The document outlines the services offered by the Digital Marketing Lab, highlighting areas such as SEO, social media, PPC marketing, and email marketing. It emphasizes the role of a strategic digital manager in developing a platform for recommendations and resource coordination. Additionally, it details the analysis, planning, and implementation processes for effective digital marketing campaigns.

1. Digital Marketing Lab

2. Digital Marketing Lab Products
SEO
Social
Media
PPC
Marketing
Services
Email
Logo
Design
Web
Design
Media
Watch
Mini
Site
Digital Marketing Lab

3. Marketing Services
 Strategic Digital Manager – Daniel Perillo
 Develop strategic platform from identified
objectives
 Platform is hub for:
- Recommendations
- Priorities
- Co-ordination of resources
Digital Marketing Lab

4. Process
Analysis Services
 Positioning inspection
 Key Statements
 Digital channels analysis
Planning Services
 Strategy Implementation
 Concept platform
 Resourcing
Implementation Services
 Channel Project Management
 Insight Management
 Project Launch
Digital Marketing Lab

5. Campaign Process
Digital
Strategist
Management
Project
Manager
Digital Marketing Lab

6. Q&A
Digital Marketing Lab

7. Q&A
Digital Marketing Lab