Just following MobileBehavior's successful collaboration with Laurie Coots at TBWA which resulted in winning the VISA global business, OMC asked that we partner with TribalDDB to pitch Unilever in London. These are the mobile concepts. Frog won the business, and rightfully so, however I spent a lot of time with Paul Gunning and Stephan Beringer -- two of the finest ad guys you'll ever meet. Razor sharp and money in the pitch.
3. Your digital team"
• You selected Omnicomʼs largest full service digital agency and our
premiere mobile interaction team#
• We are bound by shared experience in building brands in the digital
space#
• Your team is led by Paul Gunning, CEO Tribal DDB Worldwide#
4. Your digital team"
Paul Gunning, Chief Executive Officer"
Paul is Chief Executive Officer of Tribal DDB Worldwide and
a leader in the interactive marketing communications field,
with diverse experience focused on operations and finance.#
Jonathan Nelson, Omnicom Digital "
Jonathan is widely recognised as an industry thought
leader, appearing in The New York Times, Forbes,
Newsweek, and Adweek and on TV on CNN. Jonathan
was inducted to AdAgeʼs Hall of Fame in 2001 for his
ʻʻindelible imprintʼʼ on the internet industry."
5. Your digital team"
Jeroen Matser, Strategy Director
As Strategy Director on the global Philips account he is
responsible for providing critical customer insights and
thought leadership that are perceptual, behavioural, and
technology forward. #
Matt Ross, Creative Director"
With over 10 yearsʼ experience across the globe, his
journey to Tribal DDB has taken him through agencies like
Agency.com and AKQA. He has developed multi award-
winning creative campaigns for numerous clients including
Nike, Honda, Playstation and Coca-Cola.#
6. Your digital team"
Jason Newport, Chief Marketing Officer - Mobile"
Jason brings more than 10 yearsʼ of knowledge and
experience to creating a new breed of mobile/youth
marketing. He specialises in bridging the gap between
media and carrier partners and creating new highly
integrated opportunities.#
Alan Rambam, President - Mobile "
Alan Rambam is the President and Founder of a new
global Omnicom mobile agency, MobileBehavior. Most
recently, Alan managed Omnicom’s Youth and Mobile
Marketing practice, as well as the group’s research, trend,
and insights arm Next Great Thing (NGT).
29. South Africa"
Mobile"
• 101.8% Mobile penetration#
• Mobile usage outweighs Internet usage#
• iPhone launched Sept 08#
Sources: The Mobile World Briefing Q3 08, Alexa, ITU Dec 07, local market qualitative research #
Top Social Networking Sites"
1. Facebook #
2. YouTube #
3. Flickr #
4. Myspace #
5. Photobucket #
6. LinkedIn #
7. Ning #
8. Twitter #
Internet"
• 10.5% Internet penetration#
• <1% Broadband penetration#
30. South African Mums"
Shopping"
• Woolworths.co.za#
Health"
• Health24.com#
Cooking"
• Lovesome.co.za#
• Bywordofmouth.co.za#
Sources: The Mobile World Briefing Q3 08, Alexa, ITU Dec 07, local market qualitative research #
Parenting"
• Lozikids.co.za#
• Clamberclub.com #
• Babymania.co.za#
• Kidsworld.co.za#
• Mumstheword.co.za#
• Urbanmamas.co.za#
• Mummies.co.za#