This is the first episode of the Data-led Program; cohosted by InnerTrends and Market 8; to see the full program check out the episodes here:
https://www.market8.net/data-led-growth-program/episodes
You will learn:
What are Vanity Metrics?
What are Actionable Metrics?
Define Your Product’s Actionable Metrics
Align Your Team Around These Metrics
Track Your Progress
Identify Opportunities
If you'd like to have your SaaS company reviewed sign up for your chance to win a 2-hour workshop:
https://www.market8.net/data-led-growth-program/apply-free-workshop-decision-lp
In our session we’ll dive into:
Your product, how it works, and how it makes your users successful
Which metrics you’re tracking, how you’re currently tracking them and what you should be tracking
Defining your product’s actionable metrics
Aligning your entire team around the metrics that matter, and assigning responsibilities
Dive into your funnel, and diagnose your biggest growth problem
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Accelerate Sales Effectiveness in a Sales 2.0 World - Barry Trailer from CSO Insights and Ken Rudin from LucidEra provide valuable information to sales people, sales managers, and sales operations about the importance of business analytics to bottom-line success.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.
Accelerate Sales Effectiveness in a Sales 2.0 World - Barry Trailer from CSO Insights and Ken Rudin from LucidEra provide valuable information to sales people, sales managers, and sales operations about the importance of business analytics to bottom-line success.
Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by National Arts Strategies in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
Introduction to performing an assessment of your company's product management...CompellingPM
The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization.
How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles?
The starting point is to do an Assessment of Your Product & Market Management Practices.
Acing the Product Execution (PE) Interview by Amazon Sr PMProduct School
Main takeaways:
-Structure of a good answer for a PE-style question.
-Defining the right success metrics for your product.
-Is a North Star metric really required?
This is the second in a five part series on Strategy Execution. The series is comprised of:
1. Strategy Execution
2. Using Metrics to Define Success
3. Job Design and Delegation
4. Performance Management and Communication
5. Coaching and Motivation
Summer Lindman. "The phases of building out a robust customer health score"Octopus Events
1. Phase 1: Decide what “customer health” actually means to your business.
1.1. Is customer health a metric you want to use to predict churn, or is it a metric used by customer success to focus their efforts on the right clients.
1.2. How often do you want to (or can) update your customer health score?
1.3. What elements do you want to look at?
- Usage,
- Engagement,
- NPS score,
- Length of time as a customer,
- Executive alignment.
1.4. What are the weights of the score?
1.5. Is it only quantitative information, or also qualitative?
2. Phase 2: Put your health score into practice.
2.1. Get buy-in from your executive team.
2.2. Gain adoption from the teams.
2.3. Begin using health as a measure of performance for customer success and product teams.
3. Phase 3: Analyze and iterate.
3.1. Are we calculating the health score often enough? How frequently is it changing?
3.2. Are each of our metrics something the teams can influence? Are we looking at the most impactful metrics?
3.3. Are our weights correct?
4. Phase 4: Revise and repeat.
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Actionable vs Vanity Metrics: Are you measuring the right one?Ambassador
Many online businesses understand the importance of analyzing metrics, but how do we know what is actually effecting the changes we observe? Find out how!
1Running head SALES MANAGEMENT PROCESS2SALES MANAGEME.docxherminaprocter
1
Running head: SALES MANAGEMENT PROCESS
2
SALES MANAGEMENT PROCESS
STATISTICAL PROCESS CONTROL PROCEDURE
Student Name
Institution Name
Professor Name
Course Name
Date
The discipline which mainly stresses the practical improvement of sales methods and management of an organization is defined as a Sales management process. It is an essential part of business as every sale as to go through the sales section either be products or services and getting profits. These are considered as indicators of performance and aim of sales management. It is the practice of controlling the sales department and its work. I have a sales team, and I manage it in a corporate firm. The process includes some elements which are very necessary to look into before proceeding into these stages:
· Planning of the sales
· helps to develop a proper and measured strategy for having profited from any angle and sets on the targets, resources, and activities. Marketing, strategic planning and the business plan with a more in-depth explanation of how the objectives can be achieved through sales (Baldauf, 2015).
· Appointing of the sales team
· is a very tough job as this leads to the future. It includes the job description, job analysis, and job qualifications.
· Incentives- Proper incentives should be prepared as sales quotas for the benefit of the company.
· Forecasting about the future weeks and months based on the data gathered
· Sales operations to move along forecasts. Our fashion company brings the shoes into market and color, finally producing the required item on time (Baldauf, 2015).
· Managing through a process of recognizing heads, better leads, growing opportunities and proposals, and excellent customer service.
· The main tool of sales is information technology, which helps to increase sales.
· Creating valuable customer and market information about the market and
· The setting of the aim and management doing for sales teams
· Creating the spirit of team development by training to bring out good skills
· Using techniques to move according to the fast competitive situations
· To remove the risk of sales failures.
· Having proper knowledge about the products, (Sharif, 2014).
TEAM FORMATION
The manager creates a team of a salesperson who helps to gather data. They help to get a proper place in the sales department as well as an organization as a whole. Specific training is given for the implementation of learning basics of selling and the main objectives of selling (Baldauf, 2015).
OBJECTIVE:
In this section, the main aim is to get the deal done with maximum profit. It is very uncommon that the sales professional goes through everyday positive sales with a customer from the beginning till the end. The salesman should from beginning till the end has to work for in this competitive market to convince and satisfy the customers about the value of the proposal. Objection handling should be a major point in the sales training program, (Carry, 20.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
More Related Content
Similar to Vanity vs Actionable metrics: Data Led Program Episode 1
Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by National Arts Strategies in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
Introduction to performing an assessment of your company's product management...CompellingPM
The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization.
How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles?
The starting point is to do an Assessment of Your Product & Market Management Practices.
Acing the Product Execution (PE) Interview by Amazon Sr PMProduct School
Main takeaways:
-Structure of a good answer for a PE-style question.
-Defining the right success metrics for your product.
-Is a North Star metric really required?
This is the second in a five part series on Strategy Execution. The series is comprised of:
1. Strategy Execution
2. Using Metrics to Define Success
3. Job Design and Delegation
4. Performance Management and Communication
5. Coaching and Motivation
Summer Lindman. "The phases of building out a robust customer health score"Octopus Events
1. Phase 1: Decide what “customer health” actually means to your business.
1.1. Is customer health a metric you want to use to predict churn, or is it a metric used by customer success to focus their efforts on the right clients.
1.2. How often do you want to (or can) update your customer health score?
1.3. What elements do you want to look at?
- Usage,
- Engagement,
- NPS score,
- Length of time as a customer,
- Executive alignment.
1.4. What are the weights of the score?
1.5. Is it only quantitative information, or also qualitative?
2. Phase 2: Put your health score into practice.
2.1. Get buy-in from your executive team.
2.2. Gain adoption from the teams.
2.3. Begin using health as a measure of performance for customer success and product teams.
3. Phase 3: Analyze and iterate.
3.1. Are we calculating the health score often enough? How frequently is it changing?
3.2. Are each of our metrics something the teams can influence? Are we looking at the most impactful metrics?
3.3. Are our weights correct?
4. Phase 4: Revise and repeat.
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Actionable vs Vanity Metrics: Are you measuring the right one?Ambassador
Many online businesses understand the importance of analyzing metrics, but how do we know what is actually effecting the changes we observe? Find out how!
1Running head SALES MANAGEMENT PROCESS2SALES MANAGEME.docxherminaprocter
1
Running head: SALES MANAGEMENT PROCESS
2
SALES MANAGEMENT PROCESS
STATISTICAL PROCESS CONTROL PROCEDURE
Student Name
Institution Name
Professor Name
Course Name
Date
The discipline which mainly stresses the practical improvement of sales methods and management of an organization is defined as a Sales management process. It is an essential part of business as every sale as to go through the sales section either be products or services and getting profits. These are considered as indicators of performance and aim of sales management. It is the practice of controlling the sales department and its work. I have a sales team, and I manage it in a corporate firm. The process includes some elements which are very necessary to look into before proceeding into these stages:
· Planning of the sales
· helps to develop a proper and measured strategy for having profited from any angle and sets on the targets, resources, and activities. Marketing, strategic planning and the business plan with a more in-depth explanation of how the objectives can be achieved through sales (Baldauf, 2015).
· Appointing of the sales team
· is a very tough job as this leads to the future. It includes the job description, job analysis, and job qualifications.
· Incentives- Proper incentives should be prepared as sales quotas for the benefit of the company.
· Forecasting about the future weeks and months based on the data gathered
· Sales operations to move along forecasts. Our fashion company brings the shoes into market and color, finally producing the required item on time (Baldauf, 2015).
· Managing through a process of recognizing heads, better leads, growing opportunities and proposals, and excellent customer service.
· The main tool of sales is information technology, which helps to increase sales.
· Creating valuable customer and market information about the market and
· The setting of the aim and management doing for sales teams
· Creating the spirit of team development by training to bring out good skills
· Using techniques to move according to the fast competitive situations
· To remove the risk of sales failures.
· Having proper knowledge about the products, (Sharif, 2014).
TEAM FORMATION
The manager creates a team of a salesperson who helps to gather data. They help to get a proper place in the sales department as well as an organization as a whole. Specific training is given for the implementation of learning basics of selling and the main objectives of selling (Baldauf, 2015).
OBJECTIVE:
In this section, the main aim is to get the deal done with maximum profit. It is very uncommon that the sales professional goes through everyday positive sales with a customer from the beginning till the end. The salesman should from beginning till the end has to work for in this competitive market to convince and satisfy the customers about the value of the proposal. Objection handling should be a major point in the sales training program, (Carry, 20.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Vanity vs Actionable metrics: Data Led Program Episode 1
1. SaaS Actionable Metrics
Tracking The SaaS Metrics
That Matter Most
Define your product’s actionable metrics and
align your team to grow smarter & faster.
2. Who’s this for?
Product Led Growth SaaS Businesses.
Identify what metrics matter and the biggest growth opportunity in your data.
Owners, Managers, Leadership Teams
Establish clear goals and get your team on the same page.
Team members
Know the growth goal for your role. Take this to your boss and say enough is enough,
let’s do something about this.
3. Summary
1. What are Vanity Metrics?
2. What are Actionable Metrics?
3. Define Your Product’s Actionable Metrics
4. Align Your Team Around These Metrics
5. Track Your Progress
6. Identify Opportunities
5. Vanity Metrics Defined
1. A metric that makes you feel good without telling you anything about
your current focus in the business.
2. One businesses vanity metric can be another businesses actionable
metric.
3. An actionable metric at one moment may be a vanity metric at another
based on your stage & focus.
4. Vanity metrics: good for feeling awesome, bad for action.’ -Tim Ferris
6. How do you recognize a vanity metric?
1. Is it always going up?
I.e. cumulative page views, revenue to date, Email subscribers
2. Is anyone responsible for the result?
Metrics are not being used by someone who complete their goals
3. Provides an incomplete picture
Email open rates
4. Has the Focus of your business changed?
I.e. moving from acquisition to onboarding focus based on your current needs.
7. ー Acquisition - How do users find you?
ー Activation - Do users get first value?
ー Revenue - How do you make money?
ー Retention- Do users come back?
ー Referral - Do users tell others?
The most important actions that your
users take that lead them to have
success with your product based on
their point in the customer journey
Actionable Metrics?
8. How do you recognize an actionable metric?
1. Is it a ratio or percentage?
I.e. trial user conversion rate, email click-through rate
2. Would a change in the metric be a result of your work or initiatives?
I.e. Customer success manager responsible for onboarded accounts
3. Can it be misinterpreted?
First week retention
4. Is this in line with your current business focus
Later stage startup looking at 6-month retention
9. Define actionable metrics
Primary Metrics
The most important metrics for
the stage.
Secondary Metrics
What are the additional metrics
that assist in the conversion of the
primary metrics?
Acquisition Activation Revenue Retention Referral
Primary Metric
Secondary Metrics
Primary Metric
Secondary Metrics
Primary Metric
Secondary Metrics
Primary Metric
Secondary Metrics
Primary Metric
Secondary Metrics
Note:
Primary vs Secondary terms refer
to importance not timing.
Secondary metrics may come first
in the customer journey.
10. Initial Concept
Startup Metrics for Pirates: AARRR!
Startup Metrics for Pirates:
AARRR! by Dave McClure
Expanded on by
● Trevor Hatfield (inturact.com)
● Claudiu Murariu (innertrends.com)
11. Example: Hotjar
We will use Hotjar heatmaps as a
simple example to help explain
Actionable Metrics
Acquisition Activation Revenue Retention Referral
12. Acquisition (Attract & Convert)
Primary Metric
What is your customer acquisition strategy?
Secondary Metrics
What are the actions that lead up to getting the
prospects to convert?
● Free Trial ● Visits
● Sign Up Intent
○ Visits to Pricing Page
○ Started Registration
● Download Resource
● Subscribe to Blog
The first step where visitors find you online and initiate sign up to begin exploring your
solution.
13. Activation (Onboard)
Primary Metric
What is the promise of your product?
Secondary Metrics
What are the steps a user needs to take to get to
experience the promise of your product?
● Create Heatmap ● Create Account
● Install Embed Code
● Test Embed Code is Installed
● Preview Heatmap
They signed up. Get them to experience value for the first time.
14. Revenue (Upgrade & Expand)
Primary Metric
How will you make money from new users?
Secondary Metrics
How will you make more money from existing
customers?
● Initial Purchase ● Upgrade Tier
○ Personal = Basic to Plus
○ Business = Increase pageviews per day
○ Agency = Add Client
Users subscribe to your tool and become customers. The more they use it the more
they should be willing to pay for additional features.
15. Retention (Engage)
Primary Metric
What are the main reasons your customers are
using your product?
Secondary Metrics
What are the actions that help people achieve their reasons?
● Analyze Heatmaps ● View Click Heatmap
● View Scroll Heatmap
● Add Note to Headmap
● Download & Share Heatmap
Users are coming back to your product and looking to see increased value and
engage with the product more.
16. Referral (Invite)
Primary Metric
How can a user generate a new seat in your
product?
Secondary Metrics
What are the actions they need to take to get more
people to use your product?
● New Referral (Invitation Accepted) ● New Referral Invitation Sent
● Add New Team Member
Users are loving your product and start sharing it with their network of friends,
colleagues and co-workers.
17. 10 questions to define your metrics:
Acquisition: What is your customer acquisition strategy?
○ What are the actions that lead up to getting the prospects to convert?
Activation: What is the promise of your product?
○ What are the steps a user needs to take to get to experience the
promise of your product?
Revenue: How will you make money from your new users?
○ How will you make more money from existing customers?
Retention: What are the main reasons your customers are using your product?
○ What are the actions that help people achieve their reasons?
Referral: How can a user generate a new seat in your product?
○ What are the actions they need to take to get more people to use your
product?
18. So, how does this come together?
Ongoing
Efforts
19. Align Your Team Around the Metrics
● Which team is responsible for growing
them?
● What person on the team is responsible for
addressing any challenges?
● Where will the metrics be tracked?
● What are the strategies to grow them?
● What tools are needed to execute the
strategies?
20. Is Your Team Aligned?
A report by Forrester Research supports this by concluding that
businesses with proper alignment see a 32% increase in revenue
growth, while organizations with less alignment actually see a 7%
decrease.
Only 8% of companies say their marketing and sales teams are
aligned, according to Forrester Research.
21. Which teams are responsible for growing them?
Acquisition Activation Revenue Retention Referral
Marketing
Sales
Customer
Success
Sales
Marketing
Product
Sales
Customer
Success
Product
Marketing
Customer
Success
Product
Marketing
Marketing
Customer
Success
Product
22. Who on the team owns the metric?
Stage Metric Person Responsible
Acquisition Free Trial Michael Jordan
Activation Create First Heatmap Larry Bird
Revenue Initial Purchase Allen Iverson
Retention 2nd Heatmap Created Manute Bol
Referral New Referral Magic Johnson
23. Where will the metrics be tracked?
Acquisition Activation Revenue Retention Referral
Own DB
Google
Analytics
HubSpot
MailChimp
Own DB
InnerTrends
Mixpanel
Fullstory
Own DB
InnerTrends
Stripe
Own DB
InnerTrends
Mixpanel
Own DB
Ambassador
InnerTrends
Mixpanel
24. What are the strategies to grow them?
Acquisition Activation Revenue Retention Referral
Inbound Marketing
Paid Advertising
Cold Outreach
Account-Based
Marketing
SEO
Growth Hacking
Social Media
Partner Program
Walkthroughs
Checklists
In-App
Messages
Triggered Emails
Drip Sequences
User
Engagement
Tracking
Product Updates
Pricing
Strategies
Free Trials
Demos
Sales
Enablement
Content
Phone Calls
How To Resources
Webinars
In-App Messaging
Feature Additions
Retention Emails
Engagement
Tracking
Training Courses
Customer Surveys
Product Updates
Affiliate Program
Referral Program
Product Invite
Features
25. What tools are needed to execute the strategies?
Acquisition Activation Revenue Retention Referral
26. Track Your Progress
Setup tracking to help
monitor the metrics and hold
your team accountable for
their growth.
27. Create a Company Scorecard
Metric Person Responsible Goal Goal Direction 11/1/20 - 11/7/20
Free Trial Michael Jordan 250 >= 300
Create First Heatmap Larry Bird 200 >= 150
Initial Purchase Allen Iverson 100 >= 97
2nd Heatmap Created Manute Bol 75 >= 80
New Referral Magic Johnson 50 >= 52
Used by the leadership team to track the primary metrics and see a bird’s eye view of
company growth and where the biggest areas of focus need to be.
28. Create Team Scorecards
Metric Person Responsible Goal Goal Direction 11/1/19 - 11/7/19
Created Account Larry Bird 250 >= 300
Install Embed Larry Bird 200 >= 150
Test Embed Code is Installed Allen Iverson 150 >= 97
Create Heatmap Larry Bird 100 >= 105
Preview Heatmap Allen Iverson 50 >= 48
Product Marketing Weekly Team Meeting
Allows teams to get more granular and address both the primary metrics,
secondary metrics.
30. Get a Head Start
Step 2: http://bit.ly/pls-actionable-metrics
Step 1: https://www.innertrends.com/customer-journey-metrics
31. Find your biggest growth opportunities
with Market 8 and InnerTrends
Book your free 2 hour workshop with the SaaS Growth Experts: Diagnose your bottlenecks
& hit your growth goals!
In our session we’ll dive into:
● Your product, how it works, and how it makes your users successful
● Which metrics you’re tracking, how you’re currently tracking them and what you should be
tracking
● Defining your product’s actionable metrics
● Aligning your entire team around the metrics that matter, and assigning responsibilities
● Dive into your funnel, and diagnose your biggest growth problem
You’ll walk away with a step-by-step action plan you can implement straight away.
Apply here
32. Claudiu Murariu
CEO & Co-founder
Email:
claudiu@innertrends.com
Schedule a time to speak
Connect with me on LinkedIn
www.innertrends.com
Joseph Karim
Head of Growth Consulting
Email: joseph@market8.net
Schedule a time to speak
Connect with me on LinkedIn
www.market8.net
We look forward to partnering up and growing your SaaS with you!
Ready to kick SaaS? - Let’s talk!
Trevor Hatfield
General Partner
Email:
trevor@inturact.capital
Connect with me on LinkedIn
www.inturact.capital