DNA of building software products - Fast track method
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DNA of building software products - Fast track method - Presentation by Sharad Sharma,
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DNA of building software products - Fast track method
- 1. The DNA of building software products - Fast Track method Sharad Sharma CEO BrandSigma Inc. Board Member, Indian Angel Network Chair, Product Forum, NASSCOM
- 2. We are in the midst of a shift (again) Big Data Modular Apps ERP Database Operating Systems Mainframe 1975 1985 1995 2006 2013 Sharad Sharma @sharads 2
- 3. Things that will certainly happen • Cloud will be ubiquitous • Mobile will be de-facto consumption device – Mobility is not just small screen – Presence and Location – HTML5 – Task specific apps Sharad Sharma @sharads 3
- 4. Lets talk corporate apps Cost of Product Development is Backlog of Apps down significantly “Not once have I or my close colleagues ever Team Traditional heard a client say any of the following: Size Way • We don’t have a backlog of desired applications with provable ROI. On the • We can’t find any applications that we think Cloud are a good idea but without provable ROI. • We don’t need any new applications. We’re all out of ideas!” Eric Knipp, Gartner, 2012 Time Apps, apps everywhere! Sharad Sharma @sharads 4
- 5. Apps, apps everywhere! Courtesy: OrangeScape Sharad Sharma @sharads 5
- 6. Data-driven modularization of apps Courtesy: Persistent Systems A new apps hierarchy is emerging! Sharad Sharma @sharads 6
- 7. Flat world for applications Lower Costs + Data-driven modularization Sharad Sharma @sharads 7
- 8. India is an emerging flat world leader These are some early success stories. The pace is quickening! Sharad Sharma @sharads 8
- 9. Fast Track Method • Finding and contacting the market – $10 ideas • Conducting the conversation to extract the idea – Includes validation with 5-10 people • Building the SaaS solution • Selling the SaaS solution – Creating Landing Page – Driving Traffic Sharad Sharma @sharads 9
- 10. Fast Track Method • Why $10 ideas • Idea Extraction • Building the SaaS solution • Selling the SaaS solution Sharad Sharma @sharads 10
- 11. The new buyers Who’ll do make buying decisions for these apps? CIOs or LOBs? “App Store Search on ‘Insurance’ threw up 443 Applications! I wonder how many were there 3 years ago??” Sharad Sharma @sharads 11
- 12. The Marketing Technologist Fastest Controls IT spending in Marketing growing role in Marketing Has a jaded view of IT http://www.slideshare.net/sjbrinker/rise-of-the-marketing-technologist Sharad Sharma @sharads 12
- 13. Zoho story ~$200 per seat Salesforce ~$60 per seat ~$12 per seat Zoho Sharad Sharma @sharads 13
- 14. Fast Track Method • Why $10 ideas • Idea Extraction • Building the SaaS solution • Selling the SaaS solution Sharad Sharma @sharads 14
- 15. Idea Extraction 1. What is your most important activity? 2. Do you have pain associated with this activity? 3. How is the pain related to the most important activity? 4. Do you have a systemic process for the most important activity? 5. If that pain went away, how would that help you? 6. If we created a process that addressed the pain would you pay for it? Dane Maxwell http://youtu.be/lHh83TWe7s8 Sharad Sharma @sharads 15
- 16. Indian stories • In the past, founders would stumble into an SaaS idea • Now, it’s a science! Sharad Sharma @sharads 16
- 17. Fast Track Method • Why $10 ideas • Idea Extraction • Building the SaaS solution • Selling the SaaS solution Sharad Sharma @sharads #NASSCOMPC 17
- 18. Indian story • Create the landing page • Launch – at Google I/O in June’12 • Drive traffic – now #1! Sharad Sharma @sharads 18
Editor's Notes
- We are at this generational inflection point again. Don’t expect HP/Dell/MS/EMC/Cisco/Oracle/SAP/SIs to drive this change. As usual, this will give rise to new vendors. Lots of new players will be there for some years to come.
- We are sure that Cloud, Apps and Data is happening. This is not in dispute.
- Part of the reason app proliferation will happen is because costs are falling.
- Soon core apps will cost no more than supporting or situational apps. This is because apps are going modular… (go to next slide).
- Traditional applications are gettingplatformized. On top of that, business process specific applications and data-driven task specific apps are being built. This data-enabled modularization of apps is making umbrella apps redundant. A few years back, quote-to-cash was an umbrella app. Now its many separate apps using the same data model.
- These two forces – radical cost reduction and data-driven modularization of apps – are creating a flat world for apps.
- In this flat world, India is rising to the surface as an innovation hub. Tell stories about FusionChars, KissFlow, EmployWise.
- So apps spending will rise. Apps will bring competitive advantage to firms. Who’ll do make buying decisions for these apps? CIOs or LOBs? This is a big question. I posed this to Piyush Singh. His answer was instructive.
- So apps are out there. At this time LOBs are moving quickly to bring them into the enterprise. Tell the Marketing Technologist story.