Media Comm draft for docuemtary

1. Final/Post Pitch
Sports and SEN Students: Importance of
Helping us All
Aaron Jamaal

3. Start to My Idea
• My idea was drafted and introduced when I had
encountered an individual who is considered to
be an SEN student. From here, I heard discussions
from teachers talking about the learning
difficulties SEN students have and it further
interested my view on this topic. From this point,
I wanted to explore this subject in further detail.
Connecting sport to SEN students wasn’t part of
the initial plan however; this element allowed me
to make changes and develop my idea.

4. Factors to changing my Idea
• As my documentary was going to have a more
general exploration about why these students
need moral support, I later had a further
encounter with a group of students part of LSC
where they expressed and argued about how
they are not being able to play/exercise their
sport. I gained a sense of empathy when I
realised that I myself am not able to utilize the
schools facilities as much as I’d like to. From here,
I found a more narrow aspect to investigate
allowing me to focus my idea on how sport
affects the lives f these students.

5. Shaping of My Idea
• The secondary research I conducted helped shaped
my idea. During my research, I found a series of
artists who would be considered as SEN individuals
who had accomplished a lot. This allowed me to
connect the idea of SEN students and sports
together.

6. How was the Idea developed.
• Changing of the title
• (Find it)

7. Audience Target Profile

8. • Employment Environment:
• There are a total of 3 people living in my household including me, and
every one apart from my primary audience, are full-timed employed. I
have an older brother recently got employed full time to a zero contract
organisation forcing him to work long hours of a minimum of 10 hours a
day. His hours can stretch to 14 hours shift, which he would be steadily
adjusting to. Brother being newly employed full-time allows my
documentary not to focus too much on an older audience, as there is a
clear shift in genres of topics. The parental figure to Irving would ideally be
a mum is a full-time teacher at a primary school. This is due to the
stereotypical idea of females sympathising with student issues a lot more
than male audiences. The prevention of gaining a masculine parental
audience allows my documentary to potentially gain a more intense and
dramatic feel to the documentary. The friends and family connected and
associated with my primary audience (Irving) will ideally work within the
same class. This is so I can grasp a bigger appeal to my documentary.

9. Primary Research

10. Focus Group

11. Secondary Research

12. History
• http://www.society-of-sports-
therapists.org/index.php/about_us/background-aims
• A group ‘society of Sports Therapists’ was established
in the year 1990. The forming of the organisation was
used to address, respect and present the growing
demands from sporting and leisure individuals. The
demands were ideally for those involved in the
management and care of injured athletes/sport
players. The purpose of the brand is to help ensure
sport athletes were undergoing adequate and effective
training courses allowing them to function efficiently.

13. Articles

14. Organisations