The document discusses the importance of embracing Web 2.0 technologies in libraries, outlining practical steps for implementation and planning. It emphasizes the need for a clear strategy, collaboration with technology staff, and understanding user culture to effectively utilize social networking tools. The overall message encourages proactive experimentation and learning from mistakes to overcome challenges in adopting new technologies.

1. Don’t be afraid to go beta: How to Web 2.0 Andrea Mercado, Reading Public Library Rhode Island OLIS CE 12/6/2007

2. CC Licensed by Ben Stanfield :: http://flickr.com/photos/acaben/562140565/

3. Star Trek - “The Enemy Within” :: Season 1 - October 6, 1966 :: http://www.trishbennett.net/jtk/enemywithin.html

4. So wait, what’s he doing here?! Miss Congeniality Priceline.com World of Warcraft Over the Hedge Boston Legal

5. Bingo Time! – 5 minutes Yup, you’re getting up and moving around  Introduce yourself if you don’t know someone IF Yes, have person initial square Each square must be a different person “I think so…” == Yes Yell “BINGO!” For serious, there are 2 *prizes*

7. So wait, what did we just do? Social networking, just IRL (In Real Life) Tagging, kinda (Probably) met some people we didn’t know Some people won some nifty prizes! It was beta, for me at least

8. Learning Web 2.0 23 Library 2.0 Things Created by Helene Blowers, Public Services Technology Director for the Public Library of Charlotte & Mecklenburg County (PLCMC). : http://snipurl.com/23librarythings Week 2: consider WordPress.com as a blog option 15 minutes a day FREE Bite-sized, digestible bits of Web 2.0 Customizable for your library Add your own/adapt other Discovery Exercises for Facebook, MySpace, Second Life, etc.

9. More than just an account "The biggest obstacle to learning something new is the belief that you already know it." -- Zen philosophy

10. Make the time to do more than just push the buttons... Star Trek - “The Enemy Within” Shiny, candy- like buttons!

11. …to avoid using the wrong tool for the job… Star Trek - “The Enemy Within” But it’s * AWESOME * ! Snrk!

12. … resulting in frustration, wasted time, and wasted resources. Star Trek - “The Enemy Within” What now? Fuzzy, weirdly cute, and useless to us, Cap’n! The logic astounds!

13. You know what … now how ? Start with a goal, plan to get there Small , action-directed committee (could just be you, but +1 minimum is nice) What do you have? What you want to have? What’s the best tool/site/service to use? Can you implement & sustain it? Plans are your friends They conserve time, money and resources.

14. Tech staff are your friends, too Star Trek - “The Enemy Within”

15. Overcoming obstacles Star Trek - “What Are Little Girls Made Of?” :: Season 1 - October 20, 1966 :: http://www.trishbennett.net/jtk/whatare.html

16. #1 tip for ultimate beta comfort HAVE A PLAN. PLANS ARE GOOD.

17. Plan: Sample Simple Timeline Configure settings Play with a sandbox version, tweak Develop process & policies Build Patron & staff interviews/focus groups/survey Which tools fit our goal? Who’s using it? What is the culture? Are other libraries doing it? How? Is it working? Where will you use it? Internally or publicly? Assess Form small “committee” Goal setting/planning meeting Who are your process staff? Include Tech! Timeline Planning

18. Plan: Sample Simple Timeline Keep track of service changes/new features Check in with stakeholders: is it working? Tweak as necessary Track/ Reassess Newsletter, newspaper article, handouts, word-of-mouth, bookmarks, classes, tutorials Educate public on new feature, as necessary Launch/ Promote Process & policies How to use the tool/site/service Train

19. Privacy: things to think about “ The difficulty … in considering the Library 2.0 idea is that libraries and Web 2.0 services are based on serving two very different essential activities, and those activities have an opposite relationship to privacy.” -- “The Central Problem of Library 2.0: Privacy” http:// libraryjuicepress.com/blog/?p =68

20. Now while I love Tim Gunn… http://snipurl.com/timgunn … sometimes you just can’t make it work.

21. You might need to go back and try something different… … but learning from mistakes is good. That’s why beta’s so cool. Again?? You’re kidding me, right?!

22. BETA!!!

23. 3 Zen Mantras of Beta Immerse & Educate thyself! Knowing the culture == Knowing the tools Goals are the key Just like providing any other library service Plans are your friends Actionable but flexible, based on your goal

24. Credits & Assorted Sundries The Official William Shatner web site http://www.williamshatner.com/ Neil Gorman: Comicology podcast http:// comicology.net / David Scrimshaw: Human Bingo http://snipurl.com/humanbingo So many William Shatner pics! Thank you, Trish Bennett! http://snipurl.com/williamshatner Shatner commercial for World of Warcraft http:// snipurl.com/shatnerwow

25. Further Interactions “ unintended consequences - the good kind” by Beth Dunn, Small Dots http://snipurl.com/bethdunn SNS Logic Model A - Should My Organization Use a Social Network Site? http://snipurl.com/logicmodels Using Social Media to Grow Your Business FREE Webinar Friday, Dec 7, 2007, 1:00 P.M. Register: http:// snipurl.com/socmedwebinar

26. Questions? Comments? Andrea Mercado Reference & Techie Librarian Reading Public Library, Massachusetts http://www.readingpl.org See also: http:// www.LibraryTechtonics.info http:// www.PLABlog.org http:// www.slideshare.net/andreamercado