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Messari Investor Introduction // Not for Distribution
Crypto intelligence for professionals
Series Seed Investor Deck
April 2019
Protocols
Financial Instruments
Crypto will become a $10+ trillion asset class.
The Internet
changed
Information
Social Media
changed
Relationships
Crypto Assets
will change
Finance
The new financial
system will run on
crypto networks.
Currencies
Securities
2
We need reliable data and comprehensive research tools.
To create data standards
3
To improve transparency To curate information
Low-integrity data and disorganized information prevents institutions from entering the market.
Jan ‘19: We identified a $6 billion
XRP market cap overstatement
that affected crypto indices.
Mar ‘19: We found an unreported
inflation bug that led to a 20%
increase in XLM supply.
(*Two top 10 cryptoassets)
Feb ‘19: Reported asset prices
failed to adjust for anomalies and
variance in “stablecoin” quotes.
Mar ‘19: Reported exchange
volumes were overstated by
10-20x; included wash trades
(*CoinMarketCap errors)
The winning crypto information aggregator will be big.
“Where can I track crypto
asset prices?”
$100M revenue (2017)
“Where can I find data on
bitcoin activity?”
$500M valuation (2017)
“Which crypto projects are real
and investable?”
$1.0B+ market (5 yrs)
4
We aim to rebuild the entire data stack for institutions.
Thesis: the “S&P of Crypto” will be built on free datasets and open APIs.
Data and analytics for complex verticals
Standardized, reliable, financial records
Extensive, global intelligence platform
Historical Guides
1
2
3
5
Our Full-Stack
Registry: basic disclosures
✓ 500+ assets, 100+ data points
✓ Charting & historical data
✓ 30+ signed token projects
✓ Exchange registry in Q3’19
To date, we shipped three foundational elements.
✓ 5,000+ people, 2,000+ orgs
✓ Filters & market mapping
Find better information on the top assets, organizations, and trends in crypto.
6
OnChainFX: standardized data Search: curated profiles & news
Now we’re rolling out a robust market intelligence tool.
Messari Pro:
Search data modules & build charts
Pull data from our APIs and data marketplace
Create, save, and share custom dashboards
7
Our tech allows us to ingest and monetize cleaner data.
Blockchain Data
8
Markets Data
Content
Messari Pro
API Partners
“Fundamentals”
Research Partners
Messari Meridian:
Focus on breadth
Ingest raw data ourselves
and call partner APIs
Multiple fail safes for
every datapoint
Use data standards &
public methodologies
Deliver clean, consistent
and comprehensive data
Real-time updates via
websocket APIs
Ingest: Transform: Monetize:
Meridian
Multiple Redundancies
Registry Standards
“Messari Methods”
Community Highlights
Good data isn’t enough; brand and community matter.
Power users love us:
8,500+ email subscribers
130k+ twitter followers
200+ community analysts
100k+ live interactive viewers
“Build an aura of inevitability &
recruit an army of missionaries”
#2 and #4 “data & analytics” brands
#5 “research & news” brand
Source: fifty.one rankings
Brand Highlights:
9
has TV.
has Twitter.
We recruited a team that’s built this business before.
Core Team
10
Strategic Investors
We grew audience despite the crypto recession.
May 2018: Launch open
research library, Agora
Sept 2018: Send first research
brief, “Unqualified Opinions”
Nov 2018: Complete the
OnChainFx site integration
Nov 2018: LUCA registry beta
(Total Revenue: $130k)
11
July 2018: Acquire OnChainFx,
launch curated newsfeed
Feb 2018: “Messari Pro” alpha
(Total Revenue: $260k)
Mar 2019: “Real 10” volume
& Liquid Supply launched
Apr 2019: Boards prototype
launched in Messari Labs
We increased annualized revenue across products.
12
September 2018: Paid research briefs launch
November 2018: First registry cohort (12 projects) announced
March 2019: Initial sponsors (native advertising)
We will grow steadily through the next crypto bull cycle.
Ratings & Data
Market Intelligence
Token Registry Indices & Ref Data Benchmark Services
API & Research Briefs API & Pro Accounts Enterprise Licenses
13
On-chain Asset Ratings
White Labeled Solutions
2018: Built an open data library, community, and data ingest tools
2019: Scale the registry to 50+ projects and launch “Pro” product
2020: Create benchmark ratings and win enterprise customers
Crypto Asset Ratings
$3+ million
We have penetrated small, high growth markets.
14
Crypto Data & Research
$10 million
TAM in 2025
TAM Today
Messari Today
$100+ million
Protocols, securities,
derivatives, etc.
$1 billion+
Exchanges, funds,
Fortune 1000
$100k
$300k
Strategy:
Build a moat around our
reference data and
distribution channels
Own key customer
relationships in small,
high-growth markets
Upsell premium analytics
and tools
Grow with the market
Information
Google
$800B
Relationships
Facebook
$500B
Finance
Messari
The dominant provider of curated financial information will reach internet scale.
Crypto’s data giant will be bigger than Bloomberg or S&P.
15
Messari Investor Introduction // Not for Distribution
Questions?
Contact:
Ryan Selkis CEO ryan@messari.io
Ben O’Neill BD / Ops ben@messari.io
Eric Turner Research eric@messari.io

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Messari Investor Deck

  • 1. Messari Investor Introduction // Not for Distribution Crypto intelligence for professionals Series Seed Investor Deck April 2019
  • 2. Protocols Financial Instruments Crypto will become a $10+ trillion asset class. The Internet changed Information Social Media changed Relationships Crypto Assets will change Finance The new financial system will run on crypto networks. Currencies Securities 2
  • 3. We need reliable data and comprehensive research tools. To create data standards 3 To improve transparency To curate information Low-integrity data and disorganized information prevents institutions from entering the market. Jan ‘19: We identified a $6 billion XRP market cap overstatement that affected crypto indices. Mar ‘19: We found an unreported inflation bug that led to a 20% increase in XLM supply. (*Two top 10 cryptoassets) Feb ‘19: Reported asset prices failed to adjust for anomalies and variance in “stablecoin” quotes. Mar ‘19: Reported exchange volumes were overstated by 10-20x; included wash trades (*CoinMarketCap errors)
  • 4. The winning crypto information aggregator will be big. “Where can I track crypto asset prices?” $100M revenue (2017) “Where can I find data on bitcoin activity?” $500M valuation (2017) “Which crypto projects are real and investable?” $1.0B+ market (5 yrs) 4
  • 5. We aim to rebuild the entire data stack for institutions. Thesis: the “S&P of Crypto” will be built on free datasets and open APIs. Data and analytics for complex verticals Standardized, reliable, financial records Extensive, global intelligence platform Historical Guides 1 2 3 5 Our Full-Stack
  • 6. Registry: basic disclosures ✓ 500+ assets, 100+ data points ✓ Charting & historical data ✓ 30+ signed token projects ✓ Exchange registry in Q3’19 To date, we shipped three foundational elements. ✓ 5,000+ people, 2,000+ orgs ✓ Filters & market mapping Find better information on the top assets, organizations, and trends in crypto. 6 OnChainFX: standardized data Search: curated profiles & news
  • 7. Now we’re rolling out a robust market intelligence tool. Messari Pro: Search data modules & build charts Pull data from our APIs and data marketplace Create, save, and share custom dashboards 7
  • 8. Our tech allows us to ingest and monetize cleaner data. Blockchain Data 8 Markets Data Content Messari Pro API Partners “Fundamentals” Research Partners Messari Meridian: Focus on breadth Ingest raw data ourselves and call partner APIs Multiple fail safes for every datapoint Use data standards & public methodologies Deliver clean, consistent and comprehensive data Real-time updates via websocket APIs Ingest: Transform: Monetize: Meridian Multiple Redundancies Registry Standards “Messari Methods”
  • 9. Community Highlights Good data isn’t enough; brand and community matter. Power users love us: 8,500+ email subscribers 130k+ twitter followers 200+ community analysts 100k+ live interactive viewers “Build an aura of inevitability & recruit an army of missionaries” #2 and #4 “data & analytics” brands #5 “research & news” brand Source: fifty.one rankings Brand Highlights: 9 has TV. has Twitter.
  • 10. We recruited a team that’s built this business before. Core Team 10 Strategic Investors
  • 11. We grew audience despite the crypto recession. May 2018: Launch open research library, Agora Sept 2018: Send first research brief, “Unqualified Opinions” Nov 2018: Complete the OnChainFx site integration Nov 2018: LUCA registry beta (Total Revenue: $130k) 11 July 2018: Acquire OnChainFx, launch curated newsfeed Feb 2018: “Messari Pro” alpha (Total Revenue: $260k) Mar 2019: “Real 10” volume & Liquid Supply launched Apr 2019: Boards prototype launched in Messari Labs
  • 12. We increased annualized revenue across products. 12 September 2018: Paid research briefs launch November 2018: First registry cohort (12 projects) announced March 2019: Initial sponsors (native advertising)
  • 13. We will grow steadily through the next crypto bull cycle. Ratings & Data Market Intelligence Token Registry Indices & Ref Data Benchmark Services API & Research Briefs API & Pro Accounts Enterprise Licenses 13 On-chain Asset Ratings White Labeled Solutions 2018: Built an open data library, community, and data ingest tools 2019: Scale the registry to 50+ projects and launch “Pro” product 2020: Create benchmark ratings and win enterprise customers
  • 14. Crypto Asset Ratings $3+ million We have penetrated small, high growth markets. 14 Crypto Data & Research $10 million TAM in 2025 TAM Today Messari Today $100+ million Protocols, securities, derivatives, etc. $1 billion+ Exchanges, funds, Fortune 1000 $100k $300k Strategy: Build a moat around our reference data and distribution channels Own key customer relationships in small, high-growth markets Upsell premium analytics and tools Grow with the market
  • 15. Information Google $800B Relationships Facebook $500B Finance Messari The dominant provider of curated financial information will reach internet scale. Crypto’s data giant will be bigger than Bloomberg or S&P. 15
  • 16. Messari Investor Introduction // Not for Distribution Questions? Contact: Ryan Selkis CEO ryan@messari.io Ben O’Neill BD / Ops ben@messari.io Eric Turner Research eric@messari.io