This document proposes several viral marketing ideas for Domestos bleach that involve costumed actors posing as germs or bacteria. The ideas include having the "germs" perform pop songs in busy areas, filming a horror-style hide and seek video, invading tourist sites in Dubai while asking to use the bathroom, taking over bus tours and posting pictures on Facebook, and creating an animated or pop-up book set to nursery rhyme tunes about cleaning with Domestos. The goal is to spread awareness of Domestos and demonstrate its ability to "kill germs dead."