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Relate theory to vlogging
The document discusses theories relating to vlogging and how it challenges Andrew Keen's theory that web 2.0 devalues media expertise. David Gauntlett's theory that web 2.0 allows more creativity and connectivity is examined in relation to vlogging. Examples are provided about how popular vloggers like KSI have found success, demonstrating vlogging can be a career. While Keen argues web 2.0 threatens traditional media, vlogging shows large media businesses using YouTube successfully. Gauntlett's theory is supported by statistics showing YouTube's widespread use and the connectivity it provides users globally.
Lighting
Three point lighting refers to key lighting, fill lighting, and back lighting used in film production. Key lighting is the brightest light that aims at the main subject. Fill lighting reduces shadows created by the key light. Back lighting separates the subject from the background. There are different types of lighting like high key lighting which uses more fill light and creates brighter images, and low key lighting which uses less fill light and creates darker images with more shadows. Lighting techniques like backlighting, top lighting, and under lighting can be used to draw attention to certain objects or characters and create different moods like fear.
Q1b exam practice first attempt
This document analyzes the genre conventions applied in a teaser trailer for a marketing campaign called "Enigma". It discusses how genre theory was used to appeal to the target audience of 15-30 year olds of both genders. Specifically, it examines the syntactic (narrative) elements like when the main character is informed of his parents' death, and his brother going missing. Semantic elements like the gun used also link to thriller genre conventions like violence. Editing techniques like montage were used to compile clips and create a fast-paced trailer conveying the thriller genre. Overall genre was key to marketing the film by achieving conventions to appeal to the intended age demographic.
Document1
The teaser trailer was for a thriller film called Enigma about a university student whose parents die in a car crash and his brother is then kidnapped. The trailer uses an open narrative, revealing some key plot points like the car crash and kidnapping, but leaving much unspecified to intrigue audiences. Roland Barthes' theory of how codes generate and maintain interest is reflected in the teaser's use of an open narrative and hermeneutic codes to spark discussion and mystery without giving too much away. The unique storyline of the main character having tasks to complete to find his brother acts as a selling point for the film.
Q1a essay
1) Over the course of studying AS and A2 media, the understanding of conventions in real media texts informed the student's own media productions. In AS, sound conventions were applied to an opening sequence, while in A2 conventions of time, design, and format were considered for a trailer, magazine cover, and poster.
2) Research into sound, format, and genre conventions supported the development of the opening sequence for the AS course. Understanding company credits, character introductions, and thriller elements helped create a professional product that fit the genre.
3) Additional research into posters, magazines, and sound furthered the student's grasp of conventions for the A2 course. Learning layouts, headings, and uses
character representation
George is the main character who is represented through the document as responsible, clever, hardworking, persistent, confident and optimistic. Screenshots provide visual representations of George being hardworking, a student, clever, and optimistic based on mise-en-scene clues like folders, a laptop, colored cups, and setting of a dorm room. The document analyzes how the screenshots depict George as hardworking through focused study materials and as a student through dorm room props.
Exam revision q1a digital technology essay
Over the course of a two-year media studies course, the student learned important skills for filming, editing, and designing media projects. In the first year, the student gained basic skills like operating a camera, editing footage, and using software through preliminary tasks. These skills were applied to subsequent projects, including an opening sequence that required various shot types and advanced editing. In the second year, the student took on new challenges like designing a magazine cover and movie poster using Photoshop. Experience capturing footage with a DSLR and editing projects in Final Cut Pro allowed the student to improve and complete a culminating crime thriller teaser trailer. Through continuous practice across various assignments, the student became proficient with different media technologies and platforms.
Recommended
Relate theory to vlogging
The document discusses theories relating to vlogging and how it challenges Andrew Keen's theory that web 2.0 devalues media expertise. David Gauntlett's theory that web 2.0 allows more creativity and connectivity is examined in relation to vlogging. Examples are provided about how popular vloggers like KSI have found success, demonstrating vlogging can be a career. While Keen argues web 2.0 threatens traditional media, vlogging shows large media businesses using YouTube successfully. Gauntlett's theory is supported by statistics showing YouTube's widespread use and the connectivity it provides users globally.
Lighting
Three point lighting refers to key lighting, fill lighting, and back lighting used in film production. Key lighting is the brightest light that aims at the main subject. Fill lighting reduces shadows created by the key light. Back lighting separates the subject from the background. There are different types of lighting like high key lighting which uses more fill light and creates brighter images, and low key lighting which uses less fill light and creates darker images with more shadows. Lighting techniques like backlighting, top lighting, and under lighting can be used to draw attention to certain objects or characters and create different moods like fear.
Q1b exam practice first attempt
This document analyzes the genre conventions applied in a teaser trailer for a marketing campaign called "Enigma". It discusses how genre theory was used to appeal to the target audience of 15-30 year olds of both genders. Specifically, it examines the syntactic (narrative) elements like when the main character is informed of his parents' death, and his brother going missing. Semantic elements like the gun used also link to thriller genre conventions like violence. Editing techniques like montage were used to compile clips and create a fast-paced trailer conveying the thriller genre. Overall genre was key to marketing the film by achieving conventions to appeal to the intended age demographic.
Document1
The teaser trailer was for a thriller film called Enigma about a university student whose parents die in a car crash and his brother is then kidnapped. The trailer uses an open narrative, revealing some key plot points like the car crash and kidnapping, but leaving much unspecified to intrigue audiences. Roland Barthes' theory of how codes generate and maintain interest is reflected in the teaser's use of an open narrative and hermeneutic codes to spark discussion and mystery without giving too much away. The unique storyline of the main character having tasks to complete to find his brother acts as a selling point for the film.
Q1a essay
1) Over the course of studying AS and A2 media, the understanding of conventions in real media texts informed the student's own media productions. In AS, sound conventions were applied to an opening sequence, while in A2 conventions of time, design, and format were considered for a trailer, magazine cover, and poster.
2) Research into sound, format, and genre conventions supported the development of the opening sequence for the AS course. Understanding company credits, character introductions, and thriller elements helped create a professional product that fit the genre.
3) Additional research into posters, magazines, and sound furthered the student's grasp of conventions for the A2 course. Learning layouts, headings, and uses
character representation
George is the main character who is represented through the document as responsible, clever, hardworking, persistent, confident and optimistic. Screenshots provide visual representations of George being hardworking, a student, clever, and optimistic based on mise-en-scene clues like folders, a laptop, colored cups, and setting of a dorm room. The document analyzes how the screenshots depict George as hardworking through focused study materials and as a student through dorm room props.
Exam revision q1a digital technology essay
Over the course of a two-year media studies course, the student learned important skills for filming, editing, and designing media projects. In the first year, the student gained basic skills like operating a camera, editing footage, and using software through preliminary tasks. These skills were applied to subsequent projects, including an opening sequence that required various shot types and advanced editing. In the second year, the student took on new challenges like designing a magazine cover and movie poster using Photoshop. Experience capturing footage with a DSLR and editing projects in Final Cut Pro allowed the student to improve and complete a culminating crime thriller teaser trailer. Through continuous practice across various assignments, the student became proficient with different media technologies and platforms.
Media evaluation task 3
The document discusses the importance of audiences for media content like films. Without audiences, there would be no financial incentive to create new content. It also notes that target audiences for certain media content include those aged 15-30 and content may contain explicit language or violence. The document then discusses how film students screened a rough cut of a teaser trailer for feedback, and comments pointed out needed improvements in areas like sound quality. Student filmmakers used this feedback to refine their media products before final screening.
Media evaluation task 1
1) The document discusses conventions for creating a teaser trailer, poster, and magazine cover for a thriller film project. Research was done on existing thriller media to ensure conventions were properly followed.
2) Genre conventions for thriller narratives, characters, and settings are outlined. Characters often deal with mental instability, crime, and violence. Narratives involve crime, investigations, and obstacles for protagonists. Settings commonly include dark, isolated places that heighten tension.
3) Thrillers are meant to create a thrilling atmosphere and contain frightening elements making them unsuitable for young children. Subgenres like psychological thrillers incorporate more psychological aspects.
Media evaluation task2
The document discusses three media products created to promote a thriller film. All three products represent the thriller genre through their use of dark, misty backgrounds that connote mystery and fear. They also show the narrative and main character through depictions of the main character on the magazine cover and poster, establishing his importance to the story of saving his younger brother. The products are meant to represent the main character of the film, who is central to the movie's plot as it depends on his actions.
Media evaluation task 4
The document discusses the process of creating sound, recording footage, and editing for a teaser trailer. Garage Band was used to create custom sound effects. A Canon DSLR was used to record high quality footage with different tones and lighting. Final Cut Pro, Photoshop, and Illustrator were used to edit the footage, create posters, and design company logos. Key features like favoriting clips, multiple versions, noise removal, and voice alterations were utilized.
Media evaluation task 4
The document discusses the processes of creating sound, recording, and editing for a teaser trailer. Sound was created in GarageBand since desired sounds could not be found online. Recording was done using a Canon DSLR to capture quality footage. Final Cut Pro and Photoshop were used for editing clips, adding effects, and designing posters. Multiple versions were created to allow for experimentation without overwriting work.
Media Evaluation Task 4
This document discusses media evaluation tasks related to sound recording and editing. It focuses on analyzing audio components of media and reworking audio elements like adjusting levels or applying effects. The goal is to refine sound quality and balance for broadcast or distribution.
Media evaluation 3
The document discusses the importance of audiences for media content like films and music. Without audiences, there would be no financial incentive to create new content. It also mentions that the target audience for the media content discussed is ages 15-30 and includes explicit language and violence. The document then talks about receiving feedback on a rough cut of a teaser trailer from others in a class, with comments pointing out both good elements and areas needing improvement, particularly with the sound in the teaser trailer.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Media Evaluation Task 3
All three media products - a magazine cover, movie poster, and film - suggest the same thriller genre through similar dark, mysterious backgrounds and serious facial expressions that convey fear. They also share the same narrative theme around a main character's mission to save his younger brother. This main character is prominently featured on both the magazine cover and poster to emphasize his importance to the story and appeal to the target thriller genre audience.
Media evaluation task 1
1) The document discusses conventions for advertising films using teasers, posters, and magazines. Research was done on examples like Prisoners and Inception to ensure conventions were properly used.
2) Key details that were researched for different genre representations include characters, narratives, and settings commonly seen in psychological thrillers. Examples like investigators and criminals are described.
3) Thrillers are meant to create thrills for audiences over 15. Psychological thrillers in particular involve psychological elements and focus on characters descending into madness. Settings commonly involve dark, haunted places that enhance the psychological elements.
media additional editing
Through overlapping editing, a film producer can make shots last longer than in real life to emphasize important scenes and give the audience more viewing time. This creates the effect that the shot is important. Graphic match editing connects shots with similar themes across time and space to portray reality in one frame and a character's aspirations in another, showing creativity across genres. Sources for additional information on editing techniques can be found online.
media additional editing
Overlapping editing allows film producers to extend shots longer than in real life, creating the effect that the shot is important and emphasizes it for the audience. Graphic match is a creative editing technique that can portray reality in one frame and a character's aspiration in another, similar frame. It separates shots with a similar theme across time and space.
Presentation4
Continuity editing allows film clips to run longer, giving audiences a fuller understanding of scenes by keeping footage continuous without breaks. Montage editing cuts together short clips to show different aspects of a film quickly, allowing viewers to identify elements in a short time. This technique is commonly used in trailers. Establishing shots use long or extreme long shots to establish settings, locations, and characters. Shot reverse shot edits between two shots, showing one character's perspective then the other's in that scene. The 180-degree rule states that successive shots should not cross 180 degrees to keep the line of vision natural. The 30-degree rule ensures successive angles do not exceed 30 degrees to maintain space between characters.
Media trailer idents
- In teaser trailers, idents act as branding for the film's distribution company and can influence a viewer's interest in the film. For example, someone may be more inclined to watch a film distributed by Sony if they are already a fan of Sony.
- Movie idents in teaser trailers are typically animated for one or two seconds to create excitement and build atmosphere.
- Film idents usually appear at the very beginning of a trailer as one of the first things viewers see. Distribution companies that add their ident are responsible for marketing the film and providing financing.
Lighting
Three point lighting refers to key lighting, fill lighting, and back lighting used in film production. Key lighting is the brightest light that aims at the main subject. Fill lighting reduces shadows created by the key light. Back lighting separates the subject from the background. There are different types of lighting like high key lighting which uses more fill light and creates brighter images, and low key lighting which uses less fill light and creates darker images with more shadows. Lighting techniques like backlighting, top lighting, and under lighting can be used to draw attention to certain objects or characters and create different moods like fear.
Call sheet
The call sheet summarizes the production details for the film "Enigma" being shot on November 14th at Castlefield House. It lists the crew call time as 9am and finish time as 4pm, and actors being called from 9am-4pm. It provides the crew roles and actors roles, as well as details of props and equipment being supplied or brought for the shoot.
Risk assessment
Group 29 will film their movie titled "Enigma" on November 14th, 2017 at Castlefield and around the college. They list potential hazards like heat from lighting, wires, steps, and doors that could harm students. They will control these risks by turning off unnecessary lights, walking slowly and carefully around wires, not running on stairs, and opening and closing doors slowly and carefully.
Risk assessment
Group 29 will film their movie titled "Enigma" on November 14th at Castlefield and around the college. Their risk assessment identifies hazards like heat from lighting, wires, steps, and doors that could harm students. They plan to control these risks by turning lights off quickly, being cautious of wires, walking slowly on stairs, and closing doors slowly.
Magazine research and planning
The document provides information about several movie magazines, including Empire, Total Film, Film Comment, and Film Journal International. It discusses the background and target audiences for each magazine. For Empire, the primary audience is described as people who want to learn about the latest in media. Total Film's primary audience is identified as young professionals and students. Film Comment targets an older, more mature audience. Film Journal International aims for people aged 30-50. The document also notes conventions for magazine layouts like Empire, which uses a bold masthead and large main image on the cover. Finally, it provides an analysis of the front cover of an Empire issue focused on Marvel superheroes.
Magazine research and planning 3
The document provides information about several movie magazines, including Empire, Total Film, Film Comment, and Film Journal International. It discusses the background and target audiences for each magazine. For Empire, the primary audience is described as people who want to learn about the latest in media. Total Film's primary audience is identified as young professionals and students. Film Comment targets an older, more mature audience. Film Journal International aims for people aged 30-50. The document also notes conventions for magazine layouts like Empire, which uses a bold masthead and large main image on the cover. Finally, it provides an analysis of the front cover of an Empire issue focused on Marvel superheroes.
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More from Andreas Andreou
Media evaluation task 3
The document discusses the importance of audiences for media content like films. Without audiences, there would be no financial incentive to create new content. It also notes that target audiences for certain media content include those aged 15-30 and content may contain explicit language or violence. The document then discusses how film students screened a rough cut of a teaser trailer for feedback, and comments pointed out needed improvements in areas like sound quality. Student filmmakers used this feedback to refine their media products before final screening.
Media evaluation task 1
1) The document discusses conventions for creating a teaser trailer, poster, and magazine cover for a thriller film project. Research was done on existing thriller media to ensure conventions were properly followed.
2) Genre conventions for thriller narratives, characters, and settings are outlined. Characters often deal with mental instability, crime, and violence. Narratives involve crime, investigations, and obstacles for protagonists. Settings commonly include dark, isolated places that heighten tension.
3) Thrillers are meant to create a thrilling atmosphere and contain frightening elements making them unsuitable for young children. Subgenres like psychological thrillers incorporate more psychological aspects.
Media evaluation task2
The document discusses three media products created to promote a thriller film. All three products represent the thriller genre through their use of dark, misty backgrounds that connote mystery and fear. They also show the narrative and main character through depictions of the main character on the magazine cover and poster, establishing his importance to the story of saving his younger brother. The products are meant to represent the main character of the film, who is central to the movie's plot as it depends on his actions.
Media evaluation task 4
The document discusses the process of creating sound, recording footage, and editing for a teaser trailer. Garage Band was used to create custom sound effects. A Canon DSLR was used to record high quality footage with different tones and lighting. Final Cut Pro, Photoshop, and Illustrator were used to edit the footage, create posters, and design company logos. Key features like favoriting clips, multiple versions, noise removal, and voice alterations were utilized.
Media evaluation task 4
The document discusses the processes of creating sound, recording, and editing for a teaser trailer. Sound was created in GarageBand since desired sounds could not be found online. Recording was done using a Canon DSLR to capture quality footage. Final Cut Pro and Photoshop were used for editing clips, adding effects, and designing posters. Multiple versions were created to allow for experimentation without overwriting work.
Media Evaluation Task 4
This document discusses media evaluation tasks related to sound recording and editing. It focuses on analyzing audio components of media and reworking audio elements like adjusting levels or applying effects. The goal is to refine sound quality and balance for broadcast or distribution.
Media evaluation 3
The document discusses the importance of audiences for media content like films and music. Without audiences, there would be no financial incentive to create new content. It also mentions that the target audience for the media content discussed is ages 15-30 and includes explicit language and violence. The document then talks about receiving feedback on a rough cut of a teaser trailer from others in a class, with comments pointing out both good elements and areas needing improvement, particularly with the sound in the teaser trailer.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Media Evaluation Task 3
All three media products - a magazine cover, movie poster, and film - suggest the same thriller genre through similar dark, mysterious backgrounds and serious facial expressions that convey fear. They also share the same narrative theme around a main character's mission to save his younger brother. This main character is prominently featured on both the magazine cover and poster to emphasize his importance to the story and appeal to the target thriller genre audience.
Media evaluation task 1
1) The document discusses conventions for advertising films using teasers, posters, and magazines. Research was done on examples like Prisoners and Inception to ensure conventions were properly used.
2) Key details that were researched for different genre representations include characters, narratives, and settings commonly seen in psychological thrillers. Examples like investigators and criminals are described.
3) Thrillers are meant to create thrills for audiences over 15. Psychological thrillers in particular involve psychological elements and focus on characters descending into madness. Settings commonly involve dark, haunted places that enhance the psychological elements.
media additional editing
Through overlapping editing, a film producer can make shots last longer than in real life to emphasize important scenes and give the audience more viewing time. This creates the effect that the shot is important. Graphic match editing connects shots with similar themes across time and space to portray reality in one frame and a character's aspirations in another, showing creativity across genres. Sources for additional information on editing techniques can be found online.
media additional editing
Overlapping editing allows film producers to extend shots longer than in real life, creating the effect that the shot is important and emphasizes it for the audience. Graphic match is a creative editing technique that can portray reality in one frame and a character's aspiration in another, similar frame. It separates shots with a similar theme across time and space.
Presentation4
Continuity editing allows film clips to run longer, giving audiences a fuller understanding of scenes by keeping footage continuous without breaks. Montage editing cuts together short clips to show different aspects of a film quickly, allowing viewers to identify elements in a short time. This technique is commonly used in trailers. Establishing shots use long or extreme long shots to establish settings, locations, and characters. Shot reverse shot edits between two shots, showing one character's perspective then the other's in that scene. The 180-degree rule states that successive shots should not cross 180 degrees to keep the line of vision natural. The 30-degree rule ensures successive angles do not exceed 30 degrees to maintain space between characters.
Media trailer idents
- In teaser trailers, idents act as branding for the film's distribution company and can influence a viewer's interest in the film. For example, someone may be more inclined to watch a film distributed by Sony if they are already a fan of Sony.
- Movie idents in teaser trailers are typically animated for one or two seconds to create excitement and build atmosphere.
- Film idents usually appear at the very beginning of a trailer as one of the first things viewers see. Distribution companies that add their ident are responsible for marketing the film and providing financing.
Lighting
Three point lighting refers to key lighting, fill lighting, and back lighting used in film production. Key lighting is the brightest light that aims at the main subject. Fill lighting reduces shadows created by the key light. Back lighting separates the subject from the background. There are different types of lighting like high key lighting which uses more fill light and creates brighter images, and low key lighting which uses less fill light and creates darker images with more shadows. Lighting techniques like backlighting, top lighting, and under lighting can be used to draw attention to certain objects or characters and create different moods like fear.
Call sheet
The call sheet summarizes the production details for the film "Enigma" being shot on November 14th at Castlefield House. It lists the crew call time as 9am and finish time as 4pm, and actors being called from 9am-4pm. It provides the crew roles and actors roles, as well as details of props and equipment being supplied or brought for the shoot.
Risk assessment
Group 29 will film their movie titled "Enigma" on November 14th, 2017 at Castlefield and around the college. They list potential hazards like heat from lighting, wires, steps, and doors that could harm students. They will control these risks by turning off unnecessary lights, walking slowly and carefully around wires, not running on stairs, and opening and closing doors slowly and carefully.
Risk assessment
Group 29 will film their movie titled "Enigma" on November 14th at Castlefield and around the college. Their risk assessment identifies hazards like heat from lighting, wires, steps, and doors that could harm students. They plan to control these risks by turning lights off quickly, being cautious of wires, walking slowly on stairs, and closing doors slowly.
Magazine research and planning
The document provides information about several movie magazines, including Empire, Total Film, Film Comment, and Film Journal International. It discusses the background and target audiences for each magazine. For Empire, the primary audience is described as people who want to learn about the latest in media. Total Film's primary audience is identified as young professionals and students. Film Comment targets an older, more mature audience. Film Journal International aims for people aged 30-50. The document also notes conventions for magazine layouts like Empire, which uses a bold masthead and large main image on the cover. Finally, it provides an analysis of the front cover of an Empire issue focused on Marvel superheroes.
Magazine research and planning 3
The document provides information about several movie magazines, including Empire, Total Film, Film Comment, and Film Journal International. It discusses the background and target audiences for each magazine. For Empire, the primary audience is described as people who want to learn about the latest in media. Total Film's primary audience is identified as young professionals and students. Film Comment targets an older, more mature audience. Film Journal International aims for people aged 30-50. The document also notes conventions for magazine layouts like Empire, which uses a bold masthead and large main image on the cover. Finally, it provides an analysis of the front cover of an Empire issue focused on Marvel superheroes.
More from Andreas Andreou (20)
Shooting schedule
- 1. SHOOTING SCHEDULE / SHOT LIST PRODUCTION TITLE: ENIGMA START TIME FINISH TIME DATE: 14/11/2017 9:00 4:15 TIME LOCATION /SCENE SHOT NO. (should correspond to storyboard) SHOT DESCRIPTION (Include any video or audio recordings and photos) DONE? (Include notes on best take, etc.) 9:15 CASTLEFIELD 1 HIGH ANGLE SHOT 9:30 CASTLEFIELD 2 MID SHOT 9:45 CASTLEFIELD 3 LONG SHOT 10:00 CASTLEFIELD 4 CLOSE UP 10:15 CASTLEFIELD 5 EXTREME LONG SHOT 10:30 CASTLEFIELD 6 CLOSE UP 10:45 CASTLEFIELD 7 LONG SHOT 11:00 CASTLEFIELD 8 LONG SHOT 11:15 CASTLEFIELD 9 MID SHOT 11:30 CASTLEFIELD 10 EXTREME LONG SHOT 11:15 CASTLEFIELD 11 LONG SHOT 11:30 CASTLEFIELD 12 EXTREME CLOSE UP 11:45 CASTLEFIELD 13 CLOSE UP 12:00 CASTLEFIELD 14 MID SHOT 12:15 CASTLEFIELD 15 EXTREME CLOSE UP 12:30 CASTLEFIELD 16 CAMERA GRADUALLY ZOOMS INTO CAMERA 12:45 CASTLEFIELD 17 EXTREME CLOSE UP