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If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
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* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
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Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
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Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
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Which dealership marketing techniques can easily translate to CPO campaigns
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Offering businesses the ability to create a constant and intelligent stream of communication with their target audience.
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NeoBot's ability to adapt to different industries and application requirements is what makes it stand out.
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The rules have changed. So how do consumers use devices compared to desktop browsers?
What opportunities and pitfalls should online brands look out for and capitalise on?
These and many other issues were in this 60-minute webinar presented by Tnooz and Tealeaf on 1 February 2012.
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Graham Jones, internet psychologist
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Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...Ian Cruickshank
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
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Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
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These and many other issues were in this 60-minute webinar presented by Tnooz and Tealeaf on 1 February 2012.
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Graham Jones, internet psychologist
Dieter Davis, Expedia, director of web Analytics Implementation
CMO Exchange - CMOs as Change Management Operators panel - January 27 2013FortuneCMO, LLC
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See how Fresh Source Digital used content marketing, SEO and LinkedIn Sponsored Posts to generate highly engaged sales qualified leads for a corporate well-being company.
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https://ayatsaleh.com/2017/01/02/strategic-marketing-development-for-a-product-and-or-a-portfolio-of-products-would-a-single-tool-be-enough/
E-commerce plays the vital role for the government, private sector organization as well as the consumers which address the convenient and effective process. Therefore, we performed the
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This case study report is detail analysis of Amazon.com. The report describes the List of areas that
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implemented to make it one of the most successful E-commerce platform. This case study reflects
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I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
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Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
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Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
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This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
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Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
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3. Overview
• Perspective
About Rick Case Honda
• Finding Point A
Discovering the What, The Who and The How
• Journey To Point B
Building an effective social media strategy
• Moving Forward
The future of social media for Rick Case
Honda
12. Looking For The Magic Pill
We evaluated EVERYTHING….
Every Department
Every Manager
Every Compensation Plan
Every Process
Every Vendor
13. Looking For The Magic Pill
What We Did…
Simplified The Customer Experience
Tore down “walls” between departments
Simplified Our Messaging
Consistent Branding in every
department
One core message
14. Reinventing The Customer Experience
5 Departments – 5 Customers One Dealership – One Customer
New Cars
Used Cars
Rick Case
VS
Service Honda
Internet
Parts
One Way Communication Two Way Communication
16. Benefits
Easy for customer to move from one department to another
Higher performance from employees
Many Things One Thing
VS
Prone To Constant
Mistakes Improvement
22. Amazing Results
Customer-pay RO counts up over 30%.
30% increase in monthly service customers (with average customer
spend of $350.00 per visit).
148% increase in Service Drive Sales - from 45 (2011 Average) to
105 (May 2012).
Overall used car business up over 50%.
Huge lift in CPO sales - went from 16th to 4th in nation for CPO
sales (over 135 CPO units per month)
New Service Revenue from certifying cars bought from service lane
($1,300 per RO).
This is not about marketing.
creating a formula that delivers a
This is about
Consistent, Positive Customer Experience…
25. PROBLEM
Out-Dated Posts
Negative Content
No Substance
Lack of Response
No Consistent social media Strategy
Lack of Content
This Was Point A
26. PROBLEM NUMBER ONE: Rating results in dealership
financing lead to competitor
We Spent $$$$$
To Build Brand With
Customers
Customer sees ad and Search results show ratings
searches for dealership on for all dealers in that market
Google
27. PROBLEM NUMBER ONE: Rating results in dealership
financing lead to competitor
We Spent $$$$$
To Build Brand With
Customers
Not Acceptable!
Customer sees ad and Search results show ratings
searches for dealership on for all dealers in that market
Google
28. Journey To Point B
Developing An Effective Social Media Strategy
29. Social Media SWOT
WEAKNESSES
Large database – over 100k customers
STRENGTH
Lack Of Understanding
Great “real world” reputation
S W
No Social Media Strategy
S
Great facilities (1,000 visitors per day)
No Reliable Vendor Partners
400 Quality Employees
Lack of Consistency
Unique Buying Proposition
In-house Video Production Company
Negative content on social sites
OPPORTUNITIES
Leverage production company to Small Digital Signature
promote Rick Case Honda culture and Dated Product
O T
THREATS
competitive advantages Competition from Hyundai and Ford
Take advantage of new technologies
New VW dealership next door
Leverage employee relationships
30. Guidelines For Strategy
Had to be good for the customer, and good for the
dealership
Had to be authentic (no gimmicks)
Had to generate productive, local interaction
Had to be system driven – not dependent on the
talent of a single person
Had to be sustainable
Had to be consistent with our culture and integrated
marketing/ communication strategy
31. Strategy For Social Reach
Our Dealership
We are committed to delivering
a 5-Star customer experience
Our Employees
We have over 400 employees.
200 assisted with our last
social media campaign.
Our Customers
Over 1,000 customers visit the
Rick Case Campus EVERY DAY!
Friends & Followers
Relationships generated by our
employees and customers
32. Our Social Media Strategy
Use our video production facilities to increase our digital footprint and
make online customers aware of our advantages.
Click next slide for video example
34. Our Social Media Strategy
Use our video production facilities to increase our digital footprint and
make online customers aware of our advantages.
Create processes around encouraging and facilitating customer
generated content – ie: Comments, Posts, Reviews and Ratings
35. Capturing Customer Feedback
Using the sales process to turn awkward time into productive time.
1 2 3 4 5 6
Ask To Publish
Rate Detect Address Collect Post To Social
Dealership Negative Concerns Review Facebook Sites
& Twitter
43. Our Social Media Strategy
Use our video production facilities to increase our digital footprint and
make online customers aware of our advantages.
Create processes around reducing/ preventing negative content
and generating positive content
Leverage technology to reduce effort and maximize exposure
49. THANK YOU DEALERSHIP SPONSORED
SOCIAL NETWORK
(community)
Rick Case
Story, Article
or News
50. Our Social Media Strategy
Use our video production facilities to increase our digital footprint and
make online customers aware of our advantages.
Create processes around reducing/ preventing negative content
and generating positive content
Leverage technology to reduce effort and maximize exposure
Prepare for real-time opportunities - Social Media is the
Customer Centric CRM (Social Media as the new CRM app)
51. Facebook Watch
Multiple Persons with Admin
Rights to Facebook
Scheduled Responsibility
Negative Post
First Response in <10 Minutes
Escalated – Manager Engaged
Issue Addressed – Customer Happy
Another Win For Rick Case Honda
52. Our Social Media Strategy
Use our video production facilities to increase our digital footprint and
make online customers aware of our advantages.
Create processes around reducing/ preventing negative content
and generating positive content
Leverage technology to reduce effort and maximize exposure
Prepare for real-time opportunities - Social Media is the
Customer Centric CRM (Social Media as the new CRM app)
Engage employees and Leverage employee relationships
61. Results
• “Likes” – 2,110
• Social Reach – over 480,000
• Increase in Page 1 Google online market
share rankings
• Increase in website visits
• # video views on automotive community
sites
Automated – coming from sales managerNOTE: Ite used to be that we sent and email to get an email (Bulk email out – small number back). Now we send emails to get customers to interact with 3rd parties – so we see it along with the world.
MyMiamiHonda.com becomes the content repository and centralized distribution point feeding out across the social web and into the appropriate site profiles and accounts from amongst 300+ that have been set up to date for Brickell Honda.
Articles and content being syndicated out from the MyMiamiHonda.com hub social network contain references, citations, reviews and a wide range of content that all link back to BrickellHonda.com
Brickell Honda’s syndicated profiles set up within over 200 of the web’s most popular business listing services and online directories such as Google Places, Yahoo Business Listings, Merchant Circle and more serve as a primary driver of inbound phone call traffic to the dealership’s sales and service departments.
Sharon – the title needed to be removed completely from this slide and the graphic needs to be enlarged to fill the entire page. It’s the only way to make this slide work.