The document summarizes DIY marketing tools and tactics presented by Brand Now directors. It discusses the 4 Ps of marketing, business and marketing planning, marketing tactics like halo effect, customer experience, and word-of-mouth marketing. Specific case studies from companies like P&G Old Spice, Virgin Atlantic, and Psy's "Gangnam Style" are provided to illustrate how these tactics can build brands through viral marketing and positive customer experiences.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent Club of Thailand. The session presented case studies showcasing different tools and tactics employed in marketing and PR. No copyright infringement intended in presenting the case studies. For more information, visit brandnow.asia.
In this peer-review decision making generation, creating memorable customer experience is crucial. The experience you deliver to your customers cannot be just ‘good’. Good is no longer enough to retain customers but it has to be memorable!
It has to be so fantastic that your customers want to tell their friends and family (or even strangers in online community) and invite them to try your products or services.
Maya Angelou, an American author, poet, dancer, actress, and singer once said “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.”
Tips for frugal marketing was presented to a group of women entrepreneurs as part of a program conducted by IIM Bangalore. It is derived from content from my to-be-released book, No Money Marketing, and examples from Wipro. Copying without attribution is not allowed under any circumstances, commercial or personal.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
Tips for frugal marketing was presented to a group of women entrepreneurs as part of a program conducted by IIM Bangalore. It is derived from content from my to-be-released book, No Money Marketing, and examples from Wipro. Copying without attribution is not allowed under any circumstances, commercial or personal.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Is your marketing creating an ‘Expectation Debt’, and are your competitors now responsible for your customer's experience?
Customer Experience has taken great leaps forward as brands embrace the truth that good customer experience costs less than bad customer experience. However, for most businesses customer trust is eroded as expectations of experience fail to match the reality, forcing them to face their own ‘negative experience equity’.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
KNS Slagers: starten met facebook en twitterNameshapers
In navolging op de vorig jaar gehouden regiobijeenkomsten over sociale media organiseert de KNS op 4 juni twee workshops tijdens de Sociale mediadag. Het is duidelijk dat sociale media niet meer is weg te denken, ook niet voor slagers. Het biedt vele kansen om je te onderscheiden en in contact te komen met (toekomstige) klanten. Sociale media vormt een perfecte aanvulling op je marketing-activiteiten. De KNS ondersteunt de slager hierin graag om zo nog succesvoller te ondernemen.
The Changing Role of Marketing in Driving Sales RevenueMaximizer Software
Webinar on how to benefit from inbound marketing by providing more quality leads to increase revenues. Speakers Include the Director of Marketing at Maximizer and other inbound marketing professionals.
Нашият управител Любомир Русанов разкрива данни от проведените от него тестове в реална хостинг среда и разказа какви фактори влияят положително за скоростта и производителността на Joomla!. Показва как да се активира новата функционалност “Memcached Manager by SuperHosting” - разработена от СуперХостинг.БГ и интегрирана в контролния панел cPanel, в Joomla и какви са ползите от него.
Studiu comparativ Regatul Spaniei - Anexa 1 - Liviu Sevastian Bocii - iunie 2013IMI PQ NET Romania
PROCESELE DE CERTIFICARE A COMPETENTELOR SI DE RECUNOASTERE A CALIFICARILOR IN SPANIA
Anexa 1. Profesiile reglementate din Spania
Autor:
Prof.univ.dr.ing. Liviu Sevastian BOCÎI
2013
Regisseurs kunnen dankzij social media zelf een steeds grotere rol spelen in het onder de aandacht brengen van zichzelf als maker en hun projecten. Maar hoe doe je dat op een zo doeltreffend mogelijke manier?
Tijdens deze middag vertellen Oliver de Leeuw en Salmaan Sana van Nameshapers (www.nameshapers.com) alles over het goed en effectief gebruik van social media.
In deze workshop 'Starten met social media' leer je hoe je de interactie kunt aangaan met nieuwe klanten en publiek, relaties met je huidige publiek kan versterken en waar je de meeste aandacht aan moet geven.
Oliver en Salmaan hebben jarenlange ervaring als trainers en brengen hun passie voor social media enthousiast over tijdens deze interactieve middag. Zij geloven dat écht goed gebruik van social media begint met het leren kennen van de ins en outs van Twitter, LinkedIn en Facebook - zowel voor persoonlijke als professionele doelen.
De middag werd ter plekke aangepast aan de wensen van de deelnemers.
Presentación realizada por una alumna estudiante para profesora de Educación Básica despues de haber cursado b-learning "Presentaciones para Educación Básica"
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
Your Message Matters – The Mechanics of Developing a Powerful Brand and Awareness Strategy. Learn more about the brand promise, your brand position, and the five crucial branding prinicples.
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
The Luxury Marketing Council of San Francisco And The Sonoma County Vintners Foundation Association presents a group of industry experts in and advanced school for wine marketers and winery owners
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Thailand Sustainability Investment (THSI) best practice case study Oct 2023.pptxPacharee Pantoomano
Environmental, Social, and Governance (ESG) represents a long-term commitment that significantly contributes to a company's overall success and sustainability.
Companies actively engage in reporting their ESG commitments and progress, demonstrating transparency and accountability to their stakeholders and the general public rank well in the stock exchange. Communicating ESG programs is essential for building trust and fostering stronger relationships with investors, customers, employees, and the community.
Marketing Campaign by Brandnow.asia 20May22 Thai Eng (1).pptxPacharee Pantoomano
POWERFUL WAYS TO GROW YOUR BRAND AND BUSINESS ONLINE
Types of online media: own, earned, paid and shared
Know your audience: short and long form
Marketing activities suitable for your brand position/identity and targeted audience
B2C: How customers make decision getting on shopping list
B2B: (short intro about relationship building)
Useful tips: partnership program (credibility, halo effect), CSR, guerrilla marketing (phone in blender)
What your annual program calendar will look like
Pacharee Pantoomano asks "Are you blocking the flow of business?"
About Brand Now
Brandnow.asia is an agency and consultancy serving startup, unicorns, disruptors, and blue-chip brands here in Thailand and Regional. We are part of the PRN network with partners that spans the globe. The focus is on strategy and brand communication with services ranging from public relations, marketing, internal communications, and direct marketing to event management. Some of our B2B clients are Grohe, Merck, Tealium and Electrolux. Our B2C clients include Grab, Lalamove, adidas, Ksher,and Wechat Pay.
เกี่ยวกับบริษัท แบรนด์ นาว
Brandnow.asia เป็นตัวแทนด้านการสื่อสารแบรนด์และการประชาสัมพันธ์ที่ให้บริการกับสตาร์อัพ ยูนิคอร์น และบริษัทชั้นแนวหน้าระดับประเทศและภูมิภาค เราเป็นส่วนหนึ่งของเครือข่าย PRN กับพันธมิตรที่ครอบคลุมทั่วโลก บริษัทของเราเน้น “การสื่อสารแบรนด์” ที่ให้บริการด้านการประชาสัมพันธ์ การตลาดทางตรงไปจนถึงการจัดงานหรือกิจกรรมต่างๆ ลูกค้า B2B ของเราคือ Grohe, Merck, Tealium และ Electrolux ส่วนลูกค้า B2C ของเราคือ Grab, Lalamove, adidas และ Ksher and Wechat Pay
Services provided by Brandnow.asia: https://youtu.be/TEbISbiaato
Highlight reel: https://youtu.be/KbFWaHw6Vz0
Testimonials: http://www.brandnow.asia/clients-2/
YouTube Channel: https://www.youtube.com/channel/UCnOv...
Facebook: https://www.facebook.com/BrandNowAsia/
Pacharee Pantoomano addresses 'Does PR guaranteed coverage?'
About Brand Now
Brandnow.asia is an agency and consultancy serving startup, unicorns, disruptors, and blue-chip brands here in Thailand and Regional. We are part of the PRN network with partners that spans the globe. The focus is on strategy and brand communication with services ranging from public relations, marketing, internal communications, and direct marketing to event management. Some of our B2B clients are Grohe, Merck, Tealium and Electrolux. Our B2C clients include Grab, Lalamove, adidas, Ksher,and Wechat Pay.
เกี่ยวกับบริษัท แบรนด์ นาว
Brandnow.asia เป็นตัวแทนด้านการสื่อสารแบรนด์และการประชาสัมพันธ์ที่ให้บริการกับสตาร์อัพ ยูนิคอร์น และบริษัทชั้นแนวหน้าระดับประเทศและภูมิภาค เราเป็นส่วนหนึ่งของเครือข่าย PRN กับพันธมิตรที่ครอบคลุมทั่วโลก บริษัทของเราเน้น “การสื่อสารแบรนด์” ที่ให้บริการด้านการประชาสัมพันธ์ การตลาดทางตรงไปจนถึงการจัดงานหรือกิจกรรมต่างๆ ลูกค้า B2B ของเราคือ Grohe, Merck, Tealium และ Electrolux ส่วนลูกค้า B2C ของเราคือ Grab, Lalamove, adidas และ Ksher and Wechat Pay
Services provided by Brandnow.asia: https://youtu.be/TEbISbiaato
Highlight reel: https://youtu.be/KbFWaHw6Vz0
Testimonials: http://www.brandnow.asia/clients-2/
YouTube Channel: https://www.youtube.com/channel/UCnOv...
Facebook: https://www.facebook.com/BrandNowAsia/
1. Do It Yourself
(DIY) Marketing:
Tools and Tactics
On September 20, 2012, Pacharee Pantoomano and Kittima Sethi the directors of
Brand Now presented DIY Marketing and PR to a group at the Foreign Correspondent
Club of Thailand. The session presented case studies showcasing different tools and
tactics employed in marketing and PR. No copyright infringement intended in
presenting the case studies. For more information, visit brandnow.asia.
By Pacharee Pantoomano
3. ON TARGET The 4 Ps of Marketing
Marketing Mix
Product
Place Price
Promotion
4. ON TARGET
MARKETING TOOLS
o Business planning
o Marketing planning
5. ON TARGET Business Plan & Objective
Category Definitions/Samples
Offering to customers Goods and services, product mix, depth & width of
a product line
Price Strategy Premium Pricing, Penetration Pricing, Economy
Pricing, Price Skimming
Distribution Online, outlets, value added resellers, system
integrator, agents, MLM
Sales Strategy direct or indirect
Service Strategy Money back guaranteed, open 24 hours, warranty,
door to door, other convenience i.e. loaner cars
Target Market Demographic and psychographic
Positioning Statement •BMW: The ultimate driving machine
•Avis: We are only Number 2, but we try harder
Investment and annual •TBD
financial goal
6. ON TARGET Example Marketing Plan
Category Strategy
My reason for existence: To provide pet owners within the city of McLean a safe
and fun place for their pets.
What sets my business apart from the rest: An indoor/outdoor pet park and training, plus pick-up and
drop off
My ideal customer is: McLean professionals working in the 10 km radius
What’s most important to my ideal 1. Pet safety
customer when they are buying what I’m 2. Fun in any weather for pets
selling: 3. Fitness
What’s my goal this year: • Hire 2 full time dog trainer + 2 freelance trainers
• Recruit customers: 1xx customers
The top 3 things that are going to get me 1. Direct mail in the neighborhood
there: 2. Posters and flyers in office parks
3. Open house events and give out free trial vouchers
Program contribution to 1. Mail – 25%
revenue/profitability: 2. Drop offs – 50%
3. Open House – 25%
What will trigger my ideal customer to Being stuck at work and pet needs to be let out
think of me:
Programs I am running to reach my target Car wraps, radio advertising and flyers at office buildings
nearby
How much money will I need to get it $50,000
done?
7. ON TARGET
MARKETING TACTICS
o Halo effect
o Customer Experience
o Word of mouth
8. ON TARGET Why the Halo Effect?
Partner with a
stronger brand name
has it rewards
Boost brand
recognition
Cross pollination of
database – lead
generation
Sample DM pack
9. ON TARGET
MARKETING TACTICS
o Customer Experience
11. ON TARGET
Examples of Customer Experience
2011 Winner of the Effie Award
P&G Old Spice brand
was playful and
lighthearted
• 186 youtube
responses to fans
and celebrities
• Response
campaign one of
the most talked
about online
14. ON TARGET Why is WOM Important
Today's market
Plethora of choices
Seeking differentiation
WOM comes with credibility
WOM & viral Effect
Verbal
Written
Click & share
WOM effect on a brand
Create a tribe
Tribal leaders – KOL –
influence
Generate leads, repeated
business, and loyalty
15. Brand Now! • In 2009, disgruntled Virgin
Atlantic passenger Oliver Beale
wrote a letter to Branson
• Complained about the food and
entertainment on Virgin
• The letter went viral and got
picked-up by the media
• According to reports, Sir Richard
Branson telephoned the author
of the letter and had apologize
and thanked him for his
"constructive if tongue-in-cheek"
email. (Which rather makes one
wonder if the circulation of this
email of complaint around the
world is actually another
cunning ruse from Virgin's
masterful media team.)
16. ON TARGET Ga Ga for Gangnam Style
Psy Gangnam Style has gone viral
and global
Gangnam has been described as…
• Quirky
• Classy
• Cheesy
• Fun
• Cool
• Entertaining
Original Gangnam Style music video
Jay Leno Show – Mitt Romney parody
Britney Spear learns Gangnam Style
Today show – featuring Psy
Gangnam style – VMA
18. ON TARGET Tactics to Start
Building Your Brand Today
• Use your e-mail • Create an online
signature (logo & presences for your
slogan). Avoid free company in FB and
email acct for business Linkedin plus a website
• Get and use customer • Get a vanity (and
testimonial in your memorable) business
marketing material and phone number
website • Get out in your target
• Wearable marketing market community to
(shirts, hats, bags, promote your
mugs) giveaway products/services
19. ON TARGET
Summary
Business and marketing
planning
Stand on the shoulder of
giants, create a co-
promotional program
today
Customer experience
creates a perception
about your brand
WOM – creates lead
generation and loyalty