to help achieve your goals through strategies like savings, investing, tax reduction and insurance. Studies show households that receive financial advice are more confident, more likely to stick to financial decisions, and acquire more assets over time compared to non-advised households. Maintaining a long-term relationship with an advisor through routine reviews provides ongoing guidance and support to stay on track with your financial well-being.
This document discusses using social marketing techniques to promote library services and resources to diverse users. It begins by defining social marketing and its focus on understanding user wants/needs. Examples of successful social marketing campaigns like "Click it or Ticket" and anti-smoking campaigns are provided. The document then outlines the key steps to developing an effective social marketing campaign: choosing a target audience, selecting a specific desired action, crafting a message that appeals to audience values and offers an immediate reward, and identifying optimal communication channels and times. Attendees are guided through applying these steps to develop a hypothetical library marketing campaign.
This document discusses using social marketing techniques to promote library services and resources to diverse user groups. It provides an overview of social marketing, highlighting its focus on understanding target audiences. Examples are given of successful social marketing campaigns around seatbelt use, smoking prevention, and reducing SIDS. Key elements of social marketing campaigns identified are narrowing the target audience, choosing a specific desired action, and crafting the message around rewards meaningful to the target group. Attendees are guided through applying these elements to develop their own hypothetical social marketing plan for a library campaign.
The document discusses how the world has become "flat" due to globalization and new technologies that allow collaboration and competition on a global scale. It outlines 10 "flatteners" like the internet and outsourcing that have contributed to this trend. It emphasizes that individuals now have tools to compete globally and that education needs to prepare students for this new reality by developing skills like problem solving, collaboration, and adapting to change.
Storytelling is vital for nonprofit marketing and fundraising success. Stories help express an organization's mission in a compelling way that statistics cannot. Nonprofits should focus on creating value stories about their core values, creation stories detailing their origins, and stories of improvement showcasing resilience. Effective stories have a clear protagonist and trajectory, use emotion to engage audiences, and are shared through multiple channels like video and social media. While data is also important, stories are what people remember and respond to.
This document summarizes key trends in several areas:
1. Data visualization is an area of interest for IBM, who has launched a site called Many Eyes to allow users to visualize data.
2. Infographics have been shown to significantly improve content retention over oral presentations and can help topics stand out.
3. Gamification, or using game mechanics for non-game applications, is being used by many large brands to increase customer engagement and create loyalty.
4. Living alone is becoming more common and accepted, with over half of women in some countries living without a partner. Brands are targeting this growing "singleton" demographic.
5. Global food security is a major issue as population rises,
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
This document provides an overview of communication concepts. It defines communication and discusses its objectives, forms, models and processes. It describes various communication types including verbal, non-verbal, oral, and written. It also covers communication principles, barriers, and effectiveness including clarity, conciseness and courtesy. The document presents several communication models and lists their elements and principles of effective communication.
Meaning and importance of communication in business, Types of communication- formal and informal and their characteristics, Essentials of effective business communication, Channels of communication, limitations, Barriers of communication. Listening, Barriers to listening, persuasion.
This document provides tips for effective business writing. It emphasizes that clear communication is key, with 80% focused on communication and 20% on other elements. Some key tips include clarifying your intent before writing, clearly stating your main point up front, covering only one topic per document, providing supporting details, and editing for conciseness. It also recommends having a strong central thesis, making points briefly, fact checking, not relying solely on spell check, taking the time to not rush writing, and using references like dictionaries and thesauruses.
The document provides guidance on different types of business letters, including their typical structure and formatting. It describes letters of inquiry, transmittal, complaint, good news, bad news, and application, noting that each typically includes an introduction, body, and conclusion section. Guidelines are also given for writing effective business letters in general, such as considering your audience, purpose, tone, and essential letter components.
The document discusses the purposes and differences between business writing and academic writing. It provides three main purposes of business writing: to inform, request or persuade, and build goodwill. It then lists several key differences in aspects like purpose, audience, information, organization, style, document design, visuals between business and academic writing. It also provides five criteria for good business and administrative writing: clarity, completeness, correctness, time-saving, and goodwill building. Finally, it assigns students to write a letter of request to a case study subject asking for their consent and CV.
The document lists the top 12 skills for career success in 2017: 1) Communication skills, 2) Teamwork, 3) Analytical and problem-solving skills, 4) Personal management skills, 5) Interpersonal effectiveness, 6) Computer/technical literacy, 7) Leadership/management skills, 8) Learning skills, 9) Initiative in the workplace, 10) Strong work values, 11) Adaptability, and 12) Computer and technology proficiency. Employers value skills such as communicating effectively, working well in teams, solving problems creatively, managing tasks, building relationships, adapting to change, and being proficient with technology.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Understanding the forces of innovation that brought us to our present world condition helps us to understand the sustainable choices available for the future. A look at current corporate and consumer behavior and communication. Suggestions for the SME who wishes to authentically position his company as a sustainable business.
This document contains a collection of short passages related to using social media and mobile technology for non-profit organizations. It discusses the potential for creativity in areas like partnering, embracing new technologies, and thinking differently. It also addresses challenges like over-focusing on fundraising and issues with management and operations. Overall, it promotes adopting a "for-profit mindset" of creativity, collaboration, audacity, engagement and community to help non-profits better utilize new technologies and platforms.
Ramón Salinas has experience with 4 projects involving product design, magazine publishing, advertising campaigns, and teaching digital tools. For his product design class, he created a stability bag that doubles as a carry-on and walker to help travelers with disabilities navigate airports. He co-founded Previa magazine to provide relevant sports content to audiences waiting in stadiums. As CEO of an advertising agency, he led a campaign to reintroduce the MG brand in Chile without mentioning its Chinese origins. Finally, he developed a popular course at Universidad de los Andes on implications of technology and digital tools for business.
This document outlines a public relations campaign for Miracles for Kids Cozies, a program that provides hand-sewn blankets to terminally ill children. The campaign goals are to increase funding, volunteer involvement, and awareness of the Cozies program. Key strategies include raising donations, creating awareness, and increasing physical involvement. The main tactic is a benefit concert that will invite donors, families, and media to raise funds and awareness. Objectives, tactics, and an evaluation plan are provided to measure the success of the campaign.
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
Regular financial checkups with an advisor can benefit your financial health in the long run. An advisor can help create a customized plan to help achieve your goals through strategies like savings, investing, tax reduction and insurance. Studies show households that receive financial advice are more confident, more likely to stick to financial decisions, and acquire more assets over time compared to non-advised households. Maintaining a long-term relationship with an advisor through routine reviews provides ongoing guidance and support to stay on track with your financial well-being.
This document discusses using social marketing techniques to promote library services and resources to diverse users. It begins by defining social marketing and its focus on understanding user wants/needs. Examples of successful social marketing campaigns like "Click it or Ticket" and anti-smoking campaigns are provided. The document then outlines the key steps to developing an effective social marketing campaign: choosing a target audience, selecting a specific desired action, crafting a message that appeals to audience values and offers an immediate reward, and identifying optimal communication channels and times. Attendees are guided through applying these steps to develop a hypothetical library marketing campaign.
This document discusses using social marketing techniques to promote library services and resources to diverse user groups. It provides an overview of social marketing, highlighting its focus on understanding target audiences. Examples are given of successful social marketing campaigns around seatbelt use, smoking prevention, and reducing SIDS. Key elements of social marketing campaigns identified are narrowing the target audience, choosing a specific desired action, and crafting the message around rewards meaningful to the target group. Attendees are guided through applying these elements to develop their own hypothetical social marketing plan for a library campaign.
The document discusses how the world has become "flat" due to globalization and new technologies that allow collaboration and competition on a global scale. It outlines 10 "flatteners" like the internet and outsourcing that have contributed to this trend. It emphasizes that individuals now have tools to compete globally and that education needs to prepare students for this new reality by developing skills like problem solving, collaboration, and adapting to change.
Storytelling is vital for nonprofit marketing and fundraising success. Stories help express an organization's mission in a compelling way that statistics cannot. Nonprofits should focus on creating value stories about their core values, creation stories detailing their origins, and stories of improvement showcasing resilience. Effective stories have a clear protagonist and trajectory, use emotion to engage audiences, and are shared through multiple channels like video and social media. While data is also important, stories are what people remember and respond to.
This document summarizes key trends in several areas:
1. Data visualization is an area of interest for IBM, who has launched a site called Many Eyes to allow users to visualize data.
2. Infographics have been shown to significantly improve content retention over oral presentations and can help topics stand out.
3. Gamification, or using game mechanics for non-game applications, is being used by many large brands to increase customer engagement and create loyalty.
4. Living alone is becoming more common and accepted, with over half of women in some countries living without a partner. Brands are targeting this growing "singleton" demographic.
5. Global food security is a major issue as population rises,
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Buildingyournarrative entrepreneurship101-160204175927Otman BEN MALK
The document provides guidance on building an effective narrative to promote a brand or organization. It outlines a 6-step process: 1) Define the target audience; 2) Understand where the audience gets its information; 3) Identify why the brand matters and what competing forces exist; 4) Draw the audience in through relatable and contextualized storytelling; 5) Put the narrative in a meaningful context; 6) Bring the brand into the narrative by addressing how it will solve problems. The goal is to engage audiences and establish the brand as essential to a preferable future.
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
The Tolouse Lecture On Innovation Beta 8 22.01.10Pozzolini
This document outlines steps for getting a team started on innovation:
1. Assess your company's openness to innovation and build a portfolio of riskier and safer projects.
2. Put innovative "dreamers" in charge to generate new ideas.
3. Develop a culture that fosters creativity through risk-taking, welcoming new ideas, and rewarding acts of innovation.
4. Align innovation efforts with your company's strategic direction by communicating passion and hiring people with aligned skills and knowledge.
This document discusses using social marketing strategies to promote library services and resources. It defines social marketing and provides examples of successful social marketing campaigns. The key elements of social marketing campaigns are discussed, including choosing a target audience, selecting a specific action, crafting the message around the audience's values and incentives, and choosing optimal channels and timing for message delivery. Attendees will learn how to apply these best practices to create social marketing campaigns for libraries.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
A Tension Seeker: Brand Strategy PortfolioMary Ergul
Brand strategist Mary Ergul shows how she contextualizes business problems through a human lens by finding juicy tensions to inspire creatives and makers. This portfolio has cases from IQ Agency and Miami Ad School.
Similar to Don't Tell Me What to Do! Four Tools for Creating Effective, Positive Messages (20)
This document provides examples of different types of wordplay and poetic devices, including run-on words, personification, oxymoron, allusion, inversion, alliteration, and fill in the blanks. It contains short poems or passages demonstrating each technique, with attribution to the original authors. The document was written by Penny McKinlay, a communications consultant, and provides her contact information at the end.
The document discusses how to effectively communicate numerical data in annual reports through highlighting impactful numbers and giving them context and meaning. It provides examples from various annual reports of organizations that successfully conveyed numbers in a clear and compelling way, such as Immigrant Centre Manitoba noting they received an average of 4,000 calls per month and Project WET USA reporting they trained over 17,000 educators who taught over 200,000 students. The document stresses the importance of making numbers come to life in telling an organization's story.
I Got the Job! Five Tips for Developing a Killer ResumePenny McKinlay
This document provides 5 tips for developing an effective resume: 1) Show your abilities through keywords and concrete examples of your skills and strengths; 2) Use action verbs and provide specific examples of your achievements; 3) Tailor your resume to the specific job description using the employer's terminology; 4) Stand out from other applicants by including recommendations, changing the resume format, or creating a portfolio; 5) Pay close attention to formatting, spelling, grammar and consistency. An appendix provides a list of common resume keywords organized by skill area.
The document summarizes the author's visit to ParésBaltà Winery in Pacs del Penedès, Spain. The author is given a tour of the organic vineyard and winery by Joan Cusiné and others. They see the grapevines and bees pollinating across the landscape. The winery is a family operation run by Joan's son and daughters-in-law, who produce 25 types of wines including traditional cavas and a unique Xarel-lo wine called Electio. The author hopes to return to experience more of the winery, land, and people.
Storytelling: delight your readers with heroes, action and emotionPenny McKinlay
Every organization has a story to tell and yet, far too often, we bury it in technical language and jargon. Storytelling techniques transform boring documents by: focusing on the people, building in action and suspense, painting vivid descriptions.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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14. A billboard in Lima, Peru, generates water from
humidity
http://www.guardian.co.uk/sustainable-business/water-from-air-collaboration-engineers-marketeers
15. Ad for a Japanese funeral company
http://www.thisiscolossal.com/2013/05/a-japanese-ad-agency-reinvents-advertising-for-funeral-services/
23. “When you compare the bus and the car as
experience, there is a clear winner and loser….
24. “My bus is a design failure. It’s a stick painted green,
and out of desperation or inspiration, I’m supposed
to want the experience.” (Glimmer, Warren Berger)