1. Conducted in Summer 2015
Presented by Molly Mohr
February 5, 2016

2. Annual Members
Sent to 2,277 email
addresses
16% completion rate
Sent to 1,505 email
addresses
19% completion rate
Sent to 35,733
email addresses
1.5% completion rate
Life Members Non-Members

3. Communications
Events
Membership
Non-Member Questions
Demographics
Discussion
LOOK HERE!

5. p. 3

6. p. 4

7. August 1, 2015 – February 1, 2016
• Increased net likes by 700
• 14% growth
February 1, 2015 – August 1, 2015
• Increased net likes by 272
• 6% growth

8. November 2015 – January 2016
9.7 emails/month
September 2014 – October 2015
15.8 emails/month

9. Importance
1) Events
2) Benefits
3) Newsletters
4) Legislative
5) Research
6) Travel
Our E-mail Topics
78% Events
11% Membership
5% Benefits
3% Travel
2% Volunteering
1% Scholarship
p. 7

10. ‘Volunteer opportunities’ fell in bottom 2 for all segments
‘Hosting Alumni Events’ is least important to non-members
Top 2 activities for all segments
• Advocating for UTSA
• Scholarships to students
p. 10

11. #1 activity =‘Advocating for UTSA’
November 1, 2015 – February 1, 2016
Top 10 most engaging posts
=
Non-ask touchpoints promoting UTSA

13. ANNUAL MEMBERS
• 1 event/month
LIFE MEMBERS AND NON-MEMBERS
• 1 event every other month
OUR 2015 AVERAGE
• 52 events/year
• ~4.08 events/month
p. 12

14. In the past 12 months, who’s
attended an Association event?
55% of annual members
58% of life members
14% of non-members
Comparison to UTSA Events
13% more people
attended UTSA events
p. 13

15. Most Attended UTSA Events Most Attended Association Event
p. 14, 16

16. New Grad Mixer
(Life & Non-Members)
Ring Ceremony
(Annual Members)
p. 16

17. ccc
Alumni Gala
(Annual Members)
Diploma Dash
(Life Members)
Ring Ceremony
(Non-Members)
p. 17

18. c
New Grad Mixer
(Annual & Life Members)
p. 17
c
Birds Up Breakfast
(Non-Members)

19. ccRoadrunner Station Diploma Dash
p. 18

20. Golf Tournament
p. 18
New Grad Mixer Birds Up
Breakfast

23. Top word used in all segments’ responses…
p. 23
DISCOUNTS!

24. An average of 88% of
members believe dues
are ‘Just Right.’
p. 24

26. Do you keep in contact with other
UTSA alumni? Top 3 Relationships
• Work (predominant result)
• Friends/social
• Family
p. 31

27. #1 “Other” Response
TIME
Frequent “Other” Responses
FINANCIAL, DUES, COST

28. Are you open to giving back to your alma mater?
p. 33

30. Compared to non-members, a larger percentage of members…
p. 26-27
ARE MARRIED
HAVE CHILDREN
HAVE FAMILY CONNECTIONS TO UTSA