Talking about the new tech vibe in market by FB - Metaverse, The metaverse is a vision of what many in the computer industry believe is the next iteration of the internet.
The metaverse is not new! The technology behind the latest immersive experiences has been building for years. Find out more about the history of the metaverse.
The Luxury Strategy. Break the Rules of Marketing to Build Luxury BrandsCollin Thompson
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Metaverse - The Future of Marketing and Web 3.0.pdfthetechnologynews
The global metaverse market was valued at USD 107,100.67 Million in 2020, and it is expected to reach a value of USD 758,600.86 Million by 2027, at a CAGR of 37.1% over the forecast period (2020 - 2027).
Get To Know More : https://skyquestt.com/report/metaverse-market
The Metaverse is a virtual interactive self-sufficient ecosystem comprising mobile networks, augmented reality, social media, gaming, virtual reality, e-commerce, cryptocurrency, and workplace. This universe is envisioned as the internet's future, bringing together augmented reality (AR), virtual reality (VR), and physical worlds in a common digital arena. NFTs and online events are exploding, opening up a world of possibilities for the metaverse and associated technologies.
The transition to the Metaverse is fast approaching. Several components and features of this open-source platform have progressed to the point where they may be smoothly merged to investigate the idea of building a parallel virtual reality. NFTs and online events are exploding, opening up a world of possibilities for the metaverse.
Global Metaverse Market Segmental Analysis
The Global Metaverse Market is segmented based on Type, Technology, and Application. Based on Type it is categorized into: Mobile and Desktop. Based on Technology it is categorized into: Blockchain, VR & AR, Mixed Reality, and Others. Based on Application it is categorized into: Gaming, Online Shopping, Content Creation, Social Media, and Others. Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Application
The gaming segment is expected to be the largest segment in the Metaverse market throughout the forecast period (2020-2027).Due to major ongoing innovations and advances by developers, as well as a rising focus on improving immersion and making games more realistic, the gaming segment will have the leading revenue share of more than 25% in 2021. Furthermore, corporations' growing emphasis on using games to enhance their corporate image is expected to drive revenue growth.
China, the world's second-largest economy, is expected to reach a market size of USD 103,100.26 million in 2026, with a CAGR of 38.1 % throughout the forecast period. Other notable global markets include Japan and Canada, which are expected to increase at 31.3% and 29.6%, respectively, throughout the forecast period. Germany is expected to develop at a 36.8% CAGR within Europe, while the rest of the European market would reach USD 59,500.67 Million by the conclusion of the forecast period.
In this report, we set ourselves a goal to reimagine the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”. According to LETA Capital and DEVAR, Phygital is not only a set of technologies that enhances the physical reality around us but also augments digital offering with the offline components, making them work together to give the best user experience that both worlds can offer.
In this first report, we highlighted Phygital use-cases, vendors, and clients who already implemented Phygital technologies in Construction, Retail, and Healthcare among other areas. We also allow readers to try out Phygital themselves using the smartphone camera and a WebAR technology showcasing some of the real-life examples of Phygital.
We appreciate all inputs, feedback, and any additional use-cases to make the best coverage of the state of Phygital in the future.
If you have any comments or suggestions, feel free to contact Alexander Zemlyak via email azemlyak@leta.vc.
Talking about the new tech vibe in market by FB - Metaverse, The metaverse is a vision of what many in the computer industry believe is the next iteration of the internet.
The metaverse is not new! The technology behind the latest immersive experiences has been building for years. Find out more about the history of the metaverse.
The Luxury Strategy. Break the Rules of Marketing to Build Luxury BrandsCollin Thompson
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Metaverse - The Future of Marketing and Web 3.0.pdfthetechnologynews
The global metaverse market was valued at USD 107,100.67 Million in 2020, and it is expected to reach a value of USD 758,600.86 Million by 2027, at a CAGR of 37.1% over the forecast period (2020 - 2027).
Get To Know More : https://skyquestt.com/report/metaverse-market
The Metaverse is a virtual interactive self-sufficient ecosystem comprising mobile networks, augmented reality, social media, gaming, virtual reality, e-commerce, cryptocurrency, and workplace. This universe is envisioned as the internet's future, bringing together augmented reality (AR), virtual reality (VR), and physical worlds in a common digital arena. NFTs and online events are exploding, opening up a world of possibilities for the metaverse and associated technologies.
The transition to the Metaverse is fast approaching. Several components and features of this open-source platform have progressed to the point where they may be smoothly merged to investigate the idea of building a parallel virtual reality. NFTs and online events are exploding, opening up a world of possibilities for the metaverse.
Global Metaverse Market Segmental Analysis
The Global Metaverse Market is segmented based on Type, Technology, and Application. Based on Type it is categorized into: Mobile and Desktop. Based on Technology it is categorized into: Blockchain, VR & AR, Mixed Reality, and Others. Based on Application it is categorized into: Gaming, Online Shopping, Content Creation, Social Media, and Others. Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Application
The gaming segment is expected to be the largest segment in the Metaverse market throughout the forecast period (2020-2027).Due to major ongoing innovations and advances by developers, as well as a rising focus on improving immersion and making games more realistic, the gaming segment will have the leading revenue share of more than 25% in 2021. Furthermore, corporations' growing emphasis on using games to enhance their corporate image is expected to drive revenue growth.
China, the world's second-largest economy, is expected to reach a market size of USD 103,100.26 million in 2026, with a CAGR of 38.1 % throughout the forecast period. Other notable global markets include Japan and Canada, which are expected to increase at 31.3% and 29.6%, respectively, throughout the forecast period. Germany is expected to develop at a 36.8% CAGR within Europe, while the rest of the European market would reach USD 59,500.67 Million by the conclusion of the forecast period.
In this report, we set ourselves a goal to reimagine the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”. According to LETA Capital and DEVAR, Phygital is not only a set of technologies that enhances the physical reality around us but also augments digital offering with the offline components, making them work together to give the best user experience that both worlds can offer.
In this first report, we highlighted Phygital use-cases, vendors, and clients who already implemented Phygital technologies in Construction, Retail, and Healthcare among other areas. We also allow readers to try out Phygital themselves using the smartphone camera and a WebAR technology showcasing some of the real-life examples of Phygital.
We appreciate all inputs, feedback, and any additional use-cases to make the best coverage of the state of Phygital in the future.
If you have any comments or suggestions, feel free to contact Alexander Zemlyak via email azemlyak@leta.vc.
Luxury Product Launch with Luxury Brand Dream Value StrategyJing Huang
How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.
Contents
I. Metaverse Ecosystem
-Present and Future of Metaverse Infographics
-Why Metaverse Now?
II. Digital Twin Metaverse
-Digital Twin Types
-Digital Twin Models
-Digital Twin Patent Landscape
-Digital Twin Metaverse Use Case: AI Innovation Platform
III. Metaverse Enterprise & ESG Applications
-Metaverse Enterprise
-ESG Strategic Planning and Program Management
-Scenario Planning for Metaverse Enterprise
-TCFD Scenario Analysis
IV. ESG Digital Transformation
-ESG Sustainability Imperative
-ESG Investing and Management Consideration Core Factors
-ESG + Digital Integrated Transformation (ESGDX) Imperative
-How ESGDX Can Create New Revenue Streams?
-ESGDX for ESG Sustainability Management
-ESG Sustainability Management/Assessment Issues & Challenges & Solutions
-ESG DX Forum
V. Sustainable Smart City Development
-Metaverse for Sustainable Smart City
-Smart City Components
-Smart City Design and Development
-Smart City Management
-Smart City Financing and Business Development
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
Parham Aarabi (CEO, Modiface) Revolutionizing Beauty Through Augmented RealityAugmentedWorldExpo
Augmented reality has been transforming the beauty industry, thanks to ModiFace's industry-leading facial tracking and simulation technology. Augmented reality applications from companies such as Unilever, Amore Pacific, Sephora, L'Oreal, and P&G are redefining marketing for beauty brands and creating unique and rewarding experiences for consumers. In this talk we will review several case studies of major Fortune 500 beauty brands who are fully embracing augmented reality, and look at the next generation of virtual mirrors and beauty AR technology that will usher a new age in beauty e-commerce, in-store shopping, and mobile product exploration.
Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.
http://www.Augmentedworldexpo.com
Venture capital firm LETA Capital issues a report called “State of Phygital 2022”. It is our annual report highlighting the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”, which is a set of technologies that combine the physical (offline) world with digital (online).
We share our vision and insights on the rising merge of a few technology directions, such as XR, IoT, Edge Computing etc., into a new paradigm called Phygital. In contrast to the digital-only Metaverse future, Phygital is trying to enhance objects from the real world with digital content and capabilities. It is a trend that has been gaining momentum in recent years and will continue to grow in the coming years.
We hope you will pay particular attention to page #11 of our report because we tried to prepare an ultimate market map of startups and vendors, involved in the creation of the Phygital world. Please, feel free to reach out if you know more solution providers, we will add them to the list next year.
In the previous report, we decided to focus on macroeconomic factors of the Phygital economy's emergence, challenges, and projections. Most of them are still relevant today. We believe that many upcoming events, such as Meta's Next VR Headset release this October (Meta Cambria, aka Quest Pro), will accelerate the penetration into everyday life.
Sergey Toporov, Partner at LETA Capital: "This year, in State of the Phygital 2022, we decided to elaborate more on existing use-cases of the Phygital approach. We want to help businesses and people from various industries, from retail to construction and logistics, see what has been done already and let them generate more new cases and brilliant ideas."
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
How Technology Will Shape The Classroom
In The Next 5 - 10 Years
Vitaliy Goncharuk
“AI For Education” Think-Tank
http://aiforeducation.com
Contents:
1. What Features Will Future Classroom Have?
2. Robot Teachers
3. Programming Work Spaces for Coding
4. AR/VR Glasses
5. Educational Holograms
6. Analyzers of Emotional Behavior
7. Real-Life Models With 3D Printing
8. Biometrics: Eye Tracking
9. Technology Timeline
10. The Future Of Technology In Education
Web 3.0 continues to create a more democratic, censorship-free, and more transparent internet network by producing solutions to the problems of Web 2.0.
In this direction, metaverse technology, which is a future repetition of the internet consisting of 3-dimensional, permanent virtual spaces connected to the virtual universe, continues to reveal its difference.
At this point, the new technologies of the future continue to develop.
Luxury Product Launch with Luxury Brand Dream Value StrategyJing Huang
How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.
Contents
I. Metaverse Ecosystem
-Present and Future of Metaverse Infographics
-Why Metaverse Now?
II. Digital Twin Metaverse
-Digital Twin Types
-Digital Twin Models
-Digital Twin Patent Landscape
-Digital Twin Metaverse Use Case: AI Innovation Platform
III. Metaverse Enterprise & ESG Applications
-Metaverse Enterprise
-ESG Strategic Planning and Program Management
-Scenario Planning for Metaverse Enterprise
-TCFD Scenario Analysis
IV. ESG Digital Transformation
-ESG Sustainability Imperative
-ESG Investing and Management Consideration Core Factors
-ESG + Digital Integrated Transformation (ESGDX) Imperative
-How ESGDX Can Create New Revenue Streams?
-ESGDX for ESG Sustainability Management
-ESG Sustainability Management/Assessment Issues & Challenges & Solutions
-ESG DX Forum
V. Sustainable Smart City Development
-Metaverse for Sustainable Smart City
-Smart City Components
-Smart City Design and Development
-Smart City Management
-Smart City Financing and Business Development
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
Parham Aarabi (CEO, Modiface) Revolutionizing Beauty Through Augmented RealityAugmentedWorldExpo
Augmented reality has been transforming the beauty industry, thanks to ModiFace's industry-leading facial tracking and simulation technology. Augmented reality applications from companies such as Unilever, Amore Pacific, Sephora, L'Oreal, and P&G are redefining marketing for beauty brands and creating unique and rewarding experiences for consumers. In this talk we will review several case studies of major Fortune 500 beauty brands who are fully embracing augmented reality, and look at the next generation of virtual mirrors and beauty AR technology that will usher a new age in beauty e-commerce, in-store shopping, and mobile product exploration.
Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.
http://www.Augmentedworldexpo.com
Venture capital firm LETA Capital issues a report called “State of Phygital 2022”. It is our annual report highlighting the concept of “Phygital” and introduce a fresh look at the very fundamentals of “Phygital”, which is a set of technologies that combine the physical (offline) world with digital (online).
We share our vision and insights on the rising merge of a few technology directions, such as XR, IoT, Edge Computing etc., into a new paradigm called Phygital. In contrast to the digital-only Metaverse future, Phygital is trying to enhance objects from the real world with digital content and capabilities. It is a trend that has been gaining momentum in recent years and will continue to grow in the coming years.
We hope you will pay particular attention to page #11 of our report because we tried to prepare an ultimate market map of startups and vendors, involved in the creation of the Phygital world. Please, feel free to reach out if you know more solution providers, we will add them to the list next year.
In the previous report, we decided to focus on macroeconomic factors of the Phygital economy's emergence, challenges, and projections. Most of them are still relevant today. We believe that many upcoming events, such as Meta's Next VR Headset release this October (Meta Cambria, aka Quest Pro), will accelerate the penetration into everyday life.
Sergey Toporov, Partner at LETA Capital: "This year, in State of the Phygital 2022, we decided to elaborate more on existing use-cases of the Phygital approach. We want to help businesses and people from various industries, from retail to construction and logistics, see what has been done already and let them generate more new cases and brilliant ideas."
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
How Technology Will Shape The Classroom
In The Next 5 - 10 Years
Vitaliy Goncharuk
“AI For Education” Think-Tank
http://aiforeducation.com
Contents:
1. What Features Will Future Classroom Have?
2. Robot Teachers
3. Programming Work Spaces for Coding
4. AR/VR Glasses
5. Educational Holograms
6. Analyzers of Emotional Behavior
7. Real-Life Models With 3D Printing
8. Biometrics: Eye Tracking
9. Technology Timeline
10. The Future Of Technology In Education
Web 3.0 continues to create a more democratic, censorship-free, and more transparent internet network by producing solutions to the problems of Web 2.0.
In this direction, metaverse technology, which is a future repetition of the internet consisting of 3-dimensional, permanent virtual spaces connected to the virtual universe, continues to reveal its difference.
At this point, the new technologies of the future continue to develop.
Here's What Really Happened To The Cars From 'Pimp My Ride'
1. Here's What Really Happened To The Cars From 'Pimp My
Ride'
"Pimp My Ride" premiered on MTV in 2004 with a straightforward premise that was beautiful in its
simplicity: Take a kid with a beat up car and have the rapper Xzibit orchestrate a massive and
ridiculous upgrade. The theme song explained it all in just a few lines: "So you wanna be a player,
but your wheels ain't fly / You gotta hit us up, to get a pimp't out ride."
But although the show operated within such a minimal framework, things were a bit more
complicated behind the scenes. From cars that would break down in a matter of weeks to fat-
shaming a contestant to one MTV employee apparently trying to convince another car owner to
break up with his girlfriend, there was a lot more to the creation of this show than Xzibit simply
saying, "Yo dawg."
The Huffington Post spoke with three of the kids who got their cars pimped: Jake Glazier from
Season 4 and Seth Martino and Justin Dearinger from Season 6. All three had previously done brief
AMAs on Reddit about their time on the show. (It should be noted that each appeared on "Pimp My
Ride" near the latter half of its run.) And for a perspective from the other side of the camera, co-
executive producer Larry Hochberg responded to a few of the claims made by contestants.
Although all of the people spoken to about "Pimp My Ride" ultimately had mostly positive
experiences, the reality of what it took to get pimped ended up being even more strange than
expected.
"I was very excited and naïve, so they could have told me unicorns were making me breakfast and I
wouldn't have questioned it," Martino said. Viewers of this aughts-spectacle ended up having the
same experience ...
2. Sometimes additions to the cars were just for the show and would be taken out of the vehicle
immediately after filming.
In Justin Dearinger's Reddit AMA, he claimed that "they actually take out a lot of the stuff that they
showed on TV," such as in his case, a "pop-up" champagne contraption and a "drive-in theater."
Further explaining to HuffPost, Dearinger said that they removed the champagne part because the
show didn't want to condone drinking and driving. The theater was removed for not being street
safe.
According to Larry Hochberg, however, the removals were done with a specific purpose in mind.
"Sometimes we did things for safety reasons that the kids on show interpreted as us 'taking away'
some items," he said. He gave an example where 24-inch spinner rims on a 1977 Cutlass would look
amazing for television, but "out of abundance of caution" they'd end up switching the spinners to
"beautiful 20s for daily driving."
That said, it seems as if things were occasionally put into cars with no intention of them ever
working in real life. For example, a robotic arm installed into Seth Martino's car was, as he put it,
actually solely "controlled by commands that were entered into a laptop by the spiky haired guy off
screen." In reality, it "was just a robotic arm with a bunch of wires hanging out of it."
And often additions -- such as the famous backseat TV screens -- simply wouldn't work.
3. Seth Martino's car seemed to be particularly low quality. "There were plenty of things wrong with
it," he told HuffPost, including television screens never working again after filming. As Martino
recalled, some things that didn't work on the car included the LED lights that were put in the seats.
"They would get really hot if left on so I couldn't drive with them on," Martino said. "They took the
gull-wing doors off because the pistons used to lift them kept them from putting seat belts in the
back, which was highly dangerous." A cotton candy machine they installed was fit into the trunk
without leaving enough room for the dome top to keep the cotton candy strands "from flying all over
the place."
Apparently, Mad Mike would try and help out when cars would have problems. MTV also had flatbed
tow truck driver on call according to Larry Hochberg. "The people who had cars that appeared on
the show would call me, and I would leave my desk, run to meet up with the flatbed tow truck and go
help them," he said. Hochberg also said the cars would occasionally have wiring issues, which he
would coordinate in getting back to the West Coast Customs or eventually the GAS shop. At least it
seems for the serious issues, MTV attempted to reconcile problems. "I made sure that things were
fixed on cars that needed fixing," Hochberg said. But speaking of the root of those more serious
issues ...
Although the cars were visually pimped, the insides were seemingly given far less attention.
4. From the onset here, it should be noted that Larry Hochberg says that "it's not accurate to say that
we didn't work on the mechanics of the cars" and that the contestants on the show had a
misconception of what had happened with their vehicles. As Hochberg explained to HuffPost, "Some
of the cars were so old and rusted that they would have mechanical issues no matter how much work
you put into them [and] the production team and the car shops worked their butts off to get parts for
these cars." In one instance, MTV even sent someone all the way to a desert junkyard in Arizona just
for a replacement hood on a car. But the show wasn't about saving cars from breaking down; it was
about pimping cars.
Jake Glazier, who felt "there were a lot of problems" with the mechanics, sold his car after just about
a month. He was then told by the new owner that it had already blown out. Glazier told one example
of what he felt was shoddy work: the car needed a muffler, and so a fake exhaust pipe was installed
to make it seem as if that's what the car was supposed to sound like, "even though it was just lack of
a muffler."
"There wasn't much done under the hood in regards to the actual mechanics of the vehicle,"
according to Seth Martino. "For the most part, it needed a lot of work done to make it a functioning
regular driver, which they did not do." Martino said he had a hard time even driving the car home.
"They added a lot of extra weight but didn't adjust the suspension to compensate so I felt like I was
in a boat, and every time I hit a bump the car would bottom out and the tires would scrape inside the
wheel well." According to Martino, the car would only run for about a month. Then he had to save up
his own money to replace the engine.
This happened many years after the show -- and after extensive outside work -- but one car exploded
into flames.
Five years after the show, with extensive and expensive outside work done by Dearinger himself, his
pimped car burst into flames. Dearinger was driving home with his girlfriend when smoke started
flooding the car. Then the two jumped out on the side of the road and within just moments the car
was destroyed. You can watch the aftermath in the video above.
Although probably expected, those reveal shots of excitement were staged.
5. At the beginning of segments, Xzibit would be shown ringing the doorbell to a contestant's house to
surprise them. But these houses were often times not the contestants' homes; instead, each dwelling
had been rented by MTV. Contestants were told to wait in the house and that at the door would
either be someone holding something like a $100 Pep Boys gift certificate or it would be "ya boy
Xzibit." So the surprise of Xzibit at the door was real, but in maybe a weirder way than you expected.
Less real was the famous freakouts of contestants jumping up and down when their pimped out car
was revealed. All contestants spoken to ended up having to do multiple takes of their reaction, with
Justin Dearinger explaining, "I guess I didn't show enough enthusiasm." The director specifically told
him to "be more energetic and jump around and scream."
Jake Glazier had a bit of a different experience, remembering they had to coax him to go "ape shit"
as his natural reaction to being genuinely excited is a more silent shock. His first real reaction to the
car was just a quiet amazement where he said, "This is good." They immediately yelled "re-do!" And
then things got a bit weirder.
"I remember this very clearly, Big Dane, very big dude, he like puts his arm around my shoulder,
kind of walks me around the shop for like 10 minutes and he's like, 'Listen, we put a lot of work into
this ... we expect you to be a little more fucking enthusiastic,'" Glazier recalled. From there, Glazier
went full over the top and his reaction (pictured above) even became a bit of a meme.
The show made it seem as if the cars were in the garage for a few days, but it was actually about
half a year -- causing daily problems.
6. From watching the show, you might have thought that the vehicles were in the shop for about a
weekend or even a week or two and then were given back to their owners. Not the case at all. At
least for the contestants spoken to by HuffPost, the cars would actually be in the garage for about
six to seven months, which obviously caused some problems.
Seth Martino had a particularly frustrating time where he had to go through a "really small, shady
company off the freeway by LAX because they were the only ones willing to rent to me because of
my age." According to Martino, at first MTV only paid for a couple months and then he had to pay
out of pocket. He held on to the receipts and then about two years after the show aired MTV reached
out and finally reimbursed him. "It sucked having that rental car because they wouldn't take
payments over the phone so once a month I had to drive all the way from West Covina to LAX just for
them to swipe my card," Martino explained.
At least in these instances, the backstories and interests of the contestants were kind of made up.
7. For Jake Glazier, MTV "pretty much just went with what I told them," but with exaggerations.
Glazier had said that his grandmother smoked in the car. For the show, MTV threw an "extra few
dozen cigarette butts in the car to make her just look like a total disgusting person."
MTV apparently didn't really listen to Justin Dearinger when they asked about his favorite colors. He
said he "hated red" and then the interior of his car ended up being almost entirely that color.
The damage of the cars in the pre-pimped stage was also exaggerated by the show. Dearinger
remembered that they added aircraft remover to help with the paint removal and made the bumper
"look like it was falling off."
But besides small exaggerations of likes and dislikes, MTV seems to have kind of messed with the
contestants lives for the sake of the show...
MTV dumped bags of candy in one contestant's pre-pimped car and told him to act as if he always
had it there in case he got hungry. He felt as if they were going out of their way to make fun of his
size.
8. In Seth Martino's Reddit AMA, the contestant said, "I know im [sic] fat, but they went the extra mile
to make me look extra fat by telling the world that I kept candy all over my seat and floor just in case
I got hungry. Then gave me a cotton candy machine in my trunk." Further explaining the situation,
Martino said, "I sat there and watched them dump out two bags of generic candy."
HuffPost asked Martino about the instance and he stressed again, "I did not have any candy all over
my car. That was completely fabricated for the story."
Why didn't he speak up and say something about how MTV was treating him? "At the time, I didn't
question anything because it was an exciting experience and I just kind of went with the flow,"
Martino said. He further felt as if this was all just a reason to install a cotton candy machine. "I know
it is kind of mean, but I think they just wanted to put a cotton candy machine in a car and used the
fat guy as the opportunity to do it."
A suggestion to another contestant: dump his girlfriend for the half-hour show because the premise
was becoming a "playa" through the pimped ride.
9. Jake Glazier remembered who he thought was one of the producers mentioning that breaking up
with his girlfriend would be good for the show. As Glazier explained to HuffPost, the apparent
producer said something about how it would play better into the storyline of him having a "shitty
car" and needing the pimping to no longer be lonely.
The MTV employee apparently suggested to "basically either get rid of her or have her not be a part
of the program."
For what it's worth, Larry Hochberg said that he was not aware of either this instance of the fat-
shaming story. "Why would we want a kid to break up with his girlfriend?" he asked. "How would
that have helped the show?"
Despite everything though, all of the contestants still enjoyed their time on the show and their
pimped out cars -- even if they caused much more attention from the cops.
10. "I felt like a celebrity when people recognized me/the car," said Seth Martino, who enjoyed driving
the car once he "put the $1700 of work" into fixing the engine. He particularly liked the sound
system.
Jake Glazier only had the car for about a month, as he sold it fairly quickly for about $18,000. He had
originally bought the car for $500. But Glazier also regretted selling the car as the buyer -- MTX, the
audio company whose product was in the car -- really just wanted their sound system back so it
didn't fall into the hands of their competitors. He had a really good time taking his little brothers and
sisters to school in the car because his siblings and their friends were so excited.
After the show, Justin Dearinger actually joined a car club and put about $20,000 more of his own
money into the car (possibly causing the aforementioned fiery end). The car would attract a lot of
attention from cops however, with Dearinger saying he was "getting pulled over on a daily basis."
Every time, Dearinger would have to explain the show "Pimp My Ride" to the cops and most of the
time they "were really cool about it."
They would all happily go on the show again and had "no real complaints."
11. "Honestly, I missed it for many years," Glazier said of the show, while adding he had no real
complaints.
Dearinger, too, enjoyed himself and said he'd be happy to do it all again. "Before then I was just a
kid -- I was shy, I was really shy," he said. "And then it's sad to say, but being on the show gave me
some confidence. And it made me the person I am today. I'm the most outgoing person you ever
met." Dearinger said the pimping truly brought more attention to him from the opposite sex. "A lot of
girls noticed me more."
Of the three, it was Martino who had more mixed feelings about the experience. "The whole
situation was definitely not what I hoped for, and there were times I wanted to give it all back
because of how frustrating it was, but now I look back and laugh," Martino said. "I have this really
cool story that only a handful of people can really say they experienced. That makes it all worth it."
As for Hochberg, he "loved working on the show." Hochberg further explained his memories saying,
"There were so many great kids on the show, and it was fun to give the cars to all of them."
Hochberg said one of his favorites was pimping an Ice Cream Truck, a creation that ended up being
parodied by "The Simpsons."
BONUS: But what was hanging out with Xzibit actually like?
"Xzibit is the greatest," said Hochberg who interacted more closely with the rapper than the
contestants. "He's a talented rapper, and he is a natural host. He's cool, funny and always thinking
on his feet. I really enjoyed working with him."
The contestants didn't get to talk with Xzibit too much, but each felt he was chill, easygoing and fun
to be around. Martino said Xzibit would say things like "time to smoke" and that he "never got the
feeling he was talking about cigarettes" although he couldn't confirm otherwise.
"He did smell of [weed]. A lot of it," Dearinger said. "Someone did at least, I don't know who did, but
I'm pretty sure it was ... you know."
12. But Jake Glazier had hands down the best interaction with Xzibit ...
Yo dawg, this might be the most insane story inside a story you'll ever hear...
"I don't remember why he brought it up, but we were just kind of talking about what we were doing
that weekend and he said he's going to go down to hell to kill the devil so he can make some Satan
skin boots."
Now that sounds like an amazing idea for a spinoff.
Image of Xzibit: Getty. All others Justin Dearinger's Myspace unless otherwise noted.
CORRECTION: An earlier version of this piece misstated the lyrics to the "Pimp My Ride" theme
song saying a player's wheels should be fine and not "fly."
http://www.huffingtonpost.com/2015/02/25/pimp-my-ride-cars_n_6663840.html