Huge is a full-service digital agency founded in 1999 that employs 550 people across multiple global offices. They help brands transform and grow their businesses through a focus on user experience design. Huge takes a three-step approach to designing user experiences: 1) listening to users through ethnographic research to understand their needs and behaviors, 2) prioritizing features to focus on the most important goals and tasks, and 3) testing designs iteratively with users to identify issues and drive continuous improvement.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Faced with an industry-wide talent drought, HUGE took drastic measures to snare new prospects for our UX department. The solution? One summer, 10 Trainees from around the globe, and some good ol’ UX Fundamentals. If we can't find people, we will create them. This presentation covers how we built an unprecedented school to teach trainees the basics of interaction design and the way HUGE approaches challenges of all kinds. It includes how we designed the program: what’s in the curriculum (and what’s not), other aspects of the training experience, and how we worked the best minds at HUGE into the mix.
Presented at Internet Week in London 2011.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Faced with an industry-wide talent drought, HUGE took drastic measures to snare new prospects for our UX department. The solution? One summer, 10 Trainees from around the globe, and some good ol’ UX Fundamentals. If we can't find people, we will create them. This presentation covers how we built an unprecedented school to teach trainees the basics of interaction design and the way HUGE approaches challenges of all kinds. It includes how we designed the program: what’s in the curriculum (and what’s not), other aspects of the training experience, and how we worked the best minds at HUGE into the mix.
Presented at Internet Week in London 2011.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This is a slide deck from one of Marc Stickdorn's courses on service design. It is structured in three parts, the first one is about customer experience in general and how important it is. The second part explains service design in a nutshell, and thirdly you can apply your newly acquired knowledge and create a persona.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Huge
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management.
Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This is a slide deck from one of Marc Stickdorn's courses on service design. It is structured in three parts, the first one is about customer experience in general and how important it is. The second part explains service design in a nutshell, and thirdly you can apply your newly acquired knowledge and create a persona.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Huge
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management.
Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
Our biggest challenges as Front-Enders. We have a number of questions to solve, we can evolve if we face them as our responsibility. This deck includes: comparisons of API models; framework's groups; programming concepts/paradigms.
Links:
Portuguese version: http://www.slideshare.net/Hugeinc/desenvolvimento-clientside-2016
Zhou-yi comparison tool: http://zhou-yi.herokuapp.com
Lunar, framework abstraction: https://github.com/hugeinc/lunar
This slide deck provides an in-depth look at the digital services company HUGE and a consulting analysis of recommended strategic actions for the company's future.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
By building end-to-end IT ecosystems and understanding preferred communications channels, pharmaceuticals companies can create more engaging and fruitful digital relationships with healthcare professionals.
This is a brief overview of the award winning Avenue A | Razorfish wiki. It is a place where all employees can work and play. Think Wikipedia meets Facebook meets Flickr.
Your product probably spends most of its existence in the memory of your customers. In Stories and Experience I run through what we can do to help ensure that the experiences we design become stories after the fact.
Steven Parkinson & Jim Smith explore the pedagogical approaches to A-Level Design and Technology. The exam board specifications are just a starting point, its important we offer much more in a technologically evolving world.
Presented at the annual D&T Association Summer School Conference in 2015, hosted at Loughborough Design School. The presentation breaks A-Level D&T into "Do-Nows", "Ethos", "Teardowns", "Thunks" and "Iterative Design".
#VDT - Visual Design Thinking is a modest proposal. A process you should try with your clients in order to create more empathy and more co-creation in the overall project course. This is a general introduction, more updates on http://www.visualdesignthinking.it
Pregi e difetti dei principali CMS Open Sourcenois3
Una panoramica delle tecnologie open source a disposizione di chi ha necessità di fare gestione del contenuto on line in un mix di canali con governance semplici o complesse (workflow editoriali).
iCompass - Imagineer the possibilities, Realize your potentialSatya Chari
"iCompass" - Imagineering one\'s potential with the confluence of information, collaboration, cooperation, participation and motivation enabled by technology....supported by commerce, if so desired.
Deconstructing The Honeycomb | Think! DigitalThink! Digital
Some time ago, we made a deconstructed version of Morville's UX Honeycomb to remind ourselves how to think about the different qualities of a well designed user experience. It works for us - maybe (just maybe) it'll make sense to you too.
SDOA 3.2 The Language of Design and Corporate StakeholdersFlorian Vollmer
SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts. Includes references to materials from DMI 2011.
Developing a software project is definitely not like building a house. If you focus on the learning aspects instead of the simple building you'll probably discover something interesting and unexpected.
2012 Velocity London: DevOps Patterns DistilledGene Kim
2012 Velocity London,
Presentation by Patrick Debois (@patrickdebois), Damon Edwards (@damonedwards), Gene Kim (@realgenekim), John Willis (@botchagalupe)
4. How we’re structured.
Founded in 1999
Full-service digital agency within Interpublic Group
550 employees
London.
Portland.
San Francisco. Brooklyn.
Los Angeles.
Rio de Janeiro.
5. AdAge A-List for 2012
Top ten agencies as ranked by AdAge, across all marketing disciplines.
Social media agency of the year
2011 and 2012 by OMMA / MediaPost.
Most innovative agency
for 2012 by Digiday and One of Five for 2011 by Mashable.
6. Clients.
New York. Los Angeles. London.
American Express Newell Rubbermaid Cellular South / C-Spire British Airways
Barneys New York Nutrisystem Dell BBC
Comcast PepsiCo National Geographic Diageo
Four Seasons Pizza Hut News Corporation IKEA
GE Capital Reckitt Benckiser Pacific Life Landmark Group
L’Oréal Group Royal Caribbean Cruises Unilever
Portland.
Lowe’s Target
Nike
MTV Networks Time Warner Rio de Janeiro.
Nestlé Waters Verisign San Francisco. Abril
Samsung Vale
7. In the next 90 minutes:
1. Whom to listen to, and how
2. Construct a digital user
experience
3. Make it better and better
16. Visit them. Follow them around.
Ethnographic studies let you understand how your audience uses
technology on a daily basis:
• Equipment set up
• Context
• Savvy
• Time spent in digital
• Shadowing
• In home visits
18. Look outside the box.
To discover true opportunities, find out:
• What else are they interested in?
• What digital tools do they use daily?
• What digital products are they love? Why?
Find the commonalities to inspire
and shape your product.
Opportunity
Direct
competition
19. Get to know them, summarize
them, utilize them.
20. Know your user s’ digital habits.
Redesign of UnderArmour.com.
28. The no. 1 goal
The basis of your business the reason for users to come.
29. In addition to the top goal…
Top priority. The basis of your
business, must be fulfilled.
30. … supporting goals can help
differentiate…
Top priority. The basis of your
business, must be fulfilled.
Secondary goal, supports top
priority, could be key differentiator.
2
31. … and further define the product.
Top priority. The basis of your
business, must be fulfilled.
Secondary goal, supports top
priority, could be key differentiator.
2
3 Supports first and second goal, also
necessary to succeed.
32.
33. Feat
ure Capa
Idea
bility
Feat Feat
ure ure
Feat Feat
ure ure
Capa Capa
bility bility
Feat
Idea
ure
Idea Feat
Feat ure
ure
34. Prioritize. Map back to goal. Define.
Feat Doesn’t support any
ure
Idea
Capa use case
bility
Will distract from Feat Feat
main goal ure ure
Similar to other Feat Feat Doesn’t support
feature ure ure a KPI
Capa Capa
bility bility
Feat
Idea
ure Great idea - for a
different goal
Idea Feat
Feat ure
ure
Nice to have, but not necessary
37. It’s worth it.
Time defect is detected
Require- Archi- Construc- System Post
ments tecture tion Test Release
Time defect is introduced
Requirements 1x 3x 5-10x 10x 10-100x
Architecture 1x 10x 15x 25-100x
Construction 1x 10x 10-25x
67. Ask the users.
To test multiple ideas /
concepts.
To identify major road
blocks.
To improve specific tools,
flows, tasks.
68. Test early to fail big.
Go rogue. Paper prototypes, clickable sketches, animated
concepts.
Look for the epic fails, but leave nuances aside for now.
Test as often as you can.
69. Test higher fidelity to refine and tweak.
Learn from previous rounds of testing. Become more
precise, test more detailed interactions. Test key scenarios
Test visual designs, html, java script, server calls.
70. Ask the right questions.
Identify major roadblocks. “I love Under
Armour, especially
Don’t try to test nuances their sports drinks,
super cool.”
(your sample isn’t large enough)
Be scientific about results. “I hate this new site, I
would never use it. Why
not keep it all how it is?”
Be aware of your user’s context.
“I don’t
like these
colors.”
74. Define success before you start
designing.
KPIs: What to Measure:
1. Increase sales • No. of sales
• Average revenue per order
• Ratio of visits to sales
• Conversion rate
• No. of visits
2. Increase traffic
• Search performance
• Referral performance
• % of new vs. return visits
3. Increase loyalty
• Frequency of visits
79. Look at data from all angles before
you judge.
Tablet conversion rate
0.50%
0.45%
0.40%
0.35%
0.30% UK
DE
0.25%
SE
0.20% US
FR
0.15% CA
0.10%
0.05%
0.00%
80. Once you have identified your most
important issues…
KPIs: What to Measure: Metric:
1. Increase sales • No. of sales • -0.7%
• Average revenue per order • Steady at $40.89
• Ratio of visits to sales • Up by 1%
• Conversion rate • -5.1%
• No. of visits • +10%
2. Increase traffic
• Search performance • + 0.3%
• Referral performance • Steady
• % of new vs. return visits • 80 / 20
3. Increase loyalty
• Frequency of visits • - 2%
82. Ask your users why things aren’t
working.
“Wow… why didn’t
you tell me before
“What’s the return how expensive
“Why should I policy?” shipping was…?”
create an account
when I just want to
shop?”
84. Systematically optimize
Incremental design improvements can have a huge impact.
A
• A/B test micro-elements like
wording, an image, etc.
• Multi-variate test isolated layouts
and functionalities.
B
• Statistically significant
• Evolutionary vs. Revolutionary
