MOOCs (Massive Open Online Courses) began emerging in 2008 as a way to provide open online university courses with no enrollment caps. They are accessible via web and offer streaming video, forums, and interactive materials. While courses and learning are free, accreditation may require a fee. MOOCs are challenging the traditional university model of closed, fee-based, campus-centered education and promoting open access, global reach, and free learning. New business models around MOOCs continue to emerge around areas like monetization, credentials, and corporate/enterprise partnerships.

1. Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 1
Senaka Ariyasinghe
Cisco Consulting Services APJC
21 June 2013
Old University of Bologna buildings,
c. 1088
MOOCs C. 2008

2. © 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 2
• Online delivery of University courses, accessed via
Web
• Open for anyone
• Massive enrollment – no cap
• Uses streaming video, forums and written and
interactive online material
• Courses – and learning – is free
• Accreditation, however, may be for a fee
• Several MOOCs platforms
Freemium Business
Model

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Student&Researcher
NeedsIdentified
Student&Researcher
NeedsSatisfied
Innovation Process Operations Process
Identify
Student &
Researcher
Market
Opportunity
Build
Unique
Offerings
for Students
&
Researchers
Learning &
Teaching
Course
Development
Student
Admission
Marketing &
Promoting UoM
locally &
Internationally
for prospective
students &
researchers
Provide service
& support to
students &
researchers
(e.g. IT Service
Desk, 13MELB,
Student
Services)
Support/Service
Process
Course Delivery
Carry out
Research activity
• Online, Free Courses
• Global market
• Anytime, anywhere access
• New forms of delivery – Blended & Flipped
Classroom
Disruptive
Innovations

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Disruptive Innovations
MOOCs
Traditional University
MOOCs
3D Printing

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Traditional University Model MOOCs Model
• Closed/Proprietary L&T
• Fee based
• Mostly local/Limited International
presence
• Scalability limited by faculty & other
physical assets
• Promotes on-campus experience
• Open access to courses
• Massively scalable
• Global presence
• Free learning
• Any time, anywhere access
• Promotes eLearning, learning at your
own terms

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• Philanthropy -> Venture capital &
monetization
• Student lifestyle changes and flexibility
needs
• Globalisation
• Student debt
• Choice of courses
• Open access
• Free/Freemium/try-buy models
• Effectiveness of new learning & teaching
models, such as Blended Learning and
Flipped Classroom
Time
Expertise
MOOCs influenced
S-Curve effect of Learning

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Traditional
Classroom
Instructions
eLearning
Blended
Classroom
100% Online

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University – Flexibility in Scheduling Students - Flexible Study & Lifestyle
needs
BUS
828
BUS
828
BUS
828
BUS
828
ENG
341
COM
696
Traditional
Scheduling
Blended
Scheduling
Mon Tue Wed
Tue/Wed Bus 828 class moved to
online

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E=MC2…Y
=MX+C…
F=MA
• Delivering instructions in the classroom -
Broadcast
• Tutorials given at end of class
• Students completes homework at home
• Teacher spends more time instructing rather
than interacting
• Delivering instructions online – e.g. via Video
– outside of the classroom
• Homework done in the classroom
• Students interact with each other &
collaborate
• Teacher spends more time interacting instead
of teaching
E=MC2…Y
=MX+C…
F=MA
E=MC2…Y
=MX+C…
F=MA
E=MC2…Y
=MX+C…
F=MAv
E=MC2…Y
=MX+C…
F=MAv

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OCW (Open Courseware) YouTube EDU
iTunesU Khan Academy

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Learning Accreditation
Accreditation
(for Fee)
Learning (free)
Degree
Certificate of Completion
Traditional Model (Fee Paying)
Online Learning Model
Learning (free)
Learning (free)

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Coursera ‘Signature Track’
Charges
$30-90 for verification

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6.002 Circuits and Electronics
MIT - 6.002 eDX /MITx – 6.002x
Format Lecture eLearning
Audience In-campus Worldwide
Content Identical
No of Students 4,000/Year 150,000 – first
session
Cost Fee-based Free
x 40 potential
opportunity
Additional Revenue
Opportunity:
$60 x 150,000 = $9 mil

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MOOCs
(Platform Provider/Aggregator)University (Content
Provider)
University (Content
Subscriber)
Education Institutes
(content Subscriber)
Students
Digital Badges
Certificate of Completion

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“Our Goal is to educate 1,000,000,000 people around the world. Online Education is the single biggest
change in education since the printing press” - Anant Agarwal President of edX

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•Reputed University (2nd
Tier)
•Delivery – 100% online
•Fee based – up to $1500

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•Reputed University
(Top Tier Elite)
•Delivery – 100% online
• Free

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Source: Open Education: Implications for Higher Education – A Whitepaper
http://publications.cetis.ac.uk/2013/667

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• Certification
• Secure Assessments
• At a certified testing facility
• Employee Recruiting
• Employee or University Screening
• Human-provided tutoring
• Corporate/University Enterprise Model
• On-premise model
• Tuition Fees
• For certain types of courses
• Sponsorship
• 3rd party sponsorship of courses

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Anytime,
anywhere
learning
Global Student
Base
Best of in-
campus
Best of
eLearning
Content
Providers
LinkedIn
FaceBook
Technology enabled
cost reductions:
• Cloud/BYOD
New Revenue
Opportunities from
eLearning –
Global market
New Channels:
• FaceBook
• Linkedin
• iPads,
iPhones
MOOCs
MOOCs
MOOCs
MOOCs
MOOCs
MOOCs

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http://techcrunch.com/2013/04/12/california-universities-aggressively-expand-online-courses-finds-
failure-rates-drop/
• CSU will offer a special “flipped” version of
edX Electrical Engineering course at its
universities
• Students watch online lectures from
Harvard and MIT at home, while class time
is devoted to hands-on problem solving
• Flipped Class Increases pass rate by 46%

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• Globalisation of Education…threat or opportunity
• New Higher Ed Business Models are rapidly evolving
• Fee…Free…Freemium
• Learning can happen anywhere…not just in the
campus…blended & flipped formats gaining popularity
• Technology seen as a differentiator…helping improve Student
and Staff experience
• Enroll and experience MOOCs…it’s free
• coursera.org, edx.org, udemy.com, udacity.com
• Software Defined Networking on Coursera

30. Thank You!