The document discusses reputation management strategies for businesses, emphasizing the importance of controlling online information, responding promptly, and having foundational elements in place before promoting a brand. It highlights various scenarios involving companies' online presences and responses, illustrating the consequences of neglecting these factors. For more insights and examples, the document directs readers to the author's blog.

1. Are you Being Talked About Online?Karen Henry, January 2011karenhenry.com

2. 4 Reputation Management TipsClaim your businessTake care with the information that you can controlGet the basics in place before promoting your messageRespond carefully and immediatelySee blog.karenhenry.com for detailskarenhenry.com :: Marketing :: Communications :: Technology ::

3. ExamplesTake care with information you can controlTech consultancy promoting without websiteMarketing company recruiting without websiteGet the basics in placeRetailer advertising unattended Facebook pageRespond carefully and quicklyHotelier repeating standard response on Tripadvisorkarenhenry.com :: Marketing :: Communications :: Technology ::

4. A key benefit to joining the IIA is promotion on their newsletterTech consultancy promoting without websitekarenhenry.com :: Marketing :: Communications :: Technology ::

5. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”Tech consultancy promoting without websitekarenhenry.com :: Marketing :: Communications :: Technology ::

6. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”Tech consultancy promoting without websitekarenhenry.com :: Marketing :: Communications :: Technology ::

7. A quirky advert from a marketing company is likely to prompt viewers to find out more…Marketing company recruiting without websitekarenhenry.com :: Marketing :: Communications :: Technology ::

8. ..so you Google the company to find they are (a) a marketing company without a website and (b) being sued by disgruntled clientsMarketing company recruiting without websitekarenhenry.com :: Marketing :: Communications :: Technology ::

9. SPAR Ireland were paying for Facebook advertisements while allowing a minor complaint spiral into a heated discussionRetailer advertising unattended Facebook pagekarenhenry.com :: Marketing :: Communications :: Technology ::Unspecific response

10. While many contributors to the debate sided with SPAR, and it was a storm in a teacup, the problem was advertising without response processes in placeRetailer advertising unattended Facebook pagekarenhenry.com :: Marketing :: Communications :: Technology ::Specific response 3 weeks later

11. As with the initial response in the preceding example, a template response will only annoy people who take the time to complainHotelier using standard response on Tripadvisorkarenhenry.com :: Marketing :: Communications :: Technology ::

12. More marketing, communications and technology examples and tips at:blog.karenhenry.comThanks for viewing!karenhenry.com :: Marketing :: Communications :: Technology ::