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Oliver de Leeuw
  @odeleeuw


                  Salmaan Sana
                  @salmaansana
Social business
nameshapers
Sociale verbinding
nameshapers




                          Waarom vind jij je werk zo leuk?
                          Wat vind je er het mooiste aan?
                          Wat vertel je op een verjaardag?
nameshapers
Altijd sociaal
nameshapers
Moeilijk?

                          We zoeken steun bij
                          Steeds meer
nameshapers




                          de mensen die ons
                          informatie, steeds
                          kennen, dichtbij
                          sneller. Wat dan?zijn
                          en we vertrouwen
Er zijn erg veel sociale media
nameshapers
Internet gebruik




              “   94% Nederlandse
nameshapers




                  huishoudens heeft een internet
                  aansluiting (2011)
                                   86% internetgebruikers
                                 dagelijks of bijna iedere dag
                                                        online
nameshapers
Virality
nameshapers




                         + 100
nameshapers
Stappenplan
nameshapers
Confusion
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              Concerns
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 Create
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Customise
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              Communicate
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Control
Dutch directors guild - Workshop persoonlijk profileren (18-06-2012)
nameshapers
nameshapers




                 Ik op Twitter?
Zo begon Twitter
nameshapers




                                 21 maart 2006
Dit is Twitter geworden

                                                                           600.000.000   600 miljoen
                                                                                         gebruikers
nameshapers




                                                                          450.000.000
                                                                                         340 miljoen
                                                                         300.000.000
                                                                                         tweets per
                                                                                         dag
                                                                     150.000.000
                                                                                         140 miljoen
              Sep 2011
                         Nov 2011
                                    Jan 2012                         0
                                                                                         actieve
                                               Mar 2012
                                                          Jun 2012                       accounts
Per provincie
nameshapers




                              1.050.000
We tweeten best veel
nameshapers




                       249           gemiddeld aantal volgers


              15.296.515                     tweets per week


                  1.050.000                  Twitter accounts
nameshapers
nameshapers
nameshapers




                 Twitter bio’s
nameshapers
nameshapers




                 Speed date
reply
                                       tweet
nameshapers




              mention

                                          #hashtag




               retweet                 link
                                foto
nameshapers
nameshapers




                 Tweet
nameshapers
nameshapers




                 Hashtag
nameshapers
nameshapers




                 Hashtag
nameshapers
nameshapers




                 Link
nameshapers
nameshapers




                 Foto (en link)
nameshapers
nameshapers




                 Retweet
nameshapers
nameshapers




                 Mention
nameshapers
nameshapers




                 Reply - Conversation
reply
                         tweet




mention

                            #hashtag




 retweet                 link
                  foto
De 3 P’s van LinkedIn
   nameshapers
nameshapers
   Workshop #deloittesocial




                                    Profiel            Privacy   Participatie
Workshop #deloittesocial      nameshapers
                           nameshapers




                                            LinkedIn
Profiel: Quick wins
   nameshapers




                                     Koppelen aan company profile
nameshapers




                                     Headline (pitch)
                                     Vanity URL & websites
   Workshop #deloittesocial




                                     Who’s viewed my profile
                                     Skills

                                     Slow win: Summary
Privacy / instellingen
   nameshapers
nameshapers




                                     Activity broadcast
                                     Who can see...
   Workshop #deloittesocial




                                     Email preferences
Participeren
   nameshapers
nameshapers




                                              Ve




                                                               en
                                               rk
                                               rij




                                                             ev
                                                   ge
   Workshop #deloittesocial




                                                           rg
                                                      n




                                                          Ve
                                Linkedin Labs
                                Job change notifier             Slideshare
                                                               Status updates
Workshop #deloittesocial      nameshapers
                           nameshapers




                                            Visueel participeren
Workshop #deloittesocial      nameshapers
                           nameshapers




                                            Pro-actief participeren
Kennisdelend participeren

                                                          Slides op LinkedIn:
   nameshapers




                                                          Vincent Ariëns (S2M)
nameshapers
   Workshop #deloittesocial




                               Op SlideShare:
                               Erik Brouwer (Pwc)
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              En nu...
Opdracht voor de zomer
nameshapers




                         1             Luisteren
Opdracht voor de zomer
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                        2              Hou het bij
Opdracht voor de zomer
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                        3 Begin het je klanten
                          Vertelmet delen
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              Afsluiting
Oliver de Leeuw   Salmaan Sana
  @odeleeuw       @salmaansana

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