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First Tee Club Presentation 2010


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Judith Powell,
Executive Director,
The First Tee of San Francisco

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First Tee Club Presentation 2010

  1. 1. Year-End Giving Campaign<br />Presented by Judith Powell<br />
  2. 2. Introduction<br />First Tee Club for high-end donors<br />Minimum of $500<br />Invested $10,000 and received $260,000 in gifts; Netting $250,000<br />
  3. 3. Create pieces.<br />Create professional brochures.<br />Reflects organization in positive light<br />Small investment for large return.<br />$10,000 on stationery, brochures, and postage<br />Received $262,000+ in gifts<br />The First Tee Club Package<br />Brochure<br />Letter<br />DVD<br />Return card and envelope<br />
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  5. 5. Prepare to send out packages.<br />Compile a list of donors that previously gave $250 or more. Cross reference with board members to determine who knows these donors.<br />Gather a list of 10 names and addresses of perspective donors from each board member that they feel comfortable contacting for donations.<br />Merge names with letter.<br />Prepare packet of letters that correspond to appropriate board member. Use year-end board meeting to have each board member add a personalized note and pledge to follow-up.<br />
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  9. 9. Mail and Follow-up.<br />Mail packages.<br />Assign each fundraising committee member a list of board members to check-in with and ensure they are making follow-up calls.<br />Critical to make follow-up phone calls.<br />To ensure receipt of year-end package<br />To form a personal relationship with donor.<br />Success rate of 75% when calls are made.<br />
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  11. 11. Publicize daily donations.<br />Use email to track and publicize progress of campaign.<br />Motivates (and/or “embarrasses”) board members.<br />Updates board members of which donors on their list have given to the organization. <br />Members can thank these donors by any means if they choose <br />
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  17. 17. Thank donors appropriately.<br />Sent each donor a thank you package consisting of:<br />Thank you letter<br />The First Tee Club bag tag (new donors) or The First Tee head cover (renewals)<br />Photobook<br />Thank you call<br />
  18. 18. Thank You Package consists of: <br /><ul><li>Letter
  19. 19. Photobook
  20. 20. The First Tee Club Bag Tag or The First Tee Head cover</li></li></ul><li>Maintain relationship with donor<br />E-newsletter<br />Newsletter<br />Exclusive events for members<br />Spring Putting Clinic and Cocktail Event<br />Schwab Cup Donor Cultivation and Thank You Event with Tom Watson<br />
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  23. 23. Analyze results for board meeting<br />Analyze First Tee Club donations<br />Shows which board members were successful in soliciting donations <br />Ask successful members about their tactics<br /><ul><li>Follow-up calls </li></ul>Useful for improving campaign strategies for the following year<br />