Google may have postponed the end of third-party cookies to 2024, but the effects on data collection and data management are already visible. The restrictions on legal frameworks and browsers are increasing every day. Businesses and marketers are struggling to improve campaign performance, face data losses and lack visibility on the purchase journey to drive business opportunities. In the post-cookie world, there is one thing that is certain: consent is here to stay. In the future, there will only be data with consent, or no data at all. Join us for this session, where we will talk about how to improve your data strategy by leveraging consent in a post-cookie era.