MarComFly Solutions for Marketing and Business Development
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MarComFly Solutions provides branding, marketing, and sales services to help clients leave a mark. Their process involves establishing a brand strategy with a mission, purpose, values, and vision. They then implement integrated marketing campaigns and have systematic sales and partnership processes to move clients through proof stages with measurable outcomes and helpful tools. The goal is to build clients' brands, generate inbound leads through content marketing, and expand through speaking opportunities and events.
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MarComFly Solutions for Marketing and Business Development
- 1. MarComFly Solutions Leave a mark.
- 5. PROCESS
- 6. Accountability Dedicated Roles, Metrics, Weekly Meetings & Transparent Reports Proof Stages to Establish Goals, Strategies, Tactics, Milestones Sales Tool Kit Library of Share Resources for Sales Team Success Marketing Commitments Integrated Campaigns with Digital and Human Outreach Successful Programs
- 7. Research • Targets • Identify • Database Outbound • BD Touches • Interests • Convert Meetings • Demo • Credibility • Build Trust Proposals • Pursue • Negotiate • Prove Value Wins • $$ Commits • Evaluate • Refine VERIFIABLE OUTCOMES – continuous proof that pipeline is on track and moving toward the next stage HELPFUL TOOLS – things you send to the prospects for buy-in and education throughout the buyer’s journey ACTIVITIES – things we do to move sales through stages 10% 25% 75% 100%50% SALES PROBABIILTY STAGES SYSTEMATIC BD PROGRAM PROCESS EXAMPLE
- 8. Accountability Dedicated Contacts, Regular Meetings & Transparent Reports Proof Stages to Establish, Nurture, Metric and Support Partner Activities Sales Tool Kit Library of Share Resources for Joint Success Co-Marketing Commitments Joint Campaigns and Marketing Programs with Shared Costs Successful Partnerships
- 9. Exchange •Criteria •Identify •Introduce Orientation •Exchange •Good Fit? •Demos Plan •Joint Docs •$$ Commits •Launch Co-Market •Message •Templates •Outreach Prove It •Close Deals •Reports •Repeat VERIFIABLE OUTCOMES – continuous proof that on track and ready for next stage HELPFUL TOOLS – things you send to the partner for “buy-in” and education ACTIVITIES – things we do to move partnership through stages 10% 25% 75% 100%50% PARTNER ESTABLISHMENT PHASES PARTNERSHIP PROGRAM PROCESS EXAMPLE
- 10. STRATEGY
- 11. BUILD 30Days Ramp Up Resources Target Database Build Sale Tool Development Partner Tool Development Speaker Opp Assessment 60Days Technical Tools in Place Rapid BD Outreach Feedback Tracking Needs Videos and Webpages Integrated Marketing 90Days 180Days Partner Co-Marketing Speaking Opportunities Hotel Social Communities Hotel Supplier Forum Meeting End of Year Goal Sprint REACH SYSTEMATIC EXPAND Success Factor Assessment BD Resource Increase Operational Refinement 100 Milestone Check Quarterly Report
- 12. GO2MARKET
- 13. CRM Platform Metrics Tracking Website Integration Brand Core # moments # referrals Marketing Campaigns # of inbound leads PR # of mentions # share of voice Call Campaign # meetings set Speaking Opportunities # new contacts Events # registrants # 1-on-1 Meetings SME Storytelling # followers Webinars # registrants Content Focus on Blogs, # form fills # downloads Digital Presence # form fills Social Media # interactions # followers Video & Multi Media # click-throughs
- 15. It’s Time for You to... Leave a mark.