APR provides digital marketing services to help clients navigate the complex digital landscape. Their services include digital production consulting to validate production approaches, mitigate risks, and negotiate statements of work and estimates. They also define production processes for clients by assessing current workflows and creating documentation templates. Additionally, APR provides training on industry trends, selecting digital vendors, and achieving cost savings. APR offers strategic guidance on key issues such as measurement strategies, rate card negotiations, and competitive analysis.

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APR’S DIGITAL SERVICES
The digital marketing landscape is complex and evolving. Marketers may be unsure of the cost or
process of digital production, faced with navigating a variety of digital partners, unaware of potential
efficiencies or simply looking for an objective partner to offer counsel. APR can help bring
transparency and efficiency to the evolving world of digital production. Our digital experts have years
of experience in complex advertising campaigns and production for all types of digital projects.
DIGITAL PRODUCTION CONSULTING
We carefully review each project and partner
with advertisers to provide:
 Validation on production approach
 Risk mitigation
 SOW/Estimate negotiations
DIGITAL PRODUCTION PROCESS DEFINITION
We assess your current processes, define
opportunities, and create tools for efficiency
and transparency
 Production Workflows
 Detailed Guidelines
 Document templates for digital
contracts and estimates
TRAINING & EDUCATION
The Official Training Partner of the ANA, we also
provide digital production training including:
 Industry Trends
 Selecting a Digital Vendor
 Cost Savings & Budgeting
STRATEGIC GUIDANCE
We offer strategic guidance on key digital
issues faced such as:
 Outlining measurement strategies for
various digital tactics
 Rate card negotiations
 Benchmarking and Competitive
Analysis
WHAT SETS US APART
 We work in an integrated way across your business, including media disciplines, agencies and
divisions. Ask for our case studies to see how we do it.
 With production experience across 40 digital agencies - we find production solutions that are
right for your brand.