SlideShare a Scribd company logo
Distribution channel
for lipsticks
PRESENTED BY,
MADHULIKA - 1721116 JEET PUROHIT - 1721010
VENKATESH- 1721022 ROHAN - 1721115
VISHAL - 1721123
4P’s of marketing
Product Place Price Promotion
Logistics involved
Extraction & procurement of pigment & chemicals
Human & mechanical resources
Moulding & packaging
Transportation
Packaging, product display
Distribution structure
MANUFACTURER - CONSUMER
MANUFACTURER RETAILER CONSUMER
MANUFACTURER WHOLESALER RETAILER CONSUMER
Channel alternatives
Company website
• Channel level: 2
Brand/factory outlets
• Channel level: 3-4
Multibrand stores
• Channel level: 4-5
Online stores
• Channel level: 3
Intermediaries
Manufacturer
(National/International)
Wholesaler 1
Wholesaler 2
Retailer 1
Consumer
Wholesaler
Retailer
Consumer
Wholesaler(warehouse)
Consumer
Logistics
Manufacturing
Pigment/texture
Moulding
Technical resources
Packaging
Temperature seal
Leak proof boxes
Tagging
Transportation
Warehousing
Shipping
Display & sales help
Ancillary services
Recruiting
• HR
• Sales personal
• Mechanical
• Design & developers
Finance
• Insurance
• Renting
• Salaries
Logistics
• Packaging materials
• Vehicle servicing
• Lighting & shelfing
Promotions
• Display/ad printing services
• Media partners
• Ad partners
Preserving & creation of value
Breakfreeguarantee
95.03%
Breakage
Free
Delivery
Temperatureseal
Temperature
Maintenance
Based on
Product
Display
Technology
+
Conventional
Distribution channel for lipsticks

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Distribution channel for lipsticks