Due credit to the inimitable Haydn Davies for his amazing talent, and ability to merge art, culture, commerce and technology in a way that achieved normalcy and visualized experiences audience would aspire to participate in. Shout to Mike Malbon and the crew at FCS at Essex & Hester for years of inspiration, undercover marketing savants, dope streetwear, most willing to make stuff happen, and best barbershop in NYC... hands down, all-around.

1. COUNTDOWN TO MOVEMBER
AUG 2013

3. FRANK’S CHOP SHOP IS A WORLD RENOWNED BARBERSHOP
ESTABLISHED IN 2006 FOR THE MODERN GENTLEMEN OF
LEISURE. LOCATED IN NEW YORK’S LOWER EAST SIDE IT HAS
BEEN AWARDED “BEST BARBER SHOP” IN NYC BY NEW YORK
MAGAZINE MULTIPLE YEARS IN A ROW. FCS HAS ALSO BEEN
RECOGNIZED BY MANY TO BE THE AUTHORITY ON LIFESTYLE
CULTURE.

5. CONCEPT
TO RECREATE FRANK’S CHOP SHOPS IN PARTNERSHIP
WITH GILLETTE/MOVEMBER IN KEY U.S CITIES/LOCATIONS
FRANK’S POP-UP CHOP SHOPS

6. FRANK’S POP-UP CHOP SHOPS
NYC PHILLY CHICAGO LA SAN FRAN

7. FRANK’S POP-UP CHOP SHOPS
LOCATIONS
NYC PHILLY CHICAGO LA SAN FRAN
MISSION DISTRICTSILVER LAKEWICKER PARKSOUTH STLOWER EAST SIDE

8. FRANK’S POP-UP CHOP SHOPS
SPECS
DECOR SERVICES PURPOSE RECOGNITION
ANNUAL
CULTURAL
EVENT
ALL MONEY
GOES TO
MOVEMBER
CHARITY
HAIRCUT, PRODUCT
AND GROOMING
ADVICE AND DEMOS
1940S
BARBER SHOP
B&W TILED FLOORS
LEATHER BARBER CHAIRS
B&W FRAMED PHOTOS
UNIFORMED BRANDED COATS
SIZE
20’ X 20’
CONTAINER

9. FRANK’S POP-UP CHOP SHOPS
LOOK & FEEL

10. EXTERIOR

11. INTERIOR

12. INTERIOR & UNIFORMS

13. INTERIOR & UNIFORMS

14. CURRENT FLAGSHIP STORE

15. B&W PHOTOS AND BRICK WALL

16. IN-SHOP AND IN-CITY POSTERS

17. GROOMING STYLES & TECHNIQUES

18. CULTURALLY RELEVANT MARKETING AWARENESS - BEERMAT ADVERTISING

19. FRANK’S POP-UP CHOP SHOPS
PRODUCTS
SHAVING
CREAM
GILLETTE
CLIPPERS
COMB SHAVING
BRUSH
AFTER
SHAVE
BALM
SCISSORS CUT
THROAT
BLADE
GILLETTE
RAZORS
POMADE

20. VENDING MACHINE
CONCEPT
24-HOUR VENDING MACHINE FABRICATED TO LOOK LIKE
VENDING MACHINES IN THE 1940S....
COULD BE ADJACENT OR CONNECTED TO POP UP SHOP
OR DISTRIBUTED AROUND THE CITY....
VENDING MACHINE WOULD SELL FCS X GILLETTE
POMADE, COMBS, SHAVING CREAM, KITS, ETC.... ALL 40S
ERA LIMITED EDITION STUFF CUSTOM FOR MOVEMBER
PROCEEDS FROM CUTS AND VENDING GO TO MOVEMBER

24. 40S ERA RADIO WIDGET/APP
40S X 21ST CENTURY MIXTAPE
FROM A RESPECTED DJ
MICRO ECOM SHOP SELLING
THE CUSTOM STUFF ONLINE
ONLINE/VIRTUAL TIP JARS FOR CITY
OR BARBER YOU LIKE MOST
ONLINE DONATIONS FOR MOVEMBER
ACCEPTED
GILLETTE MOVEMBER FCS
FACEBOOK VIRTUAL “GIFTS”
GILLETTE X FCS TUMBLR OR MICROSITE OR FACEBOOK APP
REPLICATE THE POP-UP SHOPS ONLINE AND EMBRACE UNIQUE ATTRIBUTES OF DIGITAL,
BUT MUST ALLOW EVERYONE TO PARTICIPATE, CONTRIBUTE, WATCH, WHATEVER:
DIGITAL

25. MICROSITE

26. 1940S RADIO APP

27. 1940S MIXTAPE
A-TRAK
1940S
MIXTAPE
CUTS

28. VIRTUAL TIPJAR/DONATIONS

29. FACEBOOK GIFTS