This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Koud bellen behoort tot het verleden. De website pre-kwalificeert en nurtured leads en Sales volgt op met kwalificatie, maken van een verkoop propositie en closen van de deal.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Koud bellen behoort tot het verleden. De website pre-kwalificeert en nurtured leads en Sales volgt op met kwalificatie, maken van een verkoop propositie en closen van de deal.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.
“Perhaps all interaction is about wanting and getting.” –David Mitchell
Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
10 Considerations for A Selecting the Perfect Destination for Your Meeting DMAI's empowerMINT.com
As a meeting planner, you have a lot of decisions to make when planning an event, including picking the right hotel and meetings venue, selecting the right food and beverage offerings, hiring the best speakers, and sourcing good transportation services. But none of these things can be put into place until you’ve chosen the right destination for your meeting. And with so many great cities to pick from, finding the right destination to suit your group can seem like quite a daunting task. But it doesn’t have to be! With 10 simple considerations to follow…finding the perfect destination for your meeting might just get a whole lot easier – and more fun!
During this webinar you will learn ways to:
• Analyze Your Group Dynamics
• Consider Your Cost Constraints
• Ask the Right Questions to Help You Uncover What You’re Really Looking to Find!
All contributing to a perfect match between your meeting and your destination.
Understanding the Value of your Meeting- 5 Factors that Boost your Negotiatio...DMAI's empowerMINT.com
CIC’s Economics Significance of Meetings to the US Economy revealed in 2011, that over $1.8 million meetings were held and collectively supported 1.7 million jobs, $263 billion in spending, and $11.3 billion in state and local tax revenue. The next question you might have is…how valuable is my meeting and what kind of a negotiation’s position am I in?
While it’s true the best negotiations are collaborative, they also require a certain amount of preplanning to understand your own desired outcomes, as well as, thoroughly understanding the concerns and the unique perspective of the person with whom you are negotiating.
In this session you will learn:
• How to size up your meeting’s 5 desirability factors,
• How your meeting’s post event report specifically factors into the negotiation of your meeting,
• How to enlist CVB partners to gain your post event report information and make meeting negotiations both hassle and stress free.
Cavalletti Communications (www.cavacom.biz) and MROI (www.mroi.com.au) presentation at BNI All About Business (www.allaboutbusiness.org.au) in 2012.
Find out how we can help you grow your business:
Tel: +61 (0)415 273 272
Email: daniela@cavacom.biz
www.cavacom.biz
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.
“Perhaps all interaction is about wanting and getting.” –David Mitchell
Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
10 Considerations for A Selecting the Perfect Destination for Your Meeting DMAI's empowerMINT.com
As a meeting planner, you have a lot of decisions to make when planning an event, including picking the right hotel and meetings venue, selecting the right food and beverage offerings, hiring the best speakers, and sourcing good transportation services. But none of these things can be put into place until you’ve chosen the right destination for your meeting. And with so many great cities to pick from, finding the right destination to suit your group can seem like quite a daunting task. But it doesn’t have to be! With 10 simple considerations to follow…finding the perfect destination for your meeting might just get a whole lot easier – and more fun!
During this webinar you will learn ways to:
• Analyze Your Group Dynamics
• Consider Your Cost Constraints
• Ask the Right Questions to Help You Uncover What You’re Really Looking to Find!
All contributing to a perfect match between your meeting and your destination.
Understanding the Value of your Meeting- 5 Factors that Boost your Negotiatio...DMAI's empowerMINT.com
CIC’s Economics Significance of Meetings to the US Economy revealed in 2011, that over $1.8 million meetings were held and collectively supported 1.7 million jobs, $263 billion in spending, and $11.3 billion in state and local tax revenue. The next question you might have is…how valuable is my meeting and what kind of a negotiation’s position am I in?
While it’s true the best negotiations are collaborative, they also require a certain amount of preplanning to understand your own desired outcomes, as well as, thoroughly understanding the concerns and the unique perspective of the person with whom you are negotiating.
In this session you will learn:
• How to size up your meeting’s 5 desirability factors,
• How your meeting’s post event report specifically factors into the negotiation of your meeting,
• How to enlist CVB partners to gain your post event report information and make meeting negotiations both hassle and stress free.
Cavalletti Communications (www.cavacom.biz) and MROI (www.mroi.com.au) presentation at BNI All About Business (www.allaboutbusiness.org.au) in 2012.
Find out how we can help you grow your business:
Tel: +61 (0)415 273 272
Email: daniela@cavacom.biz
www.cavacom.biz
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
5. what people think
• Book
late
• Great
Deals
• Choice
• Efficient
• Easy
to
use
• Differences
between
website
opinions
6. The market
• No
dominant
brand
for
business
OTA
hotel
market
• Poten8al
for
brand
loyalty
• Market
is
climbing
out
of
recession
• Online
providers
are
adap8ng
from
leisure
to
business
• Travelling
less
7. Competition
Company Positioning
Booking.com
Pleasant/Efficient
Lastminute.com
Time
is
precious-‐Pleasure/entertainment
Expedia.co.uk
Small
world,
big
savings
Hotels.com
Provides
accommodaBon
during
sold
out
periods
Egencia
Large
professional
enterprises
10. Competitive threats
Company Positioning
Booking.com
Pleasant/Efficient
Lastminute.com
Time
is
precious-‐Pleasure/entertainment
Expedia.co.uk
Small
world,
big
savings
Hotels.com
Provides
accommodaBon
during
sold
out
periods
Egencia
Large
professional
enterprises
11. Consumer
• People
want
to
book
whenever.
• Have
specific
demands
–
Loca8on,
Wi-‐Fi
• Loca8on
is
the
most
important
accommoda8on
need
• Short
lead
8mes
=
limited
expecta8ons
• Business
trips
are
not
enjoyable
• Prefer
face-‐to-‐face
mee8ngs
12. - No set booking period
- Ease of Booking
- Availability
- Convenience “EASY”
- Good review section
- Flexibility
13. Market Observations
LateRooms can offer
• Booking
has
shiFed
towards
• “Easy”
leisure
• Quality
• “Easy”
• Availability
• People
travel
less
oFen
• Good
review
secBon
• Prefer
Face-‐to-‐face
• ‘Dizzy
With
Choice’
• FuncBonal
appeal
• Not
enjoyable
• Low
expectaBons
14. Market Observations
LateRooms can offer
• Booking
has
shiFed
towards
• “Easy”
leisure
• Quality
• “Easy”
• Availability
• People
travel
less
oFen
• Good
review
secBon
• Prefer
Face-‐to-‐face
• ‘Dizzy
With
Choice’
• FuncBonal
appeal
• Not
enjoyable
• Low
expectaBons
15. Market Observations
LateRooms can offer
• Booking
has
shiFed
towards
• “Easy”
leisure
• Quality
• “Easy”
• Availability
• People
travel
less
oWen
• Good
review
secBon
• Prefer
Face-‐to-‐face
• ‘Dizzy
With
Choice’
• FuncBonal
appeal
• Not
enjoyable
• Low
expectaBons
22. Proposition
1)
Building
Business
RelaBonships
2)
Importance
of
face-‐to-‐face
meeBngs
3)“Easy”
23. Proposition
LateRooms.com
makes
building
business
rela5onships
through
face-‐to-‐face
mee5ngs
as
easy
as
possible
by
providing
a
simple,
convenient
and
flexible
booking
process
26. Why?
• Side-‐Steps
compeBtor
messages:
Time
Pleasant/Efficient
• Give
LateRooms.com
a
strong
and
unique
posiBon
in
a
growing
market
27. Why?
• Overlaps
with
an
important
aspect
of
the
target
audience.
• Current
strength
can
be
kept
and
moved
over
to
the
market.
28. Why?
• Connects
on
a
funcBonal
and
emoBonal
level
• At
a
Bme
when
people
are
moving
to
technology
rather
than
face-‐to-‐face
29. Communication objectives
• To
increase
awareness
of
LateRooms
as
a
business
travel
agent
within
the
target
audience
by
75%
aFer
6
months
• To
ensure
that
60%
of
our
target
audience
view
LateRooms
as
their
first
choice
of
accommodaBon
provider
within
12
months
• To
associate
LateRooms
with
building
personal
business
relaBonships
so
that
60%
of
the
core
target
audience
agree
with
the
statement:
“LateRooms.com
makes
building
personal
business
rela5onships
as
easy
as
possible”
31. Creative context
They
need
to
feel
that
LateRooms.com
makes
their
life
easier
so
they
can
concentrate
on
the
purpose
of
the
trip
(building
business
relaBons)
rather
than
the
booking
process.
LateRooms.com
must
be
perceived
as
a
responsible,
reliable,
easy
to
use
and
convenient
travel
agent.
Professional
yet
approachable,
down-‐to-‐earth
and
trustworthy
32. copy prompts
es s people
95% of busin business
ng
a g re e that goi y to
fa ce is ke s
face-to- lationship
re
building
33. Copy examples
Easy Business Booking
We would like th
e
e
deal.
et.
Seal
th pleasure of your
Meet.
Gre the
rest
e
care
of
company
Let
us
tak
Meetings are We provid
e the room
You make .
important. a big deal
out of it
Let’ss faceeitd a
yo u n e
me
Someti dleman Build Ties
mid
41. Meet.
We provide the Room. Greet.
Seal
the
deal.
(You’ll make a big deal out of it). (Let us take care of the rest).
Easy
Business
Booking
Easy
Business
Booking
43. Media objectives
• To
target
business
travellers
aged
25-‐45
in
the
ABC1
demographic
• The
implement
a
12
month
naBonal
campaign
with
media
that
covers
and
effecBvely
reaches
the
TA
across
the
U.K
• To
use
media
that
does
not
restrict
creaBve
execuBon
• To
use
media
that
will
effecBvely
transfer
the
core
message
of
Laterooms
• To
achieve
a
constant
reach
of
60%,
addiBonally
achieve
a
constant
frequency
of
3.5