The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "SUCCEED in Presentations".
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SUCCEED in Presentations
Presentation Skills
MTL Course Topics
The Course Topics series from Manage Train Learn is a large collection of topics that will help you as a learner
to quickly and easily master a range of skills in your everyday working life and life outside work. If you are a
trainer, they are perfect for adding to your classroom courses and online learning plans.
COURSE TOPICS FROM MTL
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SUCCEED in Presentations
Presentation Skills
MTL Course Topics
INTRODUCTION
Many of us fear to speak in public because of the fear of
what others might think. When we have constructed a self-
image of who we see ourselves to be, we hate the thought
of risking it by exposing ourselves to the uncertainties and
unpredictable outcomes of public performance. And, yet,
when we have a message to convey to a large group, a
presentation offers us a chance not just to win over people
but a chance to enhance our own self-image. The way we
can do that is a belief that we can SUCCEED in each
presentation that we give.
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Presentation Skills
MTL Course Topics
WHAT IS A PRESENTATION?
The following are definitions of a presentation:
"A presentation takes place in order to persuade a person or
group of people to..
1. adopt or revise an attitude
2. accept or modify an opinion
3. take or refrain from taking an action or decision."
(Antony Jay)
"A presentation is a form of predominantly formal and one-
way communication aimed at giving information to one or
more people in ways that enable them to act."
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Presentation Skills
MTL Course Topics
EFFECTIVE PRESENTATIONS
The seven features of effective presentations together form
the mnemonic SUCCEED.
The letters stand for:
S - Suitability ie is a presentation the best way to
communicate?
U - Understanding ie, will a presentation help others
understand your message?
C - Convincing ie, can you convince others to your message
using a presentation?
C - Commanding ie, will your delivery be commanding and
authoritative?
E - Entertaining ie, will your presentation entertain?
E - Enthusiastic ie, can you convey enthusiasm with your
ideas?
D - Daring ie, is the presentation exciting and lively?
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Presentation Skills
MTL Course Topics
S FOR SUITABILITY
A presentation works best when it is the most suitable
means of communication for a particular situation.
The seven most likely workplace situations for giving a
presentation are when you need...
1. to perform a ritual speech
2. to persuade a large group to a certain viewpoint
3. to impart the same information to a number of people
at the same time
4. to demonstrate how something works
5. to educate, train or instruct
6. to motivate a group of people
7. to entertain.
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MTL Course Topics
WHY PRESENT?
Presentations have a number of advantages and
disadvantages compared to other forms of communication
such as discussions, interviews and written communication.
Pros The pluses of presentations are that...
1. they are alive, unique, once-off, spontaneous and
dynamic. They happen in front of you.
2. they are the most direct means of communication
between people
3. they can be very effective, resulting in audiences being
persuaded to certain viewpoints by a speaker's power.
Cons The drawbacks of presentations as a means of
communication are that...
1. their scope for two-way feedback is limited
2. they require skill and confidence
3. they are unpredictable: sometimes they work,
sometimes they don't.
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MTL Course Topics
U FOR UNDERSTANDING
A presentation is a form of communication aimed at
increasing understanding by others. It is predominantly one-
way communication, from the speaker to an audience with
little scope for feedback. One-way communication is often a
recipe for misunderstood communication.
To prevent misunderstanding, presentations need to be...
1. clearly put over, in voice, material and presentation
technique
2. interesting
3. based on language which is common to both speaker
and audience
4. well-presented in ways that encourage understanding
5. well-prepared but not over-prepared.
Presentations are not just an Act of imparting information,
but an Art of imparting information.
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Presentation Skills
MTL Course Topics
BUSINESS PRESENTATIONS
Presentations are a popular and ongoing feature of business
life. For the busy employee, manager or director, they are
ways of receiving information without the lengthy process
of finding, reading and understanding information yourself.
Presentations are varied and include:
1. business presentations to clients and customers
2. proposals to management
3. staff conferences and meetings
4. public relations presentations
5. running and participating in training workshops
6. giving feedback on group performance
7. induction training
8. being a guest speaker at a meeting
9. presenting an award
10. giving a vote of thanks
11. introducing other speakers.
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MTL Course Topics
C FOR CONVINCING
One of the most important features of giving a presentation
is to convince an audience to accept an instruction, an idea
or a proposal. To do this, you have to get them to accept
you.
People listening to a speaker take in a host of impressions
based on what they see and what they hear. Much of this is
based on perception and assumption.
"If she's this good, her ideas must be good;
If she's this good, her product must be good;
If she's this good, the company must be good;
If she's this good, her service and reliability must be good."
To be convincing, decide at the planning stage what
sentence you want to leave in your audience's mind: "Yes,
we must try one of these!"
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MTL Course Topics
THE CONVICTION GRAPH
To convince people about an idea, a product or service, you
need to give them enough information to make up their
minds and enough time and space to let them convince
themselves.
This means finding the right balance between talking and
staying quiet. If you miss the moment to stop and you
continue to talk, you risk over-kill; if you stop too soon, they
may not have enough information to go on.
The conviction graph is a diagram you can devise which
shows you at what point in your presentation you should
stop talking and let the audience convince themselves.
"Stand up to be seen; speak up to be heard; shut up to be
liked."
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MTL Course Topics
THE MOST IMPORTANT SKILL
In his years at Ford and Chrysler, Lee Iacocca was a strong
advocate of training in presentation skills. It was his
communicating ability rather than his engineering talent
that persuaded Congress to make loan guarantees of $1.5
billion to bail our Chrysler in 1979.
By 1983, Chrysler had paid off the loans and the US Treasury
was $350 million richer.
In his autobiography, Iacocca wrote, “I’ve known a lot of
engineers with terrific ideas who had trouble explaining
them to others. It’s always a shame when a guy with great
talent can’t tell the board or committee what’s in his head.”
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MTL Course Topics
C FOR COMMANDING
When you take the floor of a meeting, your audience
delegate to you the right to lead them. Often they do this
reluctantly until they are sure you are not going to abuse
your position and until you prove you have the right to take
charge.
A commanding appearance is necessary to convince an
audience of this right. It comes across in...
1. an appearance of calm and confidence
2. a grasp of your material
3. a willingness to lead assertively
4. the confidence to control the meeting and deal with
anything that might happen, whether planned or
unplanned
5. at ease with yourself and your audience
6. a sincere concern for the needs of the audience
7. a passion for what you're doing.
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E FOR ENTERTAINING
When a presentation works as it is intended to, there is a
special relationship between the speaker and the audience.
The audience lose themselves in the oratory, flow and
interest of the talk: where the speaker takes them, they go;
what he or she describes they see; where he or she leads,
they follow. In short, they are entertained.
Entertaining speakers can weave magic with their words:
playing with our emotions; calling on our imaginations to
see and hear things never seen or heard before; fascinating
us with their thoughts which set off our own thoughts;
amusing us; making us laugh, making us cry.
We all need to be entertained to relieve us from our daily
humdrum lives. The speaker who manages to do it for us is
not just a "fact informer" or an "opinion reformer" but a
spell-binding performer".
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MTL Course Topics
E FOR ENTHUSIASTIC
The word "enthusiasm" comes from the Greek words: "en"
meaning "in" and "theos" meaning "god"; so enthusiasm
means "being in god" or "inspiration".
Whether a presentation is just the marshalling of facts, a
few ritual words at a gathering of friends or the selling of
new ideas, we make a stronger impression if we believe in
what we're saying. It should matter to us and matter to our
audience.
Being enthusiastic can range from, at the one extreme,
being histrionic, excited and bubbly to, at the other
extreme, quiet confidence, total commitment and a love for
what we're doing.
"Enthusiasm is like a ripple in the water - it spreads."
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MTL Course Topics
ENTHUSIASM
"Enthusiasm is the greatest business asset in the world: it
beats money and power and influence. Single-handedly the
enthusiast convinces and dominates.
Enthusiasm spurns inaction. Like an avalanche it
overwhelms and engulfs all obstacles in its path, sweeps
aside prejudice and opposition, storms the citadel of its
objective.
Set the germ of enthusiasm afloat in your business: carry it
in your attitude and manner; it spreads like a contagion and
influences every fibre of your industry; it means joy and
pleasure and satisfaction to your workers; it means life and
virility; it means spontaneous bedrock results - the vital
things that pay dividends." (Quoted by Dorothy Sarnoff)
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MTL Course Topics
D FOR DARING
When you inject an element of Daring into your
presentation, you turn a routine talk into a once-off special,
a regular one-way exposition of facts into a two-way
attempt to meet your audience's needs.
You can inject daring into any talk, even one you have given
scores of times before, if you...
1. recognise that, even if to you it’s the hundredth time, to
this audience it may be the first
2. find a new twist, a new angle, a new idea that even
thrills and intrigues you
3. set yourself a new challenge each time you talk, one
you cannot be sure of achieving, such as a new joke or
anecdote
4. see yourself as performer and the presentation as a
show.
In this way you can avoid the worst trap of regular
presentations: the dullness of the commonplace.
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Presentation Skills
MTL Course Topics
INSTANT DARING
In most of our person-to-person communication, we tend to
put on a mask, project an image, play a part. Consciously or
unconsciously, we project constructed images of ourselves
from the past.
When we shake off the past and meet people here and now
in an alive and direct way, we communicate in a new
dimension that is daring.
Two techniques which help to produce instant daring are:
1. when you look at a person in your audience, become
aware of your eyes in their sockets and then relax them
2. when you meet people's look, become aware of your
breathing and then relax into it.
"Never play a thing the same way twice." (Louis Armstrong)