The document provides tips for speakers and trainers to get publicity through media engagement, including:
1) Identifying suitable radio programs in Singapore and Malaysia to pitch stories and expertise, and ways to build connections with media contacts.
2) Suggestions for proposing talk show series, such as preparing questions for hosts and short/long answers, leveraging current topics, and creating surveys for new insights.
3) Tips for becoming a regular guest, including mentioning other topics of interest, recommending other guests, and following up on promises made during interviews.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal.
This is the pps which gives details of the Public Speaking Skills course. The elements in this pps are covered over 8 consecutive Sundays with participants preparing and delivering atleast 6 speeches.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal. The diversity of opinions today, which are often controversial, has increased the need for public speaking.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal.
This is the pps which gives details of the Public Speaking Skills course. The elements in this pps are covered over 8 consecutive Sundays with participants preparing and delivering atleast 6 speeches.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal. The diversity of opinions today, which are often controversial, has increased the need for public speaking.
Tim Brien from Gagglepod presented "Asking the stupid questions before you are afraid to ask them" that went into his interviewing process, how to land good guests, and what to do when your interview goes sideways.
José Palomares estuvo con nosotros conversando sobre las oportunidades que tenemos para destacar en las presentaciones que realizamos. Aquí algunas claves para lograrlo exitosamente.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
Adding public speaking to your business is a powerful way to build authority, establish your brand and bring in a high return on investment through large speaker cash payments—but you can start as small or as slowly as you like.
And remember, you won’t always be mind-numbingly nervous. Practice (and knowing exactly what to do and how to do it) really does make perfect.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "SUCCEED in Presentations".
Technical writing is the presentation of information that helps the reader solve a particular problem.
Technical communicators write, design, and/or edit proposals, manuals, web pages, lab reports, newsletters, and many other kinds of professional documents.
Securing an internship abroad is an opportunity to learn international business, boost your resume, and set yourself apart from the competition when seeking a job.
Here are a few tips on how to find and apply for an internship overseas, along with tips for learning the culture and being successful.
And if you want to really differentiate yourself, you can learn the local language to stand apart from other candidates. Let us help: http://briclanguage.com/bric-services/
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Writing and issuing press releases but not getting the results you want? Try this Press Release Scorecard to identify the issues that could be holding you back and preventing you from getting the profile your business deserves. http://www.prcoach.co.uk/pr-help/
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileDebbie Leven
Finding it difficult to get the media profile your business deserves?
Concerned that your lack of visibility in the media is damaging your business?
http://www.prcoach.co.uk/pr-help/
Worried that your low media profile is undermining your credibility with prospective customers?
Concerned that your competitors seem to be getting all the media spotlight?
If your PR isn't working, or not working as well as you want it to, then you need to diagnose what is holding you back.
This audit will help you do just that. Take action on the areas identified and get your media profile back on track.
Press release checklist UK - to help you get the essentials pinned down for identifying your news story, writing your press release and issuing it - with the aim of getting press and media profile. http://www.prcoach.co.uk/pr-help/
Tim Brien from Gagglepod presented "Asking the stupid questions before you are afraid to ask them" that went into his interviewing process, how to land good guests, and what to do when your interview goes sideways.
José Palomares estuvo con nosotros conversando sobre las oportunidades que tenemos para destacar en las presentaciones que realizamos. Aquí algunas claves para lograrlo exitosamente.
We know creative development research can sometimes feel like a way to kill great ideas. And we think that sucks. We’re here to make sure that doesn’t ever happen to you (again). Read on to learn how!
How many Jobs-To-Be-Done exist when it comes to beauty and grooming? Turns out all those showers, shaves and new hairstyles really add up! Find out how The Sound can help simplify it all for you and your brand, using the Jobs to be Done method.
Adding public speaking to your business is a powerful way to build authority, establish your brand and bring in a high return on investment through large speaker cash payments—but you can start as small or as slowly as you like.
And remember, you won’t always be mind-numbingly nervous. Practice (and knowing exactly what to do and how to do it) really does make perfect.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "SUCCEED in Presentations".
Technical writing is the presentation of information that helps the reader solve a particular problem.
Technical communicators write, design, and/or edit proposals, manuals, web pages, lab reports, newsletters, and many other kinds of professional documents.
Securing an internship abroad is an opportunity to learn international business, boost your resume, and set yourself apart from the competition when seeking a job.
Here are a few tips on how to find and apply for an internship overseas, along with tips for learning the culture and being successful.
And if you want to really differentiate yourself, you can learn the local language to stand apart from other candidates. Let us help: http://briclanguage.com/bric-services/
Do It Yourself (DIY) Small Business Services and AssistanceGIS Planning
Many businesses struggle when it comes to defining their competitive landscape and performing quality market analysis, and some businesses leave this key step out of their business planning. Providing every local business with one-on-one assistance is a daunting task, but it can be made easier through the use of DIY tools that can be given to businesses to help them help themselves on their own time.
The presentation starts with the key themes of the small business do-it-yourself movement and then goes on to focus on DIY resources for market analysis, ecommerce, accounting, marketing, websites, design, video, payroll, surveys, public relations, social media, business site selection, valuation, and business intelligence.
The DIY (Do-It-Yourself) movement is coursing throughout many aspects of our lives. Technology has not only made many of our common tasks easier, but it has enabled us to do many things for ourselves that we previously left to professionals. We are now our own travel agents, bookkeepers, and secretaries. We are also more and more becoming our own teachers, thanks to the growth of distance learning programs.
This presentation was given at America's SBDC Annual Conference to Small Business Development Center professionals. It outlines ways these organizations can complement their one-on-one counseling services with DIY tools, and understand the best practices for how to distribute DIY tools through either public or controlled website access.
There are expert services only trained business counselors can provide, but there are only so many business counselors available to service the millions of small business owners in existence. In order to scale up business assistance services to reach every company in a community, SBDCs can use DIY tools to meet a business owner’s basic needs, allowing staff to focus on the problems that demand their particular expertise.
Writing and issuing press releases but not getting the results you want? Try this Press Release Scorecard to identify the issues that could be holding you back and preventing you from getting the profile your business deserves. http://www.prcoach.co.uk/pr-help/
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileDebbie Leven
Finding it difficult to get the media profile your business deserves?
Concerned that your lack of visibility in the media is damaging your business?
http://www.prcoach.co.uk/pr-help/
Worried that your low media profile is undermining your credibility with prospective customers?
Concerned that your competitors seem to be getting all the media spotlight?
If your PR isn't working, or not working as well as you want it to, then you need to diagnose what is holding you back.
This audit will help you do just that. Take action on the areas identified and get your media profile back on track.
Press release checklist UK - to help you get the essentials pinned down for identifying your news story, writing your press release and issuing it - with the aim of getting press and media profile. http://www.prcoach.co.uk/pr-help/
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
Alex Greenwood PR Presentation - New DesignAl Bonner
I was privileged to have an opportunity to help Alex Greenwood redesign his Public Relations training presentation. This is the redesigned or "after" version.
How to Start a Podcast With No Audience.pdfBarevalue
Here we have shared a few tips on how to start a podcast with no audience and increase your audience in no time.
Putting yourself out in the open is always a challenging task. It takes a lot of guts, determination, and courage to envision an idea and put it out for the world to view and critique. The era of digitalization has given rise to new peaks of competition. Individuals and brands need to make themselves discoverable online. One of the ways to do so is by launching a podcast. Over 33% of Americans are regular podcast listeners. It is easy to reach your audience as it does not need too much attention and can be heard while multitasking.
It may not be easy to start a podcast with no audience. Since there is no one to give you feedback and advice, you must decide for yourself. While it may seem intimidating, it can be done using the tips listed below.
Tips to start a podcast with no audience:
1. Find an idea
The first step to podcasting is finding an idea. Podcasting appears to be a simple task that only requires recording the audio, podcast editing, and posting. If you think so, you would be wrong. Most people who wish to make podcasts enthusiastically set up equipment only to realize that they do not have a topic to talk about.
It must be a topic you are well aware of and have a unique opinion on to add value to the listeners. Usually, podcast ideas come naturally. The easiest way to find an idea is to listen to podcasts that interest you. Understand their methodology and how they present their views. This will help identify gaps that are opportunities for you to explore.
2. Find a niche
Hundreds of podcasts are launched daily. You cant create a unique podcast on a topic that has never been done before. So, what you can do is find a niche. Well, out of the thousands of sports podcasts, you can cover specific ones and provide insight from a perspective that other podcasts don’t.
Identify the audience you wish to target and what interests them. If you wish to make a sports podcast for younger listeners, aim to make trendy comparisons relevant to the present lingo while sticking to your content. Your podcast should draw in listeners, so it is only obvious to think from their perspective.
3. Use social media marketing
Social media may seem like a fancy thing only youngsters can do. But it is not very challenging to do, irrespective of age. All you need is an understanding of the value your podcast provides.
Social media allows you to share content across various platforms, which helps reach a larger audience. Once you have a few episodes recorded and a name, logo, and vision for the podcast, you are ready to market your podcast.
You don’t need to hire an expert. Using the pre-decided details, make a profile for the podcast or, using your existing accounts on any networking site, regularly post updates of podcast releases. It will help generate interest in your podcast.
If you’re looking to become an experienced public speaker with invites coming in your inbox every week, check out these 10 easy steps to becoming a keynote speaker!
Download the full guide here: http://bit.ly/2gZu00G
Delivering powerful keynote speeches takes more than words. Public speaking is in many ways a form of art or entertainment - presenting yourself and your ideas to an audience. While there is no single formula for a good performance, there are many techniques that you can employ to make it work for you.
As a speaker you have to convey an idea. But to do that, you need to bring people into the same feeling, the same wavelength around that single idea. TED curator Chris Anderson encourages speakers to organize their speeches following this simple framework:
1. Focus on a single idea
Choose an idea that you’re most passionate about. Explain that idea and try to give it context as well as offer examples.
2. Give people a reason to care
Your audience is most likely not as aware of the idea you want to approach. Stir their curiosity by using guiding questions. Try to spark in them the desire to bridge the knowledge gap.
3. Build your idea piece by piece
Speak the same language as your audience, especially if you have a technical presentation to deliver. The more you can use visual explanations and patterns, the easier it will be for your audience to understand and to Have those “Aha!” moments.
Make your idea worth sharing
TED’s tagline encourage speakers to consider who does their ideas benefit. An idea worthy of being shared is one that has the potential to change someone else’ perspective and inspire. It’s not a selfish presentation serving only a few or, worse, your own interests exclusively.
Now, ideas come in all shapes and sizes from the complex and analytical to the simple and aesthetic. To convey them, you have to stimulate your audience’s minds. How? By delivering a performance, not just a speech. This is how you’ll be able to transfer your idea from your head to theirs.
Read more about how you can create and deliver amazing keynote speeches on our blog - http://visualhackers.com/blog/
If you do not wish to answer any questions, just issue a press release.
Big News is an inspiration to User-generated Content.
A Crisis creates a new Hashtag for your personal branding
Others come to your rescue only by hijacking your trending hashtag.
If you raise your voice, you’ll lose the audience.
The weight of your words is amplified by the height of your position.
Don’t always use the word “Always”. Never use the word “Never”.
Finger-pointing is bad. Doing it with a finger is worse.
Even if you are not a gentleman, there is no need to tell the whole world.
Apologize quickly to avoid more backlash
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
This is a presentation to youth at large in school who needs to know their digital responsiveness and their social responsibility on using social media and the internet.
1. Engage the media through creative pitches and stories 2012
Engage the media through creative pitches
and stories
How speakers and trainers can create a buzz in the media
Date : 30 July 2012
Speaker : Andrew Chow
How speakers and trainers can create buzz in the media Page 1
2. Engage the media through creative pitches and stories 2012
Synopsis: Public relations is an art every speaker must acquire for publicity
and personal branding. While the social media keeps the conversation going,
your exposure in the mass media will alleviate your status as the Authority for
your subject matters. Approaching the media is just like dating. We need
some homework, preparation and even scripts at times when we are on the
way to becoming media-savvy. Being featured on radio as frequent guest or
panellist allows us to speak to hundreds of thousands. Focusing on your
content delivery and interacting with radio hosts in an engaging conversation
are great showcases for potential clients listening to you for the first time.
Introduction:
Media publicity is often misunderstood. It is not advertising or marketing. It
is a subset of branding which a speaker must constantly have in order to gain
a bigger mind share in the marketplace.
Media relation is both an art and a science. Knowing your basics and adding
some creativity and flair will produce an effective pitch.
Understanding what constitutes news and knowing what the media and press
want will give your company a head start in gaining publicity. Having good
publicity about your product and branding will always enhance the public
perception on their value.
There are basically two types of news.
The Hard News, which is primarily basic facts and figure.
The soft news is news of human interest. The press usually prefers
news that are :
Unusual | Current | Local | Abnormal | Sensation | Socially impactful
How speakers and trainers can create buzz in the media Page 2
3. Engage the media through creative pitches and stories 2012
Definition: The press likes stories. The media prefers exploring angles
Talk Outline:
Which programs in Singapore radio are suitable for your forte?
o Singapore (938live)
Expert view
Ask Michelle Martin. Every Wed 7-8pm.
Need to Know. Mon-Fri, 3-4pm
Body and Soul.
Motivational
A Slice of Life. Mon-Fri, 2-3pm
They are making a difference
Group Interactive
Campus Live. Alternate Friday, 9-10am
Talk Back. Daily, 7-8pm
Raw and Ready.
Conversational
Between Us. Every Monday 10-11pm
Living Room. Mon-Fri, 10-11am
Breakfast Club. Mon-Fri, 7.10-7.30am
Small Talks Big Return. Mon-Fri, 7.50am
Hot Seat.
Business Nuggets
Positive Business Minutes. Once a month
ChangeMakers.
o Malaysia (BFM 89.9)
Open For Business (10am weekdays) publicises
interesting start-ups
Raise Your Game (11am weekdays) offers personal
development opportunities,
How speakers and trainers can create buzz in the media Page 3
4. Engage the media through creative pitches and stories 2012
Techtalk (weekday noons) helps to demystify
technology and harness it for business owners
The Resource Centre (1pm weekdays)
How to get make connection with Singapore and Malaysia media
o Do your research on media/press related to your field. There
are most than 200 magazines, 20 newspapers, 6 TV channels,
20 radio stations, and dozens of online media sites in
Singapore alone. Study their target audience profile and
collect their email contacts, matching your area of interest.
o Issue press release the way you want it to be written. You
save the editor a lot of work of editing if you always write it
from media point of view.
o Start communicating with them even before you have a
story. Send them an email once in a while to commend their
interview skills, analysis and presentation. Offer yourself as
an information centre and they will find you invaluable. When
it is your time to pitch a story, they will be inclined to look
into it.
o Organise a joint event with the media. There are event
managers in the media looking for ad event where sponsors
are expected to pay a nominal amount in exchange for pre-
event publicity, special interview and post-event reporting.
How to propose a talk-show series with the media
o Always start small with an overview in an interview. If you
are new to a program, the producer/host will need to
evaluate your air presence, eloquence and presence of mind
How speakers and trainers can create buzz in the media Page 4
5. Engage the media through creative pitches and stories 2012
in handling unexpected questions. Once they are comfortable
with you, the rest will flow along.
o Prepare questions for host with time allocation. Let’s face it,
the producers are not your subject experts, most of the time,
they would have no clue on what to ask. As a guest, you are
required to introduce your topic by giving them a list of
leading questions. These must be crafted in a way so that you
can introduce your content in a orderly manner for the
listeners.
o Prepare short and long version of your answers. Your
primary answers should be the shorter version giving the host
a chance to ask further questions. If you are not the only
guest on the show, the long version will come in handy if you
wish to showcase your deep insight on the topic. Do it
tactfully to avoid fighting for air time during the interview.
o Leverage on current hot topics and make a connection to
your forte. There is only so much you can talk about your
area of specialty. You need to be creative and find new
connections between your forte and current hot topics like
Managing Generation Y, Corporate Social Responsibility or
Internal Branding. It may evolve into a new content
altogether and you’ll have another angle.
o Create a new survey of at least 100 responses to expound
new insights. Any new insight is appealing to the media. If
you can create a survey (www.feedbackfarm.com ) to explore
new findings of something most people are interested in, that
discovery will normally get the producer’s attention.
How speakers and trainers can create buzz in the media Page 5
6. Engage the media through creative pitches and stories 2012
Becoming a Regular Guest : How to get invited back on radio over
and over again
o Mention other topics of interest in the conversation with the
host on air.
o Remember the host’s professional interest - Recommend
other great guests to their shows
o Refer other speakers to radio hosts. Increase the pie, start
giving others a chance for publicity. It will be returned to you
in many folds.
o Make your pitch at the very end.
o After the interview, fulfil all promises made on air quickly.
o Offer to be at the studio even though phone interview is
sufficient.
How to build rapport with the producer on air
o Enjoy the Conversation, not Conversion
Prepare give-away to listeners.
Continue chatting even when you are off air taking a
break.
Be personable, not personal (mention the host name
often).
Avoid asking the host for an endorsement or even a
testimonial.
Arrive early to have a casual chat with the host.
Alert the host for any potential question you wish to
avoid during the show.
o During break, interact with your fan on social media like
Facebook, Twitter
How speakers and trainers can create buzz in the media Page 6
7. Engage the media through creative pitches and stories 2012
Invite questions.
Talk about the comments.
Give positive feedback to the host.
How to leverage on post-media interviews for marketing
o Share it on social media
Slideshare : Powerpoint (www.slideshare.net)
Podcast : Radio (www.podomatic.com)
Youtube : TV (use animoto to create video from
pictures)
Blog : transcript of interview
o Spin it back to Mass Media
Send format to other mass media for new pitches.
From radio to TV
From TV to article
From article to radio
Model the format and record your own version
Using your radio interview as a road map,
improve on your interview in the remake
Preparing for television interview
Dress code
o Do not wear bright white, weather map blue, or chrome
key blue.
o When you are booked for a studio appearance, find out
the colour of the set and dress so you don't blend in.
o Do not wear contrasting patterns. Wear bold, fashionable
ties, but not ones that distract.
o Do not wear any shiny fabrics or anything that glares.
o Do not wear bracelets. Women should wear pearls
instead of shiny necklaces.
How speakers and trainers can create buzz in the media Page 7
8. Engage the media through creative pitches and stories 2012
Gestures and body movement
o Use gestures economically to make points.
o Too much body movement is distracting.
o Every movement is body language and some of it is not
good.
o Leave your body open and quiet. Both men and women
should cross their legs when seated.
Posture
o Be in a "state of readiness." Don't slump shoulders or
lean back. Keep your torso erect.
o Request pillows to help you sit erect if necessary.
o Men should unbutton their jackets when seated and
remove their tie clip and pens from their shirt pocket.
Eye contact
o Don't wear glasses if you can help it. If you have to wear
glasses, get non-glare lens or learn how to hold your head
when you wear your glasses.
o Energy comes from your eyes, so be careful with eye
movement. It's usually best not to move your eyes. You
will need long stretches of eye contact. Only look at the
person who is interviewing you. Hold your eye contact
there after you finish a statement.
Tone of voice
o Use the right volume to make points and create variety.
o Avoid an accent in most cases.
o Listen to yourself before you go on.
o Slow your speaking rate and enunciate carefully.
How speakers and trainers can create buzz in the media Page 8