This 3-paragraph document provides an overview of presenting effectively. It discusses defining objectives for your presentation, knowing your audience, and organizing your presentation into three stages: key message, supporting arguments, and audience participation. It also emphasizes rehearsing your presentation on a test audience and projecting confidence through your demeanor.

1. Giving
Presentation
Harvard Business
School Press
Keny De
Guzman

2. ALL ABOUT
PRESENTATION

3. ALL ABOUT
PRESENTATION
„ Sales ‟ Outlines the benefits and
A Presentation can be a
features of a product or services;
gives listeners a reason to buy.
powerful way to
„ Product demonstration ‟ shows how
communicate your
something works.
message to a-group and to to
„ Persuasion provides reasons
supportTypes of
an idea.
engage in two-way
„ Status report ‟ details the progress
presentation or an
dialogue
of a project, a task force
incentive program.
„ Business plan or strategy ‟ sketches
out what an organization plans to do
next or articulates the company’s

5. Understand your
presentation’s context
Define Your Objectives No presentation is
The objective in a of
made vacuum. The
your
presentation is the outcomeyour want
context of you
persuasion, presentation will buy a
discussion, play
in, feedback, or a major Your objective will
sale. role in how ut
be received.
should drive the development of your
presentation. Begins asking yourself
Know your audience
these question : what is the purpose of
A presentation is an interactive
this presentation?
dialogue between you and your
audience. The better you understand
your listeners, the more you can
customize your presentation.

7. Three Stages
Usually, the easiest way to cut through the
“what should I say?” block is to divide the task
into three stages.
Stage 1 ‟ Define the key message : what you
want people to remember and what action
you want Identify the arguments that
Stage 2 ‟ them to take.
support your message : Avoid excessive
detail, but be sure to talk about more
than justIdentify when it is important to
Stage 3 ‟ the fact.
get audience participation, reaction,
agreement, or buy in.

9. Organize your presentation
Once you have your raw material
for your presentation, you need to
organize it. A well-organized
presentation will make the audience’s
listening job as easy as
possible, boosting the likelihood that
you will accomplish your objective.
How long should a presentation
be?
Often, you must fit your
presentation into a timetable
development by others.

10. Plan for
Visual

11. Plan for Effective visuals
Visual Not all visuals enhance
a presentation. If you’re like
most white collar workers,
As you organize, identify
your probably familiar with
opportunities to “death for PowerPoint”
use visuals to get
your points across and make in which the
presentation them
stick in the minds of uses too many slides,
speaker listeners.
Everyone has a preferred learning
uses visuals with confusing
style, but most flow chart of boxes, arrows,
people responds
Chose your Appropriate Media
better to visuals feedback or, worse, simply
You than to thechoices for your
have many spoken
word alone.
visual, including overheads, computer
reads the text in the visuals
based slides, flip charts, and handouts.
When selecting from among these media
you need to consider
flexibility, cost, and appropriateness

12. When it is a
group
effort

13. When it is a
group effort
Group Presentation
Often, you want other people to to
What’s the best way
contribute to your presentation. You
integrate various contributors
may be presenting the resultAlso, plan
into a presentation? of a
group effort, orgroup will handle
how the you may feel that
their presence and experience will
question. Each speaker should
help you achieve your objective.
be prepared to answer
questions in a particular area
and to follow up if another
speaker needs help.

14. REHEAR
SE

15. REHEARSE
When would you like to
learn about the Effective Rehearsing
holes, the dull
spots, and excessive details inthe most of your
To make
rehearsal, practice your
your presentation before or
presentation on a test audience
after it’s been delivered?
and get their feedback.
Rehearse to find and repair these
Assemble people who are
problems beforehand.
similar to your audience
prolife.

16. Prepare
Yourself

17. Prepare
Yourself
Overcome Fear
Psych Yourself Many professional
Fortunately , There areactors, and
speaker,
number of things you can doperformer get a
musical
to win the mental game. of stage fright before
case
going on, and yet they
manage to get their fear in
check.

18. SHOW
TIME

19. SHOW
TIME
How to Speak Effectively
Once Project a positive Image
you’re actually in
the room with Your confidence in
You’ve prepared for keeping your
Techniques your your audience,
messages, materials andon delivering your
audience engaged commitment to
and
you must focus
yourself. You’re now ready are reflected by
How can message which
the most engaging presentation
you tell
member of the audience are and body
your demeanor
possible. You will achieve your
attentive and language. you speak
best performance if not?
which are
effectively, project a positive
image, and keep audience
engaged.

20. Handling
Question

21. Handling
Question
The right timeyou don’t have the
When for Question
And Answer
answer Prepare yourself for the tough
questions
Many speaker takepreparation
Even good
questioncannot anticipate every evoke tough
at the end of a bound to
All
question. allows objections from the
questions or
presentation. This If you don’t know
them to the answer to talk may be
complete the a Q&A
audience.
specified time and be not contentious.
challenging, if
within a question, direct the person
sure theto a source for the answer
audience has the
whole picture. to get the answer
or offer

22. End of the
Presentation