This pdf, will help to master the facebook and instagram paid ad. Also the content is practical Based. omkarpawar.in

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Campaign Objectives
A campaign objective is the ultimate goal of your ad campaign.
There are total of 6 Objectives on the Meta platform.
1. Awareness
2. Traffic
3. Engagement
4. Lead Generation
5. App Promotion
FACEBOOK & INSTAGRAM
Facebook Account.
Facebook Page.
Instagram Handle.
1.
2.
3.
To create Facebook and Instagram Ads:
Requirements:
6. Sales

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1. Awareness Campaign.
Show your ads to people who are most likely to remember them.
Good for:
Reach, Brand awareness, Video views and Store location awareness.
Step to run the Ads:-
1. Campaign:
a. Campaign Name
b. Next.
2. Ad set:
a. Budget & Schedule.
b. Audience:
1. Location.
2. Age
3. Gender.
4. Language.
5. Detailed Targeting.
c. Placement:
1. Advantage + Placement (Automatic)
2. Manual Placements
d. Next.
3. Ad:
a. Ad name
b. Identity:
Min. budget is the current dollar price converted into India rupees.
To schedule START & END date and time.
You can choose a location through
Pincode.
Drop pin.
Write the name of the City/State/Country.
To target specific language people.
Manually choose the places to show your ad.- FB, Instagram,
Messenger & Audience Network.
c. Ad setup:
1.Creative source
2.Format
- Link FB Page and Instagram account.

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d. Ad Creative:
1. Creative / Image
2. Primary text
3. Headline
4. Description
5. Call to action (CTA)
Limited Seat..Hurry!
PRIMARY TEXT
CREATIVE / IMAGE
1080px × 1080px
HEADLINE (bold)
DESCRIPTION
CALL TO ACTION

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2. Traffic Campaign.
Send people to a destination, like your website, app or Facebook event.
Good for:
Link clicks, Landing page views, Messenger, Instagram, WhatsApp, Calls
Step to run the Ads:-
1. Campaign:
a. Campaign Name
b. Special Ad Categories:
1. Credit
2. Employment
3. Housing
4. Social issues elections or politics
c. Campaign details :
1.Buying type: Auction.
2.Campaign Objectives
d. Next.
Bidding = Changes of Conversion.
Bidding = Changes of Conversion.
Ads for real estate listings, homeowners insurance, mortgage loans
or other related opportunities.
Ads for credit card offers, auto loans, long-term financing or other
related opportunities.
Ads for job offers, internships, professional certification
programs or other related opportunities.
Ads about social issues (such as the economy, or civil
and social rights), elections, or political figures or
campaigns.
to declare what category your ads comes under.
2. Ad set:
a. Ad set Name.
b. Conversation:
Website.
App.
Messenger.
Whatsapp.
Calls.
c. Performance goals :
1. Max. number of link clicks.
2. Other goals.
Check estimated daily results (on
the right side) and decide the goals
accordingly,
To Choose where you want to
drive traffic.

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d. Budget & Schedule:
Daily Budget
Lifetime Budget
e. Audience:
1. Location.
2. Age
3. Gender.
4. Language.
5. Detailed Targeting.
c. Placement
1. Advantage + Placement (Automatic)
2. Manual Placements
d. Next.
3. Ad:
a. Ad name
b. Identity.
c. Ad set up
d. Ad creative :
1. Primary text:
2. Creative/ Image:
3. Headline:
4. Description.
. 5. CTA: Call to action.
This is the average amount you want to spend on an
ad each day.
Where you give Facebook the budget you’d like to
spend for the entirely of the campaign and then
choose the date the ad set should end on.

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Limited Seat..Hurry!
PRIMARY TEXT
CREATIVE / IMAGE
1080 x 1080 px
HEADLINE (bold)
DESCRIPTION
CALL TO ACTION
The context must be up to 7-8 lines,
where the first 3 lines are very
important.
Use bold colour icons/emoji. eg✅️🌟
Never leave a gap between the
starting 3 lines.
The context must be up to 7-8 lines,
where the first 3 lines are very
important.
Use bold colour icons/emoji. eg✅️🌟
Never leave a gap between the
starting 3 lines.
Must have some blank space.
Must have some blank space.
eg. [Offline] Digital Marketing [4.9⭐️]
eg. [Offline] Digital Marketing [4.9⭐️]
It must be catchy & must have imp words.
It must be catchy & must have imp words.

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3. Engagement Campaign.
Get more messages, video views, post engagement, Page likes or event
responses.
Good for:
Messenger, Instagram and WhatsApp, Video views, Post engagement,
Conversions.
Step to run the Ads:-
1. Campaign:
a. Campaign Name
b. Special ad categories
c. Campaign details:
1. Buying type.
2. Campaign ads.
3. Campaign spending limit
d. Advantage Campaign:
This means your ad sets in the
campaign will stop once you've
reached your spending limit.
(show Option) - Set an overall spending limit for
your ad campaign.
- An Advantage campaign budget is a way of
optimising the distribution of a campaign budget
across your campaign's ad sets.
2. Ad set:
a. Ad Set Name
b. Conversion:
c. Performance goals :
1. Max. no. of link clicks.
2. Max. no. of link conversations.
d. Budget & Schedule.
e. Audience:
1. Location.
2. Age
3. Gender.
4. Language.
5. Detailed Targeting.
Check estimated daily results (on
the right side) and decide the
goals accordingly,

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f. Placement:
1. Advantage + Placements (Automatic)
2. Manual Placement
3. Ad:
a. Ad name
b. Identity:
c. Ad setup:
1. Creative source
2. Format
d. Ad Creative:
1. Creative / Image
2. Primary text
3. Headline
4. Description
5. Call to action (CTA)
DESCRIPTION
Limited Seat..Hurry!
PRIMARY TEXT
CREATIVE / IMAGE
1080 x 1080 px
HEADLINE (bold)
CALL TO ACTION

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4. Lead Generation Campaign.
Collect leads for your business or brand.
Good for:
Instant forms, Messenger, Conversions, Calls.
Step to run the Ads:-
1. Campaign:
a. Campaign Name
b. Special ad categories
c. Campaign details:
1. Buying type.
2. Campaign ads.
3. Campaign spending limit
d. Advantage Campaign:
2. Ad set:
a. Ad set Name.
b. Conversation:
Website
Instant form.
Messenger.
Instagram.
Calls.
Apps.
c. When you get charged
- Impression
Delivery Type
- Standard
- Accelerated
d. Performance goals :
i. Max. number of leads.
ii. Max. number of conversion leads.
The selected option determines
when you pay for your ad.
(show Option)
- For many optimization goals, you'll pay each time your ad
is served (known as an impression).
- Set an overall spending limit for your ad campaign.
- Spend your budget and get results as quickly as possible
(show Option)

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Limited Seat..Hurry!
DESCRIPTION
PRIMARY TEXT
CREATIVE / IMAGE
1080 x 1080 px
HEADLINE (bold)
CALL TO ACTION
Where your audience can only see Like and Comment Button.
Where your audience can only see Like, Comment and Share Button.
Form Important Setting

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2 Types of form:
Intro
Add Headline where you get only 60 characters
limits
You can add description in the form of Paragraph as
well as in the form of lIst
where you can use image from the ads content
Where you can add new image of 1200 X 628 pixels
More Volume High Intent

13. Review Screen
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Questions
Privacy
You can add own custom question up to 2 or 3
max.
Add a short information about your
website or landing page
You can add any type of
category that you want to
collect form the audience.
You can to add to website privacy page or Main
Page url
Your website page name
+Privacy policy
eg. The RushiPandit Privacy policy
where your audience a chance to see over
their information that they have fill before
submitting it.

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Completion
This is the final page
after submit the
information your
audience will get to
see Headline,
description, CTA
and Link of your
website
Add link of website or landing page

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5. App Promotion Campaign.
Find new people to install your app and continue using it.
Good for:
App installs, App events.
Step to run the Ads:-
1. Campaign:
a. Campaign Name
b. Special ad categories
c. Campaign details:
1. Buying type.
2. Campaign ads.
3. App promotion campaign types
Advantage+ App Campaigns
App Ads
4. Campaign spending limit
d. Advantage Campaign:
Create and sustain high-
performing app campaigns
with less effort.
Manually set up and run
your app campaigns.
(show Option)
2. Ad set:
a. Ad set Name.
b. App:
- Mobile app store
- Apps Name.
c. Performance goals :
1. Max. no. of app events.
2. Max. no. of app installs.
3. (other goals) Max. no. of link clicks.
d. When you get charged
- Impression
. Delivery Type
- Standard
(Show Option)
- Choose the app you want to promote.
(choose from dropdown list)

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e. Budget & Schedule:
1. Daily budget.
2. Lifetime budget
f. Audience:
1. Location.
2. Age
3. Gender.
4. Language.
5. Detailed Targeting.
g. Placement:
1. Advantage + Placement (Automatic)
2. Manual Placements
h. Next.
3. Ad:
a. Ad name
b. Identity:
c. Ad setup:
1. Creative source
2. Format
d. Ad Creative:
1. Creative / Image
2. Primary text
3. Headline
4. Description
5. Call to action (CTA)
e. Destination:- Tell us where to send people immediately after
they tap or click your ad.

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e. Destination:
Apps
Instant experience
Playable source

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To Pin important Campaigns/Ad set/Ad on
the top.
Graph that shows Results and
Cost-per-Result over time.
The Facebook Ad Library is an archive where you can find all the ads
posted on all Facebook and Instagram platforms.
This library covers all ads whether they are active or not, and is stored for
seven years.
Facebook Ad Library
Can be used as:
- to spy are competitors.
- to do analysis.
- to see agency pervi ad campaign.

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A/B Testing
Ad set level
Ads
level
A B
B B
A
A
Where Budgets & schedules, Audience
& Placement can be changed to see the
different results
Where Primary text, Creative/Image,
Headline, Description and CTA can
be changed to see the results.
Dynamic creative
Provide creative elements, such as images and headlines, and we'll automatically
generate combinations optimized for your audience. Variations may include
different formats, templates or audio based on one or more elements.
To help improve ad performance.
A/B testing Facebook ads is a tactic by which you can experiment with different
versions of ad elements, such as format, copy, headlines, images, audience, or
placement, to find out which ones work best for your target audience and campaign
goals.
A/B testing helps you optimize your ads by delivering relevant content to a specific
audience and measuring the results based on feedback and performance.
1.
2.
3.
You can set up an AB test on Facebook by choosing the variable you want to test and
creating multiple variations of your ad sets and Ads level.
A/B Testing
A/B Testing