Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 1
Senaka Ariyasinghe
Cisco Consulting Services APJC
21 June 2013
Old University of Bologna buildings,
c. 1088
MOOCs C. 2008
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 2
• Online delivery of University courses, accessed via
Web
• Open for anyone
• Massive enrollment – no cap
• Uses streaming video, forums and written and
interactive online material
• Courses – and learning – is free
• Accreditation, however, may be for a fee
• Several MOOCs platforms
Freemium Business
Model
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Student&Researcher
NeedsIdentified
Student&Researcher
NeedsSatisfied
Innovation Process Operations Process
Identify
Student &
Researcher
Market
Opportunity
Build
Unique
Offerings
for Students
&
Researchers
Learning &
Teaching
Course
Development
Student
Admission
Marketing &
Promoting UoM
locally &
Internationally
for prospective
students &
researchers
Provide service
& support to
students &
researchers
(e.g. IT Service
Desk, 13MELB,
Student
Services)
Support/Service
Process
Course Delivery
Carry out
Research activity
• Online, Free Courses
• Global market
• Anytime, anywhere access
• New forms of delivery – Blended & Flipped
Classroom
Disruptive
Innovations
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 4
Disruptive Innovations
MOOCs
Traditional University
MOOCs
3D Printing
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 5
Traditional University Model MOOCs Model
• Closed/Proprietary L&T
• Fee based
• Mostly local/Limited International
presence
• Scalability limited by faculty & other
physical assets
• Promotes on-campus experience
• Open access to courses
• Massively scalable
• Global presence
• Free learning
• Any time, anywhere access
• Promotes eLearning, learning at your
own terms
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 6
• Philanthropy -> Venture capital &
monetization
• Student lifestyle changes and flexibility
needs
• Globalisation
• Student debt
• Choice of courses
• Open access
• Free/Freemium/try-buy models
• Effectiveness of new learning & teaching
models, such as Blended Learning and
Flipped Classroom
Time
Expertise
MOOCs influenced
S-Curve effect of Learning
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 7
Traditional
Classroom
Instructions
eLearning
Blended
Classroom
100% Online
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 8
University – Flexibility in Scheduling Students - Flexible Study & Lifestyle
needs
BUS
828
BUS
828
BUS
828
BUS
828
ENG
341
COM
696
Traditional
Scheduling
Blended
Scheduling
Mon Tue Wed
Tue/Wed Bus 828 class moved to
online
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 9
E=MC2…Y
=MX+C…
F=MA
• Delivering instructions in the classroom -
Broadcast
• Tutorials given at end of class
• Students completes homework at home
• Teacher spends more time instructing rather
than interacting
• Delivering instructions online – e.g. via Video
– outside of the classroom
• Homework done in the classroom
• Students interact with each other &
collaborate
• Teacher spends more time interacting instead
of teaching
E=MC2…Y
=MX+C…
F=MA
E=MC2…Y
=MX+C…
F=MA
E=MC2…Y
=MX+C…
F=MAv
E=MC2…Y
=MX+C…
F=MAv
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 10
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 11
OCW (Open Courseware) YouTube EDU
iTunesU Khan Academy
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 12
Learning Accreditation
Accreditation
(for Fee)
Learning (free)
Degree
Certificate of Completion
Traditional Model (Fee Paying)
Online Learning Model
Learning (free)
Learning (free)
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 13
Coursera ‘Signature Track’
Charges
$30-90 for verification
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 14
6.002 Circuits and Electronics
MIT - 6.002 eDX /MITx – 6.002x
Format Lecture eLearning
Audience In-campus Worldwide
Content Identical
No of Students 4,000/Year 150,000 – first
session
Cost Fee-based Free
x 40 potential
opportunity
Additional Revenue
Opportunity:
$60 x 150,000 = $9 mil
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 15
MOOCs
(Platform Provider/Aggregator)University (Content
Provider)
University (Content
Subscriber)
Education Institutes
(content Subscriber)
Students
Digital Badges
Certificate of Completion
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 16
“Our Goal is to educate 1,000,000,000 people around the world. Online Education is the single biggest
change in education since the printing press” - Anant Agarwal President of edX
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 17
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 18
•Reputed University (2nd
Tier)
•Delivery – 100% online
•Fee based – up to $1500
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 19
•Reputed University
(Top Tier Elite)
•Delivery – 100% online
• Free
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 20
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 21
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 22
Source: Open Education: Implications for Higher Education – A Whitepaper
http://publications.cetis.ac.uk/2013/667
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 23
• Certification
• Secure Assessments
• At a certified testing facility
• Employee Recruiting
• Employee or University Screening
• Human-provided tutoring
• Corporate/University Enterprise Model
• On-premise model
• Tuition Fees
• For certain types of courses
• Sponsorship
• 3rd party sponsorship of courses
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 24
Anytime,
anywhere
learning
Global Student
Base
Best of in-
campus
Best of
eLearning
Content
Providers
LinkedIn
FaceBook
Technology enabled
cost reductions:
• Cloud/BYOD
New Revenue
Opportunities from
eLearning –
Global market
New Channels:
• FaceBook
• Linkedin
• iPads,
iPhones
MOOCs
MOOCs
MOOCs
MOOCs
MOOCs
MOOCs
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 25
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 26
http://techcrunch.com/2013/04/12/california-universities-aggressively-expand-online-courses-finds-
failure-rates-drop/
• CSU will offer a special “flipped” version of
edX Electrical Engineering course at its
universities
• Students watch online lectures from
Harvard and MIT at home, while class time
is devoted to hands-on problem solving
• Flipped Class Increases pass rate by 46%
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 27
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 28
© 2013 Cisco Consulting Services. All rights reserved. Cisco Confidential 29
• Globalisation of Education…threat or opportunity
• New Higher Ed Business Models are rapidly evolving
• Fee…Free…Freemium
• Learning can happen anywhere…not just in the
campus…blended & flipped formats gaining popularity
• Technology seen as a differentiator…helping improve Student
and Staff experience
• Enroll and experience MOOCs…it’s free
• coursera.org, edx.org, udemy.com, udacity.com
• Software Defined Networking on Coursera
Thank You!

Disruptive Innovations in Higher Education

  • 1.
    Cisco Confidential© 2012Cisco and/or its affiliates. All rights reserved. 1 Senaka Ariyasinghe Cisco Consulting Services APJC 21 June 2013 Old University of Bologna buildings, c. 1088 MOOCs C. 2008
  • 2.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 2 • Online delivery of University courses, accessed via Web • Open for anyone • Massive enrollment – no cap • Uses streaming video, forums and written and interactive online material • Courses – and learning – is free • Accreditation, however, may be for a fee • Several MOOCs platforms Freemium Business Model
  • 3.
    © 2012 Ciscoand/or its affiliates. All rights reserved. Cisco Confidential 3 Student&Researcher NeedsIdentified Student&Researcher NeedsSatisfied Innovation Process Operations Process Identify Student & Researcher Market Opportunity Build Unique Offerings for Students & Researchers Learning & Teaching Course Development Student Admission Marketing & Promoting UoM locally & Internationally for prospective students & researchers Provide service & support to students & researchers (e.g. IT Service Desk, 13MELB, Student Services) Support/Service Process Course Delivery Carry out Research activity • Online, Free Courses • Global market • Anytime, anywhere access • New forms of delivery – Blended & Flipped Classroom Disruptive Innovations
  • 4.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 4 Disruptive Innovations MOOCs Traditional University MOOCs 3D Printing
  • 5.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 5 Traditional University Model MOOCs Model • Closed/Proprietary L&T • Fee based • Mostly local/Limited International presence • Scalability limited by faculty & other physical assets • Promotes on-campus experience • Open access to courses • Massively scalable • Global presence • Free learning • Any time, anywhere access • Promotes eLearning, learning at your own terms
  • 6.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 6 • Philanthropy -> Venture capital & monetization • Student lifestyle changes and flexibility needs • Globalisation • Student debt • Choice of courses • Open access • Free/Freemium/try-buy models • Effectiveness of new learning & teaching models, such as Blended Learning and Flipped Classroom Time Expertise MOOCs influenced S-Curve effect of Learning
  • 7.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 7 Traditional Classroom Instructions eLearning Blended Classroom 100% Online
  • 8.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 8 University – Flexibility in Scheduling Students - Flexible Study & Lifestyle needs BUS 828 BUS 828 BUS 828 BUS 828 ENG 341 COM 696 Traditional Scheduling Blended Scheduling Mon Tue Wed Tue/Wed Bus 828 class moved to online
  • 9.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 9 E=MC2…Y =MX+C… F=MA • Delivering instructions in the classroom - Broadcast • Tutorials given at end of class • Students completes homework at home • Teacher spends more time instructing rather than interacting • Delivering instructions online – e.g. via Video – outside of the classroom • Homework done in the classroom • Students interact with each other & collaborate • Teacher spends more time interacting instead of teaching E=MC2…Y =MX+C… F=MA E=MC2…Y =MX+C… F=MA E=MC2…Y =MX+C… F=MAv E=MC2…Y =MX+C… F=MAv
  • 10.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 10
  • 11.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 11 OCW (Open Courseware) YouTube EDU iTunesU Khan Academy
  • 12.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 12 Learning Accreditation Accreditation (for Fee) Learning (free) Degree Certificate of Completion Traditional Model (Fee Paying) Online Learning Model Learning (free) Learning (free)
  • 13.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 13 Coursera ‘Signature Track’ Charges $30-90 for verification
  • 14.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 14 6.002 Circuits and Electronics MIT - 6.002 eDX /MITx – 6.002x Format Lecture eLearning Audience In-campus Worldwide Content Identical No of Students 4,000/Year 150,000 – first session Cost Fee-based Free x 40 potential opportunity Additional Revenue Opportunity: $60 x 150,000 = $9 mil
  • 15.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 15 MOOCs (Platform Provider/Aggregator)University (Content Provider) University (Content Subscriber) Education Institutes (content Subscriber) Students Digital Badges Certificate of Completion
  • 16.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 16 “Our Goal is to educate 1,000,000,000 people around the world. Online Education is the single biggest change in education since the printing press” - Anant Agarwal President of edX
  • 17.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 17
  • 18.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 18 •Reputed University (2nd Tier) •Delivery – 100% online •Fee based – up to $1500
  • 19.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 19 •Reputed University (Top Tier Elite) •Delivery – 100% online • Free
  • 20.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 20
  • 21.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 21
  • 22.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 22 Source: Open Education: Implications for Higher Education – A Whitepaper http://publications.cetis.ac.uk/2013/667
  • 23.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 23 • Certification • Secure Assessments • At a certified testing facility • Employee Recruiting • Employee or University Screening • Human-provided tutoring • Corporate/University Enterprise Model • On-premise model • Tuition Fees • For certain types of courses • Sponsorship • 3rd party sponsorship of courses
  • 24.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 24 Anytime, anywhere learning Global Student Base Best of in- campus Best of eLearning Content Providers LinkedIn FaceBook Technology enabled cost reductions: • Cloud/BYOD New Revenue Opportunities from eLearning – Global market New Channels: • FaceBook • Linkedin • iPads, iPhones MOOCs MOOCs MOOCs MOOCs MOOCs MOOCs
  • 25.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 25
  • 26.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 26 http://techcrunch.com/2013/04/12/california-universities-aggressively-expand-online-courses-finds- failure-rates-drop/ • CSU will offer a special “flipped” version of edX Electrical Engineering course at its universities • Students watch online lectures from Harvard and MIT at home, while class time is devoted to hands-on problem solving • Flipped Class Increases pass rate by 46%
  • 27.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 27
  • 28.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 28
  • 29.
    © 2013 CiscoConsulting Services. All rights reserved. Cisco Confidential 29 • Globalisation of Education…threat or opportunity • New Higher Ed Business Models are rapidly evolving • Fee…Free…Freemium • Learning can happen anywhere…not just in the campus…blended & flipped formats gaining popularity • Technology seen as a differentiator…helping improve Student and Staff experience • Enroll and experience MOOCs…it’s free • coursera.org, edx.org, udemy.com, udacity.com • Software Defined Networking on Coursera
  • 30.