WIN World Insights | Issue 05 | April, 2014WIN World
WIN World - Global Markets - Behind the Logo. Simplicity for global logos as the only one solution as global economic market moves towards far-reaching globalization.
WIN World Insights | Issue 05 | April, 2014WIN World
WIN World - Global Markets - Behind the Logo. Simplicity for global logos as the only one solution as global economic market moves towards far-reaching globalization.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
UBC COMM465 lecture on leveraging social media for marketing promotion. Includes examples of various social media campaigns and tactics to garner earned media.
Young Lions Czech Republic 2022 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
UBC COMM465 lecture on leveraging social media for marketing promotion. Includes examples of various social media campaigns and tactics to garner earned media.
Young Lions Czech Republic 2022 | MEDIA
www.younglions.cz
The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 30 or under.
They provide a unique opportunity to develop creative and personal excellence.
How content operations can become your marketing super power - featuring adid...Brilliant Noise
Producing consistent, customer-focused content requires considerable investment – are you maximising the ROI for your organisation?
For maximum efficiency engaging creative must be supported by strategy and operations.
UK marketers allocate 31% of their budget to content marketing but 70% of marketers lack the consistent or integrated content strategy needed to succeed.
Brilliant Noise helps brands to increase the efficiency of their content by 500% and customer engagement by 200%.
Industry experts will share their learnings and recommendations:
- Kris Ekman, Global Director Social Products and Services, adidas
- Sarah Jones, Senior Manager Digital Content and Social Media, Amex
- Antony Mayfield, CEO, Brilliant Noise
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. 1 BABSON | STABILITY BAG
PRODUCT DESIGN AND DEVELOPMENT CLASS PROJECT
3. CONTEXT/CHALLENGE > For our Product Design and Development class, our sponsor
company Essential Design, tasked us with creating a luggage solution for the disabled
population.
IDEA/PROCESS > During our preliminary research, after many hours of observation and
interviews, we identified several pain points for travelers with disabilities. The one that
stood out most was how hard it was for people with arthritis and limited mobility to move
around airports. According to our calculations, this group composes approximately 11%
of all leisure travelers in the U.S. and yields a market of about $300 million. Early on, after
intense brainstorming sessions, we started sketching and doing some rough prototyping
for possible solutions, which we then took to senior homes to uncover new insights and
reveal improvement areas for our original designs. Our most challenging idea turned out to
be the most promising: create a carry-on that could double as a walker. The question was:
can we add stability without adding too much weight or taking up too much space and
still comply with airline regulations?
RESULTS > We built a carry-on bag with pop-up wheels and adjustable handles that met
every requirement we had, including an increase of less than 8% in weight. Additionally,
we calculated our production costs (including a new bill of materials and manufacturing
requirements), estimated willingness to pay from informal interviews, and benchmarked
competitor’s products, to finally price it only $10 higher than comparable carry-on bags.
With his, we were also able to reach our 20% profit mark.
8. 2 PREVIA | PREVIA MAGAZINE
CREATION OF A FREE, AD-SUPPORTED MAGAZINE AND PUBLISHING HOUSE.
9. CONTEXT > In 2002 I realized that everybody attending major sporting events in Chile
spent 30 minutes to two hours waiting for the match to begin, with nothing to occupy
their time. At the same time, brands were eager to find new touch points with the young
adult male demographic.
IDEA > The pre-match period presented an opportunity to deliver relevant and contextual
content to reach this population. From our research this 90%+ Male audience highly valued
engaging information about the match they were about to see. Statistics, interviews and
editorial comments in short visually attractive articles mixed with tailored advertising,
would prove extremely effective. One of our biggest challenges was to deliver fresh
information to thousands of people during a short period of time.
RESULTS > For the first issue of PREVIA, the company I co-founded thereafter, we sold
50% of available ad space, distributed 50,000 copies and made a small profit. By the
end of year one, we where selling 100% of the available ad space and created some
additional branded sections resulting in almost 50% quarterly net income growth. Over
time we distributed more than half a million magazines. Eventually, we added new editorial
products to our portfolio including licensing EL GRAFICO and GOLF DIGEST for Chile, and
expanded to adjacent businesses such as free outdoor movie events.
12. 3 LECHE2 | MG
ADVERTISING CAMPAIGN FOR THE RELAUNCH OF AN AUTO BRAND.
13. CONTEXT > SKBergé, one of the largest automotive holding company in Chile, was
planning to relaunch British car brand MG. They approached Leche2, the Advertising
Agency where I was CEO, to help them develop their marketing strategy and
corresponding advertising campaign. At the time, MG cars were made in China and
perceived by Chileans as less glamorous and of inferior quality – a sizeable problem for
cars targeting the affordable luxury market. We commissioned an ethnographic study and
the results led us to the realization that in general, people were more concerned with the
design of the car, its features and the brand reputation, than manufacturing considerations.
Still, when China was mentioned, interest in the car fell drastically.
IDEA > We created a value proposition that completely disregarded where MG cars were
manufactured and instead appealed to what Chileans wanted. The brand essence had to
capture both the traditional irreverence of the British and the modernism of the Chinese.
That is why we introduced an oxymoron as the tag line: “New Classic”. One of the biggest
risks we took was to advise our client that during the introduction stage we would not
showcase the cars. In terms of media channels we recommended targeted Out of Home
locations and strategic print advertising in selected magazines.
RESULTS > The campaign was praised for its boldness and striking graphics.
Reception from dealers and customers was exceptional, and sales outperformed
expectations by roughly 30% during the first year. In addition, neither the media nor the
public focused on the origin of the car.
16. 4 U. DE LOS ANDES | DIGITAL TOOLS
ELECTIVE COURSE FOR BUSINESS STUDENTS
17. CONTEXT > While teaching New Business Creation – a fifth year undergraduate seminar
course- I realized that business students had very limited knowledge of technology and
employers were increasingly expecting them to have this expertise. I approached the Dean
of the Business School of Universidad de los Andes with the idea of helping our students
leverage technologies for their professional future.
IDEA > After I offered the School a lecture on Crowdsourcing (or Mass Collaboration),
the Curriculum Committee encouraged me to create a course on the implications that
technology and the web 2.0 had on business and innovation. Since it wasn’t my area of
expertise I had to teach myself first. My biggest challenge was creating a comprehensive
framework to include everything from social media to new business models. As a way to
complement my own views I invited several industry experts to give short presentations
and share their experience with the class.
RESULTS > After teaching it twice, students graded the course with an overall 4.5 out
of 5 as well as a 4.8 on my performance as a teacher, instantly becoming one of the
most popular electives. Moreover, faculty requested that I conducted a one-day seminar
on the matter, and coach them on how to use online tools to enhance their teaching
methodologies.
19. SLIDE FROM THE MASS COLLABORATION CLASS
“I`m doing a (free) operating system… I`d like to know what features most
people would want”
Linus Torvalds in an online message board
20. RAMÓN SALINAS
82 Saint Paul St. #4, Brookline, MA, 02446 | 617-893-8986 | rsalinas1@babson.edu